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StarTimes Has Invested Over N20Bn in Nigeria – Bolaji

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Mr. Israel Bolaji, head, Public Relations and Communications of the Network
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StarTimes NTA-Star TV Network Limited has avowed continued collaborations with the relevant government agencies for the Digital TV switchover In Nigeria, even as its investment in the country exceeds N20 billion.

Mr. Israel Bolaji, head, Public Relations and Communications of the Network in an extensive chat with Nigeria CommunicationsWeek said that they are committed to a smooth transition from analogue to digital broadcasting while enabling Nigerians to overcome entry barriers through affordability as Startimes equally showcases its premium channel offering and customer centered after sales services that will swiftly manage any challenges faced by the customers.

He said that as a platform for digital migration, they are ever committed to supporting Nigerians actualize the 2015 deadline by ensuring that Nigerians get the best of digital television at an affordable price.

And are poised to aid Nigeria migrate successfully from analogue to digital television transmission and revolutionize the digital broadcasting industry by providing quality digital TV experience that is enjoyable and accessible Digital television, Bolaji explained, implies a situation where viewers cannot get channels and signal transmission through the analogue television any longer.

“You will need to get a decoder also called Set-top-box then connect it to your analogue television and recharge the decoder to get transmission and view channels or stations. While some people have done this, there are still many people who have not. This nationwide camapign is supporting these unconnected people to get connected.

“The idea is that there exists a global mandate for nations to broadcast TV signal by digital transmission only. In effect, the regulatory body locally here is expected to switch off analogue and switch on digital broadcasting only. This is expected to happen in 2015 in Nigeria and other African countries. Other nations around the world are also doing the same with their respective set target dates and time lines,” he said.

On digital Tv overview in Nigeria, Bolaji, who has been involved with PR and communications campaigns of several blue-chip clients like Apple, Emirates Airlines, Cotecna switzerland, GlaxoSmithKline, Nestle, Intel Corporation, Nokia, Chevron, Microsoft, Hong Kong Trade delegations, FedEx Redstar Express and other global brands in Africa, said, “Since StarTimes established our business imprint in the Nigerian pay TV space in 2010, our clear mandate has been to revolutionize the industry which was hitherto characterized by a situation in which only a few rich people could afford digital television, to a whole new level where everyone can now have access and enjoy quality fully digitalized television experience.

“From the days of massive dish to handy stylish plug and play decoders. After the entrance of StarTimes into Nigeria, household no longer have to pay through their nose‎to watch television. This is clearly in tandem with our mission to enable every African and by extension; Nigerian households have access to, watch and enjoy digital television. And in the last five years we have committed fully to delighting Nigerians with good picture quality, clear signals, and acquisition of exciting local and international channels for every category and class of people in the society from the kids to teenagers, youth, sports lovers, movie lovers, music, fashion and lifestyle. We currently offer over 80 channels cutting across all these categories.

“Currently, we have a situation where we still have both analogue and Digital TV running together but that will soon change in 2015. What will happen is Nigerians will only be able to watch their favourite programs with their regular television plus a decoder or get a TV with integrated or inbuilt decoder.

“So, it is for the many who currently don’t own a decoder or a TV with integrated decoder to get it and for everyone to enjoy the full benefits of digital TV. The digital switch is a global mandate and not just a Nigerian issue and what is good for the whole world is good for us too in Nigeria but it involves huge resources for capacity building, infrastructure development, up to date equipment for digital broadcasting and signal transmission, acquiring decoders, educating the Nigerian public on the comparative advantages of digital over analogue.

“The Digital television migration is a Nigerian Government initiative resulting from the decision of the Regional Radio Conference of 2006 in Geneva, Switzerland (RRC-06) under the auspices of the International Telecommunication Union (ITU). Nigeria, as a member of the ITU, is required to implement the resolution reached at the RRC-06 to migrate from analogue to digital terrestrial TV broadcasting by 2015.

“The rest of the world is migrating to digital broadcasting and analogue broadcasting will not be protected from interference after 2015. The primary difference, and advantage, of digital broadcasting is the use of multiplex transmitters to allow reception of multiple channels on a single frequency range known as sub-channels. While analogue television requires a large amount of bandwidth to transmit sound and picture, digital signals require much less bandwidth and can therefore carry more content and provide better quality pictures and sound”.

