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Technology, Others Cost Nigeria $2.5Bn Tourism Revenue- Robinson

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Cherae Robinson, founder, Rare Custom
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Cherae Robinson is the founder of Rare Customs, a company focused on embedding American SME’s in emerging market tourism trends. Originally from Brentwood, NY, she is a traveler and connector interested in emerging markets, particularly Africa.
Rare Customs was recently selected as the inaugural winner of the She Leads Africa startup competition for its new consumer product ‘Tastemakers Africa, a multi-platform brand, revolutionizing travel on the continent.
Cherae has spoken at different fora, engaging audiences on African economic trends, African-American issues, travel, diversity in international careers and balancing motherhood and global ambition. In this online interview with peter ugwu, she shared Rare Customs’ vision for the African market. 

Rare Customs & TSTMKRS App
Tastemakers Africa (TSTMKRS) is still in its early stage, we only came up with the concept of launching an app just 6 months ago.
Before then, Rare Customs spent 6 months     putting together a plan for engaging African tourism boards and potentially consulting for them. Once we pivoted towards TSTMKRS we were able to bring a couple of the best     minds in the African startup scene on board as advisors.
Additionally, we immersed ourselves in case studies, data mining, and studying our competition in order to find the right business model, planting seeds for partnership, and making data-based decisions that we knew could last through a challenge.
While it’s certainly a boost for me to receive such a big honor from the United Nations Foundation, the real honor will be gaining the trust and interest of investors so that we can scale the business.
If I had to think of some things we’ve done differently, I’d focus on our ability to be nimble (we have already pivoted some parts of the business), be open (we share our process not just our successes), be connected (we are building partnerships at the outset, particularly on the continent), and most of all be user-focused.

‘She Leads Africa Entrepreneur Showcase’ First Place Winner
It’s interesting; I’m actually new to the tourism industry. I’m not new to travel, I’ve been to 30 countries and counting, but traveling and the business of tourism is very different things.
In Africa, I think my status as a parvenu so to speak is beneficial, it allows me to really create whereas working through the system might not.
Our team gets to experiment, take risks, and disrupt the notion that any conversation involving tourism on the continent must involve an elephant or a lion.
Entrepreneurship in the tourism industry, particularly when Africa is growing in might economically, requires one to have a long strategic vision of how tourism links into this growth and be able to take that vision and turn it into a tangible business model.
You have to have the tenacity to follow-through crises like Ebola which disrupt the industry or scare off investors (that happened to us), the foresight to understand and even predict trends in traveler behavior, and the fearlessness to go against the grain and remain committed even when the gatekeepers in the industry don’t want to let you play in their sandbox.

Assessment of Africa’s Tourism Sector
The sector is ripe for growth and investment but is not without challenges. Issues around infrastructure are well documented but above infrastructure I would put attention to the customer experience.
This December, our team is giving a social media and customer experience training to tour operators in Accra, Ghana (#DecemberInGhana).
We believe that strong digital narratives paired with top tier customer service upon arrival will really help change the conversation. Once this happens, and the number of arrivals increases even in new hotspots, the investment will come. I think there are some really interesting hotspots that are cropping up.
Namibia is doing an excellent job of grouping it’s offering into specific themes like adventure tourism, “glamping”, and really promoting its biodiversity. Senegal is rising high up on the must-visit places with its capital city, Dakar reaching the top 10 of GOOD Magazine’s “Most Inspiring Cities In The World” list. These are good signs.
The next step is for governments to move beyond entrenched ways of operating in the sector and to embrace new players on the scene. Private sector is ultimately what will drive the industry but support at the government level can make the road a bit easier.

