Broadcasting
How to Capture Nigeria’s Online Holiday Shoppers Early

By Reuben Kalu
To effectively position your business and attract new traffic, it’s crucial to start early and strategically plan your holiday campaigns. Here’s a detailed guide on the best times to start and how to drive traffic to your store, showcasing your Christmas bestsellers, and ensuring good conversion strategies to tap into the N1 billion online sales in Nigeria:
Start Early: October to Mid-November
Planning and Preparation (Early October)
- Market Research: Understand the trends, customer preferences, and bestsellers from previous years.
- Inventory Management: Ensure you have enough stock of your bestselling items to meet the anticipated demand.
- Website Optimization: Make sure your website or your online store mobile-friendly, loads quickly, and is easy to navigate.
- Email Marketing Setup: Start gathering email subscribers and segment your email list for targeted campaigns.
Initial Engagement (Mid-October to Early November)
- Teaser Campaigns: Begin with teaser ads and email campaigns to build anticipation for your holiday offers.
- Social Media Engagement: Increase your social media activity, showcasing sneak peeks of your Christmas bestsellers and engaging with your audience.
- Content Marketing: Publish blog posts, videos, and social media content related to holiday gift ideas, usage tips, and the benefits of your products.
Key Sales Periods
Black Friday (Late November)
- Sales Launch: Kick off your major sales with Black Friday deals. Offer significant discounts to attract early shoppers.
- Email Blasts: Send out emails highlighting your best deals and special offers.
- Ad Campaigns: Run targeted ads on Google, Facebook, and Instagram to drive traffic to your store or your online store.
Cyber Monday (Early December)
- Online Exclusives: Offer special online-only deals to capture the online shopping surge.
- Retargeting Campaigns: Use retargeting ads to reach customers who visited your site during Black Friday but didn’t make a purchase.
- Limited-Time Offers: Create urgency with limited-time offers and flash sales.
Green Monday (Second Monday in December)
- Last-Minute Deals: Target last-minute shoppers with attractive discounts and free shipping offers.
- Social Proof: Showcase customer reviews and testimonials to build trust and encourage purchases.
- Gift Guides: Promote gift guides to help shoppers find the perfect gifts easily.
Super Saturday (Saturday before Christmas)
- Final Push: Offer last-minute deals and emphasize quick shipping options to capture the final wave of holiday shoppers.
- Local Marketing: Use geo-targeted ads to attract local customers who can benefit from same-day delivery or in-store pickup.
Driving Traffic and Conversion Strategies
Search Engine Optimization (SEO)
- Holiday Keywords: Optimize your website and product pages with holiday-specific keywords like “Christmas gifts,” “holiday deals,” and “best Christmas offers.”
- Content Updates: Regularly update your blog and product descriptions with fresh, holiday-themed content.
Social Media Advertising
- Targeted Ads: Use demographic and interest-based targeting to reach potential customers on platforms like Facebook, Instagram, and Twitter.
- Influencer Partnerships: Collaborate with influencers to showcase your products and reach a broader audience.
Email Marketing
- Personalized Emails: Send personalized product recommendations and special offers to your subscribers.
- Abandoned Cart Reminders: Use automated emails to remind customers of items left in their cart, offering a discount to incentivize the purchase.
Pay-Per-Click (PPC) Advertising
- Google Ads: Run PPC campaigns on Google to capture high-intent shoppers searching for holiday gifts and deals.
- Retargeting: Use retargeting ads to bring back visitors who showed interest but didn’t convert initially.
Conversion Optimization
- User Experience: Ensure a seamless and intuitive shopping experience on your website.
- Clear Calls-to-Action (CTAs): Use prominent and compelling CTAs to guide customers through the purchasing process.
- Trust Signals: Display trust badges, secure payment icons, and customer reviews to build credibility.
Promotions and Incentives
- Discount Codes: Offer exclusive discount codes for your email subscribers and social media followers.
- Free Shipping: Provide free shipping on orders above a certain amount to encourage higher cart values.
- Bundle Deals: Create bundle deals of your bestsellers to increase average order value.
Conclusion
Starting your holiday campaign early, from October to mid-November, allows you to build momentum and attract new traffic to your business and online stores. By strategically leveraging key sales periods like Black Friday, Cyber Monday, Green Monday, and Super Saturday, you can drive significant traffic to your store. Combine this with effective SEO, social media advertising, email marketing, PPC campaigns, and conversion optimization strategies to ensure you get a substantial share of the N1 billion online sales in Nigeria.
Broadcasting
Tim Akano Recounts 20-Year Growth, Media Support at NITRA End-of-Year Meet

Mr. Tim Akano, New Horizons Chief Executive Officer, took centre stage at the Nigerian Information Technology Reporters’ Association (NITRA) annual end-of-year meeting on Thursday, December 18, 2025, recounting the company’s remarkable growth and reaffirming free IT training for journalists.

