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OLX Believes Classified Ads Space in Nigeria is Booming – Masha

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Lola Masha is the country manager, OLX Nigeria
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Lola Masha is the country manager, OLX Nigeria, the leading online classifieds player in the country. Lola Masha joined OLX Nigeria in February 2014 with the goal of building a world-class online classifieds business that stands out from its competition.
Lola, holds a PhD in Engineering from the University of California, Berkeley. She is an outstanding individual with expertise in business development, entrepreneurship, operational transformation, strategy and product development, across numerous industries including technology and consulting. 
She has significant international experience and has worked with brands like Google and McKinsey Consulting. In this interview with Peter Ugwu, she shares her passion about the e-commerce space in Nigeria, discussing OLX’s ambition for growth in the market.

The Concept: OLX
OLX is the number one online classifieds site in Nigeria and in some markets globally. It is a vibrant platform for buyers to meet sellers to trade. We are an online marketplace operating in 40 countries in the world. We have about 200 Million monthly active users globally.

The Place of OLX in Nigeria’s e-Commerce Market
We are replicating our global achievements in Nigeria. Today, OLX is the leading online classifieds site in Nigeria by a significant margin. We have over 120,000 ads currently live on our platform across different categories such as vehicles, mobile phones, electronics, real estate that users have posted to sell to other potential buyers.

The Motivation behind Users’ Adoption of the OLX Platform
Trade is a universal need and it has happened for generations. What we do differently to facilitate trade is to provide a rich platform and excellent customer support to guide our users through the process.
At the end of the day, success is defined on the platform as being able to sell or buy a particular product. We continuously optimize our platform to ensure that our users are successful.

Challenges of Grooming/Expanding E-Commerce Platforms in Nigeria
The most important priority for us here in Nigeria is trust and safety. We need to ensure that our users feel safe and secure when they use the OLX platform.
When they feel secure, they are likely to return for more transactions. We are also doing several things to achieve trust through customer support; we review all ads posted on OLX to ensure they meet our safety criteria and requirements.
We are constantly ensuring that the ads that go live on the site are high quality ones round the clock.
Secondly, we educate our users on how to trade safely by providing safety tips on all our social media platforms. We also communicate safety tips through marketing campaigns; TV and radio commercials, radio shows and partnerships with media influencers to help educate the public.
As long as users follow our safety tips, we can assure them that they will have a safe and wonderful experience on our platform.
Some of the key safety tips are: never pay in advance; inspect the item carefully before making a purchase, meet in a public place to make the exchange and partner with us by reporting fraudulent users using the report button on the site, call or email. Simply, OLX is an online representative of what happens offline.
The same way when you go to buy a used car you first test-drive it, you get a mechanic to inspect its engine and other sensitive parts or when you buy a TV from a friend you test it to make sure it works. Users who currently follow all the necessary precautions offline, should replicate them when they use OLX.

The Alleged Nanny Employed Through OLX
What the nanny incident indicates and what became very clear to us is that Nigerians do not yet understand the difference between the online classifieds model and the e-tail model.
It also implies that we need to intensify efforts on user education, particularly on the online classifieds model, our business approach and the value the platform offers.
If this were to have happened in the United States or the United Kingdom, it would not be news, because people understand the classifieds model or if a driver was recruited via a traditional newspaper classified section and he steals, it wouldn’t make the news either.

The Foreign Investors’ Domination of Nigeria e-Commerce Space
It is never easy to build a flourishing e-commerce platform, but there are successful stories of Nigerian entrepreneurs building businesses from the ground up to enviable heights. I do not see foreign investments as a negative trend rather it is money coming into the country.
What is important is that Nigerians are able to leverage it to improve the economy that includes, creating jobs, building a stronger logistics sector, e-payment and other services required in the ecommerce eco system.
E-commerce is here to stay and any economy that values it does everything possible to protect the sector.
I think users see value in the convenience, the variety of products and access it has provided. It is a positive platform for the country and important that it continues to contribute to the economic growth of the country.

Regulations
We are fully open and in support of working with the regulators to ensure the ecommerce industry grows. It is in our interest to partner with the relevant stakeholders; the regulators, government agencies, competitors and other service providers. We must work together to make e-commerce a viable and sustainable industry in Nigeria.

Differentiating Electronic and Traditional Commerce Models
For online classifieds, one of the advantages is the access to a wide variety of goods and services conveniently.
The information you get using online classifieds compared to print classifieds is a richer set of features. If you are going to sell your car via the newspaper classifieds section, of course it wouldn’t be on the front-page but online, you can add richer content like colored pictures, detailed descriptions and so on.

