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Technology, Others Cost Nigeria $2.5Bn Tourism Revenue- Robinson

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Cherae Robinson, founder, Rare Custom
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Cherae Robinson is the founder of Rare Customs, a company focused on embedding American SME’s in emerging market tourism trends. Originally from Brentwood, NY, she is a traveler and connector interested in emerging markets, particularly Africa.
Rare Customs was recently selected as the inaugural winner of the She Leads Africa startup competition for its new consumer product ‘Tastemakers Africa, a multi-platform brand, revolutionizing travel on the continent.
Cherae has spoken at different fora, engaging audiences on African economic trends, African-American issues, travel, diversity in international careers and balancing motherhood and global ambition. In this online interview with peter ugwu, she shared Rare Customs’ vision for the African market. 

Rare Customs & TSTMKRS App
Tastemakers Africa (TSTMKRS) is still in its early stage, we only came up with the concept of launching an app just 6 months ago.
Before then, Rare Customs spent 6 months     putting together a plan for engaging African tourism boards and potentially consulting for them. Once we pivoted towards TSTMKRS we were able to bring a couple of the best     minds in the African startup scene on board as advisors.
Additionally, we immersed ourselves in case studies, data mining, and studying our competition in order to find the right business model, planting seeds for partnership, and making data-based decisions that we knew could last through a challenge.
While it’s certainly a boost for me to receive such a big honor from the United Nations Foundation, the real honor will be gaining the trust and interest of investors so that we can scale the business.
If I had to think of some things we’ve done differently, I’d focus on our ability to be nimble (we have already pivoted some parts of the business), be open (we share our process not just our successes), be connected (we are building partnerships at the outset, particularly on the continent), and most of all be user-focused.

‘She Leads Africa Entrepreneur Showcase’ First Place Winner
It’s interesting; I’m actually new to the tourism industry. I’m not new to travel, I’ve been to 30 countries and counting, but traveling and the business of tourism is very different things.
In Africa, I think my status as a parvenu so to speak is beneficial, it allows me to really create whereas working through the system might not.
Our team gets to experiment, take risks, and disrupt the notion that any conversation involving tourism on the continent must involve an elephant or a lion.
Entrepreneurship in the tourism industry, particularly when Africa is growing in might economically, requires one to have a long strategic vision of how tourism links into this growth and be able to take that vision and turn it into a tangible business model.
You have to have the tenacity to follow-through crises like Ebola which disrupt the industry or scare off investors (that happened to us), the foresight to understand and even predict trends in traveler behavior, and the fearlessness to go against the grain and remain committed even when the gatekeepers in the industry don’t want to let you play in their sandbox.

Assessment of Africa’s Tourism Sector
The sector is ripe for growth and investment but is not without challenges. Issues around infrastructure are well documented but above infrastructure I would put attention to the customer experience.
This December, our team is giving a social media and customer experience training to tour operators in Accra, Ghana (#DecemberInGhana).
We believe that strong digital narratives paired with top tier customer service upon arrival will really help change the conversation. Once this happens, and the number of arrivals increases even in new hotspots, the investment will come. I think there are some really interesting hotspots that are cropping up.
Namibia is doing an excellent job of grouping it’s offering into specific themes like adventure tourism, “glamping”, and really promoting its biodiversity. Senegal is rising high up on the must-visit places with its capital city, Dakar reaching the top 10 of GOOD Magazine’s “Most Inspiring Cities In The World” list. These are good signs.
The next step is for governments to move beyond entrenched ways of operating in the sector and to embrace new players on the scene. Private sector is ultimately what will drive the industry but support at the government level can make the road a bit easier.

