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Airtel, TRACE Roll out Nigeria’s Mobile Device Song Contest

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Airtel Nigeria, leading Telecom service providerin collaboration with international music video channel, TRACE (DSTV Channel 325) has announced the roll out of the mobile device song contest tagged ‘Airtel Trace Music Star’, following the unveil of 5678, the special short code for the competition.

Airtel Trace Music Star’ is a mobile song contest which allows contestants to audition right from their phones to earn a chance of becoming the next big music star in Nigeria and Africa in addition to being mentored by global superstar, Akon.

The contestants will be aided by an interactive voice prompt, loaded with bi-lingual functionality in English and Pidgin which will assist in eliminating language barriers and enable youths from across Nigeria to participate in the competition.

Speaking on the initiative, Maurice Newa, chief commercial officer, noted that Airtel’s aim of initiating the platform is to empower Nigerian youths by giving them opportunities to develop their innate skills, achieve their dreams and possibly become the next biggest stars. In his words:

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“Airtel is delighted to be associated with TRACE in providing excitement and entertainment opportunities for our teeming customers and music lovers to showcase their talents to Nigeria and the rest of Africa. This initiative is geared towards supporting and nurturing the potentials of Nigerian youths. The uniqueness of this initiative is that contestants are able to express their singing talent through their mobile phones from the comfort of any location they choose’, he said.

To participate in the competition, contestants will need to call 5678 with their Airtel phones and record their songs. The platform also provides an option to rehearse on a phone karaoke that scores the performance.

Once the recordings are done, the auditioning will be carried out by a select group of judges comprising A-list music acts and industry experts. The auditioning sessions for this competition will run for eight weeks after which the organizers will stop taking entries.

Voting will begin immediately after the first set of auditions and will happen for a total of twelve weeks before the final winner is selected. The public will also be able to vote for their favorite contestants whose songs will be selected for the next round. There will be weekly prizes for various categories.

The competition is also taking place across 12 other countries where Airtel has presence; Kenya, Tanzania, Uganda Zambia, Madagascar, Malawi, Ghana, Burkina Faso, Chad, Congo Brazzaville, The Democratic Republic of Congo and Gabon.

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The best singing talent in each country will be identified, rewarded and put in competition with the best singing talents of other participating countries to run for the Title of best African Music Talent.

The overall grand prize comprises of a recording deal with Kon Live, a distributed label through Universal Music Group and an intense mentorship programme with Akon in the United States of America.

In his statement, Akon expressed pleasure in joining Airtel and TRACE to develop innovative ways of identifying and nurturing dynamic music talent throughout the continent.

The intersection between technology and artist development is elevated by the presence of this ground-breaking music competition concept.”

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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

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David Adedeji Adeleke, known professionally as Davido, has shared his past suicidal thoughts as he dropped Oriadé,  his sixth studio album yesterday.

Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

Davido

Davido said he chose the date on purpose as it marks exactly 15 years since he began his professional music career.

Oriadé is a Yoruba word combining “Ori,” meaning destiny, and “Adé,” meaning crown.

It translates to “the crowned head.” The album has 13 tracks and features Black Sherif, Aya Nakamura, Leon Thomas, Mayorkun, and Llona.

It follows his 2025 project, 5ive, which reached number two on the Billboard World Albums chart.

Davido also announced an international tour to support the new record.

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In the days leading up to the release, Davido gave interviews that revealed personal details about his past and his current life.

Speaking to Vibe Magazine on Thursday, he described a 2014 incident in Ghana that left him feeling suicidal.

He said he invited a woman back to his hotel room after a show, and she later posted a photo of him sleeping online.

He said the fallout overwhelmed him.

“My daddy was calling me. My sisters were calling me. If I saw the balcony that day, I would have jumped,” he said.

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He said he was young at the time and did not fully understand the consequences of his actions.

He described the experience as a turning point that changed how he thinks about privacy and fame.

In the same interview, he explained why he often dresses down in public despite his wealth.

He recalled a trip to the South of France where he went out in shorts and slippers without his watch.

“I’ve been on jets, I’ve been flying, I’ve been in all these places since I was a baby. I’ve been seeing money since I was a baby. So all these things don’t really excite me,” he said.

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He added that he sometimes prefers to drive a Toyota to the supermarket in Atlanta instead of one of his luxury cars.

In a separate livestream with Davrel, Davido spoke about how his life has changed since marrying his wife, Chioma, and becoming a father.

He said his home no longer holds the large crowds it once did.

“I can no longer have 100 people in my house like before,” he said.

He said he speaks to Chioma every day regardless of his schedule.

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He also disclosed that he spends between $200,000 and $300,000 a month on himself, not including costs for his wife, children, jewelry and cars.

He said the amount is lower when he is in the United States, where he described his lifestyle as quieter.