Tim Akano, New Horizons Chief Executive Officer, in a group photograph with NITRA Members
Speaking directly to IT media members at the company’s training facility in Lagos, Akano acknowledged the critical role journalists played in supporting New Horizons during its formative years two decades ago.
He detailed how the firm evolved from a handful of staff to one of Africa’s leading ICT skills training organisations, now employing about 500 staff across multiple training centres nationwide.
Akano Spotlights Youth Training, University Partnerships
Akano highlighted that New Horizons has trained over 500,000 youths, particularly tertiary institution students, equipping them with practical IT skills essential for Nigeria’s digital economy.
He announced recent partnerships with universities, including a new agreement with Afe Babalola University, to scale hands-on training programmes for students.
“This growth would not have been possible without the media’s support in documenting our journey,” Akano stated, pledging continued free IT skills training for media members to remain competitive in the evolving digital landscape.
Reciprocal Support Defines Long-Standing Partnership
The venue hosting the NITRA meeting underscored Akano’s generosity; NITRA Secretary Chidiebere Nwankwo secured the free facility after contacting him—a gesture consistent with New Horizons hosting multiple association events and training IT journalists since its inception 20 years ago.
Participants shared personal testimonies of Akano’s support, including veteran journalist Aaron Ukodie, whose daughter—an Accounting graduate from the University of Johannesburg—received NYSC placement and IT scholarship at New Horizons.
The Guardian’s Yemi Adeyemi recounted Akano accommodating his editor’s child for mandatory IT training after other firms declined.
Members praised Akano’s commitment to human capital development as evidence of deep appreciation for the media community that chronicled New Horizons’ success over two decades.
Broadcasting
NIMC rolls out Pre-Enrolment Portal for seamless NIN registration

National Identity Management Commission (NIMC) has launched the NIMC Pre-Enrolment Portal to revolutionise the National Identification Number (NIN) enrolment process, enabling applicants within Nigeria and in the Diaspora to capture biodata online prior to biometric verification at enrolment centres.

NIMC
Accessible via penrol.nimc.gov.ng, the platform allows users to fill enrolment forms, schedule appointments, upload supporting documents securely, and manage personal details directly, thereby slashing congestion, minimising wait times, boosting data accuracy and enhancing overall service efficiency at centres nationwide.
NIMC Director-General and CEO, Engr. (Dr) Abisoye Coker-Odusote, spearheaded the initiative as part of the Commission’s technology-driven strategy to fortify institutional performance, aligning with President Bola Ahmed Tinubu’s Renewed Hope Agenda that emphasises digital transformation, efficient public service delivery and inclusive national development.
Dr Kayode Adegoke, Head of Corporate Communications, highlighted key benefits including simplified biodata handling, confidential data protection through robust security measures, reduced physical centre visits and heightened operational effectiveness, urging all prospective enrollees to adopt the portal for a faster, citizen-friendly experience.[conversation_history]
The move underscores NIMC’s mandate under the NIMC Act No. 23 of 2007 to manage the National Identity Database, issue NINs and foster a reliable digital identity ecosystem vital for national planning, with users advised to complete pre-enrolment online before heading to selected centres for biometrics.
Broadcasting
MultiChoice Talent Factory Calls for Entries Into Fully Funded Film Training Programme

MultiChoice Talent Factory (MTF), a Pan-African film and television training institution, has announced the opening of applications for its 2026 intake.

MultiChoice
The fully funded programme is open to African graduates aspiring to become directors, filmmakers, scriptwriters, producers and storytellers.
According to MultiChoice, the nine-month accredited curriculum combines online learning with intensive in-person training, and is designed to balance theoretical knowledge with practical immersion.
MTF academies are located in Kenya, Nigeria and Zambia, and serve aspiring filmmakers from 14 African countries. Since its inception in 2018, the initiative has trained 296 filmmakers, with graduates producing more than 42 movies aired on DStv, GOtv and Showmax platforms.
Organisers said alumni of the programme have gone on to establish over 50 production companies, while many continue to work within the MultiChoice ecosystem.
Graduates have also won accolades at the Africa Magic Viewers’ Choice Awards, Kalasha Awards, Uganda Film Festival and Women in Film Awards.
Applications for the 2026 intake close on Feb. 27, 2026. Interested candidates can visit https://apo-opa.co/3XW53oE for programme requirements.
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