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Smartphones, Software Leading Global IT Market Spending
According to the newly published International Data Corporation (IDC) Worldwide Black Book, recent volatility will gradually give way to a more positive outlook for IT spending in the second half of 2014.
The report contains that with the U.S. and other mature economies mostly heading in the right direction and a significant commercial PC refresh cycle already underway, improvements in business confidence are set to drive a moderate infrastructure upgrade cycle over the next 12-18 months, while investments in software and services will continue to accelerate.
Worldwide IT spending is now forecast to increase by 4.5% in 2014 at constant currency, or 4.1% in U.S. dollars.
A significant proportion of this growth is still being driven by smartphones, as IT spending excluding mobile phones will increase by just 3.1% this year in constant currency (2.8% in U.S. dollars).
Aside from smartphones, the strongest growth will come from software, including rapidly expanding markets such as data analytics, data management, and collaborative applications including enterprise social networks.
The 3rd platform pillars of Big Data, Social, Mobile and Cloud will continue to drive virtually all of the growth in IT spending, while spending on 2nd pPlatform technologies will remain effectively flat.
Meanwhile, although some emerging markets remain constrained by macroeconomic and geopolitical wild cards, there is now significant pent-up demand for IT investment that will drive stronger growth next year in markets including India, Brazil, and Russia.
Pent-up demand has already driven a significant rebound in both consumer and enterprise IT spending in China this year, as confidence stabilizes.
While mature economies are still driving the upside in 2014, emerging markets will once again dominate in 2015.
IDC said that Cold snap and wild cards impacted it spending, but underlying demand is strong
Some IT market segments performed weaker than expected in the first quarter of 2014 (1Q14), in line with the weather-related slowdown in U.S. output and the impact of wild card events including the conflict in Ukraine.
In particular, an overdue enterprise infrastructure refresh cycle was disrupted by short-term declines in business confidence.
However, strong underlying demand for this investment cycle will drive improvements in the server, storage, and network infrastructure markets in the coming months.
“At the beginning of 2014, we asserted that businesses would choose to fix the roof while the sun was shining,” said Stephen Minton, vice president in IDC’s Global Technology & Industry Research Organization (GTIRO).
Minton added that, “Unfortunately, the weather was literally much colder than expected during the first quarter. The good news is that the U.S. economic outlook has already brightened and this will drive a period of moderate but long-awaited investment in mission-critical infrastructure over the next year.
However, accelerating adoption of cloud services will continue to impact sales of traditional on-premise equipment, packaged software, and IT services. This capital spending cycle will be mild by historical standards.”
Meanwhile, PC refresh stronger than expected in mature economies, tablet shipments weaker
The commercial PC refresh has proven stronger than originally forecast.
As a result, IDC now forecasts PC spending will increase by 3.5% in 2014 (the fastest pace since the post-financial crisis rebound of 2010).
Western Europe has also seen an improvement in PC shipments, although PC spending in Europe will still be down by 1% due to average price declines.
The PC cycle has already driven a market upturn in Japan, where economic growth and upcoming tax increases drove a surge in capital spending in 2013 (PC spending in Japan increased by 6% last year, but will decline by -4.5% this year).
“The end of support for Windows XP is obviously part of the story, but there has also been a transition of some spending from tablets to PCs as consumers and businesses have allocated disposable income and IT budget to replacing older notebooks and desktops rather than upgrading their relatively new tablets.
“The tablet market is also more sensitive to economic wild cards and price competition, now that penetration rates have increased. There’s still plenty of growth ahead for tablets, however, and it would be premature to say that improvements in the consumer PC market represent anything like a reversal of the long-term shift to tablets and hybrids over the long term,” said Minton.
The U.S. tablet market is now forecast to increase by just 2% this year, but will rebound to 7% growth in 2015 as the PC cycle begins to wane.
Worldwide tablet spending has slowed from 29% year-over-year growth last year to 8% in 2014, but will accelerate back to double-digit growth next year (10%).
Penetration rates in emerging markets such as China will continue to increase, while some enterprise spending will shift back to tablets.
Pent-up demand and mobile driving growth in china, with other emerging markets to follow
The economic slowdown in 2013 had a negative impact on IT spending in China, but this also created a significant swell of pent-up demand that is now driving improvements in technology investment. IT spending growth in China decelerated to 8% last year but is on course for 13% growth in constant currency in 2014.
According to Minton, “Smartphones are a large factor in China’s growth as Chinese manufacturers have successfully expanded the customer base with new, price-competitive products that have driven overall volume. But while smartphones are a big part of the story, there has also been a significant upturn in business spending on infrastructure and software.”
Excluding mobile phones, IT spending in China will increase by 5% this year (up from growth of just 2%, excluding phones, in 2013).
Server spending in China will increase by 7% (compared to 0% in 2013), storage spending by 8% (up from 1.5% in 2013), and software by 9% (up from 7% last year), but overall market growth is still weighed down by the declining PC market.
Other emerging markets are likely to improve over the next 12 months as business confidence stabilizes.