Rating of Nigeria’s Tourism Industry
I would place the Nigerian tourism industry as approaching average. The head of the Nigerian Tourism Development Corporation seems to be doing the right thing in thinking about ways to increase domestic tourism in addition to attracting international visitors.
This is key; last February while I was visiting Lagos for Social Media Week, a Nigerian friend and I visited the Badagry point of no return.
My friend hadn’t been to the site since he was just a small child, and his friends almost ridiculed him for taking the time to go.
There’s a lot of work to be done in getting the average Nigerian to see the value in visiting some of the national treasures available to them.
This is similar to what has been done in the United States with respect to new efforts to increase visitors at our national parks. Lack of technology inclusion and infrastructure concerns due to a lack of consistent power or internet in many places is definitely causing significant revenue loss.
The industry is valued at $7 billion and less than 20% of attractions are online. This is not in line with consumer expectations and is hurting the industry. According to Forbes magazine 82% of consumers trust a company more if they are involved with social media.
More than 148.3 million people use the Internet to make reservations for their accommodations, tours and activities. That’s more than 57% of all travel reservations each year according to Statistic Brain.
When you apply this number to Nigeria’s industry where there is a 37% differential in online presence, that’s a loss of $2.59 billion annually.

Tastemakers Africa App
Tastemakers Africa lets users find and buy hip experiences in Africa. The beta version of the app launches on Android and iOs in early 2015 and features 10 cities in Africa.
We chose the launch cities based on where the most cosmopolitan offerings were, where smartphone penetration was the highest, and where tourists are already traveling.
The app is like having a cool friend on the ground who knows all the best parties and restaurants and things to do except it’s an app and all of these things are now at your fingertips. The thing that makes the app special is that it not only lets you browse cool experiences, you can actually purchase them in advance.
Whether it’s dinner for two at a trendy restaurant, a VIP table at a nightclub, or Skydiving over Table Mountain, the Tastemakers Africa app lets users build their own African experience through a distinctive, visual interface.

Tastemaker Africa App Footprint
Partnership is at the core of who we are and we intend to continue building relationships with the right companies and organizations on the continent, international brands that speak to millennial and urban sophisticates are also key for us.
Beyond this we believe in our marketing and user acquisition strategy. We lead with compelling, visual content but are also producing a product unlike anything anyone has ever scene as it relates to Africa.

Existing Gaps in the Market
The primary gaps we see are encouraging domestic tourism, underestimating the diaspora market, and underestimating the power of the millennial generation. Tastemakers Africa will address all of these through the entire platform.

Sustaining The App’s Penetration
Our target user on the continent can see themselves in our product. We tell their stories, we work alongside of them, and we value their contributions.
The version of Africa that Tastemakers is focused on is something people take pride in. Brands like Okay Africa, Applause Africa, and others have tackled this from a media level and we intend to go one step further in bringing “Aspirational Africa” to the tourism space.

App  Content
This statement is so true – that’s why we built TastemakersAfrica.com a companion to the app. The website follows the same categories as the app [Eat, Drink, Do, Rest] but it wraps this within featured content on creatives in the world of film, music, art, etc.
We feature events on our page, plugin to user Instagrams, and really push the envelope on what’s happening.

The App Launch
The app launches in beta mode in Q1 of 2014. You can signup at www.tastemakersafrica.com to be the first to know.


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Fiona Ahimie Launches LEADHER Mentorship Session to Inspire the Next Generation of Female Leaders

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As part of activities leading up to her investiture as the 14th President of the Chartered Institute of Stockbrokers (CIS) and the first female President in the Institute’s history, Dr. Fiona Ahmed Ahimie, Managing Director of First Securities Brokers Limited, hosted the inaugural LeadHER Mentorship Session last week.

The session, themed “Leading with Purpose, Breaking Barriers, Building Legacy,” brought together emerging female professionals and aspiring leaders from across various industries for an engaging afternoon of mentorship, learning, and empowerment.

The LeadHER Mentorship Session was designed to provide participants with practical insights into leadership, career advancement, personal development, and navigating challenges in the traditionally male-dominated sectors.

Through candid conversations and shared experiences, attendees gained valuable perspectives on building successful careers while creating lasting impact within their organizations and communities.

Speaking at the event, Dr. Ahimie noted that leadership is not merely about achieving personal success but about creating pathways for others to thrive.

“Throughout my professional journey, I have benefited from the guidance, support, and encouragement of remarkable mentors. The LeadHER Mentorship Session is an opportunity to pay that forward by equipping and inspiring the next generation of women to pursue excellence, embrace leadership opportunities, and break barriers with confidence,” she said.

