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PayPal Ensures Trust, Eliminates Cash on e-Commerce Delivery- Dahan

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Efi Dahan is the regional director, Africa and Israel, PayPal.
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Efi Dahan is the regional director, Africa and Israel, PayPal. In his role, Dahan is responsible for market development, creating partnership with large merchants, collaboration with banks and channels as well as consumer acquisition. He is also focused on cooperation with startups and introduction of new technologies to PayPal. Prior to joining PayPal he was a co-founder and CEO of BUY2, one of the largest group buying companies in Israel, where he drove the company from its inception to becoming a market leader. In Buy2 Dahan gained a broad firsthand experience with e-commerce and digital payment domains. Before that he was VP Business Development at Aniboom, a VC backed innovative startup and the first global virtual studio for Animation. Previously Dahan served as general manager of Content division at Comverse where he led the company’s content strategy, business activity and services to tier 1 mobile operator worldwide. Dahan has a BA in finance and economics as well as LL.B from IDC Herzliya, the first private institution of higher education in Israel. In this interview with peter ugwu, he disclosed PayPal’s plans for the Nigerian e-payment space.

PayPal’s Assessment of Nigeria Peculiarities
The Nigerian consumers love to shop online. In a research conducted by Ipsos on behalf of PayPal in November 2014 in Nigeria, South Africa and Kenya, we found that Nigerian shoppers are the most advanced when it comes to e-commerce, when compared to South African and Kenyan shoppers. In fact, 89% of internet users in Nigeria already shop online or expect to do so in the future. Nigerians who have shopped online in the past said faster delivery of good, safer ways to pay and lower product costs are drivers for them to do more shopping online.

Level of PayPal Acceptance
The PayPal adoption rate among Nigerians so far is very positive and we expect it to continue to grow in the future. PayPal’s popularity and usage is growing, to the extent that 72% of online shoppers in Nigeria, aware of PayPal, agree it is the safest online payment method, according to the Ipsos research. There are millions of people in Nigeria who are eager to engage in online commerce and our goal is to help them make payments more easily and securely.

What PayPal ‘Feared’ That Delayed Its Launch In The Market
The word ‘fear’ is inaccurate. Entering any new market requires investment as well as careful planning and preparation. We take our responsibility to manage people’s money very seriously, we have to balance our desire to make our services available for everyone with our desire to expand our services in existing markets. We don’t enter a new market unless we believe we can manage the risks; we have spent more than a decade building a risk management infrastructure that can be adapted to new market opportunities.

Ipsos’s Study On Nigeria, Others
Since we launched the service in June 2014, Nigeria has grown rapidly in terms on numbers of users. In the Ipsos research mentioned above, we found that PayPal is the second most often used online payment system (after Google Wallet/ Google Checkout which is probably mostly used to purchase apps from Google Play). We also found that consumers agree PayPal is a fast (85%), convenient (83%) and safe way to pay online (73%).

PayPal’s Perception on the Future of Mobile Money or e-Wallet on the African Continent
People are becoming more comfortable with online transactions as convenience is key. Based on the Ipsos research mentioned above, 24% of internet users who do not currently shop online expect to do so in the future. To help customers overcome their barriers when it comes to online shopping, we offer them a faster, easier and more secure payment method.

With e-commerce anchored on the convergence of mobile, with particular reference to Sub-Saharan Africa, is trust still a major issue?
The answer is yes. Again, referring to the Ipsos research, we found that 31% of Nigerian internet users are concerned about security of online payment and have stated it as a barrier to start shopping online and 26% are concernced they will not receive the item they bought. 40% have indicated having a safer way to pay online would drive them to shop more. This is a key reason for PayPal’s popularity in Nigeria. Trust is the foundation of our customer relationships, when you make a payment with PayPal, we do not share your financial informationwith the seller. This gives our customers more control and provides them with an extra layer of security.

Other Issues To Be Addressed For Improved e-Payment Africa
Trust is parmount to encourage consumers to shift from the popular cash on delivery payment option. Aside from providing safer ways to pay online, addressing delivery issues is also key to the development of e-commerce in Nigeria. Offering faster, more flexible and reliable delivery will surely have a great impact in driving consumers to shop online.

Plans for Nigeria
Currently, we offer Nigerians the opportunity to register for free for a PayPal account to make payments on overseas websites. Over time, we plan to expand our service offering in Nigeria to include services that will lead to better experiences in online and mobile payment methods in Nigeria.

Has PayPal Opened The Way For Africans To Enjoy The PayPal Global Payment Service, The Payflow Gateway and Bill Me Later?
At this stage, we pride ourselves in helping Nigerian consumers to shop online at thousands of retailers around the world with greater ease and with the confidence that their financial information is kept more secure and not shared with the seller.

What Other Plans Do You Have For The Market?
We are constantly innovating and looking for new ways to meet the needs of our customer. While we do not comment on future plans, we can confirm that we are evaluating ways to improve our product offerings to best serve the needs of our customers in this market.

 

 

 


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Shareholders of MTN Nigeria Okay N152Bn Fintech Restructuring

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Shareholders of MTN Nigeria have approved a major restructuring of the company’s digital financial services arm, clearing the way for a N152.06 billion transaction that will see the telecom giant relinquish majority control of its fintech subsidiaries.

