Connect with us

Broadcasting

StarTimes Has Invested Over N20Bn in Nigeria – Bolaji

Published

on

Kindly share this post

StarTimes NTA-Star TV Network Limited has avowed continued collaborations with the relevant government agencies for the Digital TV switchover In Nigeria, even as its investment in the country exceeds N20 billion.

Mr. Israel Bolaji, head, Public Relations and Communications of the Network in an extensive chat with Nigeria CommunicationsWeek said that they are committed to a smooth transition from analogue to digital broadcasting while enabling Nigerians to overcome entry barriers through affordability as Startimes equally showcases its premium channel offering and customer centered after sales services that will swiftly manage any challenges faced by the customers.

He said that as a platform for digital migration, they are ever committed to supporting Nigerians actualize the 2015 deadline by ensuring that Nigerians get the best of digital television at an affordable price.

And are poised to aid Nigeria migrate successfully from analogue to digital television transmission and revolutionize the digital broadcasting industry by providing quality digital TV experience that is enjoyable and accessible Digital television, Bolaji explained, implies a situation where viewers cannot get channels and signal transmission through the analogue television any longer.

“You will need to get a decoder also called Set-top-box then connect it to your analogue television and recharge the decoder to get transmission and view channels or stations. While some people have done this, there are still many people who have not. This nationwide camapign is supporting these unconnected people to get connected.

“The idea is that there exists a global mandate for nations to broadcast TV signal by digital transmission only. In effect, the regulatory body locally here is expected to switch off analogue and switch on digital broadcasting only. This is expected to happen in 2015 in Nigeria and other African countries. Other nations around the world are also doing the same with their respective set target dates and time lines,” he said.

On digital Tv overview in Nigeria, Bolaji, who has been involved with PR and communications campaigns of several blue-chip clients like Apple, Emirates Airlines, Cotecna switzerland, GlaxoSmithKline, Nestle, Intel Corporation, Nokia, Chevron, Microsoft, Hong Kong Trade delegations, FedEx Redstar Express and other global brands in Africa, said, “Since StarTimes established our business imprint in the Nigerian pay TV space in 2010, our clear mandate has been to revolutionize the industry which was hitherto characterized by a situation in which only a few rich people could afford digital television, to a whole new level where everyone can now have access and enjoy quality fully digitalized television experience.

“From the days of massive dish to handy stylish plug and play decoders. After the entrance of StarTimes into Nigeria, household no longer have to pay through their nose‎to watch television. This is clearly in tandem with our mission to enable every African and by extension; Nigerian households have access to, watch and enjoy digital television. And in the last five years we have committed fully to delighting Nigerians with good picture quality, clear signals, and acquisition of exciting local and international channels for every category and class of people in the society from the kids to teenagers, youth, sports lovers, movie lovers, music, fashion and lifestyle. We currently offer over 80 channels cutting across all these categories.

“Currently, we have a situation where we still have both analogue and Digital TV running together but that will soon change in 2015. What will happen is Nigerians will only be able to watch their favourite programs with their regular television plus a decoder or get a TV with integrated or inbuilt decoder.

“So, it is for the many who currently don’t own a decoder or a TV with integrated decoder to get it and for everyone to enjoy the full benefits of digital TV. The digital switch is a global mandate and not just a Nigerian issue and what is good for the whole world is good for us too in Nigeria but it involves huge resources for capacity building, infrastructure development, up to date equipment for digital broadcasting and signal transmission, acquiring decoders, educating the Nigerian public on the comparative advantages of digital over analogue.

“The Digital television migration is a Nigerian Government initiative resulting from the decision of the Regional Radio Conference of 2006 in Geneva, Switzerland (RRC-06) under the auspices of the International Telecommunication Union (ITU). Nigeria, as a member of the ITU, is required to implement the resolution reached at the RRC-06 to migrate from analogue to digital terrestrial TV broadcasting by 2015.

“The rest of the world is migrating to digital broadcasting and analogue broadcasting will not be protected from interference after 2015. The primary difference, and advantage, of digital broadcasting is the use of multiplex transmitters to allow reception of multiple channels on a single frequency range known as sub-channels. While analogue television requires a large amount of bandwidth to transmit sound and picture, digital signals require much less bandwidth and can therefore carry more content and provide better quality pictures and sound”.