OLX Acquisitions in Nigeria     
Yes, the acquisition of our competition shows that Nigeria is a priority market for us. OLX is committed to the market; we are here to stay and thrive.
If that means acquiring our competition, we are fully on ground to do so. It also speaks about the culture at OLX, we move very fast in getting things done to be successful.

Broadband and e-Commerce Growth in Nigeria
There has been a lot of progress in the last five years, which includes scaling up internet penetration in the country. I think at the moment the penetration rate stands at 38%, whereas it was less than 10% a few years ago.
However, we still have a lot of work to do in this sector. We recently partnered with MTN on the MTN APPtitude campaign to provide users the opportunity to download the OLX app free of data charges. This is an added advantage to our users, because we know data is still expensive in the market.

OLX’s Market Share Target
Our immediate target is to enhance consumer trade. Although we are leading the classifieds site in Nigeria, the market is still quite immature.  Our ambitions are to work with other stakeholders and lead the way to successfully grow the e-commerce space in Nigeria. With continued focus on delighting the Nigerian users, it is clear that OLX will continue to dominate the online classifieds space in Nigeria and across Sub-Saharan Africa.


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Lawyer Drags FG Court over Controversial Health Data Sharing Agreement with US

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Okpi Bernard Adaafu, a legal practitioner, has dragged the federal government of Nigeria before the Federal High Court in Abuja, challenging the legality of a controversial health data sharing agreement between Nigeria and the United States of America.

Lawyer Drags FG Court over Controversial Health Data Sharing Agreement with US

The suit names the President of Nigeria, the Attorney-General of the Federation and Minister of Justice, the Federal Ministry of Health and Social Welfare, the Senate President of Nigeria, and the Speaker of the Nigerian House of Representatives as defendants.

In the originating summons filed before the court, Adaafu is asking the court to determine whether the bilateral health cooperation Memorandum of Understanding signed between Nigeria and the United States violates the constitutional rights of Nigerian citizens, particularly their rights to privacy and protection of personal data.

According to court documents, the agreement, signed on December 19, 2025, permits the collection and transfer of sensitive health information of Nigerians to the United States.

The data reportedly includes medical records, blood samples, pathogen testing information, and DNA or genetic sequencing data.

The plaintiff argued that while only a summarized version of the agreement has been made public, a related Specimen Sharing Agreement allegedly obliges Nigeria to provide biological samples and related data to the United States within five days of request and could remain in force for up to 25 years.

He contended that such an arrangement, if implemented, would violate the National Health Act 2014, which guarantees the confidentiality of patients’ medical records, as well as the Nigeria Data Protection Act 2023, regulating the processing and cross-border transfer of personal data.

The suit further argued that the agreement breaches Section 37 of the Constitution of the Federal Republic of Nigeria 1999, which guarantees the privacy of citizens.

Adaafu also raised concerns about statements suggesting that the programme would provide substantial support to Christian faith-based healthcare institutions.

According to him, the inclusion or perceived emphasis on religious affiliation within a national healthcare framework is unnecessary, constitutionally questionable, and capable of triggering avoidable social tension in a multi-faith society such as Nigeria.

He argued that healthcare interventions funded through international cooperation must remain neutral, inclusive, and accessible to all Nigerians regardless of religion, ethnicity, or social background.

Another issue raised in the suit is the alleged exclusion of the National Assembly of Nigeria from the process.

The plaintiff maintained that international agreements with significant national implications must undergo legislative scrutiny and approval before implementation.

Among the reliefs sought, Adaafu asked the court to issue an order prohibiting discriminatory agreements based on religion, ethnicity, or other protected characteristics.

He also requested a declaration that the agreement violates both the National Health Act 2014 and the Nigeria Data Protection Act 2023.

In addition, the plaintiff is seeking an order suspending the implementation of the agreement, which is scheduled to commence on April 1, 2026.

Explaining the reason for filing the suit, Adaafu said he decided to approach the court because of the potential implications of the agreement on the privacy, sovereignty, and constitutional rights of more than 200 million Nigerians.

He noted that the issues raised in the suit deserve public awareness and national discourse, stressing that transparency and accountability are necessary in matters involving citizens’ sensitive medical and genetic information.


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Indomie Backs 15-Year-Old’s Guinness Record-Bound Ride to Raise Autism Awareness

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Nigeria’s leading instant noodle brand, Indomie, is backing a cross-country cycling journey by 15-year-old autism advocate Kanyeyachukwu Tagbo, who is embarking on a Guinness World Record-bound ride from Enugu to Lagos to raise awarenessabout autism and promote inclusion.

