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AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making

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AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform.

The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer’s acquisition of oolo comes as a part of the company’s continuing mission to empower brands with the most comprehensive decision-making platform in the constantly evolving digital ecosystem.

As marketing, growth and monetization teams expand their responsibilities and strategies for acquiring, engaging, and monetizing customers, the need for informed decisions made in real-time, at scale, significantly increases.

Responding to these challenges, oolo harnesses AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimise return on ad spend (ROAS), media revenue, and retention. By continuously monitoring entire datasets, the crucial insights and predictions delivered by oolo’s powerful AI would otherwise remain hidden or require weeks of work by teams of data analysts to uncover.

Now part of AppsFlyer, oolo will also be integrated into AppsFlyer’s growing Privacy Cloud Marketplace, pioneering how AI products can address the primary issue of signal loss and utilise the data within customers’ Data Clean Rooms to deliver additional value through data collaboration with a privacy-by-design approach.

“Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making,” said Oren Kaniel, CEO and co-Founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams.

“The combination of oolo’s innovative technology with AppsFlyer’s industry leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetization strategies.

“We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”

AppsFlyer’s strategic move with the acquisition of oolo aligns with the increasing integration of AI technologies in diverse markets worldwide, particularly in regions like Africa, where AI adoption is gaining momentum.

According to a recent report from Policy Center, AI tech is growing across Africa, with over 2,400 companies specialising in AI, 41% of which are startups, and estimates indicate that the technology could contribute $1.2 billion to the continent’s GDP by 2030. With the African continent experiencing rapid digital transformation, businesses are seeking innovative AI-driven solutions to optimize decision-making and drive growth.

AI’s role in Africa’s business landscape presents immense opportunities for AppsFlyer. Leveraging oolo’s advanced AI-powered capabilities, AppsFlyer aims to assist businesses across Africa in navigating the complexities of marketing, growth, and monetization strategies. By tapping into the power of AI, AppsFlyer can offer tailored solutions that address the unique challenges and opportunities within the African market, empowering businesses to make data-driven decisions, maximise ROI, and unlock their full growth potential.

“We are thrilled to announce oolo’s strategic acquisition, bringing cutting-edge AI tools to the African region. Africa is one of the fastest-growing regions in the global app market, presenting a huge opportunity for marketers and developers alike.

This move is poised to revolutionise operations, allowing marketers to efficiently manage their time and concentrate on previously challenging tasks.

The impact extends beyond operational enhancements, fostering innovation and growth. With a significant increase in ROI expected, we are committed to driving positive change and economic growth in the region through the deployment of advanced AI solutions” says Michael Zaitsev, Managing Director for Africa & CIS at AppsFlyer.

oolo delivers a constantly updated alert system that makes it easy to detect anomalies, identify immediate growth opportunities, prevent and correct inefficiencies that help solve the daily optimization challenges growth marketers face. By using data from marketing campaigns to train itself to understand what’s normal and what’s not, oolo surfaces and prioritises the most urgent, important and granular insights so marketing, growth and monetization teams are able to gain a competitive advantage and achieve better results with less effort.

AppsFlyer’s acquisition of oolo is the company’s second this year, following its recent acquisition of devtodev, a full-cycle data analytics solution for game and app developers. oolo and devtodev will be among the first applications within AppsFlyer’s recently launched Privacy Cloud Marketplace, and will enable all data, analytics and AI providers to build their products using AppsFlyer’s APIs and seamlessly integrate their services without moving or sharing user data with external parties.

“It’s an exciting time for us at oolo,” said Yuval Brener, CEO of oolo. “This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide state-of-the-art data monitoring technologies for brands around the world. With AppsFlyer’s proven track-record, large client base, and privacy-preserving architecture, our customers will benefit from an integrated approach to growth decision-making unlike anything seen before.”

