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Technology, Others Cost Nigeria $2.5Bn Tourism Revenue- Robinson

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Cherae Robinson, founder, Rare Custom
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Cherae Robinson is the founder of Rare Customs, a company focused on embedding American SME’s in emerging market tourism trends. Originally from Brentwood, NY, she is a traveler and connector interested in emerging markets, particularly Africa.
Rare Customs was recently selected as the inaugural winner of the She Leads Africa startup competition for its new consumer product ‘Tastemakers Africa, a multi-platform brand, revolutionizing travel on the continent.
Cherae has spoken at different fora, engaging audiences on African economic trends, African-American issues, travel, diversity in international careers and balancing motherhood and global ambition. In this online interview with peter ugwu, she shared Rare Customs’ vision for the African market. 

Rare Customs & TSTMKRS App
Tastemakers Africa (TSTMKRS) is still in its early stage, we only came up with the concept of launching an app just 6 months ago.
Before then, Rare Customs spent 6 months     putting together a plan for engaging African tourism boards and potentially consulting for them. Once we pivoted towards TSTMKRS we were able to bring a couple of the best     minds in the African startup scene on board as advisors.
Additionally, we immersed ourselves in case studies, data mining, and studying our competition in order to find the right business model, planting seeds for partnership, and making data-based decisions that we knew could last through a challenge.
While it’s certainly a boost for me to receive such a big honor from the United Nations Foundation, the real honor will be gaining the trust and interest of investors so that we can scale the business.
If I had to think of some things we’ve done differently, I’d focus on our ability to be nimble (we have already pivoted some parts of the business), be open (we share our process not just our successes), be connected (we are building partnerships at the outset, particularly on the continent), and most of all be user-focused.

‘She Leads Africa Entrepreneur Showcase’ First Place Winner
It’s interesting; I’m actually new to the tourism industry. I’m not new to travel, I’ve been to 30 countries and counting, but traveling and the business of tourism is very different things.
In Africa, I think my status as a parvenu so to speak is beneficial, it allows me to really create whereas working through the system might not.
Our team gets to experiment, take risks, and disrupt the notion that any conversation involving tourism on the continent must involve an elephant or a lion.
Entrepreneurship in the tourism industry, particularly when Africa is growing in might economically, requires one to have a long strategic vision of how tourism links into this growth and be able to take that vision and turn it into a tangible business model.
You have to have the tenacity to follow-through crises like Ebola which disrupt the industry or scare off investors (that happened to us), the foresight to understand and even predict trends in traveler behavior, and the fearlessness to go against the grain and remain committed even when the gatekeepers in the industry don’t want to let you play in their sandbox.

Assessment of Africa’s Tourism Sector
The sector is ripe for growth and investment but is not without challenges. Issues around infrastructure are well documented but above infrastructure I would put attention to the customer experience.
This December, our team is giving a social media and customer experience training to tour operators in Accra, Ghana (#DecemberInGhana).
We believe that strong digital narratives paired with top tier customer service upon arrival will really help change the conversation. Once this happens, and the number of arrivals increases even in new hotspots, the investment will come. I think there are some really interesting hotspots that are cropping up.
Namibia is doing an excellent job of grouping it’s offering into specific themes like adventure tourism, “glamping”, and really promoting its biodiversity. Senegal is rising high up on the must-visit places with its capital city, Dakar reaching the top 10 of GOOD Magazine’s “Most Inspiring Cities In The World” list. These are good signs.
The next step is for governments to move beyond entrenched ways of operating in the sector and to embrace new players on the scene. Private sector is ultimately what will drive the industry but support at the government level can make the road a bit easier.