Tagged “Journey of Possibility, #RideWithKanye,” the expedition will see the young cyclist travel across several Nigerian cities as he advocates for greater understanding and support for individuals living with Autism Spectrum Disorder and their families.

The initiative represents an official attempt to set a milestone with Guinness World Records as the youngest autistic individual to complete a cross-country cycling journey.

The ride is scheduled to conclude in Lagos on World Autism Awareness Day, reinforcing the global call for empathy, acceptance, and opportunity for people on the autism spectrum.

Speaking on the brand’s involvement, Temitope Ashiwaju, Group Corporate Communications and Events Manager, said the initiative reflects Indomie’s enduring commitment to celebrating courageous Nigerian children and amplifying stories that inspire hope.

“At Indomie, we believe every child deserves the opportunity to dream boldly and achieve extraordinary things,” he said. “Kanyeyachukwu’s journey is a powerful reminder that determination and talent can transcend limitations. We are proud to support his mission to inspire understanding, acceptance, and hope for individuals living with autism.”

Kanyeyachukwu first captured national attention when he was recognised at the Indomie Heroes Awards, an initiative by Indomie that celebrates courageous Nigerian children who have demonstrated exceptional bravery, resilience, and impact in their communities.

Since receiving the recognition, he has continued to use advocacy, creativity, and public engagement to reshape perceptions about autism and inspire conversations around inclusion.

Through the “Journey of Possibility,” Kanyeyachukwu hopes to demonstrate that individuals on the autism spectrum possess extraordinary potential when given the opportunity and support to thrive.

As a key supporter of the initiative, Indomie will provide branded cycling kits and support materials for cyclists accompanying him throughout the route, alongside financial support and brand activations at designated stops along the journey.

These engagements will include community interactions aimed at educating the public, encouraging dialogue, and fostering broader participation in autism advocacy.

To ensure the young cyclist’s safety and well-being throughout the expedition, a dedicated safety, medical, and logistics team will accompany the ride.

Host communities along the route are also expected to organise welcome receptions and awareness activities as the team passes through their cities.

The journey will culminate in a celebratory reception in Lagos, bringing together supporters, advocates, community leaders, and partners to mark the completion of the ride and reinforce the call for greater awareness and inclusion for people on the autism spectrum.

Through initiatives like the Indomie Heroes Awards and its support for the “Journey of Possibility, #RideWithKanye,” Indomie continues to champion young Nigerians whose courage, determination, and achievements demonstrate the limitless possibilities that emerge when children are empowered to pursue their dreams.

 

 


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Interswitch Advocates Trust-Driven Infrastructure as Cornerstones of Africa’s Cross-Border Capital Future

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Interswitch Group, one of Africa’s leading integrated payments and digital commerce companies, has reaffirmed its commitment to advancing a seamless and inclusive financial ecosystem across the continent at the recently concluded Inclusive Fintech Forum 2026, which held at the Kigali Convention Centre, in Rwanda from 10 -12 March 2026.

Speaking during a high-level session themed “Financial Centres & the Future of Cross-Border Capital” Akeem Lawal, Managing Director, Payments Processing & Switching (Interswitch Purepay), highlighted the critical factors shaping the next phase of financial integration across Africa.

He noted that while rapid advancements in digital technology have made it possible for capital to move across borders at unprecedented speed, the ultimate destination and impact of such capital flows are determined by trust, robust infrastructure, and strategic collaboration.

According to Lawal, as Africa’s economies continue to digitize and integrate, stakeholders must prioritize building resilient payment systems and fostering partnerships that enhance transparency, interoperability, and shared prosperity.

He emphasized that sustainable growth in cross-border financial flows will depend not only on technological innovation but also on the collective ability of institutions to inspire confidence and enable seamless transactions at scale.

Throughout the forum’s engagements, Interswitch, as one of Africa’s leading and pioneering digital technology enablers reiterated its long-standing vision of fostering a prosperous and interconnected Africa. The company continues to champion the development of a secure, technologically advanced digital payments ecosystem designed to connect and empower individuals, businesses, governments, and communities across the continent.

Participation at the Inclusive Fintech Forum underscores Interswitch’s strategic focus on driving thought leadership, strengthening regional collaboration, and supporting initiatives that accelerate financial inclusion and economic resilience.

As Africa navigates the evolving landscape of digital finance and cross-border commerce, Interswitch remains committed to delivering innovative solutions and partnerships that unlock opportunities for growth and shared value creation.


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