Nigeria kicked off the transition from analogue to Digital Broadcasting with StarTimes flagging off and switching on digital transmission in June 2014 in Jos, Plateau State as a pilot phase but plans to switch off analogue and switch on digital transmission nationwide in 2015.

The process is driven by the Nigerian Broadcasting Commission (NBC) with other service providers and stakeholders and StarTimes is collaborating with government to make it a reality in Nigeria.

Over time, Bolaji said, StarTimes has invested heavily in Nigeria. According to Bolaji, holder of Masters degreein English from the University of Lagos and a Professional Diploma in Public Relations and Management, “StarTimes is poised through innovative marketing strategies to increase its market share and footprint in the Nigerian and African DTV market. Already, we are strong in 13 African countries and with plans to expand even more.

As part of the expansion drive, StarTimes has invested over NGN5 billion (US$31 million) in its operations in Nigeria with over 2 million subscribers. The value of our investment in Nigeria now stands at over NGN20 billion (US$124.2 million)”.

Recently, the Station unveiled ‘Nova’ bouquet, aimed at putting smile on everyone’s face.

On this, he said, “It is about happiness for all through refreshing entertainment. Our strategy for digital migration is continuous collaboration with government and others partners as well as unlocking opportunities through affordable pricing. As at date, Nova is the most affordable bouquet ever introduced in Nigeria and the best offer so far to truly make the digital television accessible to many.

“We are talking about paying only about N17 to watch over 15 exciting local and international channels… On plans for more channels he said, “Yes, we are planning to add more channels. It has never been this good and easy.

Nova is the latest bold move by StarTimes to enable more Nigerians conveniently switch over to and enjoy full digital television experience, and was launched recently ahead of the digital switch over deadline.

“Interestingly, d Nova is also coming at a time when StarTimes is also still giving out decoders for free upon subscription recharge.

The NOVA Bouquet Set was motivated by StarTimes observation that the cost of acquiring the decoders is a major factor to growing access; “we have therefore considered making it very affordable for them to acquire and access our digital television service. We have also strengthened our customer feedback and interactive points like the call centre and after sales support services to further bolster our offering”.

StarTimes was founded in 1988 with her headquarter in Beijing, and it is a Digital Television service provider that currently operates in 13 African countries where the company has adopted Digital TV technology establishing a powerful and secure multi-frequency and multi-channel digital wireless TV transmission platform.

StarTimes has combined satellite with terrestrial technology thereby facilitating the transmission of more than 100 local and international television channels covering news, sports, music, movies, TV series, religion, entertainment and documentaries all of which are available across the African operations.

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Broadcasting

5 things SMBs should look for when considering business apps

Published

on

Kindly share this post

By Kehinde Ogundare, Country Head – Nigeria, Zoho Corp.

Small and medium-sized businesses (SMBs) are the lifeblood of the Nigerian economy. According to figures released last year by the International Labour Organisation (ILO), SMBs account for around 48% of Nigeria’s GDP. Additionally, they account for 96% of all businesses and 84% of employment.

To reach their full potential, SMBs must leverage effective business-enabling technology, including solutions for CX, finance, HR and employee productivity. However, it’s important to remember that not every business app is equal. It is essential for businesses to carefully select the apps they utilise, whether opting for a mix of best-of-breed solutions from various vendors or choosing to deploy a unified suite from a single vendor who offers end-to-end business solutions for all needs.

While there are no universal rules for what kind of app will suit a company best, there are a few guidelines that businesses can consider to ensure that they choose apps that are best suited to their business needs.

  1. The app should have a single source of truth (to avoid data silos)

Even small businesses have data accruing from a variety of sources. This data can be incredibly valuable, helping the business make decisions about where it’s performing best and which areas it needs to work on. However, that can only happen if the app (or suite of apps) provides a single source of truth (SSOT). An SSOT aggregates data from across the organisation to a single location. This allows the business to make decisions based on a consolidated view of what’s happening across departments rather than trying to pick through individual data silos.

