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Media Fuse Dentsu Aegis Network Launches Services in Nigeria

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(L-r): Andre Andrade, CEO, Dentsu Aegis Network Iberia & Sub-Sahara Africa; Dawn Rowlands, CEO, Dentsu Aegis Network Sub-Sahara Africa; Emeka Okeke, CEO, Media Fuse Dentsu Aegis Network;  Bevis Hoets, COO, Dentsu Aegis Network Sub-Sahara Africa and Bruce Burgess, Development Director, Postercope Sub-Sahara Africa at the media launch of Media Fuse Dentsu Aegis Network in Nigeria.
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Full-service media independent agency Network, Media Fuse Dentsu Aegis Network Limited has officially announced the launch of its services in Nigeria to a cross section of the media in Lagos.

Incorporated in 2013, Media Fuse Limited launched its services in the Nigerian market in January 2014 under the leadership of Emeka Chris Okeke, the founder and Chief Executive Officer of the agency as an indigenous national media agency having obtained a national operating license from APCON.

With a small team of professionals Media Fuse broke its first campaign in February 2014 with the launch of the Swedish on-line classified ads service -tradestable.com having won the business in a keenly contested media pitch.

As the agency continues in its drive to deliver compelling services in the Nigerian marketing communications industry, it’s operations received a boost with the keen interest shown in the business by global player Dentsu Aegis Network resulting in acquisition of equity interest in the business in July 2014 and subsequent change in name of the company to Media Fuse Dentsu Aegis Network Limited.‎

Part of Dentsu Inc., Dentsu Aegis Network is made up of several global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, Mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), PSLive and 360i.

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Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

The investment will enable the provision of specialist services from Carat and Vizeum (both full service communications strategy and planning agencies) Posterscope (specialist out-of-home media services) Isobar (digital strategy creative and production) and Iprospect (digital performance) as well as skills transfer driven by access to tools, training and systems such as the Consumer Connection Studies, Dentsu Aegis Network Academy, Route 500 etc and position the country as a veritable destination for foreign investment in the marketing communications sector.

Dawn Rowlands, chief executive officer, Dentsu Aegis Network in sub-Saharan Africa had this to say about the partnership “Dentsu Aegis Network is making an investment in Media Fuse based on our belief in Nigeria and the ability of Emeka Okeke and his team to bring our unique operating model to life in Nigeria. Our partnership with Media Fuse enables us to launch our unique and proprietary tools like CCS and Convergence Planning, which will help local and our global clients grow the value they derive from media significantly.”

Also speaking at the media unveil in Lagos, Andre Andrade, chief executive officer Dentsu Aegis Network Iberia & Sub-Saharan Africa said “we are thrilled with the launch of Media Fuse Dentsu Aegis Network and the partnership with Emeka Okeke and his team of world class professionals that will bring our global assets to Nigeria and bring to life for international and local clients alike our promise of innovating the way brands are built.”

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Commenting, Emeka Okeke, group chief executive officer of Media Fuse Dentsu Aegis Network, said “this merger marks the dawn of a new era in marketing communications in Nigeria with a young indigenous media agency getting the attention of a global network in foreign direct investment with full access to tools, capacity building, specialist agencies offerings in digital marketing, digital performance, OOH specialist offerings in strategy and planning; as well as convergence planning through the flagship power brands of Carat, Vizeum, Isobar, I-Prospect and Posterscope”.

Continuing he said “this development provides discerning clients the opportunity to leverage the Media Fuse Dentsu Aegis Network mantra of ‘innovating the way brands are built’ given the enthusiasm and professionalism embedded in the staff and management of the group in Nigeria and Sub-Saharan Africa.”

As a full-service media agency network, the group provides integrated communication strategy, planning and implementation, digital media creative and production, digital performance and optimization, social/community media management as well as specialist out-of-home communication services to prospective and current clients like Procter & Gamble, MasterCard, Friesland Campina WAMCO, TOTAL, Microsoft Devices and Services, British Airways, Adidas, Old Mutual, British Airways et al.

The agency operates from two locations on Oduduwa Crescent, Ikeja GRA with full integration to the Dentsu Aegis Network global IT Back bone and systems.

With over 50-man work force within seventeen months of operation, Media Fuse Dentsu Aegis Network provides cutting edge services to its growing clientele base.

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At the event were the CEO, Dentsu Aegis Network, Liberia and Sub-Saharan Africa – Andres Andrade, CEO Dentsu Aegis Network Sub-Saharan Africa, Dawn Rowlands, Group CEO Media Fuse Dentsu Aegis Network Nigeria Emeka Okeke, COO Dentsu Aegis Network SSA Bevis Hoets, Bruce Burgess, Business Development Director Posterscope SSA and other top executives and service divisional leaders in the group in Nigeria.

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NCAA to Introduce RFID Technology to Tackle Missing Luggages

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Nigeria Civil Aviation Authority (NCAA) has announced plans to introduce Radio Frequency Identification (RFID) baggage tracking technology across domestic and international airport terminals to tackle the growing problem of delayed, misrouted and missing luggages

NCAA to Introduce RFID Technology to Tackle Missing Luggages

Michael Achimugu, director, Public Affairs and Consumer Protection, NCAA, disclosed this at a stakeholder engagement forum in Lagos.

