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Prepare Your e-Commerce Site for Christmas Shopping Rush

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The Christmas shopping rush is soon upon us and the only thing we can be certain of, is that online shopping of gifts will continue to increase.

But also that many e-customers will be disappointed with their online shopping experiences.

“Response time is money”, claims Sven Hammar, CEO of Apica, a company offering solutions for testing, monitoring, and optimizing the performance of cloud and mobile applications like e-commerce platforms.

Here are Mr. Hammar’s top ten advise for e-commerce success this Christmas:

1.    Time is money
Even during periods with high traffic, the response time (i.e. the time it takes for a web page to fully load) should not exceed three seconds. E-shoppers are not the most patient bunch.
If the site is slow, the customer will look for the desired product somewehere else: your competitors.
A slow response means losing conversions, revenues and Google rankings. Analyze how your e-commerce platform performs compared to the competitors: is it faster or slower? How much money are you losing due to long response times and a corresponding weak conversion rate?

2. Optimize images and videos
High-resolution images and videos might make you think that your web site is modern and edgy… but they increase response times.
So put vanity aside and reduce the amount of high-resolution images and videos on your site – for the sake of revenues.
If you still want the bulky images, then be sure and invest in systems that can handle short response times despite a high-resolution content.
Use a CDN/accelerator service to speed up the delivery of rich content such as images and videos to customers.

3. Load test your site
Perform load tests to verify the site’s performance during various load levels. Measure performance during normal variations in traffic.
Test the site frequently before, during and after peak season to ensure the availability of reliable information about the site’s normal performance.
Testing companies like my own (Apica) can load test web or mobile applications, simulate peak loads, and validate non-functional demands, such as maximum three second response time for 90 per cent of the users during peak load (10,000 users per minute).

4. Damage control: test your peak load
Without tests it is almost impossible to foresee what will happen at peak loads, e.g. Christmas commerce.
Components that function flawlessly at regular loads may all of a sudden become bottlenecks. A ”damage control” is a test that shows what it takes for the site to crash and how the course of events looks like.
A damage control ensures that the web site comes up and running again – even at full load.
A specialized supplier of testing services can give you advice on how to avoid getting stuck with sites that slow down or crash even if the traffic increases drastically.

5. Cache static content
Cache as much static content as possible in the browser. If the page content does not change, customers will not have to download it again from the network the next time they hit the page.
 This is a cost-effective way to speed up web traffic and gain performance improvements.

6. Use queuing techniques
Queuing techniques are commonplace in service industries like retail. And it can be used to manage customers in virtual stores as well.
Only allow as many customers into your web store that it can safely accommodate (i.e. that it is tested for) and block all traffic above this volume. It not, all users will get poor response times and the site might cease to function for all users.
It is better to serve the customers who are already in the virtual store and let the others receive a polite error message or wait a little longer.

7. Be careful with third party content
Sure, it is nice to be able to link Facebook, Twitter and Youtube. Many e-traders do it and see it as something completely natural.
But third party material is seldom optimized. You lose control over part of your web site and take the risk of slowing it down.

8. Campaign sites
Create separate and simpler web sites that load quicker for temporary campaigns, events and product launches.

9. Balance the loads
Check that the load sharing is working properly. Load sharing distributes loads from different users onto underlying systems in an even way.
However, sometimes there might be erros due to reconfigurations et al.
Therefore one must verify that the load sharing really functions properly and that the underlying servers receive an even load.

10.  Use KPI to manage conversion
Finally: use existing analytical tools to identify which business processes your customers carry out on your web site, and optimize them for the best possible performance.
With tools like Google Analytics it is possible to see where the visitors start and which routes they take on your web site.
You can also see when the conversion rate is affected by slow response times. Back to my first advise: time is money and speed is always good – use KPI to manage your efforts for improved conversion and higher revenues.

by Sven Hammar, CEO, Apica
Sven Hammar is co-founder and CEO of Apica, a provider of powerful, best-in-class technology for testing, monitoring, and optimizing the performance of cloud and mobile applications.
Mr. Hammar he has decade-long experience and expertise in web performance and web optimization, e-commerce, cloud services, IT entrepreneurship and the Internet.
He is also a serial entrepreneur who has founded several successful IT companies over the years. See http://www.apicasystem.com/.