  1. Check how well the solution scales

The goal of any business is to grow, and ideally, the chosen apps should evolve alongside it. However, many of the solutions marketed to SMBs lack scalability. Scalability isn’t just about adaptable pricing tiers; it also means that they should have a demonstrable track record of working with businesses of various sizes and providing them with the offerings they need to facilitate their growth.

  1. Security

If you’re a small business, you might think that security doesn’t need to be a major concern. After all, how much value is a cyber-criminal going to get out of your business? But it’s high time SMBs prioritise cybersecurity. To understand why, you only need to look at the fact that Nigerian SMEs are among the biggest targets of cybercrime. The breaches that result from this criminal activity don’t just have a financial cost attached to them but can also do massive reputational damage, something which no small business can afford to bear. This is why it’s paramount to ensure that the app chosen complies with local data protection guidelines or regulations and will protect the data of the customers who trust you with their information.

  1. Ease of use

If you’re running an SMB, it’s likely your team is small but wears many hats. Hence, it’s vital to ensure that any business app or suite of apps you select is user-friendly, especially for non-technical staff. Opting for easy-to-use apps has long-term benefits. As your business expands, seamless onboarding becomes crucial. The right app(s) significantly reduce training needs, enabling new employees to be productive team members from day one.

  1. Customer support

Regardless of how easy an app is to use, there will be occasions when additional support is needed. The app provider should ensure support for customer businesses across a diverse range of channels for their convenience. From onboarding new customers to attending to queries, businesses should also evaluate how effective the vendor is with post-sales support.

Always aim for integration

Beyond the level of strategic impact that an app or a platform can bring to your business, another aspect to consider is how well the chosen app can integrate into your existing tech ecosystem. Ideally, the app should be built to accommodate integration, capability extension, and customisation needs in order to truly serve a business’ needs. When the app ticks the checklist discussed above, the ROI it can provide your business can be multifold.


Kindly share this post
Continue Reading

Broadcasting

Multichoice Ignores Court Order, Implements Hike of DStv and GOtv Subscriptions

Published

on

Kindly share this post

Multichoice Limited has proceeded to increase packages price for DStv and GOtv as announce on Wednesday last week.

Multichoice Ignores Court Order, Implements Hike of DStv and GOtv Subscriptions

This is despite the order by Competition and Consumer Protection Tribunal (CCPT) sitting in Abuja, restraining the pay tv company from increasing its tariffs and cost of products and services.

Recall that on April 24, the company announced that it would increase its price for its DStv and GOtv cable services, beginning from on May 1.

But CCPT in Abuja ruled that the firm should not increase its prices as scheduled.

The three-member tribunal, presided over by Saratu Shafii, gave the interim order on Monday following an ex-parte motion moved by Ejiro Awaritoma, counsel for Festus Onifade, the applicant.

In a ruling, the tribunal restrained multi-choice from going ahead with the impending price increase schedule to take effect from May 1, pending the hearing and determination of the motion on notice filed before it.

It also directed all parties in the suit to appear before the tribunal on May 7 at 10 a.m. for the hearing and determination of the motion on notice.

The petitioner had dragged Multichoice Nigeria Ltd and the Federal Competition and Consumer Protection Commission (FCCPC) before the tribunal.

In the suit filed on April 29, Onifade, also a legal practitioner, sought two orders.

These include, “an order of interim injunction of this honourable tribunal restraining the 1st defendant whether by themselves, her privies, assigns by whatsoever name called from going ahead with impending price increase schedule to take effect from 1st May 2024, pending the hearing and determination of the motion on notice.

“An order restraining the 1st defendant from taking any step(s) that may negatively affect the rights of the claimant and other consumers in respect of the suit pending the hearing and determination of the motion on notice.”

The company had, on April 1, 2022, hiked the prices of all its packages..

Despite the court ruling, a check by this medium revealed that the South African firm has gone ahead with the tariff increase as earlier proposed.

On its official website, the new prices are now being displayed and implemented.

For DStv Premium subscribers, the price has moved from N29,500 to N37,000. Also, the price for

Compact rate has moved from N12,500 to 15,700 while Confam and Yanga subscribers will now pay N9,300 and N5,100 respectively from their previous rates of N7,400 and N4,200.