 

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Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

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Africa Prudential Plc has reaffirmed its commitment to digital transformation, revenue diversification and sustainable growth after reporting a strong financial performance for the first half of 2026.

Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

Dr Catherine Nwosu

The company made this known during its H1 2026 Investor Call, which brought together institutional investors, shareholders, investment analysts, regulators and other stakeholders to review its financial performance and strategic outlook.

Dr Catherine Nwosu, managing director and Chief Executive Officer of Africa Prudential, said the company’s performance reflected the resilience of its business model and the effectiveness of its long-term growth strategy despite prevailing macroeconomic challenges.

According to the company’s financial results, gross earnings rose by 27 per cent year-on-year to N4.28 billion, from N3.34 billion recorded in the corresponding period of 2025.

Profit before tax increased by 22 per cent to N2.41 billion, while profit after tax grew by 18 per cent to N1.59 billion.

The company also reported a 27 per cent rise in net operating income to N4.21 billion, while total assets increased by 13 per cent to N46.53 billion.

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Shareholders’ funds equally rose by 13 per cent to N12.52 billion, reflecting continued financial strength.

Management attributed the performance to sustained growth in its core registrar business, increased corporate action activities in the Nigerian capital market, improved treasury earnings and rising adoption of its technology-driven solutions.

The company said it was steadily transforming from a traditional share registrar into a broader technology and business solutions provider serving Nigeria’s capital market ecosystem.

During the interactive session, investors sought clarification on the sustainability of earnings, particularly as interest rates are expected to moderate.

Responding, Nwosu said the company was deliberately expanding its recurring fee-based revenue streams to reduce dependence on treasury income.

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“Interest rates influence our treasury income positively, but that is why we are deliberately diversifying our revenue streams.

“Our strategy is to grow recurring fee-based business lines such as our digital solutions, Know Your Customer (KYC) services, Annual General Meeting (AGM) technology, probate services and the SabiVest mobile app.

“Over time, this will reduce our reliance on interest income and create a more balanced and resilient earnings mix,” she said.

Nwosu noted that increasing capital market activities had created stronger demand for seamless digital investor experiences, improved operational efficiency and enhanced compliance solutions.

She said the company would continue investing in technology-enabled products capable of delivering long-term value to shareholders while strengthening its competitive position.

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According to her, Africa Prudential has identified five strategic priorities for the second half of 2026.

The priorities include driving sustainable growth across its core registrar and emerging business lines, accelerating technology-led product innovation, strengthening brand leadership, investing in talent development and deepening corporate governance.

She said the investor engagement demonstrated the company’s commitment to transparency, accountability and regular engagement with shareholders and the investment community.

Africa Prudential reaffirmed its commitment to leveraging innovation, operational excellence and sound financial management to sustain growth and strengthen its leadership position in Nigeria’s capital market.

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Glo Sponsored African Voices to Feature Netflix’s “The Polygamist” Stars

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Gugu Gumede and S’Dumo Mtshali, the power couple in Netflix’s telenovela, The Polygamist, will be guest on this week’s edition of African Voices, which is sponsored by Globacom on Cable News Network (CNN).

The 22-episode sitcom focuses on the misadventures of an adulterous spouse who unknowingly entangles his family in the difficulties of polygamy.

The film depicts a series of intrigues, betrayals, and other events that shattered the harmony of a once-perfect marriage.

The fictional couple in Johannesburg are interviewed by the programme’s anchor, Larry Madowo, for a 30-minute show in which they discuss their personal experiences and the difficulties they have in the film industry, such as coping with popularity and typecasting and advocating for more actor protections.

Gumede, a 34-year-old South African who attended the American Academy of Dramatic Arts in Los Angeles to study acting, portrayed Joyce Gomora in the telenovela.

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In addition to her part in The Polygamist, Gumede has portrayed Mamlambo, a prophetess on “Uzalo”, the most watched television program in South Africa, and Mandisa in “Generations”, one of the country’s most popular series.

Mtshali, a 43-year-old South African actor who portrayed Jonasi Gomora, gained notoriety in 2010 after competing in and winning the SABC1 reality program, “Class Act”. In the same year, he landed his first major part in the drama series “Intersexions” on SABC1.

Among other films, he has starred in “Inside Story” (2011), “Avenged” (2013), “iNumber Number: Jozi Gold” (2023), “Back of the Moon”, and “The Four of Us” (2025).

This special double-cast episode will feature on DSTV channel 401 on Saturday at 8a.m. It will be repeated same day at 11a.m., Sunday at 3.30a.m.,6p.m., Monday at 3a.m. and 5.45p.m. as well as on Tuesday,5.45p.m.

The repeats continue next week Saturday at 7.30a.m., 11a.m.;Sunday 3.30a.m., 6p.m.,and on Monday at 3a.m.

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