Rating of Nigeria’s Tourism Industry
I would place the Nigerian tourism industry as approaching average. The head of the Nigerian Tourism Development Corporation seems to be doing the right thing in thinking about ways to increase domestic tourism in addition to attracting international visitors.
This is key; last February while I was visiting Lagos for Social Media Week, a Nigerian friend and I visited the Badagry point of no return.
My friend hadn’t been to the site since he was just a small child, and his friends almost ridiculed him for taking the time to go.
There’s a lot of work to be done in getting the average Nigerian to see the value in visiting some of the national treasures available to them.
This is similar to what has been done in the United States with respect to new efforts to increase visitors at our national parks. Lack of technology inclusion and infrastructure concerns due to a lack of consistent power or internet in many places is definitely causing significant revenue loss.
The industry is valued at $7 billion and less than 20% of attractions are online. This is not in line with consumer expectations and is hurting the industry. According to Forbes magazine 82% of consumers trust a company more if they are involved with social media.
More than 148.3 million people use the Internet to make reservations for their accommodations, tours and activities. That’s more than 57% of all travel reservations each year according to Statistic Brain.
When you apply this number to Nigeria’s industry where there is a 37% differential in online presence, that’s a loss of $2.59 billion annually.

Tastemakers Africa App
Tastemakers Africa lets users find and buy hip experiences in Africa. The beta version of the app launches on Android and iOs in early 2015 and features 10 cities in Africa.
We chose the launch cities based on where the most cosmopolitan offerings were, where smartphone penetration was the highest, and where tourists are already traveling.
The app is like having a cool friend on the ground who knows all the best parties and restaurants and things to do except it’s an app and all of these things are now at your fingertips. The thing that makes the app special is that it not only lets you browse cool experiences, you can actually purchase them in advance.
Whether it’s dinner for two at a trendy restaurant, a VIP table at a nightclub, or Skydiving over Table Mountain, the Tastemakers Africa app lets users build their own African experience through a distinctive, visual interface.

Tastemaker Africa App Footprint
Partnership is at the core of who we are and we intend to continue building relationships with the right companies and organizations on the continent, international brands that speak to millennial and urban sophisticates are also key for us.
Beyond this we believe in our marketing and user acquisition strategy. We lead with compelling, visual content but are also producing a product unlike anything anyone has ever scene as it relates to Africa.

Existing Gaps in the Market
The primary gaps we see are encouraging domestic tourism, underestimating the diaspora market, and underestimating the power of the millennial generation. Tastemakers Africa will address all of these through the entire platform.

Sustaining The App’s Penetration
Our target user on the continent can see themselves in our product. We tell their stories, we work alongside of them, and we value their contributions.
The version of Africa that Tastemakers is focused on is something people take pride in. Brands like Okay Africa, Applause Africa, and others have tackled this from a media level and we intend to go one step further in bringing “Aspirational Africa” to the tourism space.

App  Content
This statement is so true – that’s why we built TastemakersAfrica.com a companion to the app. The website follows the same categories as the app [Eat, Drink, Do, Rest] but it wraps this within featured content on creatives in the world of film, music, art, etc.
We feature events on our page, plugin to user Instagrams, and really push the envelope on what’s happening.

The App Launch
The app launches in beta mode in Q1 of 2014. You can signup at www.tastemakersafrica.com to be the first to know.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NICA Confers Professional Fellowship on Uche Uzoebo

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L-r: Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF); Dr. (Mrs) Markie Idowu, president, and Prof. Chris Onalo, Registrar/CEO both of National Institute of Credit Administration (NICA) at the conferment of professional Fellowship of the institute on Mrs. Uche Uzoebo held in Lagos recently.
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The National Institute of Credit Administration (NICA) has conferred its Professional Fellowship on Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF).

The recognition was announced in Lagos during the investiture of Dr. (Mrs.) Markie Idowu as the Institute’s new President.

In his welcome address, Prof. Chris Onalo, Registrar/CEO of NICA, noted that the National Institute of Credit Administration distinguishes itself from other professional bodies through its unwavering commitment to advancing credit management, promoting professionalism, and empowering Nigerians with credit literacy.