Rating of Nigeria’s Tourism Industry
I would place the Nigerian tourism industry as approaching average. The head of the Nigerian Tourism Development Corporation seems to be doing the right thing in thinking about ways to increase domestic tourism in addition to attracting international visitors.
This is key; last February while I was visiting Lagos for Social Media Week, a Nigerian friend and I visited the Badagry point of no return.
My friend hadn’t been to the site since he was just a small child, and his friends almost ridiculed him for taking the time to go.
There’s a lot of work to be done in getting the average Nigerian to see the value in visiting some of the national treasures available to them.
This is similar to what has been done in the United States with respect to new efforts to increase visitors at our national parks. Lack of technology inclusion and infrastructure concerns due to a lack of consistent power or internet in many places is definitely causing significant revenue loss.
The industry is valued at $7 billion and less than 20% of attractions are online. This is not in line with consumer expectations and is hurting the industry. According to Forbes magazine 82% of consumers trust a company more if they are involved with social media.
More than 148.3 million people use the Internet to make reservations for their accommodations, tours and activities. That’s more than 57% of all travel reservations each year according to Statistic Brain.
When you apply this number to Nigeria’s industry where there is a 37% differential in online presence, that’s a loss of $2.59 billion annually.

Tastemakers Africa App
Tastemakers Africa lets users find and buy hip experiences in Africa. The beta version of the app launches on Android and iOs in early 2015 and features 10 cities in Africa.
We chose the launch cities based on where the most cosmopolitan offerings were, where smartphone penetration was the highest, and where tourists are already traveling.
The app is like having a cool friend on the ground who knows all the best parties and restaurants and things to do except it’s an app and all of these things are now at your fingertips. The thing that makes the app special is that it not only lets you browse cool experiences, you can actually purchase them in advance.
Whether it’s dinner for two at a trendy restaurant, a VIP table at a nightclub, or Skydiving over Table Mountain, the Tastemakers Africa app lets users build their own African experience through a distinctive, visual interface.

Tastemaker Africa App Footprint
Partnership is at the core of who we are and we intend to continue building relationships with the right companies and organizations on the continent, international brands that speak to millennial and urban sophisticates are also key for us.
Beyond this we believe in our marketing and user acquisition strategy. We lead with compelling, visual content but are also producing a product unlike anything anyone has ever scene as it relates to Africa.

Existing Gaps in the Market
The primary gaps we see are encouraging domestic tourism, underestimating the diaspora market, and underestimating the power of the millennial generation. Tastemakers Africa will address all of these through the entire platform.

Sustaining The App’s Penetration
Our target user on the continent can see themselves in our product. We tell their stories, we work alongside of them, and we value their contributions.
The version of Africa that Tastemakers is focused on is something people take pride in. Brands like Okay Africa, Applause Africa, and others have tackled this from a media level and we intend to go one step further in bringing “Aspirational Africa” to the tourism space.

App  Content
This statement is so true – that’s why we built TastemakersAfrica.com a companion to the app. The website follows the same categories as the app [Eat, Drink, Do, Rest] but it wraps this within featured content on creatives in the world of film, music, art, etc.
We feature events on our page, plugin to user Instagrams, and really push the envelope on what’s happening.

The App Launch
The app launches in beta mode in Q1 of 2014. You can signup at www.tastemakersafrica.com to be the first to know.


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NIS Warns Nigerians against Fraudulent Passport Payment Platforms

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Nigeria Immigration Service (NIS) has warned Nigerians against patronising fraudulent platforms for passport payments, while dismissing claims of third-party involvement in its application process.

NIS Warns Nigerians against Fraudulent Passport Payment Platforms

This was disclosed in a statement by NIS on Monday. It described it as false and misleading, suggesting that a religious organisation was linked to its payment system.

The NIS maintained that its passport application process remained secure, transparent and fully government-approved and was accessible only through its official portal: http://passport.immigration.gov.ng.

It stressed that the portal was the sole authorised platform for all passport-related payments and processing for Nigerians both within the country and in the diaspora.

“The service has not authorised any religious body, private organisation or individual to act as an intermediary or receive payments on its behalf.

“The claims that a religious organisation appears in our payment process are entirely false and do not reflect the structure, integrity or processes of the NIS,” the NIS said.

The statement added that a simple verification of the NIS official portal would confirm the authenticity and transparency of its system.

It cautioned that any third-party links or platforms claiming to process passport payments for the NIS were fraudulent and should be avoided.

The statement disclosed that the NIS had commenced an investigation into the source of the allegations, noting that preliminary findings suggested the involvement of individuals attempting to mislead the public or damage the service’s reputation.