Achimugu said the RFID-enabled system would replace the traditional barcode-based baggage tracking framework and provide airlines and passengers with real-time visibility of checked luggage from check-in to final collection.

According to him, the technology would improve baggage traceability, reduce mishandling and strengthen accountability across the baggage-handling chain.

Unlike conventional barcode systems, RFID technology allows baggage to be automatically scanned at multiple points without requiring direct line of sight, enabling real-time tracking of luggage throughout its journey.

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Achimugu said issues involving short-landed, missing, lost or damaged baggage had remained among the major complaints from air travellers, alongside flight delays.

He said the introduction of RFID technology was therefore aimed at improving baggage-handling standards and restoring passenger confidence in the aviation sector.

The NCAA said the initiative also aligns with IATA Resolution 753, which requires airlines to track baggage at key points during the passenger journey.

The authority expects the technology to provide more accurate information on the location of luggage, facilitate quicker resolution of baggage-related complaints and improve the overall passenger experience.

The NCAA said the initiative would also strengthen accountability among airlines and other stakeholders involved in baggage handling at Nigerian airports.

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Firm Urges MSMEs to Increase Digital Payments Adoption for Growth

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eTranzact International Plc has called for increased adoption of digital payment solutions among micro, small and medium enterprises (MSMEs), saying access to technology is critical to improving business efficiency, financial inclusion and growth.

The company also said it was deepening its partnership with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) to expand digital access and financial literacy among small businesses across the country.

In a statement, the Divisional Head, Merchant Services, eTranzact, Mrs. Abimbola Reis, stated this at the SMEDAN/eTranzact Town Hall Engagement in Lagos recently, themed, “Financial Literacy and Inclusion for MSMEs Leveraging on Fintech Innovation.”

Reis described MSMEs as the backbone of Nigeria’s economy, noting that the sector comprises almost 40 million businesses and contributes significantly to economic growth and job creation.

However, she said many businesses continue to face challenges including limited access to finance, inefficient payment systems, weak financial reporting, cash-flow constraints and inadequate access to digital platforms.

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She added that trust concerns also affect businesses’ ability to access finance, while heavy reliance on cash increases exposure to theft and makes payment reconciliation more difficult.

Representing the Director-General of SMEDAN, Prof. Yinka Fisher said the town hall was aimed at generating practical ideas and solutions that would support the growth and expansion of MSMEs.

“The essence of this engagement is to share ideas and concepts that will help MSMEs thrive and expand. Our partnership with eTranzact is about expanding the frontiers of MSMEs and ensuring they continue to grow,” he said.

Also speaking, representative of the Director-General of the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA), Dr. Praise Adedigba said businesses could no longer depend solely on hard work to remain competitive.

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PalmPay Reinforces Commitment to Youth Empowerment on International Youth Day

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PalmPay exclusives and the ten outstanding participants who secured internship placements with the PalmPay team at the PalmPay Purple Woman 3.0 2026.
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As the world marks International Youth Day, attention once again turns to the opportunities and challenges facing young people as they prepare for work, financial independence, and adulthood.

In Nigeria, the urgency is clear. According to UNICEF, about 7% of young people aged 15–24 possess basic ICT skills, highlighting a wider gap in the skills required to participate effectively in an increasingly digital economy.

At the same time, the Federal Government, through the Federal Ministry of Youth Development, continues to prioritize skills development, job creation, entrepreneurship and social inclusion.

For PalmPay, youth empowerment goes beyond corporate social responsibility. It is an investment in the people who will shape Nigeria’s workforce, businesses and economy.

This belief is reflected in initiatives focused on financial literacy, employability, digital skills and access to opportunities.

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Through its Graduate Trainee Programme, PalmPay provides young graduates with opportunities to gain workplace experience, develop professional skills and build careers in a fast-evolving industry.

The investment also extends to financial education. Through its NYSC Financial Literacy Programme, PalmPay brings practical financial education to young Nigerians at an important transition point, helping Corps members develop better habits around saving, spending, budgeting and protecting their money.

For young women, Purple Woman provides another pathway to economic empowerment, creating opportunities for internships, learning and professional development while supporting greater female participation in the technology sector.

Speaking on the importance of youth empowerment, Chika Nwosu, Managing Director of PalmPay Nigeria, said: “Nigeria’s young population is one of its greatest assets, but unlocking its potential requires access to the right skills, knowledge and opportunities. At PalmPay, we are committed to equipping young Nigerians to learn, earn and thrive in an increasingly digital economy. We believe that investing in young people today is an investment in a stronger, more inclusive Nigeria.”

These initiatives reflect a broader belief that youth empowerment is most meaningful when young people are given the knowledge, exposure and opportunities to apply what they learn.

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A graduate given workplace exposure today can become tomorrow’s business leader. A Corps member who develops sound financial habits can carry those lessons into their career and personal life. A young woman given access to professional opportunities can gain the confidence, experience, and networks to create opportunities for others.

Investing in young people is a great strategy for building a stronger, more productive, and more inclusive economy.

This International Youth Day, PalmPay reaffirms its commitment to investing in young Nigerians and contributing to a broader national ambition where the young population is not just counted, but equipped, employed, empowered, and positioned to lead.

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