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E-Business

Kaduna, Google Launch First AI Training in Hausa Language

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Kaduna State Government, in partnership with Google and Data Science Nigeria (DSN), introduced the inaugural “AI for Beginners in Hausa,” marking the first instance of artificial intelligence (AI) training in a local language.

In Northern Nigeria, various challenges can impact access to tech education and career opportunities. These include diverse socio-cultural dynamics, infrastructural limitations, and language barriers. Photo: @Gov Uba Sani X handle

Sen. Uba Sani, Kaduna State governor, expressed profound gratitude to the partners for building support for women to use technology in harnessing the socio- economic development of the state and the country as a whole.

Represented by Dr Hadiza Balarabe, deputy governor, at the launch of Arewa Ladies for Tech and the mural unveiling of the AI for Beginners Learning Video series, Sani, said AI is not just the future; it’s the present.

According to him, Google pledged a $1.5 million grant to empower 20,000 Nigerian women and youths from underserved communities with essential 21st-century skills. This includes a plan to train 5,000 women and girls in areas such as data science and artificial intelligence through the Arewa Tech4Ladies initiative.

Mr. Olumide Balogun, director of Google in West Africa, said in his welcome address that Google’s mission was to organise the world’s information and make it universally accessible and useful.

Balogun said that this initiative was a commitment to enhance the representation and inclusion of women in the tech sector.

Dr Bayo Adekanmbi, chief executive officer of DNS, explained that by making AI education accessible in Hausa, the partnership was creating opportunities for innovation, entrepreneurship, and social impact.

Presenting a paper tagged, “AI in Education”, Dr Kashifu Inuwa, director-general of the National Information Technology Development Agency (NITDA), said a lot had been missed because AI was not being taught in the local language.

The DG was represented by Dr. Ahmed Tambuwal, head of the Digital Literacy and Capacity Building Department of NITDA.

 

 

 


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Chowdeck Secures $2.5M Seed Funding to Optimize On-demand Food Delivery in Nigeria

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Chowdeck, Nigeria’s on-demand delivery service, has secured $2.5 million in seed funding to optimize its operations and support expansion into more cities across the country.

The seed funding round included investment from YCombinator, Goodwater Capital, FounderX Ventures, Hoaq Fund, Levare Ventures, True Culture Funds and Haleakala Ventures. Simon Borrero and Juan Pablo Ortega (co-founders of Rappi – Latin America’s largest online delivery platform), Shola Akinlade and Ezra Olubi (co-founders of Paystack – one of Africa’s leading fintech companies. Acquired by Stripe for $200m), Sudeep Ramani (Sportybet), Ayo Arikawe (Thrive Agric) and Karthik Ramakrishnan (Amazon) also participated as angels.

Since launching in October 2021 after the COVID-19 lockdown in Lagos, Chowdeck has acquired more than 500,000 users and more than 3,000 riders (typically earning the same as senior civil servants in Nigeria) that serve 8 Nigerian cities (Lagos, Abuja, Ibadan, Port-Harcourt, Ilorin, Benin City, Abeokuta and Asaba).

This new funding will enable Chowdeck to double down on its market leadership in these cities and lay the groundwork for further expansion into other Nigerian cities.

Driven by a combination of increased smartphone and internet penetration, improved payment systems, evolving consumer preferences and a range of other factors, there has been a significant growth in on-demand delivery services in Nigeria in recent years.

For example, heavy traffic in major cities makes it challenging for people to shop for groceries, meals, or other goods, increasing the attractiveness of delivery services that can save time.

This growth trajectory is poised to continue as many of the challenges that hampered previous attempts at providing on-demand delivery services are fixed.

Chowdeck is the fastest delivery service operating out of Africa today, allowing consumers to buy food and have it delivered to their doorstep in 30 minutes, on average.

The startup has built an effective logistics operation that food vendors can leverage to seamlessly deliver meals to customers while also providing consumers with an easy platform to order meals from their favourite restaurants in their city.