 


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Lawyer Drags FG Court over Controversial Health Data Sharing Agreement with US

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Okpi Bernard Adaafu, a legal practitioner, has dragged the federal government of Nigeria before the Federal High Court in Abuja, challenging the legality of a controversial health data sharing agreement between Nigeria and the United States of America.

Lawyer Drags FG Court over Controversial Health Data Sharing Agreement with US

The suit names the President of Nigeria, the Attorney-General of the Federation and Minister of Justice, the Federal Ministry of Health and Social Welfare, the Senate President of Nigeria, and the Speaker of the Nigerian House of Representatives as defendants.

In the originating summons filed before the court, Adaafu is asking the court to determine whether the bilateral health cooperation Memorandum of Understanding signed between Nigeria and the United States violates the constitutional rights of Nigerian citizens, particularly their rights to privacy and protection of personal data.

According to court documents, the agreement, signed on December 19, 2025, permits the collection and transfer of sensitive health information of Nigerians to the United States.

The data reportedly includes medical records, blood samples, pathogen testing information, and DNA or genetic sequencing data.

The plaintiff argued that while only a summarized version of the agreement has been made public, a related Specimen Sharing Agreement allegedly obliges Nigeria to provide biological samples and related data to the United States within five days of request and could remain in force for up to 25 years.

He contended that such an arrangement, if implemented, would violate the National Health Act 2014, which guarantees the confidentiality of patients’ medical records, as well as the Nigeria Data Protection Act 2023, regulating the processing and cross-border transfer of personal data.

The suit further argued that the agreement breaches Section 37 of the Constitution of the Federal Republic of Nigeria 1999, which guarantees the privacy of citizens.

Adaafu also raised concerns about statements suggesting that the programme would provide substantial support to Christian faith-based healthcare institutions.

According to him, the inclusion or perceived emphasis on religious affiliation within a national healthcare framework is unnecessary, constitutionally questionable, and capable of triggering avoidable social tension in a multi-faith society such as Nigeria.

He argued that healthcare interventions funded through international cooperation must remain neutral, inclusive, and accessible to all Nigerians regardless of religion, ethnicity, or social background.

Another issue raised in the suit is the alleged exclusion of the National Assembly of Nigeria from the process.

The plaintiff maintained that international agreements with significant national implications must undergo legislative scrutiny and approval before implementation.

Among the reliefs sought, Adaafu asked the court to issue an order prohibiting discriminatory agreements based on religion, ethnicity, or other protected characteristics.

He also requested a declaration that the agreement violates both the National Health Act 2014 and the Nigeria Data Protection Act 2023.

In addition, the plaintiff is seeking an order suspending the implementation of the agreement, which is scheduled to commence on April 1, 2026.

Explaining the reason for filing the suit, Adaafu said he decided to approach the court because of the potential implications of the agreement on the privacy, sovereignty, and constitutional rights of more than 200 million Nigerians.

He noted that the issues raised in the suit deserve public awareness and national discourse, stressing that transparency and accountability are necessary in matters involving citizens’ sensitive medical and genetic information.


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Indomie Backs 15-Year-Old’s Guinness Record-Bound Ride to Raise Autism Awareness

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Nigeria’s leading instant noodle brand, Indomie, is backing a cross-country cycling journey by 15-year-old autism advocate Kanyeyachukwu Tagbo, who is embarking on a Guinness World Record-bound ride from Enugu to Lagos to raise awarenessabout autism and promote inclusion.

Tagged “Journey of Possibility, #RideWithKanye,” the expedition will see the young cyclist travel across several Nigerian cities as he advocates for greater understanding and support for individuals living with Autism Spectrum Disorder and their families.

The initiative represents an official attempt to set a milestone with Guinness World Records as the youngest autistic individual to complete a cross-country cycling journey.

The ride is scheduled to conclude in Lagos on World Autism Awareness Day, reinforcing the global call for empathy, acceptance, and opportunity for people on the autism spectrum.