Similarly, GOtv subscribers will pay the new tariff increase as the prices have also changed on their official websites.

The elite subscribers (Supa+ and Supa) will now pay N15,700 and N9,600 respectively as against the previous rates of N12,500 and N7,600 before.

In addition, the Max and Jolli subscribers are now expected to pay N7,200 and N4,850 respectively. The former rates were N5,700 and N3,950.

However, on average, Multichoice increased the prices by 25%.


Kindly share this post
Continue Reading

Broadcasting

AstraZeneca and Partners Launch Transformative Cancer Care Africa Programme in Kenya

Published

on

Kindly share this post

AstraZeneca has launched Cancer Care Africa programme in Kenya, a first-of-its-kind collaboration with the Ministry of Health, The Kenya Society of Haematology and Oncology (KESHO), Axios, the National Cancer Institute of Kenya (NCI), and other partners to improve cancer care in Kenya by equitably improving access and outcomes across the patient care pathway, from diagnosis through to treatment and beyond.

Through a co-creation approach, the initiative will foster collaboration among the oncology community. Hon. Nakhumicha S. Wafula EGH, Cabinet Secretary for Health, Kenya, Dr Elias Melly, CEO, National Cancer Institute of Kenya and Dave Fredrickson, Executive Vice-President, Oncology Business Unit, AstraZeneca attended an event today in Nairobi, Kenya marking the launch of this program.

Cancer has become a major public health concern in Kenya and across Africa. Latest figures from the World Health Organization show there were 44,726 cancer cases and 29,317 cancer deaths in Kenya in 2022. This is set against a regional context that estimates 2.1 million new cases and 1.4 million deaths annually by 2040 across Africa.

Despite recent increases in resources invested in cancer, several critical barriers still hinder progress including a lack of disease awareness, limited diagnostic capabilities, an absence of structured screening programmes, and challenges in accessing treatment. To tackle these barriers, each country we work with develops initiatives across our four pillars of action:

  • Building Capacity and Capabilities: We are committed to supporting more than
    100 oncology centres and providing training for more than 10,000 healthcare professionals to improve quality of care delivered to patients across the continent.
  • Enhancing screening and diagnostics: We will enhance screening and diagnostics provision for one million people across lung, breast and prostate cancer, to improve patient outcomes and reduce health system burden through acting early approaches.
  • Empowering patients: We will ensure we address the real needs of patients through engagement with local PAGs to support increased disease awareness and informed patient decision-making.
  • Enabling access to medicines: We will enhance the availability of critical cancer medicines by introducing flexible models that can provide access to our innovative treatments.

Ahead of the launch, Cancer Care Africa has already donated ultrasound biopsy machines to seven hospitals across Kenya to enhance early prostate cancer diagnosis, as well as donating the country’s first biomarker testing machine for epidermal growth factor receptor (EGFR) mutations to Aga Khan University Hospital.

Hon. Nakhumicha S. Wafula EGH, Cabinet Secretary for Health, Kenya, said, “The launch of the Cancer Care Africa programme in Kenya is a significant step towards improving cancer care for all. This collaborative initiative has the potential to significantly improve access to diagnosis, treatment, and care, ultimately saving lives and improving the well-being of Kenyans impacted by this disease, as well as their families and communities.”

Dave Fredrickson, Executive Vice-President, Oncology Business Unit, AstraZeneca, said: “With an increasing number of patients being diagnosed with cancer in Kenya and across Africa in the coming decades, joint action to improve patient outcomes and safeguard health care systems for the future has never been more important. The Cancer Care Africa programme will support early detection, increase timely diagnosis, and improve access to treatment options for patients across Kenya.”

Launched in November 2002 at COP27 in Egypt, Cancer Care Africa is aiding countries across the continent to fight against cancer by advocating for policy changes to enhance screening and diagnostics, implementing health awareness and education programs to empower patients, as well as training physicians and healthcare workers and building their capacities, and striving to enable access to cancer medicines. With these pillars, Cancer Care Africa strives to improve outcomes for all individuals affected by the disease, irrespective of their demographic, geographic, or socio-economic status.


Kindly share this post
Continue Reading

Trending