The startup has also partnered with a wide range of leading quick-service restaurants such as Chicken Republic, Burger King, Bukka Hut and more to drive sales, provide logistics infrastructure and other services to enable enhanced customer experiences.

Femi Aluko, CEO and co-founder of Chowdeck, said, “We know that Nigerians love good food, and we just want to make it as easy as possible for them to access the food they desire.

Chowdeck was birthed to fulfil this purpose and we are committed to delivering truly excellent experiences for our customers, vendors and riders. We are pleased with the success we have achieved to date and excited to have raised these funds that will enable us to replicate that success in more parts of Nigeria, and add value to our customers, vendors, and riders in as many ways as we can.”

Shola Akinlade, CEO and co-founder of Paystack said, “Chowdeck is not only addressing the crucial need for an efficient and reliable on-demand delivery service in Nigeria, the team embodies innovation and a commitment to excellence.

It is a privilege to be part of their journey and I look forward to celebrating more success with them in months and years to come.

Apart from investing financially into the company, our experience with building Paystack puts us in a great position to provide a lot of practical support and I am excited to see what it is to come from the Chowdeck team.”

June Angelides, Partner at Levare Ventures, said “Chowdeck has quickly become a household name across Nigeria, priding itself on very high standards of execution. They are addressing a large and complicated problem, especially in Africa, delivering goods at record speed.

I am excited that they have proven that the opportunity is there beyond restaurants and supermarkets. The team have secured landmark partnerships with Shoprite, Chicken Republic and KFC, a sign of their grit. Their customers love them, their riders love them. There’s so much more to come and I’m excited to be with them on the journey”.


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Konga Launches Tech Month with Incredible Discounts

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Konga, Leading e-commerce giant has announced its highly anticipated Konga Tech Month starting from Wednesday, May 1, until Friday, May 31, 2024. This good news is not only for tech enthusiasts and bargain hunters but also for home appliance lovers, as this year’s edition goes beyond gadgets to feature home, office and lifestyle essentials.

Konga Tech Month has become a major event in the Nigerian shopping calendar. This annual sales extravaganza is widely regarded as one of the biggest gadget sales in the country. It offers a treasure trove of tech devices at unbeatable prices, attracting a massive audience eager to snag incredible deals on a wide range of products.

This year’s Konga Tech Month boasts an impressive selection of devices across various categories. Whether you need a reliable laptop, phone or a professional upgrade to your office and household with authentic appliances, Konga Tech Month has something to suit every need.

Throughout May, Konga’s customers will stand the chance to take advantage of special discounts on original printers, dependable power solutions and generators from companies like iTEC and iPower Inverters, mobile phones, refrigerators, inverters, and much more at up to half the price. Many freebies and deals will also be on offer for the fastest fingers in the Konga Flash Sale.

“Konga Tech Month is a testament to our commitment to providing Nigerians with access to high-quality yet affordable tech products,” said Mr Nnamdi Ekeh, CEO of Konga. “This year’s event promises to be even bigger and better than last year, so we are thrilled to get started. Thanks to Konga Tech Month, we can accomplish our mission of making cutting-edge technology available to everyone no matter their budget.”

The competitive pricing and special deals offered during Konga Tech Month are available for students, institutions, and organizations. Whether it’s outfitting a computer lab, updating office technology, or providing students with affordable laptops, Konga Tech Month offers a cost-effective solution.

A satisfied shopper from the last edition shared her excitement saying, “The Konga Tech event last year was incredible! I was able to get the high-performance laptop I’d been eyeing for months and at a price I couldn’t believe. The discounts were amazing, and the selection was huge. Plus, being able to choose between online shopping or visiting a Konga store was convenient and made shopping easier. I’m looking forward to Tech Week this year. I’ve been eyeing a new microwave and phone, and I know Konga will have the finest deals in town.”

Konga Tech Month offers a smooth shopping experience for everyone. Customers can browse the extensive selection of discounted tech products online at the Konga website (https://www.konga.com/) or visit any Konga retail outlets nationwide to experience the deals firsthand.

 


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