The mentorship session forms part of a broader commitment to advancing female participation and leadership within Nigeria’s financial services industry and the wider corporate ecosystem. It also reflects Dr. Ahimie’s longstanding dedication to talent development, professional excellence, and inclusive leadership.

The event provided a platform for meaningful dialogue, networking, and knowledge sharing.

Dr. Ahimie’s investiture as President of the Chartered Institute of Stockbrokers marks a historic milestone for the Institute and the Nigerian capital market, underscoring the growing role of women in shaping the future of the financial services industry.

 


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How Haneefah Adam Beat Artists Nationwide to Win Prestigious Futures Art Award

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Ventures Platform and the Yemisi Shyllon Museum of Art (YSMA), Pan-Atlantic University, are pleased to announce Haneefah Adam as the winner of the inaugural Ventures Platform–YSMA Futures Art Award, a pioneering public art commission established to support artistic innovation and future-focused cultural expression in Nigeria.

L-R: Kola Aina, Founding Partner, Ventures Platform; Dotun Olowoporokun, Managing Partner, Ventures Platform; Haneefah Adam, Artist and winner of the Futures Art Award; and Jess Castellote, Director, Yemisi Shyllon Museum of Art, Pan-Atlantic University during the Presentation of the Ventures Platform-YSMA Futures Art Award at Ventures Platform’s 10th Anniversary Dinner in Lagos on June 19, 2026.

The announcement was made during the 10th Anniversary Dinner of Ventures Platform in Lagos, where Haneefah was formally recognized following a competitive national selection process that attracted submissions from artists and art collectives across Nigeria.

As the winner of the Award, Haneefah will be commissioned to create a 12-foot public sculpture titled Bloom in Unexpected Places, which will be permanently installed within the YSMA and Pan-Atlantic University environment.

Selected through a rigorous jury process involving leading artists, curators, scholars, and cultural professionals, the proposal distinguished itself through its originality, conceptual strength, artistic ambition, and thoughtful engagement with the Award’s central theme: Reimagine the future and build into form through art.

The work explores themes of growth, resilience, innovation, and possibility, inviting audiences to reflect on how creativity and human ingenuity can flourish in unexpected circumstances and environments. Through its scale and public presence, the installation is intended to spark conversations about the future while enriching the cultural landscape of the University and the wider community.

The Award represents a landmark moment in Haneefah Adam’s artistic journey. While she has earned recognition for her innovative and socially engaged practice, this commission marks her first institutional award, her first major public art commission, and the largest public artwork of her career to date.

Speaking on behalf of YSMA, Museum Director, Jess Castellote described the Award as an important investment in both artists and public culture.

“At YSMA, we believe museums have a responsibility not only to preserve cultural heritage but also to support the creation of new cultural futures. Haneefah’s proposal impressed the Jury with its clarity, imagination, and relevance to contemporary conversations about innovation and possibility.

“We are delighted to support the realization of this ambitious work and to welcome it into the Museum’s growing public art programme.

“The Ventures Platform–YSMA Futures Art Award demonstrates what is possible when cultural institutions and private-sector partners work together to invest in creativity and public engagement.”

For Ventures Platform, the Award forms part of its broader vision of supporting the systems, ideas, and people shaping Africa’s future.

According to Kola Aina, Founder and General Partner of Ventures Platform: “As we celebrate ten years of backing visionary founders across Africa, we wanted to create something that reflects our belief that innovation is not confined to technology or business alone.

“The future is also imagined through culture, creativity, and the stories we tell about ourselves. This Award represents an investment in imagination itself.

“Haneefah’s proposal captures that spirit beautifully, and we are excited to see it come to life as a public artwork that inspires curiosity, reflection, and optimism.”

The Award is one component of a broader three-year collaboration between Ventures Platform and YSMA, which also includes entrepreneurship-focused masterclasses, guest lectures, and student engagement initiatives within the Pan-Atlantic University ecosystem.

Supporting the long-term legacy of the programme is Atsur Technologies Ltd, the exclusive Provenance Infrastructure and Physical-Digital Documentation Partner for the Ventures Platform–YSMA Futures Art Award. Through this partnership, every commissioned artwork produced under the Award will be professionally digitized, authenticated, and recorded using Artsur’s provenance and collection management technology, ensuring robust documentation of the artist’s creative process, the artwork’s history, and its enduring place within Nigeria’s cultural record. This partnership reflects a shared commitment to strengthening transparency, documentation standards, and the long-term preservation of contemporary African artistic production using innovative technologies.

