Connect with us


Media Fuse Dentsu Aegis Network Launches Services in Nigeria



Kindly share this post

Full-service media independent agency Network, Media Fuse Dentsu Aegis Network Limited has officially announced the launch of its services in Nigeria to a cross section of the media in Lagos.

Incorporated in 2013, Media Fuse Limited launched its services in the Nigerian market in January 2014 under the leadership of Emeka Chris Okeke, the founder and Chief Executive Officer of the agency as an indigenous national media agency having obtained a national operating license from APCON.

With a small team of professionals Media Fuse broke its first campaign in February 2014 with the launch of the Swedish on-line classified ads service having won the business in a keenly contested media pitch.

As the agency continues in its drive to deliver compelling services in the Nigerian marketing communications industry, it’s operations received a boost with the keen interest shown in the business by global player Dentsu Aegis Network resulting in acquisition of equity interest in the business in July 2014 and subsequent change in name of the company to Media Fuse Dentsu Aegis Network Limited.‎

Part of Dentsu Inc., Dentsu Aegis Network is made up of several global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, Mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), PSLive and 360i.

Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

The investment will enable the provision of specialist services from Carat and Vizeum (both full service communications strategy and planning agencies) Posterscope (specialist out-of-home media services) Isobar (digital strategy creative and production) and Iprospect (digital performance) as well as skills transfer driven by access to tools, training and systems such as the Consumer Connection Studies, Dentsu Aegis Network Academy, Route 500 etc and position the country as a veritable destination for foreign investment in the marketing communications sector.

Dawn Rowlands, chief executive officer, Dentsu Aegis Network in sub-Saharan Africa had this to say about the partnership “Dentsu Aegis Network is making an investment in Media Fuse based on our belief in Nigeria and the ability of Emeka Okeke and his team to bring our unique operating model to life in Nigeria. Our partnership with Media Fuse enables us to launch our unique and proprietary tools like CCS and Convergence Planning, which will help local and our global clients grow the value they derive from media significantly.”

Also speaking at the media unveil in Lagos, Andre Andrade, chief executive officer Dentsu Aegis Network Iberia & Sub-Saharan Africa said “we are thrilled with the launch of Media Fuse Dentsu Aegis Network and the partnership with Emeka Okeke and his team of world class professionals that will bring our global assets to Nigeria and bring to life for international and local clients alike our promise of innovating the way brands are built.”

Commenting, Emeka Okeke, group chief executive officer of Media Fuse Dentsu Aegis Network, said “this merger marks the dawn of a new era in marketing communications in Nigeria with a young indigenous media agency getting the attention of a global network in foreign direct investment with full access to tools, capacity building, specialist agencies offerings in digital marketing, digital performance, OOH specialist offerings in strategy and planning; as well as convergence planning through the flagship power brands of Carat, Vizeum, Isobar, I-Prospect and Posterscope”.

Continuing he said “this development provides discerning clients the opportunity to leverage the Media Fuse Dentsu Aegis Network mantra of ‘innovating the way brands are built’ given the enthusiasm and professionalism embedded in the staff and management of the group in Nigeria and Sub-Saharan Africa.”

As a full-service media agency network, the group provides integrated communication strategy, planning and implementation, digital media creative and production, digital performance and optimization, social/community media management as well as specialist out-of-home communication services to prospective and current clients like Procter & Gamble, MasterCard, Friesland Campina WAMCO, TOTAL, Microsoft Devices and Services, British Airways, Adidas, Old Mutual, British Airways et al.

The agency operates from two locations on Oduduwa Crescent, Ikeja GRA with full integration to the Dentsu Aegis Network global IT Back bone and systems.

With over 50-man work force within seventeen months of operation, Media Fuse Dentsu Aegis Network provides cutting edge services to its growing clientele base.

At the event were the CEO, Dentsu Aegis Network, Liberia and Sub-Saharan Africa – Andres Andrade, CEO Dentsu Aegis Network Sub-Saharan Africa, Dawn Rowlands, Group CEO Media Fuse Dentsu Aegis Network Nigeria Emeka Okeke, COO Dentsu Aegis Network SSA Bevis Hoets, Bruce Burgess, Business Development Director Posterscope SSA and other top executives and service divisional leaders in the group in Nigeria.

Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading


TETFund Seeks Increased Annual Research Funding of $1bn



Kindly share this post

The Tertiary Education Trust Fund, TETFund, Thursday, urged the federal to increase its yearly funding for Research and Development (R&D) to $1 billion. This was as it hailed President Muhammadu Buhari for his recent increase of the research grant from N5 billion to N7.5 billion.

Prof. Suleiman Bogoro, executive secretary of TETFund, speaking at the inauguration of TETFund’s R&D Standing Committee in Abuja, said massive investment in research would bring about the much-needed development in the country.

Bogoro also said it was time for the promulgation of a law that will bring into full place what he referred to as the “National R&D Foundation (NRDF)” to deepen research in the country.

Hear him:”To galvanize our vision towards making R&D the ace and game changer in our national development agenda, the need for an appropriate law to support the establishment of a National R&D Foundation (NRDF) cannot be overstated.

“We need a robust institutional framework and arrangement for the NRDF. I am recommending a minimum annual budgetary threshold of 1billion dollars as the funding portfolio for this Foundation.

“When we consider the inevitable benefits of R&D and the inevitable benefits of R&D and the socio-economic challenges in Nigeria, this amount begins to look like a drop of water in the ocean-population of 200 million people in 2020 and projected to become double in 10 years for now.”

Prof. Bogoro, who said the TETFund’s R&D Standing Committee is expected to come up with its own recommendation on the required amount that is suitable for efficient research activities in the country, called for a robust collaboration between researchers and the private sector to bring about all-round development in the country.

“It is envisaged that the private sector of the economy should pick the gauntlet to steamroll the lofty initiative by taking ownership of it,” he said.

Prof. Bogoro lauded the recent performance of Nigerian universities in the world’s ranking, saying TETFund intervention projects have continued to encourage such feats.

On his side, Minister of Education, Malam Adamu Adamu, while inaugurating the committee, called on members to put their best to the work he described as ‘national assignment.’

Represented by the Minister of State for Education, Hon. Chukuemeka Nwajuiba, Adamu said that continued investment in research would herald a rebirth of Nigeria.

“Nigeria voted us into power predicated on our being able to transform our national aspirations and make them a national achievement.

“It is in recognition of this direction that the Executive Secretary, TETFund, presented his vision of a research-driven nation and how to finance that ambition through the Board of Trustees (BOT).

“To a large extent, Nigeria’s future depends on you. You have been summoned to a national service that is not available to the rest of the 200 million population. It is a national calling that requires almost all of you,” he said.

On his part, the Chairman, House Committee on Tertiary Education and Services, Hon. Aminu Suleiman said the work of the committee would open the windows of opportunities to tackle various developmental challenges confronting the country.

Suleiman, represented by Hon. Ikenna Elezieanya, lamented the way Nigeria has shown less concern to research, saying that many developed countries invested in research and development and thus helped to improve on their economy.

He said, “Research is the gateway of innovation. It is said that while countries like the USA, Korea, and the like have been investing in research and development, we seem to show less concern.”

He encouraged beneficiaries to take good advantage of the initiative to solve problems for the betterment of the country.

Responding, the Chairman of the over 160-member TETFund’s R & D Committee, Prof. Njidda M. Gadzama, said the epoch-making event will transform the socio-economic sector by ensuring the robust promotion of cutting-edge innovations.

“We promise to carry out our assignment with commitment and diligence and this will result in the R & D Culture and R&D Foundation to drive industrialization of the country,” he said.

The standing committee whose membership is drawn from the academic, industry, and private sector, has the President of the Manufacturers Association of Nigeria, MAN, Mansur Ahmed, as one of the three Vice Presidents.

Kindly share this post
Continue Reading


UNWTO, Google Host First Tourism Acceleration Program in Sub-Saharan Africa



Kindly share this post

The COVID-19 crisis has disproportionately affected tourism, a sector that accounts for millions of jobs around the globe.