“Unlike many other institutes, NICA recognizes that credit management is a lifeline of commerce, influencing every aspect of business, social, and economic life. Through this commitment, the Institute continues to shape Nigeria’s economic future towards sustainable growth,” he stated.

The Fellowship represents the Institute’s highest professional distinction and is conferred on individuals whose leadership has significantly strengthened Nigeria’s credit environment, institutional governance frameworks, and the integrity of the financial system.

This recognition also comes at a significant moment globally as the world commemorates International Women’s Day, underscoring the growing recognition of women’s leadership and contributions across industries, particularly in finance, governance, and economic development.

The ceremony brought together senior financial sector executives, policymakers, regulators, and distinguished guests to celebrate excellence in credit administration and professional practice.

The Institute described Mrs. Uche Uzoebo as a seasoned business executive and financial services leader with over two decades of professional experience spanning banking, digital payments, and financial services.

A proven change agent, she brings deep expertise across digital payments, financial inclusion, agency banking, product and business development, merchant acquiring, as well as corporate, commercial, and retail banking.

Her leadership has been instrumental in advancing secure and inclusive digital financial services, strengthening payment systems, and expanding last-mile access to financial services across underserved communities in Nigeria.

Through SANEF and related initiatives, she has supported economic empowerment and financial inclusion by expanding agent networks, promoting financial literacy, and championing innovative technology-enabled solutions.

Passionate about gender inclusion and women’s economic empowerment, Uzoebo is also a gender specialist and advocate with a strong focus on supporting women entrepreneurs and breaking structural economic barriers.

As a certified trainer, she designs and delivers high-impact capacity-building programmes for individuals, youth, women, and organizations, enabling sustainable growth and improved performance.


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Zedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026

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Zedvance Finance Limited, a leading provider of consumer and business financing solutions in Nigeria, has disbursed over ₦96 billion in funding to support commercial businesses across the country, establishing its strong positioning beyond retail lending and reinforcing its commitment to bridging the gap between enterprise growth and access to timely financing solutions.

Zedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026

Zedvance

Leveraging its 11-year legacy, Zedvance’s Commercial Solutions business, launched in 2025, has in just one year become a major driver of credit expansion, achieving one of the highest loan disbursement rates among financial institutions, empowering thousands of local enterprises and boosting economic growth.

The business has consistently supported enterprises across key sectors of the economy, including oil & gas, automotive, logistics, renewable energy, fintech, e-commerce, trade distribution value chains, agri-businesses and others.

Through offerings such as working capital, invoice/PO financing, equipment and trade finance, and ecosystem-based solutions, Zedvance enables access to liquidity for buy-now-pay-later providers, asset acquisition, and cross-border credit lines for imports & exports, aiding business expansion and strengthening operational resilience in a dynamic economic environment.

Speaking on the importance of flexible and tailored financing, Group Managing Director of Zedcrest Group, Adedayo Amzat, CFA, noted that Zedvance Finance, operates a model that is specifically purpose-built to bridge financing gaps and support business growth.

“We are proud of our accomplishments so far, especially the impact we’ve made in sectors that are critical to economic development. For instance, through solar and asset on-lending, we have helped to expand energy access and improve income opportunities for gig workers by financing mobility asset platforms across Nigeria.

“Because our customers are at the heart of our business, we were intentional about designing our flagship product, ‘Liquidity Solutions’ to allow businesses unlock faster credit delivery across all high-growth sectors. This has proven impactful as we continue to witness our clients record great successes,” Amzat said.

Highlighting the unique value of the offering, Amzat added that Liquidity Solutions provides tailored financing structures such as inventory purchase, invoice financing, and import financing, which empower businesses to optimise cash flow, accelerate turnover, and scale with confidence.

Commenting, Ayooluwa Oladimeji, Ag. Executive Director, Commercial Solutions, explained that Zedvance leverages technology, product innovation, deep sector expertise and risk-moderated structures to deploy diverse funding solutions, including multi-currency credit lines, BNPL facilities, and equipment financing across automotive, renewable energy, manufacturing, fintech, and trade distribution sectors.