Nigeria kicked off the transition from analogue to Digital Broadcasting with StarTimes flagging off and switching on digital transmission in June 2014 in Jos, Plateau State as a pilot phase but plans to switch off analogue and switch on digital transmission nationwide in 2015.

The process is driven by the Nigerian Broadcasting Commission (NBC) with other service providers and stakeholders and StarTimes is collaborating with government to make it a reality in Nigeria.

Over time, Bolaji said, StarTimes has invested heavily in Nigeria. According to Bolaji, holder of Masters degreein English from the University of Lagos and a Professional Diploma in Public Relations and Management, “StarTimes is poised through innovative marketing strategies to increase its market share and footprint in the Nigerian and African DTV market. Already, we are strong in 13 African countries and with plans to expand even more.

As part of the expansion drive, StarTimes has invested over NGN5 billion (US$31 million) in its operations in Nigeria with over 2 million subscribers. The value of our investment in Nigeria now stands at over NGN20 billion (US$124.2 million)”.

Recently, the Station unveiled ‘Nova’ bouquet, aimed at putting smile on everyone’s face.

On this, he said, “It is about happiness for all through refreshing entertainment. Our strategy for digital migration is continuous collaboration with government and others partners as well as unlocking opportunities through affordable pricing. As at date, Nova is the most affordable bouquet ever introduced in Nigeria and the best offer so far to truly make the digital television accessible to many.

“We are talking about paying only about N17 to watch over 15 exciting local and international channels… On plans for more channels he said, “Yes, we are planning to add more channels. It has never been this good and easy.

Nova is the latest bold move by StarTimes to enable more Nigerians conveniently switch over to and enjoy full digital television experience, and was launched recently ahead of the digital switch over deadline.

“Interestingly, d Nova is also coming at a time when StarTimes is also still giving out decoders for free upon subscription recharge.

The NOVA Bouquet Set was motivated by StarTimes observation that the cost of acquiring the decoders is a major factor to growing access; “we have therefore considered making it very affordable for them to acquire and access our digital television service. We have also strengthened our customer feedback and interactive points like the call centre and after sales support services to further bolster our offering”.

StarTimes was founded in 1988 with her headquarter in Beijing, and it is a Digital Television service provider that currently operates in 13 African countries where the company has adopted Digital TV technology establishing a powerful and secure multi-frequency and multi-channel digital wireless TV transmission platform.

StarTimes has combined satellite with terrestrial technology thereby facilitating the transmission of more than 100 local and international television channels covering news, sports, music, movies, TV series, religion, entertainment and documentaries all of which are available across the African operations.

 


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Court Deals Fresh Blow to NBC, Throws Out Appeal over Broadcast Fines

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The Court of Appeal in Abuja has dismissed an appeal filed by the National Broadcasting Commission (NBC) challenging a Federal High Court judgment that restrained the commission from imposing fines on broadcast stations.

Court Deals Fresh Blow to NBC, Throws Out Appeal Over Broadcast Fines

Delivering judgment, Justice Jane Esienanwan Inyang held that the appeal was fundamentally defective and therefore incompetent.

The appeal stemmed from a Jan. 17, 2024 judgment delivered by Justice Rita Ofili-Ajumogobia of the Federal High Court, Abuja, which barred the NBC from enforcing N5 million fines imposed on several broadcast stations in 2022.

The sanctions had been issued over allegations that the stations aired documentaries on banditry and insecurity considered by the commission to be capable of undermining national security.

The affected broadcasters included Multichoice Nigeria Limited, owners of DStv, TelCom Satellite Limited, Trust TV Network Limited and NTA StarTimes Limited.

The suit was instituted by Media Rights Agenda (MRA), which challenged the legality of the fines imposed by the commission.

In her ruling, Justice Inyang pointed to a discrepancy in the appeal documents, noting that the respondent before the Federal High Court was listed as the “National Broadcasting Commission,” while the notice of appeal identified the appellant as the “Nigerian Broadcasting Commission.”

According to the court, the inconsistency was substantial enough to deprive it of the jurisdiction required to entertain the appeal.

