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Gen Zs shaping musical preferences and growing artists’ fandom across Sub Saharan Africa

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This past year has seen many artists drop countless brilliant songs which have been streamed numerous times on Spotify, particularly by Gen Zs, who are the most tech savvy generation currently alive. While a lot can be said about this generation, aged between 11 and 26 years, what we can all agree on is their influence on popular culture, music being no exception.

And while listening behaviours differ from one person to another, an exercise in which artists and tracks unite Gen Z across Sub Saharan Africa is perhaps one step closer to understanding what makes the Africasn Gen Zs move and groove, as seen in this year’s Spotify Wrapped.

Which artists came out on top?

Canadian rapper Drake takes up the number one spot in 2023, in part thanks to his collaborative album with 21 Savage on Her Loss which dropped late 2022, as well as the release of his highly anticipated album For All the Dogs in October.

Afrobeats continues to be a very popular genre amongst Gen Z’s as Nigerian Afrobeats artists such as Burna Boy, Asake, Davido, Rema and Omah Lay find themselves on the top ten list thanks to their consistent contributions throughout the year. Burna Boy, Asake and Davido all dropped new albums this year while Rema and Omah Lay released deluxe versions of their previous albums.

However, it was not only Afrobeats musicians who Gen Z gravitated towards this year, Drake’s Canadian counterpart The Weeknd was also streamed numerous times by Gen Z’s this past year which can be credited to the release of the deluxe version of his 2016 album Starboy. American Hip hop artist Travis Scott dropped his highly anticipated album Utopia which fans had been anticipating for 5 years, so naturally he too is in the top ten most streamed artists by Gen Zs in SSA.

Despite not releasing solo projects throughout the year, 21 Savage and Future are also on the list of most streamed artists by Gen Z’s across Sub-Saharan Africa, showing the generation’s affinity for international rap music.

Which were the grooviest songs of the year?

If the top songs streamed by Gen Z tell us anything, it is that they were in the mood to dance the whole year. Nine out of the top 10 songs are African and are either rooted in Afrobeats or Amapiano, with a couple of songs fusing both genres.

Despite being the only Hip hop song in the top 10, Sprinter by British artists Dave and Central Cee is in second place in a dance-genre-dominated list, which is no surprise as the song received global love from Gen Z, who enjoyed the banger made by two of England’s most popular stars.

Nigeria dominates this list too, with Ruger’s Asiwaju coming at the top, and also making an appearance is Asake’s Lonely At The Top, the artist’s testimonial on the life of fame. Off his highly anticipated album Timeless, Davido has two songs that the Gen Z’s cannot get enough of, FEEL and UNAVAILABLE featuring Musa Keys, both in the top ten.

Mnike, the Amapiano song that took social media by storm is the only South African song in the top ten, showing that there is something to be said on the power of virality. Meanwhile, Ayra Starr’s Rush is the only track by a female artist that’s in the top ten.

What does this tell us about Gen Z’s?

Gen Z’s are known for being hip and full of “vibes”, so it is no surprise that most of the artists and songs that they are streaming are mostly rooted in dance genres such as Afrobeats and Amapiano. Mnike, one of the biggest Amapiano songs to come out of South Africa this year, birthed several dance challenges on social media which had a huge role to play in the success of the song.

What makes these songs unite Gen Z’s is their ability to not only bring out the urge to dance, but also their spiritual and love undertones. Songs like Asiwaju and Sprinter are two completely different songs, but their subtle and less subtle braggadocious nature help represent a whole generation which has often been thought of as being too expressive, while Rush by Ayra Starr taps into Gen Z’s desire to grind and pursue success without the negative energy.

Gen Z’s value authenticity and self-expression, and all these ten songs capture these values either through the use of African music to tell authentic stories of love, success, and pain, or through Sprinter’s employment of UK rap which Gen Z’s have grown to love and appreciate over the past few years.

