Connect with us

E-Business

Prepare Your e-Commerce Site for Christmas Shopping Rush

Published

on

Kindly share this post

The Christmas shopping rush is soon upon us and the only thing we can be certain of, is that online shopping of gifts will continue to increase.

But also that many e-customers will be disappointed with their online shopping experiences.

“Response time is money”, claims Sven Hammar, CEO of Apica, a company offering solutions for testing, monitoring, and optimizing the performance of cloud and mobile applications like e-commerce platforms.

Here are Mr. Hammar’s top ten advise for e-commerce success this Christmas:

1.    Time is money
Even during periods with high traffic, the response time (i.e. the time it takes for a web page to fully load) should not exceed three seconds. E-shoppers are not the most patient bunch.
If the site is slow, the customer will look for the desired product somewehere else: your competitors.
A slow response means losing conversions, revenues and Google rankings. Analyze how your e-commerce platform performs compared to the competitors: is it faster or slower? How much money are you losing due to long response times and a corresponding weak conversion rate?

2. Optimize images and videos
High-resolution images and videos might make you think that your web site is modern and edgy… but they increase response times.
So put vanity aside and reduce the amount of high-resolution images and videos on your site – for the sake of revenues.
If you still want the bulky images, then be sure and invest in systems that can handle short response times despite a high-resolution content.
Use a CDN/accelerator service to speed up the delivery of rich content such as images and videos to customers.

3. Load test your site
Perform load tests to verify the site’s performance during various load levels. Measure performance during normal variations in traffic.
Test the site frequently before, during and after peak season to ensure the availability of reliable information about the site’s normal performance.
Testing companies like my own (Apica) can load test web or mobile applications, simulate peak loads, and validate non-functional demands, such as maximum three second response time for 90 per cent of the users during peak load (10,000 users per minute).

4. Damage control: test your peak load
Without tests it is almost impossible to foresee what will happen at peak loads, e.g. Christmas commerce.
Components that function flawlessly at regular loads may all of a sudden become bottlenecks. A ”damage control” is a test that shows what it takes for the site to crash and how the course of events looks like.
A damage control ensures that the web site comes up and running again – even at full load.
A specialized supplier of testing services can give you advice on how to avoid getting stuck with sites that slow down or crash even if the traffic increases drastically.

5. Cache static content
Cache as much static content as possible in the browser. If the page content does not change, customers will not have to download it again from the network the next time they hit the page.
 This is a cost-effective way to speed up web traffic and gain performance improvements.

6. Use queuing techniques
Queuing techniques are commonplace in service industries like retail. And it can be used to manage customers in virtual stores as well.
Only allow as many customers into your web store that it can safely accommodate (i.e. that it is tested for) and block all traffic above this volume. It not, all users will get poor response times and the site might cease to function for all users.
It is better to serve the customers who are already in the virtual store and let the others receive a polite error message or wait a little longer.

7. Be careful with third party content
Sure, it is nice to be able to link Facebook, Twitter and Youtube. Many e-traders do it and see it as something completely natural.
But third party material is seldom optimized. You lose control over part of your web site and take the risk of slowing it down.

8. Campaign sites
Create separate and simpler web sites that load quicker for temporary campaigns, events and product launches.

9. Balance the loads
Check that the load sharing is working properly. Load sharing distributes loads from different users onto underlying systems in an even way.
However, sometimes there might be erros due to reconfigurations et al.
Therefore one must verify that the load sharing really functions properly and that the underlying servers receive an even load.

10.  Use KPI to manage conversion
Finally: use existing analytical tools to identify which business processes your customers carry out on your web site, and optimize them for the best possible performance.
With tools like Google Analytics it is possible to see where the visitors start and which routes they take on your web site.
You can also see when the conversion rate is affected by slow response times. Back to my first advise: time is money and speed is always good – use KPI to manage your efforts for improved conversion and higher revenues.

by Sven Hammar, CEO, Apica
Sven Hammar is co-founder and CEO of Apica, a provider of powerful, best-in-class technology for testing, monitoring, and optimizing the performance of cloud and mobile applications.
Mr. Hammar he has decade-long experience and expertise in web performance and web optimization, e-commerce, cloud services, IT entrepreneurship and the Internet.
He is also a serial entrepreneur who has founded several successful IT companies over the years. See http://www.apicasystem.com/.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

CrediCorp Partners FintechNGR to Drive Consumer Credit Initiative

Published

on

Kindly share this post

Nigerian Consumer Credit Corporation (CrediCorp), has partnered Fintech Association of Nigeria (FinTechNGR) to drive consumer credit scheme initiative through a robust payment platform that would be provided by members of FinTechNGR.

Speaking at a Social Meet in Lagos, organised by FinTechNGR, with the theme: “Augmenting the Future, AI, Credit and Transformation of Nigerian Finance,” the Chairman, CrediCorp Board of Directors, Aderemi Abdul-Bojela, said members of FinTechNGR would have specific roles to play in the partnership, in the areas of providing robust platform for money transfer, technology evaluation, among others.

“Today, CrediCorp is engaging with members of FinTechNGR in a social interactive gathering to discuss collaboration and support for the growth of Consumer Credit Corporation in Nigeria. We want to interact to understand how technology will drive the crediCorp initiative in Nigeria and also to understand the role that members of FinTechNGR will play in all of these initiatives around CrediCorp,” Abdul-Bojela said.

Describing the partnership as a welcome development that will enhance savings culture among Nigerians, the Chief Operating Officer (COO) of FinTechNGR, Dr. Babatunde Obrimah, said: “FinTechNGR is an enabler of technology advancement in Nigeria. We bring the players together to drive technology innovation.

“Our role in the FinTechNGR-CrediCorp partnership is to ensure that our members support the growth of consumer credit in Nigeria, by providing the relevant payment platforms for all financial transactions among the banks who are the lenders, the customers who are the burrowers and the CrediCorp who is the guarantor.”

Speaking about the benefits for Nigerians, Obrimah said the Consumer Credit Corporation in Nigeria would enhance the country’s credit culture and enable Nigerians to save and plan well with their savings. “The initiative will address inflation, help in liquidity flow, build trust in customers’ borrowing, boost credit culture and enhance the culture of savings among Nigerians,” Obrimah said.

Addressing the issue of risk and consumer trust, Abdul-Bojela said the CrediCorp has put measures in place to ensure that the banks that would be involved in lending, would be protected and guaranteed of the repayment of the loans within the CrediCorp ecosystem.

He said there would be an independent management that would ensure that the right technology is put in place to recover all monies.


Kindly share this post
Continue Reading

E-Business

NITDA to Integrate of Digital Literacy into School Curriculum

Published

on

Kindly share this post

Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


Kindly share this post
Continue Reading

E-Business

Experts Highlight Trusted Relationships as Key Vector

Published

on

Kindly share this post

In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


Kindly share this post
Continue Reading

Trending