While no one can say with certainty when the sector will recover, people are starting to dream of getaways again – whether closer to home or to remote destinations.


As more and more people go online to search where and when they can travel, accelerating the digitisation of the tourism sector will be key to helping it adapt and recover.


This is why the United Nations World Tourism Organisation (UNWTO) and Google have partnered to create and host an online Acceleration Program for UNWTO Member States’ tourism ministers, top travel associations and tourism boards to further develop innovation and digital transformation skills.


Today, ahead of World Tourism Day, the organisations hosted the first UNWTO & Google Tourism Acceleration Program focused on insights from Nigeria, Kenya and South Africa.


Tourism is the backbone of many economies around the world. As data from UNWTO shows, tourism represents 9% of global trade for Africa and 1 in 10 jobs directly and indirectly. Moreover, the sector drives inclusive growth, as women make up 54% of the workforce.


Natalia Bayona, UNWTO director of Innovation, Digital Transformation and Investments, said “UNWTO is committed to helping Africa grow back stronger,”


“With the right policies, training and management in place, innovation and technology have the potential to foster new and better jobs and business opportunities for tourism in Africa while improving the overall wellbeing and prosperity of the region”.


Africa is home to 30% of the world’s population, adding hundreds of millions of new online users every year.


Google Search is one of the places Africans go when researching and booking travel.


Doron Avni, Google’s Director of Government Affairs and Public Policy for Emerging Markets, said “We’re here to help the tourism sector recover from this unprecedented crisis and emerge stronger.


“Our travel data insights and tools can help tourism authorities identify and understand the barriers and drivers to visit travel destinations for better tourism planning.”


Below are some of the Nigeria travel data insights shared with participants in today’s session:


Since Nigeria announced its intention to reopen its borders to international travel on August 29th, search interest for travel has grown.

This slowdown presents an opportunity to rethink tourism, innovate and further develop the digital transformation of the sector so it can build the foundations for future sustainable growth.


Kindly share this post
Continue Reading


MultiChoice in collaboration with Celestial Tiger Entertainment Launches KIX on DStv



Kindly share this post

Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, and MultiChoice Group, Africa’s leading entertainment company, has launched action movie channel KIX, on DStv.

KIX will launch on Premium, Compact Plus and Compact packages in Nigeria from 1st October 2020 at 6:00 pm WAT.

The launch of KIX marks CTE’s first foray into Africa.

Ofanny Choi, president of Celestial Tiger Entertainment, said, “We are very excited to be launching KIX on DStv in Africa with MultiChoice.

“Asian action entertainment has always resonated well with the audience worldwide, and we are proud to work with MultiChoice to bring this popular genre to viewers in Africa.

“With KIX’s proven success in Asia, we are confident we can deliver the best of action movies to our African audience.”

John Ugbe, Chief Executive Officer, MultiChoice Nigeria, said, “We at MultiChoice are delighted to announce the launch of this brand-new channel KIX, a channel that will expand our viewers content slate, giving them more variety and entertainment.

“Our customers are at the heart of everything we do and new collaborations such as this, help us expand their viewing experience”.

Action fans can enjoy a high-octane blend of martial arts, action and thriller movies from the East and West on KIX, all presented in English.

Apart from the latest star-studded blockbuster premieres, KIX will also showcase never-seen-before movies from the various action genres, including kung fu classics from the legendary Shaw Brothers library, action comedies, adventure and fantasy action franchises, and action thrillers.

While fans of Asian action movies will see the legendary Jackie Chan, Jet Li, Donnie Yen and Bruce Lee in action, KIX also aims to present and delight viewers with movies featuring all other Asian action stars.

With all genres of action movies spanning from the 1960s to the present day, KIX is a one-stop-shop for all action movies entertainment throughout the years, with something for everyone. Viewers can now watch KIX and its catch-up programming anytime, anywhere, on DStv and DStv App!



Kindly share this post
Continue Reading