“In 2025 alone, Zedvance Commercial Solution business recorded tremendous growth, driven by strong partnerships and a rapidly expanding portfolio.

“We are proud to have supported a range of businesses including; Shekel Mobility, Tradegrid, Sapphire, CredPal and other ecosystem partners.

“Beyond these successes, our focus remains on strengthening credit access across Africa’s commercial ecosystems to enable businesses scale with confidence and resilience”, he said

Building on its strong momentum, Zedvance is poised to expand its reach further in 2026, targeting over ₦250 billion in funding across key economic sectors including off-grid power, smart devices and home equipment, vehicle dealerships and mobility platforms, agribusiness and manufacturing, consumer and industrial goods distribution and hospitality.

This expansion reinforces its mission to accelerate enterprise growth by providing faster and broader access to credit across Africa.


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Mojisola Sayo-Kazeem Reflects on Leadership, Opportunity, Women in Tech @ IWD

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As the world marks International Women’s Day, Mojisola Sayo-Kazeem, Head of Finance, Jumia Nigeria & Ghana, reflects on how giving opportunity, mentorship, and support helps women thrive and strengthens organisations.

The future of work is digital, and for women it presents immense opportunities to innovate, lead, and shape the global economy. Yet thriving in a fast-paced, data-driven environment requires more than ambition or technical expertise. It requires opportunity and leadership that intentionally creates space for people to grow.

Reflecting on my own journey, I am reminded of how powerful those opportunities can be. I joined Jumia in 2012 as an accountant and, over time, grew into my current role as Head of Finance for Nigeria and Ghana.

Each stage of that journey came with new responsibilities and lessons that shaped my leadership perspective. One thing has become clear: growth rarely happens in isolation. It flourishes in environments where people are trusted, challenged, and supported to reach their full potential.

One of the most defining pillars of my career has been working within an organisation that invests in talent and encourages merit-based growth. At Jumia, a guiding principle is simple: let the best people and ideas grow. When organisations prioritise capability and innovation rather than bias, they create environments where individuals can thrive, and leadership potential can emerge naturally.

Leadership plays a crucial role in making this possible. Good leadership sharpens growth and experience, not only for the leader but for the teams they support. I have benefitted from leaders who shared knowledge, offered guidance, and entrusted me with meaningful responsibilities. Those opportunities challenged me to expand my skills, strengthen my judgement, and grow into larger leadership roles.

One experience that stands out was leading my team through the launch of a new business line under the guidance of our CFO. It demanded greater accountability, transparency, and strategic thinking. Looking back, it was more than a professional milestone, it was an opportunity to deepen my expertise and strengthen my leadership capacity.

Moments like these remind me that opportunity is one of the most powerful investments leaders can make in people. I also recognise and commend the many leaders who are already creating pathways for women to grow, lead, and contribute meaningfully. Their commitment to fairness, mentorship, and inclusion continues to open doors for others.

But there is still more to be done. As we mark International Women’s Day, this year’s theme, “Give to Gain,” invites leaders to reflect and to act. It challenges us to go beyond good intentions and intentionally create opportunities for women to grow and thrive based on merit, not favouritism or bias. This means sharing knowledge, investing in development, offering mentorship, and trusting capable women with meaningful responsibilities.

When we do this, we strengthen the people and institutions around us. Teams become more confident and capable, organisations become more resilient, and leadership pipelines become stronger and more diverse.

This year’s International Women’s Day theme, Give to Gain, reminds us that generosity is not subtraction, it is multiplication. When people, organisations, and communities give time, knowledge, visibility, advocacy, and support, opportunities for women expand. And when women thrive, industries, economies, and societies thrive with them.

When we give, we gain. The question for all of us is simple: What will you give to gain gender equality?


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