General News
DHL Shares Tips on Business Marketing In Africa

At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa, DHL observed.
Yet, successfully marketing a brand across such a diverse continent – with over 50 countries, hundreds of languages and various cultures – is no easy task.
This is according to Sumesh Rahavendra, head of Marketing for DHL Express Sub Saharan Africa, who said that business owners expanding into Africa need to be aware that in addition to the various challenges relating to language and trade barriers, they need to carefully consider cultural differences, pricing strategies and the political environment, when adapting strategies for marketing goods and products on the continent.
He explained that as opposed to western markets, where the methods to reach consumers are relatively defined, Africa’s unique business landscape gives scope to introduce innovative marketing initiatives that may be relatively unexplored by businesses operating in other markets.
“It is an incredibly exciting time to be in Africa, simply because of the size of the untapped opportunities. With the fastest growing middle class in the world, there is great need for all types of goods – all you have to do is reach out and communicate with the market,” said Rahavendra.
He offered the following advice to business owners looking to expand and market their products and services in Africa:
He said, that Each Country Requires A Unique Approach
“It is important for brands to market their offerings in a way that connects with local consumers”.
Although large corporates may have global brand marketing guidelines,Rahavendra, said that the staff based in Africa should adapt these guidelines in a way that works best for the local market.
“The communication strategy for each country in Africa should be different. While radio commercials might work in South Africa and Nigeria, print advertising could be best for Cote d’Ivoire, billboards might have the biggest impact in Lesotho etc. Business owners need to research and explore local best practices, and consult experienced partners in the country to know what works in each country.
“A recent example was when we (DHL Express) officially launched our boat for connecting the mainland and Victoria Island in Lagos. The typical approach would be to use the traditional marketing channels to communicate this. However, our country manager in Nigeria, Randy Buday, being aware of the major growth in the use of social media in the country, suggested engaging social media influencers to help amplify our message. This non-conventional approach proved to be a huge success, and highlights the importance of trusting a local team to know what works best in their territory.”
Be Consistent
Advertising is expensive, but effective when used correctly. When advertising in any form of media, it’s important to do it regularly, in the right media for your business and to be consistent in your message. Focus on a small selection of media and aim to advertise there regularly to maintain a good awareness of your products or services.
“The marketing and media environment is very crowded and, for this reason, it’s important to be consistent in both promotional message and look and feel. If you’re an SME, it’s advisable to invest some money in designing a distinct logo, impactful packaging and a good basic range of marketing materials and signage.
Take advantage of modern technology
“It is unbelievable how quickly social media and smartphone penetration in Africa has given consumers access to information and various online channels
According to Internet World Stats, internet penetration in Africa is 21.3%_.
It is now all about ensuring that modern technology is utilised to reach the target audience, and making sure that relevant content is created to stimulate engagement with the online community. Businesses should continuously try new things and fine-tune their approach.
“As DHL, we are lucky to have a very successful and well-recognized brand, but we to, began as an SME and have spent the last 45 years building our brand to where it is today,” Rahavendra said.
General News
WHO Says Ebola Risk Now at Highest Level

World Health Organisation (WHO), yesterday, said that Ebola outbreak is “very high” but added that the global risk remains “low”.

So far, 82 cases and seven deaths have been confirmed in the Democratic Republic of Congo (DRC), but WHO, said, the real scale of the outbreak is likely far larger, with nearly 750 suspected cases and 177 suspected deaths reported
Tedros Adhanom Ghebreyesus, chief, WHO, said the situation was “deeply worrisome”.
He said there were now nearly 750 suspected cases in the DR Congo and 177 suspected deaths, as health workers scramble to track down contacts of everyone thought to be infected with the virus.
“The Ebola outbreak in the Democratic Republic of the Congo is spreading rapidly,” he told a press conference.
“So far, 82 cases have been confirmed in DRC, with seven confirmed deaths.
“But we know in people who travelled from DRC and one death.
Measures to address the epidemic in DRC are much larger.
There are now almost 750 suspected cases and 177 suspected deaths.”
He said the situation in Uganda was “stable”, with two cases confirmed in Uganda, including “intense contact tracing” and calling off the Martyrs’ Day commemorations, “appear to have been effective in preventing the further spread of the virus”, Tedros added.
While a US national who was working in the DRC has tested positive and been transferred to Germany for care, Tedros said another US national deemed to be a high-risk contact had been transferred to the Czech Republic.
Besides national staff already in the DRC, he said 22 international staff had been deployed to the field, “including some of our most experienced people”.
Tedros said that violence and insecurity were impeding the response to the outbreak in the DRC.
“We are now revising our risk assessment to very high at the national level, high at the regional level, and low at the global level.
“So far, 82 cases have been confirmed in DRC, with seven confirmed deaths.
“But we know the epidemic in DRC is much larger. There are now almost 750 suspected cases and 177 suspected deaths.
“The situation in Uganda is stable, with two cases confirmed in people who travelled from DRC, with one death.”
Tedros said that violence and insecurity were impeding the response to the outbreak.
General News
Army Acquires New Drones to Boost Surveillance, Precision Strikes — COAS

Nigerian Army has acquired additional drones and other advanced force multipliers to strengthen surveillance operations, improve target acquisition, and enhance precision strike and casualty evacuation capabilities.