IT spending in India will increase by 15% next year, up from 8% in 2014. In Brazil, the market will accelerate from 10% growth this year to 13% next year. In Russia, where the crisis in Ukraine has damaged business and investor confidence since the beginning of the year, the market is set to decline slightly in 2014 before rebounding to 7% growth in 2015.
Mature economies have remained more stable since last year, with market growth often outpacing expectations.
The U.S. IT market will increase by 4% this year, and Western Europe will maintain a 2% growth rate overall. Total worldwide IT spending will reach almost $2.1 trillion in 2014.
Including telecommunications services, the worldwide ICT market will increase by 4% to $3.7 trillion, with telecom services growth of 4% driven by mobile data services and increasing broadband penetration.
IDC’s Worldwide Black Book provides forecasts for IT spending in 54 countries around the world.
IT spending forecasts focus on 25 individual market segments across hardware, software, IT services, and telecom services for individual countries in all regions including North America, Latin America, Western Europe, Eastern Europe, Asia/Pacific, the Middle East, and Africa.
The Worldwide Black Book Query Tool presents all data in the following exchange rate views: U.S. dollars in constant currency, annual and year-to-date exchange rates, and local currency.
Additional products in this category include the Worldwide Enterprise Black Book, which analyses annual IT spending in relation to four company size segments based on employee counts.
The Worldwide Black Book, Premium Edition, includes cloud spending forecasts, quarterly IT spending forecasts by region, IT vendor market share analysis, macroeconomic indicators, IT/Internet penetration, and CIO survey data.
The United States Black Book: State IT Spending by Vertical Market is a quarterly analysis of the status and projected growth of the IT industry in 50 states and across 15 vertical markets.
Airtel Africa Foundation, through Airtel Nigeria, has marked International Volunteer Day 2025 by celebrating the impact of the Employee Volunteer Programme (EVP), a flagship initiative by which employees volunteer their time, expertise, and personal resources to advancing the Foundation’s mission across 14 African markets.
The celebration brought together volunteers at the Airtel Nigeria Headquarters in Lagos for moments of team bonding activities, testimonials, and volunteer spotlights. The event also served as a call to action, encouraging more employees to register for EVP activities and join the volunteer community.
The EVP has become a cornerstone of Airtel Africa Foundation’s community impact, empowering employees to drive local CSR initiatives and champion causes that promote education, digital skills, environmental responsibility, and youth empowerment. Through the programme, volunteers have contributed significantly to initiatives such as the International Day of Education Essay Competition, Teacher-for-a-Day sessions, beach clean-ups, market sensitisation exercises to reduce plastic waste, and the Airtel-3MTT NextGen Fellowship for young Nigerians.
Speaking about the celebration, Dinesh Balsingh, Airtel Nigeria Chief Executive Officer, said, “International Volunteer Day reminds us that real impact begins with people who are willing to show up and serve. Today we honour the incredible dedication of Airtel employees, whose selfless commitment of time and talent is the engine behind our progress. Their contribution is the backbone of our work and the reason we continue to transform communities across Africa.”
Over the years, the EVP in Nigeria has delivered tangible outcomes through numerous impactful initiatives such as financial donations to the Lagos State Government COVID-19 control efforts. In 2025 alone, volunteers have contributed more than 200 hours of service, reaching over 100,000 beneficiaries.
Commenting on the commitment of Airtel Nigeria’s employees, Femi Adeniran, Director, Corporate Communications & CSR, said, “Volunteering is at the heart of who we are. Behind every empowered learner, every restored environment, and every connected community is an individual who believed in making a difference, and we are thankful for your participation. Our mission remains clear: to use technology, resources, and our collective humanity to build a digitally inclusive, socially responsible, and sustainable Africa.”
International Volunteer Day provides a global moment to honour volunteers whose contributions often go unseen but deliver lasting impact. As its EVP continues to grow, Airtel Africa Foundation remains committed to expanding access to education, digital literacy, environmental care, and opportunities for underserved communities across the continent.
Nigerian creators have emerged dominant at the 2025 TikTok Awards for Sub-Saharan Africa, winning six of the ten categories at the ceremony held in Johannesburg, South Africa.
TikTok Sub-Saharan Africa Awards
The awards, themed “New Era, New Icons”, celebrated outstanding creativity across the continent, with Nigeria’s victories underscoring its growing influence in digital culture and entertainment.
Raja’atu Muhammed Ibrahim, known as @diaryofanortherncook, from Sokoto, won the prestigious Creator of the Year Award, recognised for her cinematic storytelling of Northern Nigerian cuisine. Abuja-based Brian Nwana (@briannwana) clinched Storyteller of the Year, while Izzi Boye (@izziboye) was named Education Creator of the Year.
Other Nigerian winners included Belove Olocha (@beloveolocha) for Entertainment Creator of the Year, Dejoke Ogunbiyi (@noositiwantiwa_) for Social Impact Creator of the Year, and Crown Uzama, popularly known as Shallipopi (@theycallmeshallipopipp), who took home Artist of the Year.