“The notice of appeal is the foundation of an appeal and a condition precedent to the exercise of appellate jurisdiction by this court,” the judge held.

Consequently, the appeal was struck out without consideration of the substantive issues raised by the commission.

The ruling represents another setback for the NBC in its efforts to defend its authority to sanction broadcast organisations through administrative fines.

In April 2026, the Court of Appeal similarly dismissed a separate appeal by the commission against another judgment that restricted its powers to impose fines on broadcasters.

Earlier, in May 2023, the Federal High Court in Abuja ruled that the NBC lacked the judicial authority to impose penalties on media organisations without recourse to the courts.

The controversy over the commission’s sanctioning powers dates back to March 2019 when the NBC imposed N500,000 fines on 45 broadcast stations for alleged violations of the Nigerian Broadcasting Code during the general elections.

At the time, the then Director-General of the commission, Is’haq Kawu, said the sanctions were imposed for ethical breaches and violations of broadcasting regulations.

Legal analysts say the latest judgment reinforces previous court decisions limiting the commission’s authority to impose fines on broadcasters without judicial intervention.


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Nigeria Launches FreeTV Nationwide

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Nigeria has launched FreeTV, a broadcasting platform, designed to provide households across the country with free access to digital broadcasting, improved picture quality, and a wide range of local and international content without subscription fees.

Nigeria Launches FreeTV Nationwide

The announcement was made in a post on the official X handle of the Presidency, describing the initiative as part of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritises inclusion, expanded access to opportunities, job creation, support for local enterprise and the use of technology to improve daily life for citizens.

According to the statement, FreeTV forms part of Nigeria’s Digital Switch-Over (DSO) programme and is intended to ensure that no Nigerian is excluded as the country transitions fully from analogue to digital broadcasting.

The platform will offer access to more than 100 national, regional and state-owned channels, covering news, sports, films, music, children’s programming, educational content, as well as dedicated Yoruba, Hausa and Igbo language channels.

The Presidency noted that the service will be accessible through satellite, terrestrial transmission and a dedicated FreeTV mobile application, enabling coverage for users in urban centres, rural communities and previously underserved areas that were not fully captured in earlier DSO pilot phases.

It also clarified that Nigerians will not need to purchase new television sets to access the service. Existing televisions can work with compatible DVB-T2 or DVB-S2 decoders, while users with already compatible free-to-air devices may not require additional equipment.

Speaking ahead of the launch, Charles Ebuebu, director-general, National Broadcasting Commission (NBC), said the initiative reflects the administration’s broader digital inclusion strategy.

“FreeTV speaks directly to President Bola Ahmed Tinubu’s vision of Renewed Hope towards expanding access, creating opportunity and ensuring that every Nigerian, regardless of location or income, can benefit from the digital economy. With FreeTV, families across Nigeria can enjoy quality digital television without a monthly subscription, while our local content producers, technicians and young creatives gain new platforms and new jobs,” he said.

The statement added that the platform will also strengthen Nigeria’s creative and broadcast industry through regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin, creating employment opportunities for content creators, editors, camera operators, sound engineers and other media professionals.

The Presidency further disclosed that the final analogue switch-off remains scheduled for December 31, 2028, urging Nigerians to begin preparations by confirming decoder compatibility and downloading the FreeTV mobile application ahead of rollout.

 

 


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Stakeholders Endorse Hybrid Model for Nigeria’s Digital Switch

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Stakeholders in Nigeria’s broadcasting industry have endorsed a hybrid digital broadcasting model that combines Digital Terrestrial Television (DTT), Direct-to-Home (DTH) satellite services, and digital application-based platforms for the country’s Digital Switch Over (DSO) programme,

Stakeholders Endorse Hybrid Model for Nigeria’s Digital Switch

The resolution was reached at a high-level stakeholder meeting convened by the National Broadcasting Commission (NBC) under the supervision of the Federal Ministry of Information and National Orientation at NICON Luxury Hotel, Abuja.

The meeting, chaired by Alhaji Mohammed Idris, minister of Information and National Orientation, brought together regulators, broadcasters, signal distributors, set-top box manufacturers, content producers, satellite operators, and industry associations to chart a sustainable path for Nigeria’s long-delayed digital migration project.