It assured that appropriate sanctions would be applied against those found culpable and reiterated that NIS operates strictly in line with government financial regulations and works only with licensed and accredited payment service providers clearly indicated on its official platform.

NIS warned that payments made outside the approved channels were at the payer’s risk, adding that it would not be responsible for any loss or inconvenience arising from such transactions.

It urged Nigerians to exercise caution, use only its official portal, and avoid unauthorised agents, websites and third-party platforms.

“The service does not recognise or provide any alternative payment options for passport applications or related services,” it said.

NIS assured the public of its commitment to safeguarding trust by strengthening its systems and monitoring processes to prevent fraud, misuse and misrepresentation.

“For further enquiries or assistance, we advise the public to contact NIS via its verified communication channels, including its social media handles on X (Twitter), Instagram and Facebook (@nigimmigration).

“Other contact centre numbers are 09121900655, 09121556359, and 09121477092, available 24/7, and WhatsApp lines 0916087800 and 09117717772,” it said.


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Why 9 African Countries Are Looking to Nigeria for Data Protection Lessons

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Nigeria Data Protection Commission (NDPC) has hosted delegates from nine African countries for a cross-regional peer exchange visit aimed at strengthening collaboration on data protection, privacy, and digital governance across the continent.

Why 9 African Countries Are Looking to Nigeria for Data Protection Lessons

NDPC

The peer exchange programme was organised by the NDPC in partnership with the World Bank and Smart Africa as part of ongoing efforts to deepen institutional capacity and harmonise data protection frameworks in Africa.

Speaking during the opening session, National Commissioner and Chief Executive Officer of NDPC, Dr Vincent Olatunji, commended the World Bank and Smart Africa for their sustained commitment to advancing data protection and privacy across the continent.

Olatunji said the exchange was timely, particularly as African countries continue to accelerate digital transformation and expand cross-border data flows requiring stronger governance frameworks.

He noted that the programme provides Data Protection Authorities (DPAs) across Africa with an opportunity to share experiences, learn from one another, and develop coordinated regulatory approaches.

According to him, collaboration among African countries is critical to ensuring that data controllers and processors comply with their obligations while protecting the rights of data subjects.

“The peer exchange offers us an opportunity to collectively examine our progress, identify common challenges, and strengthen institutional cooperation around data governance on the continent,” he said.

Drawing lessons from Europe’s experience with harmonised privacy laws, Olatunji highlighted the benefits of aligning data protection regulations across Africa to improve trust, facilitate digital trade, and strengthen cybersecurity resilience.

He urged participating countries to work towards developing practical and enforceable regulations that respond to the realities of Africa’s digital economy.

The NDPC boss also advised data protection regulators to collaborate closely with government institutions and the private sector in their respective countries to ensure effective implementation of privacy laws and digital governance frameworks.

He stressed the need for greater public awareness on data rights, noting that educating citizens remains essential to building a culture of accountability and privacy protection.

Countries participating in the peer exchange include Burundi, Ethiopia, The Gambia, Kenya, Liberia, Malawi, Sierra Leone, Somalia, and Zambia.

Also participating are representatives from regional organisations, including the Economic Community of West African States (ECOWAS), the Economic and Monetary Community of Central Africa (CEMAC), and the Intergovernmental Authority on Development (IGAD).

The initiative builds on NDPC’s previous regional engagements in 2025, when the commission hosted Data Protection Authorities from Botswana, Eswatini, Mozambique, Sierra Leone, Tanzania, and The Gambia for a Data Governance Study Trip organised in partnership with the African Union and the European Union.

According to NDPC, the latest engagement reinforces the importance of cross-border collaboration in strengthening Africa’s data governance ecosystem amid rising concerns around cybersecurity, digital trust, and privacy compliance.

The commission said the programme also aligns with President Bola Tinubu’s broader vision of expanding Nigeria’s cooperation with other nations in the digital age while positioning the country as a leading voice in Africa’s evolving digital policy landscape.