Shallipopi, whose hit track “Laho” dominated African soundwaves in 2025, thanked TikTok for supporting upcoming artists and providing a platform to shine. “When Nigeria creates, the world moves,” he told fans during his acceptance speech.
TikTok’s Head of Content Operations for Sub-Saharan Africa, Boniswa Sidwaba, praised the winners, noting that Nigerian creators had redefined what it means to be a digital storyteller. “Tonight’s ceremony was a gathering of trailblazers who turned short video clips into cultural movements,” she said.
Other winners from across the continent included Tanzania’s Fanuel John Masamaki (@zerobrainer0), who won Video of the Year, Kenya’s @tunero_animations as Rising Star of the Year, South Africa’s @malumfoodie for Food Creator of the Year, and Kenya’s @zozasportscast for Sports Creator of the Year.
The ceremony, supported by brands such as NIVEA, Coca-Cola, PEP, inDrive and Dis-Chem, will be broadcast exclusively on TikTok LIVE on Dec. 11 at 19:00 WAT via the @tiktok.africa account.
MTN Nigeria has announced the winners of the 2025 Nigeria PachiPanda Challenge, a national innovation programme delivered in partnership with Worldwide Fund for Nature (WWF) through its local partner, the Nigerian Conservation Foundation (NCF), and the United Nations Development Programme (UNDP) Nigeria.
L – R: Promise Ogochukwu, OneGrid Energies; Emmanuel Ezea, OneGrid Energies, Lantana Elhassan, Head of Exploration, Accelerator Lab, UNDP Nigeria; Valentine Nnamani, OneGrid Energies; trio winner of the MTN 2025 Pachipanda Challenge, held at MTN RoofTop Plaza, Ikoyi.
The competition attracted over 2000 applications from young innovators across the country and concluded with a 3-day sprint event that featured masterclasses and pitch presentations at the MTN Rooftop Event Centre, Falomo, Ikoyi, Lagos. Ten finalists, comprising seven individuals and three teams, competed for top honours following a rigorous multi-stage screening process.
Team OneGrid Energies emerged overall winner for its solution that addresses energy access in underserved communities. The team of Emmanuel Ezea, Ogochukwu Ogene, and Valentine Nnamani upcycle plastic bottles and e-waste lithium ion batteries to create affordable lanterns for households without reliable electricity. The team also introduced smart solar-powered charging stations operated by rural women, creating economic opportunities and supporting environmental impact.
Joshua Ndaman secured second place with his innovative solution, BuyScrap, a tech-driven platform that streamlines the collection and recycling of electronic waste. By ensuring that discarded electronics are ethically reused and repurposed, BuyScrap supports a circular economy and provides a reliable link between households and processors in the e-waste value chain.
Divine Peter secured third place with HopeForge Engineering, an initiative that designs and produces affordable recycling equipment for green businesses using recyclable materials. His focus on automating traditional manual equipment aims to increase productivity and make sustainable tools more accessible for small and medium-sized enterpriOlayinkases.
The winners received ₦3,000,000, ₦2,000,000, and ₦1,500,000 respectively. They will now represent Nigeria at the Africa PachiPanda Challenge where they will compete against champions from across the continent.
Tobe Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria, emphasised the importance of youth-led innovation in advancing climate action and community resilience. “Innovation should go beyond solving problems; it should be bankable and sustainable, ensuring long-term value for both society and the innovators themselves,” he noted.
Dr. Joseph Onoja, Director-General of NCF, praised the creativity of the finalists, stating, “Every finalist here is a winner, and we will continue to work with partners like MTN, UNDP, and WWF to nurture these ideas and build a better future for Nigeria.”
Representing UNDP Nigeria, Lantana Elhassan, Head of Exploration, Accelerator Lab, described the potential of the finalists’ solutions to inspire systemic change across Africa’s innovation landscape. She highlighted the role of tech tools in helping participants improve their prototypes and scale their solutions.
During the event week, finalists received tailored training through masterclass sessions that enhance their business skills and strengthened their solutions. Facilitators included Bankole Oloruntoba, CEO, Nigeria Climate Innovation Centre (NCIC); Chinwe Udo-Davis, Founder & CEO, Instollar; Nifemi Oluboyede, Chief Product Officer, Credit Direct; and Uche Aniche, Founder, Rebel Seed Capital & Convener, Startup South.
Judges comprised experts in sustainability and innovation including Dr. Tiwalade Adeniyi, Head of ESG, Solon; Dr. William Tsuma, Chief Innovation Officer, UNDP Nigeria; Maximus Ugwuoke, Country Director, Carbon Craft Africa; Peju Ibekwe, CEO, Sterling One Foundation; Temitope Okunnu, Founder, Fabe International; and Yewande Adeyi, Senior Manager, ESG Advisory Services, KPMG West Africa.
The Africa-wide finals will bring together leading innovators from across the continent to showcase their work to industry experts and investors.
For more information and updates on the winners’ journey, visit https://www.mtn.ng/sustainability or contact [email protected]
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