Commenting on her selection, Haneefah Adam expressed gratitude for the opportunity and excitement about the journey ahead.

“I am deeply honoured to be the inaugural recipient of the Ventures Platform–YSMA Futures Art Award. To have my work selected from among so many strong submissions is both humbling and encouraging. Bloom in Unexpected Places is rooted in the belief that creativity, hope, and transformation can emerge even in the most unlikely circumstances. I look forward to working with YSMA and Ventures Platform to bring this vision into the public realm and create a work that invites people to think differently about the future.”

Beyond the commissioning of a single artwork, the Ventures Platform–YSMA Futures Art Award seeks to establish a new model for collaboration between the cultural and innovation sectors. By positioning artists as active participants in conversations about technology, entrepreneurship, and societal transformation, the Award expands the ways in which the future can be imagined, questioned, and made visible.

As work begins on Bloom in Unexpected Places, the project signals a bold commitment by both Ventures Platform and YSMA to nurturing creative talent, supporting public art, and fostering interdisciplinary approaches to shaping the future.


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ALTON Backs CBN on Local Data Hosting Rule for Banks, Fintechs

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Association of Licensed Telecommunications Operators of Nigeria (ALTON), official industry body and advocacy group for major telecommunications providers in Nigeria, has backed the Central Bank of Nigeria’s (CBN) directive requiring banks and fintechs to host payment transaction data locally.

ALTON Backs CBN on Local Data Hosting Rule for Banks, Fintechs

Gbenga Adebayo, chairman, ALTON

Gbenga Adebayo, chairman, ALTON, said this in an interview with the News Agency of Nigeria (NAN) in Lagosat the weekend.

His position follows a recent CBN directive mandating that banks, fintechs, and other payment service providers store payment transaction data generated in Nigeria on local servers from January 1, 2027.

The directive forms part of measures aimed at strengthening oversight of the country’s rapidly growing digital payments ecosystem.

Adebayo said data sovereignty required countries to take responsibility for their entire data value chain.

According to him, this covers data collection, management, storage, and integrity assurance.

“We cannot continue to outsource that to other jurisdictions.

“The more we host our data locally, the better for us,” he said.

Adebayo said local hosting would enable Nigeria to manage data end-to-end and guarantee the integrity of critical information.

He noted that hosting payment data outside the country increased communication requirements, latency, and retrieval costs.

“For every transaction involving data hosted outside our shores, communication has to take place from your location to the host and back.

“It increases latency and also increases the cost of data retrieval,” he said.

The ALTON chairman described the directive as an important first step toward achieving national data sovereignty.

He also dismissed concerns about infrastructure readiness, saying Nigeria already had significant data center capacity.

According to him, several Nigerian-owned facilities currently host data for organisations operating from other jurisdictions.

“I’m happy to say that we have a lot of data centres owned and managed by Nigerians that are hosting data from other jurisdictions.

“If people overseas can host their data here, why can’t we host our own data here?” he queried.

Adebayo argued that local hosting would reduce dependence on foreign infrastructure while improving national control over data security.

He said concerns about security and reliability should not justify continued reliance on foreign hosting providers.

“No one can protect your house better than yourself.

“You have more at stake in terms of security and safety than somebody else hosting your data,” he said.

The telecom industry leader also highlighted the cost implications of local hosting.

He said organisations that host data locally would pay in local currency rather than foreign currency.

According to him, this would help reduce exposure to exchange rate pressures and lower long-term operating costs.

Adebayo said Nigeria currently had about six Tier III data centres, with additional facilities under development.

He, however, stressed that capacity was more important than the number of facilities.

“It’s not just about the numbers; it’s about the capacity of what they can host.

“So far, we can,” he said.

He urged stakeholders to accelerate efforts toward domestic data hosting and management.

“The earlier we begin to domesticate our data hosting and data management, the better for us,” Adebayo added.

 

 


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