Speaking on the brand’s involvement, Temitope Ashiwaju, Group Corporate Communications and Events Manager, said the initiative reflects Indomie’s enduring commitment to celebrating courageous Nigerian children and amplifying stories that inspire hope.

“At Indomie, we believe every child deserves the opportunity to dream boldly and achieve extraordinary things,” he said. “Kanyeyachukwu’s journey is a powerful reminder that determination and talent can transcend limitations. We are proud to support his mission to inspire understanding, acceptance, and hope for individuals living with autism.”

Kanyeyachukwu first captured national attention when he was recognised at the Indomie Heroes Awards, an initiative by Indomie that celebrates courageous Nigerian children who have demonstrated exceptional bravery, resilience, and impact in their communities.

Since receiving the recognition, he has continued to use advocacy, creativity, and public engagement to reshape perceptions about autism and inspire conversations around inclusion.

Through the “Journey of Possibility,” Kanyeyachukwu hopes to demonstrate that individuals on the autism spectrum possess extraordinary potential when given the opportunity and support to thrive.

As a key supporter of the initiative, Indomie will provide branded cycling kits and support materials for cyclists accompanying him throughout the route, alongside financial support and brand activations at designated stops along the journey.

These engagements will include community interactions aimed at educating the public, encouraging dialogue, and fostering broader participation in autism advocacy.

To ensure the young cyclist’s safety and well-being throughout the expedition, a dedicated safety, medical, and logistics team will accompany the ride.

Host communities along the route are also expected to organise welcome receptions and awareness activities as the team passes through their cities.

The journey will culminate in a celebratory reception in Lagos, bringing together supporters, advocates, community leaders, and partners to mark the completion of the ride and reinforce the call for greater awareness and inclusion for people on the autism spectrum.

Through initiatives like the Indomie Heroes Awards and its support for the “Journey of Possibility, #RideWithKanye,” Indomie continues to champion young Nigerians whose courage, determination, and achievements demonstrate the limitless possibilities that emerge when children are empowered to pursue their dreams.

 

 


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Interswitch Advocates Trust-Driven Infrastructure as Cornerstones of Africa’s Cross-Border Capital Future

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Interswitch Group, one of Africa’s leading integrated payments and digital commerce companies, has reaffirmed its commitment to advancing a seamless and inclusive financial ecosystem across the continent at the recently concluded Inclusive Fintech Forum 2026, which held at the Kigali Convention Centre, in Rwanda from 10 -12 March 2026.

Speaking during a high-level session themed “Financial Centres & the Future of Cross-Border Capital” Akeem Lawal, Managing Director, Payments Processing & Switching (Interswitch Purepay), highlighted the critical factors shaping the next phase of financial integration across Africa.

He noted that while rapid advancements in digital technology have made it possible for capital to move across borders at unprecedented speed, the ultimate destination and impact of such capital flows are determined by trust, robust infrastructure, and strategic collaboration.

According to Lawal, as Africa’s economies continue to digitize and integrate, stakeholders must prioritize building resilient payment systems and fostering partnerships that enhance transparency, interoperability, and shared prosperity.

He emphasized that sustainable growth in cross-border financial flows will depend not only on technological innovation but also on the collective ability of institutions to inspire confidence and enable seamless transactions at scale.

Throughout the forum’s engagements, Interswitch, as one of Africa’s leading and pioneering digital technology enablers reiterated its long-standing vision of fostering a prosperous and interconnected Africa. The company continues to champion the development of a secure, technologically advanced digital payments ecosystem designed to connect and empower individuals, businesses, governments, and communities across the continent.

Participation at the Inclusive Fintech Forum underscores Interswitch’s strategic focus on driving thought leadership, strengthening regional collaboration, and supporting initiatives that accelerate financial inclusion and economic resilience.

As Africa navigates the evolving landscape of digital finance and cross-border commerce, Interswitch remains committed to delivering innovative solutions and partnerships that unlock opportunities for growth and shared value creation.


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