Spotify 2023 Wrapped data show that Afrobeats is not only the biggest genre across Sub-Saharan Africa, it also unites different generations in a region that thrives off authentic, self-expression music that captures their love for dance and a sense of freedom.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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US invests $115m in counter-drone tech for World Cup security

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US invests $115m in counter-drone tech for World Cup security

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The US Department of Homeland Security (DHS) will invest $115 million in counter-drone technology to safeguard the 2026 FIFA World Cup and events marking America’s 250th independence anniversary, creating a dedicated office for rapid drone system deployment.

Homeland Security Secretary Kristi Noem described drones as “the new frontier of American air superiority,” stressing the need to counter threats from drug cartels using unmanned aircraft for smuggling and surveillance, alongside incidents like a 2025 NFL stadium drone flight and 2024 New Jersey sightings.

The funding supports 11 World Cup host cities expecting over one million visitors, building on FEMA’s $250 million grants to those states and addressing risks heightened by cartels’ advancing tech, including a reported FBI tracking plot in Mexico.

DHS has conducted over 1,500 counter-drone missions since 2018, with the new Program Executive Office accelerating acquisitions amid President Trump’s border security push.


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Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

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The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.

Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.

Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.

With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.

“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”

Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.

Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:

“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”

The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.

 


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Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

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Aig-Imoukhuede Foundation has announced its 2025 achievements, marking a year of accelerated impact, systemic reforms and innovation in public leadership and service delivery across Africa.

Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

Aig-Imoukhuede Foundation

A statement issued on Wednesday in Lagos said the foundation strengthened governance, improved primary healthcare, drove digital transformation and elevated media’s role in promoting public sector accountability.

It said the AIG Public Leaders Programme (PLP) trained 72 public sector leaders from Nigeria, Egypt, Tanzania, Cameroon, Zambia, Malawi and Kenya—its fastest growth to date—bringing the alumni network to 309.

These alumni are driving 237 reform projects to enhance public institutions, from faster decision-making to greater transparency, with nine promoted to higher roles for their contributions.

On civil service modernisation, the foundation accelerated digitalisation at the Office of the Head of the Civil Service of the Federation (OHCSF), streamlining 19 processes and achieving a 75 per cent increase in work speed through automated workflows.

It also trained over 400 officials from the Federal Ministry of Justice, Federal Civil Service Commission and Federal Ministry of Innovation, Trade and Investment in digital skills to support the FCCSIP 25 initiative and ongoing digital rollouts.

In healthcare, the Adopt-A-Healthcare-Facility Programme renovated four primary healthcare centres in Edo State, boosting antenatal visits by 73 per cent, immunisation coverage over 100-fold and fully vaccinating 554 children, while supporting 6,788 patients.

The foundation recognised 18 outstanding public servants with ₦500,000 each via the Emily Aig-Imoukhuede Endowment Awards and received a partnership award from the OHCSF for civil service reform efforts.

To empower media, it trained 50 journalists from top Nigerian media houses in impact storytelling, data analysis, visual and ethical reporting to better inform citizens on public sector changes.

Over five years (2021–2025), the foundation invested £2.6 million in PLP, saved ₦2.38 billion for the public sector through capacity building, trained 1,500+ civil servants, upskilled 660 digitally, trained 40 permanent secretaries and awarded 33 scholarships driving seven policy changes.

Other milestones include digitising 5,000 files, automating 333 processes, a 61 per cent efficiency gain, 60 per cent digital file creation at OHCSF, 128 excellence awards, 116 process reforms, 23 advocacy projects, 25 capacity initiatives, 18 podcasts, four healthcare articles, three policy papers, 23 adopted PHCs (four renovated) and 878+ fully immunised children aged 0–9 months.

Executive Vice Chair, Mr Aigboje Aig-Imoukhuede, said: “2025 was a year of real, measurable impact. From training hundreds of public servants to improving healthcare, helping ministries go digital, and equipping journalists to tell stories that matter, our work is making governments work better for citizens and communities across Africa.”


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