Shareholders of MTN Nigeria Okay N152Bn Fintech Restructuring

The approval, granted at the company’s Annual General Meeting on April 30, endorses Resolution 9, which transfers a 60 per cent stake in MoMo Payment Service Bank Limited and Y’ello Digital Financial Services Limited to MTN Group Fintech B.V.

Under the arrangement, the group’s fintech arm will inject fresh capital into the businesses while also acquiring shares from MTN Nigeria through a hybrid structure combining primary and secondary investments.

Following the transaction, both parties will consolidate their interests into a newly created holding company to be registered with the Central Bank of Nigeria, a move designed to streamline oversight and position the fintech operations for future investment.

The restructuring marks a significant shift in MTN Nigeria’s strategy, effectively transferring a larger share of the financial and operational responsibility for the fintech business to the parent company, while allowing the local entity to refocus on its core telecommunications operations.

Industry observers say the move aligns with the broader “Ambition 2030” roadmap of the MTN Group, which prioritises scaling digital and financial services across its markets.

The company acknowledged that its fintech subsidiaries are currently loss-making, reflecting the capital-intensive nature of building digital payment platforms.

By reducing its direct exposure, MTN Nigeria is expected to free up resources to strengthen its connectivity infrastructure, while the fintech arm gains the financial backing required to accelerate expansion.

The planned holding company structure is also expected to enhance investment flexibility, enabling the business to attract strategic partners and scale operations in areas such as rural penetration, merchant acquisition and digital payments.


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Guinness Nigeria Celebrates 76 Years of Brewing Greatness

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Guinness Nigeria Plc is set to mark 76 years of operations on April 29, a milestone for one of the country’s most enduring corporate institutions and widely regarded as Nigeria’s foremost total beverage alcohol business.

Established in 1950 and with its first brewery commissioned in Ikeja in 1962, Guinness Nigeria holds a distinct place in industrial history as the first Guinness brewery built outside Ireland and the United Kingdom. What began as an imported stout has evolved into a deeply rooted local enterprise, growing alongside the country through decades of change, expansion, and reinvention.

From its early years to its listing on the Nigerian Exchange in 1965, the company steadily expanded its footprint, building a nationwide network of brewing and distribution operations, alongside a diversified portfolio that reflects both heritage and shifting consumer tastes.

Guinness Stout remains its most iconic brand, long associated with depth and character, while Malta Guinness has become a household staple across generations. Complementing these are spirits and contemporary offerings including  Orijin, Gordon’s, Don Royale and Smirnoff, each firmly embedded within Nigeria’s evolving consumer culture.

Today, Nigeria ranks among the most important markets for Guinness globally, underscoring a relationship that extends well beyond consumption into culture, identity, and shared moments of celebration.

This connection has been reinforced by a long-standing commitment to social impact. As far back as 1962, the company established the Guinness Eye Centre at the Lagos University Teaching Hospital, setting a precedent for healthcare interventions that continues today with a second eye centre in Onitsha. Its Water of Life initiative continues to deliver clean water to underserved communities, while sustained campaigns around responsible drinking and road safety reflect an ongoing commitment to societal well-being.

These efforts have shaped Guinness Nigeria’s identity, not just as a manufacturer, but as an active and consistent partner in the development of its host communities.

This interplay between enterprise and impact has been central to the company’s longevity, enabling it to remain both relevant and trusted, even as it evolves.

The 76th anniversary comes at a moment of renewed financial strength and transformation, following a return to profitability and the restoration of shareholder payouts after an extended period of consolidation.

Managing Director and CEO, Girish Sharma, described the milestone as the result of decades of deliberate choices. “In Nigeria, Guinness is part of the national story. The progress we have made reflects discipline, continuity, and a commitment to remaining a business that Nigerians trust, while growing in step with the communities around us,” he said.

Looking ahead, the company’s ambition is captured in its ‘Build for More’ agenda to become Nigeria’s premier and most celebrated total beverage alcohol company by the end of the decade. With a modernised portfolio, a strengthened balance sheet, and a sharper understanding of evolving consumer needs, that ambition is already in motion.

The mission, however, remains simple: to help Nigerians celebrate life, every day, everywhere.


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Glo Commends Nigerian Workers on May Day

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Digital solutions powerhouse, Globacom, has paid tribute to Nigerian workers, whose steadfast industry and enduring commitment continue to propel NIgeria’s march towards development.

As the world observes the 2026 International Workers’ Day, the company acknowledged the indispensable role of labour as the unseen engine that keeps the machinery of national advancement in measured, purposeful motion.

Globacom, in a statement issued in Lagos on Thursday, appreciated the role of labour in oiling Nigeria’s wheel of development and also affirmed their importance in the progress of the country.

Glo urged employees across both public and private sectors to remain resolute in their pursuit of excellence, emphasizing that the collective discipline of the workforce is central to realizing Nigeria’s aspirations for sustainable growth and prosperity.

“We encourage all workers not to relent in their noble task of advancing the nation through conscientious service and professional dedication,” the statement affirmed.

The International Workers’ Day, commemorated annually on 1 May, celebrates the dignity of labour and the enduring significance of workers in shaping the fortunes of societies across the world.

 

 


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