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Konga Launches Tech Month Campaign with Exclusive Offers

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Nigeria’s leading composite e-commerce platform, Konga, has officially announced the launch of its highly anticipated Konga Tech Month. Konga Tech Month is a month-long campaign dedicated to delivering exceptional value across the technology category.

Konga Launches Tech Month Campaign with Exclusive Offers

Konga Tech Month Campaign

It runs from May 1 to May 31, 2026, and presents one of the most compelling opportunities for consumers, SMEs and corporates to acquire premium technology products at jaw-dropping discounts of up to 50% across a wide range of products.

Tech Month is designed to meet the growing demand for genuine, reliable, high-performance technology solutions in Nigeria’s rapidly evolving digital economy. Through strategic collaborations with global technology leaders such as Samsung, LG, ASUS, HP, and Starlink, Konga is reinforcing its commitment to technological democratization as the global economy increasingly pivots toward a digital-first future.

From smartphones and laptops to televisions, refrigerators, and cutting-edge accessories, the campaign delivers a comprehensive suite of technology solutions tailored to both personal and professional needs. Whether consumers are upgrading their home entertainment systems or equipping their workspaces for enhanced productivity, Konga Tech Month provides a one-stop destination for quality, affordability, and convenience.

A key highlight of this year’s campaign is the prominent participation of Starlink as a focal partner. In a significant development for Nigeria’s connectivity landscape, Starlink has designated Konga as its authorized support centre, enabling customers to access in-person assistance at select Konga retail stores nationwide.

This means that beyond enjoying exclusive discounts on Starlink kits during special campaign phases, customers can now receive expert guidance on purchase decisions, installation, and troubleshooting, bridging the gap between advanced global technology and local accessibility. This initiative reinforces Konga’s commitment to delivering not just products, but end-to-end customer experience and support.

Konga Tech Month is further enhanced by a range of value-driven incentives designed to improve convenience and drive customer satisfaction. Shoppers who purchase from the official stores of Samsung and LG on Konga will enjoy free delivery, reinforcing the platform’s promise of affordability without hidden costs.

In addition, Konga’s same-day delivery service, KongaNow, ensures that customers can receive their orders within hours, eliminating the delays typically associated with e-commerce transactions. This capability is particularly beneficial for urgent purchases, enabling users to access essential tech products exactly when they need them.

To maximise the benefits of the campaign, customers are encouraged to download the Konga mobile app, available on both the Google Play Store and Apple App Store. App users gain access to exclusive app-only deals, including free shipping on select offers, as well as early notifications on flash sales and limited-time promotions.

Beyond the immediate consumer benefits, Konga Tech Month plays a strategic role in advancing digital adoption across Nigeria. As businesses and individuals increasingly rely on technology for communication, education, and productivity, access to affordable and reliable devices becomes essential.

By partnering directly with original equipment manufacturers (OEMs), Konga ensures that customers receive 100% authentic products, eliminating concerns around quality and reliability. This direct sourcing model not only strengthens consumer trust but also supports long-term brand loyalty.

Furthermore, the campaign aligns with broader economic goals by facilitating access to tools that drive efficiency, innovation, and competitiveness in various sectors. From small businesses seeking to digitise operations to students investing in learning tools, Tech Month provides practical solutions that empower users to thrive in a technology-driven world.

To fully capitalise on the opportunities presented by Konga Tech Month, customers are advised to stay actively engaged with the platform. Following Konga’s official social media channels and enabling notifications ensures real-time access to flash sales and exclusive discount phases.

As the campaign unfolds throughout May, shoppers can expect continuous updates, surprise deals, and enhanced offerings designed to deliver maximum value.

Konga Tech Month is more than a promotional event; it is a strategic initiative that underscores Konga’s leadership in Nigeria’s e-commerce and technology retail space. By combining competitive pricing, global brand partnerships, seamless logistics, and customer-centric innovations, Konga continues to redefine how Nigerians access and experience technology.

As the digital economy expands, initiatives like Tech Month serve as critical enablers, ensuring that consumers are not only connected but also equipped with the tools needed to succeed.

For shoppers across the country, the message is clear: this May, the smartest way to upgrade your digital life is through Konga Tech Month.


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