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Media Fuse Dentsu Aegis Network Launches Services in Nigeria

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(L-r): Andre Andrade, CEO, Dentsu Aegis Network Iberia & Sub-Sahara Africa; Dawn Rowlands, CEO, Dentsu Aegis Network Sub-Sahara Africa; Emeka Okeke, CEO, Media Fuse Dentsu Aegis Network;  Bevis Hoets, COO, Dentsu Aegis Network Sub-Sahara Africa and Bruce Burgess, Development Director, Postercope Sub-Sahara Africa at the media launch of Media Fuse Dentsu Aegis Network in Nigeria.
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Full-service media independent agency Network, Media Fuse Dentsu Aegis Network Limited has officially announced the launch of its services in Nigeria to a cross section of the media in Lagos.

Incorporated in 2013, Media Fuse Limited launched its services in the Nigerian market in January 2014 under the leadership of Emeka Chris Okeke, the founder and Chief Executive Officer of the agency as an indigenous national media agency having obtained a national operating license from APCON.

With a small team of professionals Media Fuse broke its first campaign in February 2014 with the launch of the Swedish on-line classified ads service -tradestable.com having won the business in a keenly contested media pitch.

As the agency continues in its drive to deliver compelling services in the Nigerian marketing communications industry, it’s operations received a boost with the keen interest shown in the business by global player Dentsu Aegis Network resulting in acquisition of equity interest in the business in July 2014 and subsequent change in name of the company to Media Fuse Dentsu Aegis Network Limited.‎

Part of Dentsu Inc., Dentsu Aegis Network is made up of several global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, Mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), PSLive and 360i.

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Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

The investment will enable the provision of specialist services from Carat and Vizeum (both full service communications strategy and planning agencies) Posterscope (specialist out-of-home media services) Isobar (digital strategy creative and production) and Iprospect (digital performance) as well as skills transfer driven by access to tools, training and systems such as the Consumer Connection Studies, Dentsu Aegis Network Academy, Route 500 etc and position the country as a veritable destination for foreign investment in the marketing communications sector.

Dawn Rowlands, chief executive officer, Dentsu Aegis Network in sub-Saharan Africa had this to say about the partnership “Dentsu Aegis Network is making an investment in Media Fuse based on our belief in Nigeria and the ability of Emeka Okeke and his team to bring our unique operating model to life in Nigeria. Our partnership with Media Fuse enables us to launch our unique and proprietary tools like CCS and Convergence Planning, which will help local and our global clients grow the value they derive from media significantly.”

Also speaking at the media unveil in Lagos, Andre Andrade, chief executive officer Dentsu Aegis Network Iberia & Sub-Saharan Africa said “we are thrilled with the launch of Media Fuse Dentsu Aegis Network and the partnership with Emeka Okeke and his team of world class professionals that will bring our global assets to Nigeria and bring to life for international and local clients alike our promise of innovating the way brands are built.”

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Commenting, Emeka Okeke, group chief executive officer of Media Fuse Dentsu Aegis Network, said “this merger marks the dawn of a new era in marketing communications in Nigeria with a young indigenous media agency getting the attention of a global network in foreign direct investment with full access to tools, capacity building, specialist agencies offerings in digital marketing, digital performance, OOH specialist offerings in strategy and planning; as well as convergence planning through the flagship power brands of Carat, Vizeum, Isobar, I-Prospect and Posterscope”.

Continuing he said “this development provides discerning clients the opportunity to leverage the Media Fuse Dentsu Aegis Network mantra of ‘innovating the way brands are built’ given the enthusiasm and professionalism embedded in the staff and management of the group in Nigeria and Sub-Saharan Africa.”

As a full-service media agency network, the group provides integrated communication strategy, planning and implementation, digital media creative and production, digital performance and optimization, social/community media management as well as specialist out-of-home communication services to prospective and current clients like Procter & Gamble, MasterCard, Friesland Campina WAMCO, TOTAL, Microsoft Devices and Services, British Airways, Adidas, Old Mutual, British Airways et al.

The agency operates from two locations on Oduduwa Crescent, Ikeja GRA with full integration to the Dentsu Aegis Network global IT Back bone and systems.

With over 50-man work force within seventeen months of operation, Media Fuse Dentsu Aegis Network provides cutting edge services to its growing clientele base.

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At the event were the CEO, Dentsu Aegis Network, Liberia and Sub-Saharan Africa – Andres Andrade, CEO Dentsu Aegis Network Sub-Saharan Africa, Dawn Rowlands, Group CEO Media Fuse Dentsu Aegis Network Nigeria Emeka Okeke, COO Dentsu Aegis Network SSA Bevis Hoets, Bruce Burgess, Business Development Director Posterscope SSA and other top executives and service divisional leaders in the group in Nigeria.

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AfCFTA Urges Africa to Stop Exporting Raw Materials

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Patience Okala, the National Coordinator and Chief Executive Officer of the Nigeria AfCFTA Coordination Office has urged African countries to stop exporting raw materials and instead focus on adding value to its natural resources if it is to fully harness the opportunities offered by the African Continental Free Trade Area.

She stated this on Thursday at the Streamsowers & Köhn 20th Anniversary Business Forum, where she stressed that value addition and beneficiation are essential to Africa’s industrialisation and long-term economic growth.

According to a statement issued on Friday by the Nigeria AfCFTA Coordination Office, she said the AfCFTA goes beyond the elimination of tariffs, serving as a framework for industrialisation, value addition, and job creation across the continent.

“AfCFTA is not only about tariffs; it is also about value addition. Africa has to stop exporting raw materials. We need to add value and ensure that beneficiation is done on the continent,” she said.

