Connect with us

Broadcasting

Airtel, TRACE Roll out Nigeria’s Mobile Device Song Contest

Published

on

Airtel-Logo.jpg
Kindly share this post

 

Airtel Nigeria, leading Telecom service providerin collaboration with international music video channel, TRACE (DSTV Channel 325) has announced the roll out of the mobile device song contest tagged ‘Airtel Trace Music Star’, following the unveil of 5678, the special short code for the competition.

Airtel Trace Music Star’ is a mobile song contest which allows contestants to audition right from their phones to earn a chance of becoming the next big music star in Nigeria and Africa in addition to being mentored by global superstar, Akon.

The contestants will be aided by an interactive voice prompt, loaded with bi-lingual functionality in English and Pidgin which will assist in eliminating language barriers and enable youths from across Nigeria to participate in the competition.

Speaking on the initiative, Maurice Newa, chief commercial officer, noted that Airtel’s aim of initiating the platform is to empower Nigerian youths by giving them opportunities to develop their innate skills, achieve their dreams and possibly become the next biggest stars. In his words:

Advertisement

“Airtel is delighted to be associated with TRACE in providing excitement and entertainment opportunities for our teeming customers and music lovers to showcase their talents to Nigeria and the rest of Africa. This initiative is geared towards supporting and nurturing the potentials of Nigerian youths. The uniqueness of this initiative is that contestants are able to express their singing talent through their mobile phones from the comfort of any location they choose’, he said.

To participate in the competition, contestants will need to call 5678 with their Airtel phones and record their songs. The platform also provides an option to rehearse on a phone karaoke that scores the performance.

Once the recordings are done, the auditioning will be carried out by a select group of judges comprising A-list music acts and industry experts. The auditioning sessions for this competition will run for eight weeks after which the organizers will stop taking entries.

Voting will begin immediately after the first set of auditions and will happen for a total of twelve weeks before the final winner is selected. The public will also be able to vote for their favorite contestants whose songs will be selected for the next round. There will be weekly prizes for various categories.

The competition is also taking place across 12 other countries where Airtel has presence; Kenya, Tanzania, Uganda Zambia, Madagascar, Malawi, Ghana, Burkina Faso, Chad, Congo Brazzaville, The Democratic Republic of Congo and Gabon.

Advertisement

The best singing talent in each country will be identified, rewarded and put in competition with the best singing talents of other participating countries to run for the Title of best African Music Talent.

The overall grand prize comprises of a recording deal with Kon Live, a distributed label through Universal Music Group and an intense mentorship programme with Akon in the United States of America.

In his statement, Akon expressed pleasure in joining Airtel and TRACE to develop innovative ways of identifying and nurturing dynamic music talent throughout the continent.

The intersection between technology and artist development is elevated by the presence of this ground-breaking music competition concept.”

Advertisement

Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Broadcasting

NBC, INEC, Plan Joint Broadcast Monitoring Framework ahead of 2027 Elections

Published

on

Kindly share this post

National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.

NBC, INEC, Plan Joint Broadcast Monitoring Framework ahead of 2027 Elections

Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.

According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.

“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.

He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.

Advertisement

Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.

According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.

“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.

Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.

He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.

Advertisement

“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.

The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.

He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.

He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.

Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.

Advertisement

“We have had to write several of them because they simply forget what the code says,” he said

Kindly share this post
Continue Reading

Broadcasting

NBC Tasks Broadcasting Stations over 2028 DSO Global Deadline

Published

on

Kindly share this post

Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.

She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.

Wamba harped on the need for practitioners to adopt DSO in the transmission of  news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.

This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.

According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.

Advertisement

“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”

Kindly share this post
Continue Reading

Broadcasting

NBC Scraps Annual Digital Access Fee on DSO

Published

on

Kindly share this post

National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.

NBC Scraps Annual Digital Access Fee on DSO

Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,

Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.

“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.

“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.

Advertisement

“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.

“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said

Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.

He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.

He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.

Advertisement

“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed

The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.

According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.

The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.

Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.

Advertisement

Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.

He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.

Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.

 

 

Advertisement

Kindly share this post
Continue Reading

Trending