Lt.-Gen. Waidi Shaibu, chief of Army Staff (COAS), said that the new drones will boost surveillance, precision strikes.
Shaibu, who disclosed this in a statement shared via the Nigerian Army’s official X handle, noted that the conference provided a platform for critical assessment of ongoing operations and the development of forward-looking strategies to address Nigeria’s evolving security challenges.
He said deliberations at the Nigerian Army Conference Centre, Asokoro, focused on sharpening operational responses, strengthening training frameworks and adapting to the demands of modern security warfare.
According to him, the resolutions reached are aimed at building a more agile, combat-ready, technologically driven and mission-oriented force capable of responding effectively to emerging threats.
A key highlight of the reforms is the Army’s increasing investment in modern warfare technology, including the acquisition of additional tactical drones and the reconfiguration of Army aviation assets for combat roles.
Shaibu explained that these developments have significantly enhanced intelligence gathering, precision targeting, operational mobility and casualty evacuation across various theatres of operation.
He also highlighted ongoing improvements in recruitment, advanced training, professional military education and leadership development, stressing that discipline, competence and meritocracy remain central to building a stronger institution.
Reaffirming his “soldier-first” philosophy, the COAS said troop welfare remains a top priority, stressing that “troop welfare remains non-negotiable; well-motivated soldiers operating in conducive environments are critical to mission success.”
He urged senior officers to ensure that resolutions from the conference are fully implemented in field operations, stressing that the true value of the gathering lies in measurable impact on the battlefield.
Describing the ongoing reforms, Shaibu said: “We are not just reforming the Army; we are building a lethal, technology-driven fighting force where only discipline, merit, and mission success matter.”
The Army Chief expressed appreciation to President Bola Ahmed Tinubu for his support, as well as the Minister of Defence, Minister of State for Defence, Chief of Defence Staff, service chiefs and intelligence agencies for their continued collaboration.
The conference ended with the presentation of commendation plaques to senior officers recognized for outstanding contributions to operational effectiveness.
General News
UK Special Envoy for Freedom of Religion or Belief Concludes Visit to Nigeria

The UK Special Envoy for Freedom of Religion or Belief (FoRB), David Smith MP, concluded a three-day visit to Abuja this week, marking Nigeria as the first focus country he has visited under the UK’s FoRB strategy.

During the visit, David Smith MP held a wide range of meetings with senior Nigerian government officials, religious leaders, civil society organisations, and local communities – reflecting the UK’s commitment to sustained, practical engagement and partnership on freedom of religion or belief in Nigeria.
Meetings included discussions with the National Security Adviser, Mallam Nuhu Ribadu, the Honourable Minister of Information and National Orientation, Mohammed Idris, and the Governor of Plateau State, Caleb Mutfwang.
The Special Envoy also met with the co-chairs of the Nigeria Inter-Religious Council, Archbishop Daniel Okoh, President of the Christian Association of Nigeria, and HRH the Sultan of Sokoto, Muhammadu Sa’ad Abubakar III, President-General of the National Supreme Council for Islamic Affairs.
At the end of the visit, the UK Special Envoy for Freedom of Religion or Belief, David Smith MP, said: “Over the past few days, I have been honoured to meet a wide range of people — from senior government figures and civil society to faith leaders and local communities. I came to listen, learn, and see both how freedom of religion or belief is experienced in everyday life, and how it connects to – and is a core part of addressing – Nigeria’s wider challenges around security and cohesion.
“Some of the most powerful moments of this visit were at community level. Visiting Father Emmanuel Unamba’s parish and meeting Christian and Muslim neighbours living side by side was a real reminder that peaceful coexistence is something people build every day through leadership, dialogue, and shared responsibility.
“What I take away from this visit is the importance of further progress being Nigerian led, rooted in strong institutions and inclusive dialogue, with FoRB at its heart. The UK will continue to support practical efforts in ensuring greater peace, security and prosperity for all.”
The visit also included a roundtable with partners of the UK’s Strengthening Peace and Resilience in Nigeria (SPRiNG) programme, a £38 million UK government-funded conflict and resilience programme operating primarily in Kaduna, Katsina, Benue and Plateau states.
During the visit, Special Envoy David Smith MP held meetings with the Institute for Peace and Conflict Resolution, the Nigerian National Human Rights Commission, and civil society organisations working at the intersection of insecurity and religious freedom. He also visited the National Mosque and the National Ecumenical Centre in Abuja.
Speaking to the various stakeholders, Mr Smith called for greater tolerance across religion or belief in Nigeria and hoped that the cohesion he saw on a community level in the capital, could be achieved nation-wide with the same resolve. He hoped to continue these dialogues with interlocutors in the UK.
The visit builds on the momentum of President Tinubu’s State Visit to the United Kingdom in March 2026, which reinforced the UK-Nigeria Strategic Partnership and included interfaith events attended by President Tinubu and His Majesty The King, underlining both countries’ shared commitment to fostering constructive interfaith dialogue.
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