Okala also said Africa’s economic transformation would depend on the effective implementation of the AfCFTA rather than on the signing of trade agreements alone.

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“We have moved beyond negotiations. The success of AfCFTA will be measured by the extent to which businesses can access new markets, trade seamlessly across borders, and benefit from the opportunities created by the agreement,” she said.

She noted that Nigeria had intensified efforts to implement the agreement under the leadership of the Minister of Industry, Trade and Investment, Dr Jumoke Oduwole, including the development of simplified AfCFTA guides in six languages to help businesses understand and take advantage of opportunities under the trade pact.

Okala called for stronger collaboration among governments, regulators, and the private sector to eliminate barriers to trade and investment and build a truly integrated African market.

“As we move from policy to implementation, our collective responsibility is to ensure that the opportunities created by AfCFTA become practical realities for businesses, particularly MSMEs, women-owned enterprises, and young entrepreneurs across the continent,” she said.

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Cisco Explores AI for Nigeria Farmers

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Cisco is exploring artificial intelligence (AI)-powered solutions to support smallholder farmers in Nigeria, as part of efforts to expand digital inclusion and technology adoption.

The initiative focuses on improving agricultural productivity through accessible, data-driven tools.

The move aligns with growing collaboration between Nigeria and the United States under the Commercial and Investment Partnership, which prioritises the digital economy, agriculture and infrastructure.

Speaking at the 2026 World Business Chicago, Brian Tippens, chief social impact and inclusion Officer at Cisco, said the company is assessing practical AI applications to help farmers combine local knowledge with data insights.

He said Cisco is exploring tools such as AI-enabled WhatsApp communities, geospatial mapping and weather intelligence to support day-to-day farming decisions.

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The approach reflects a shift towards low-cost, mobile-first solutions suited to rural environments.

Tippens added that the Cisco Foundation is investing in early-stage startups developing technologies for local agricultural challenges.

Industry analysts note that AI adoption in emerging markets depends on locally relevant solutions, rather than large-scale enterprise deployments alone.

Beyond agriculture, Cisco plans to expand digital skills development in Nigeria through programmes such as the Cisco Networking Academy’s One Million Learners initiative.

Tippens said the programme also supports partnerships with organisations working with persons with disabilities, including those developing tools for people with visual impairments.

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He added that Cisco’s social impact strategy aims to improve access to technology and promote inclusion, including in conflict-affected regions such as Borno State.

Cisco’s initiatives form part of broader efforts to link digital skills, connectivity and AI adoption to economic development in Nigeria.

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FG launches AI capacity-building programme for 11,700 unity schools teachers

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Federal Government has launched a nationwide Artificial Intelligence (AI) capacity-building programme for teachers in Federal Unity Colleges, with about 11,700 educators set to acquire digital skills aimed at improving classroom instruction and preparing students for a technology-driven future.

FG launches AI capacity-building programme for 11,700 unity schools teachers

The initiative advanced with the signing of the Terms of Reference (ToR) between the Federal Ministry of Education and ICEDT Consult Limited, paving the way for the nationwide implementation of the AI Teacher Capacity Development Programme.

The programme, to be implemented through the ministry’s Education Support Services Department, is part of the Federal Government’s efforts to modernise Nigeria’s education sector, strengthen teacher professionalism and equip students with skills required in the digital economy under President Bola Tinubu’s Renewed Hope Agenda.

Speaking during the signing ceremony in Abuja, the Director of the Education Support Services Department, Gabriel Amudipe, described the initiative as a strategic investment in Nigeria’s teaching workforce and the future of education.

He said the nationwide rollout followed the successful completion of a pilot phase conducted in selected Federal Unity Colleges.

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According to him, the implementation model developed by ICEDT Consult Limited will ensure effective coordination and quality delivery of the programme across the country’s six geopolitical zones.

Amudipe urged officials responsible for monitoring the project to ensure strict compliance with the implementation guidelines and maintain the standards achieved during the pilot phase.

“The ministry remains committed to supporting innovative initiatives that strengthen teacher professionalism, improve learning outcomes and promote the responsible integration of emerging technologies into education,” he said.

Earlier, the Deputy Director of the Education Support Services Department, Oladele Fapohunda, described the programme as a strategic intervention designed to deepen digital innovation across Federal Unity Colleges.

He stressed that collaboration among all stakeholders would be essential to achieving the objectives of the initiative nationwide.

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Also speaking, the Head of Strategic Partnerships and Learning Scientist at ICEDT Consult Limited, Dr Abdulrahman Orosanya, said the Federal Government approved the national rollout after the successful pilot implementation in six Federal Unity Colleges representing Nigeria’s six geopolitical zones.

According to Orosanya, the pilot demonstrated the potential of Artificial Intelligence to improve lesson planning, classroom delivery, assessment methods and teachers’ productivity.

He said the nationwide implementation would strengthen teachers’ digital competencies, improve instructional delivery and support the government’s vision of building a technology-driven education system capable of producing globally competitive graduates equipped with 21st-century skills.

The ceremony ended with the formal signing of the Terms of Reference by officials of the Federal Ministry of Education and ICEDT Consult Limited, signalling the commencement of preparations for full implementation across all Federal Unity Colleges.

The ministry said the programme would directly train about 11,700 teachers, while thousands of students across the country’s Federal Unity Colleges are expected to benefit through improved classroom instruction, increased digital innovation and the responsible application of Artificial Intelligence in teaching and learning.

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It reaffirmed its commitment to working with relevant stakeholders to modernise Nigeria’s education system, improve teacher quality and deliver inclusive, equitable and future-ready education nationwide.

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