Addressing stakeholders during the closed-door engagement session, the minister described the meeting as a collaborative effort aimed at finding practical solutions to challenges facing the DSO project.

“This engagement is a family discussion aimed at finding practical solutions to ensure the success of the Digital Switch Over project. Government has no hidden agenda, and all decisions will be guided by national interest, stakeholder inclusion, and the long-term sustainability of the broadcasting industry,” he said.

The minister acknowledged concerns raised by industry players regarding stakeholder consultation and participation in previous phases of the project, noting that while broader engagement should ideally have commenced earlier, there remained an opportunity to build consensus and move forward together.

“While there may be differing views on implementation approaches, there is broad agreement that Nigeria must complete its digital migration journey. We must work collectively to achieve this national objective,” he stated.

Mr Charles Ebuebu, director general, NBC, described the stakeholder meeting as “iconic”, noting that it marked a turning point in Nigeria’s efforts to complete the digital migration.

He said the country had spent over a decade on the DSO journey, missing several deadlines, but expressed optimism that a clear implementation plan was now being developed.

Ebuebu said the commission, in collaboration with stakeholders, is working toward a sustainable model that ensures return on investment for industry players while delivering value to the nation.

He said that the outcome of the consultation process would produce a unified framework for implementation and communication going forward.

Mrs Jane Nkechi Egerton-Idehen, managing director, Nigerian Communications Satellite (NIGCOMSAT), said the DSO initiative forms part of broader federal interventions aimed at building a sustainable broadcasting ecosystem.

She explained that government investments had supported satellite coverage, national call centres, and regional production studios across the country.

According to her, the objective is to address gaps in content distribution and ensure that Nigerian broadcasting reflects the country’s linguistic and cultural diversity.

“We are not departing from the original plan. We are innovating on how it is implemented,” she said.

She also highlighted efforts to expand access to production facilities across geopolitical zones to support content creators and reduce dependence on major urban centres.

The meeting attracted 128 participants, including the Director-General of the NBC; Permanent Secretary of the Federal Ministry of Information and National Orientation, Dr. BRM Ukire; Director-General of the Nigerian Television Authority (NTA), Abdulhamid Dambos; Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr Olalekan Fadolapo; Chairman of the Broadcasting Organisations of Nigeria (BON), Chief Tony Akiotu; Managing Director of NIGCOMSAT Ltd, Mrs Jane Nkechi Egerton-Idehen; and representatives of licensed broadcasters and other industry stakeholders.

During deliberations, stakeholders agreed that the DSO project remains both necessary and desirable for Nigeria, emphasising that the transition should prioritise national interest, industry sustainability, local content development, local manufacturing, and job creation.

Among the key resolutions reached was the affirmation that Digital Terrestrial Television (DTT) remains a critical component of the DSO framework and should not be discontinued. Participants also agreed on the need to reconstitute the DigiTeam implementation platform to provide a structured mechanism for consultation, collaboration, and industry participation.

Stakeholders further called for stronger engagement between regulators and industry players, with an agreement that stakeholder meetings would be held at least quarterly to ensure continuous alignment on implementation strategies.

The meeting also welcomed ongoing efforts by the NBC and ARCON to develop a sustainable business model aimed at improving audience measurement systems, strengthening advertising revenue generation, and enhancing the long-term viability of broadcasting organisations.

In addition, stakeholders were assured by NIGCOMSAT of the reliability of satellite infrastructure supporting the DSO platform.

The company disclosed that backup arrangements with alternative satellite operators were already in place to guarantee uninterrupted service and eliminate the need for subscriber dish realignment.

As part of the agreed next steps, the Federal Government, through the Ministry of Information and National Orientation, will reconstitute the DigiTeam stakeholder platform, while the NBC will continue consultations with set-top box manufacturers and other industry stakeholders to address concerns relating to existing investments and future participation in the digital broadcasting ecosystem.

The stakeholders expressed confidence that the renewed collaborative approach would accelerate Nigeria’s digital migration, improve broadcasting services, expand audience reach, attract investment, create jobs, and deliver greater value to Nigerian consumers.

 


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