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Prepare Your e-Commerce Site for Christmas Shopping Rush

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Sven Hammar, CEO, Apica
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The Christmas shopping rush is soon upon us and the only thing we can be certain of, is that online shopping of gifts will continue to increase.

But also that many e-customers will be disappointed with their online shopping experiences.

“Response time is money”, claims Sven Hammar, CEO of Apica, a company offering solutions for testing, monitoring, and optimizing the performance of cloud and mobile applications like e-commerce platforms.

Here are Mr. Hammar’s top ten advise for e-commerce success this Christmas:

1.    Time is money
Even during periods with high traffic, the response time (i.e. the time it takes for a web page to fully load) should not exceed three seconds. E-shoppers are not the most patient bunch.
If the site is slow, the customer will look for the desired product somewehere else: your competitors.
A slow response means losing conversions, revenues and Google rankings. Analyze how your e-commerce platform performs compared to the competitors: is it faster or slower? How much money are you losing due to long response times and a corresponding weak conversion rate?

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2. Optimize images and videos
High-resolution images and videos might make you think that your web site is modern and edgy… but they increase response times.
So put vanity aside and reduce the amount of high-resolution images and videos on your site – for the sake of revenues.
If you still want the bulky images, then be sure and invest in systems that can handle short response times despite a high-resolution content.
Use a CDN/accelerator service to speed up the delivery of rich content such as images and videos to customers.

3. Load test your site
Perform load tests to verify the site’s performance during various load levels. Measure performance during normal variations in traffic.
Test the site frequently before, during and after peak season to ensure the availability of reliable information about the site’s normal performance.
Testing companies like my own (Apica) can load test web or mobile applications, simulate peak loads, and validate non-functional demands, such as maximum three second response time for 90 per cent of the users during peak load (10,000 users per minute).

4. Damage control: test your peak load
Without tests it is almost impossible to foresee what will happen at peak loads, e.g. Christmas commerce.
Components that function flawlessly at regular loads may all of a sudden become bottlenecks. A ”damage control” is a test that shows what it takes for the site to crash and how the course of events looks like.
A damage control ensures that the web site comes up and running again – even at full load.
A specialized supplier of testing services can give you advice on how to avoid getting stuck with sites that slow down or crash even if the traffic increases drastically.

5. Cache static content
Cache as much static content as possible in the browser. If the page content does not change, customers will not have to download it again from the network the next time they hit the page.
 This is a cost-effective way to speed up web traffic and gain performance improvements.

6. Use queuing techniques
Queuing techniques are commonplace in service industries like retail. And it can be used to manage customers in virtual stores as well.
Only allow as many customers into your web store that it can safely accommodate (i.e. that it is tested for) and block all traffic above this volume. It not, all users will get poor response times and the site might cease to function for all users.
It is better to serve the customers who are already in the virtual store and let the others receive a polite error message or wait a little longer.

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7. Be careful with third party content
Sure, it is nice to be able to link Facebook, Twitter and Youtube. Many e-traders do it and see it as something completely natural.
But third party material is seldom optimized. You lose control over part of your web site and take the risk of slowing it down.

8. Campaign sites
Create separate and simpler web sites that load quicker for temporary campaigns, events and product launches.

9. Balance the loads
Check that the load sharing is working properly. Load sharing distributes loads from different users onto underlying systems in an even way.
However, sometimes there might be erros due to reconfigurations et al.
Therefore one must verify that the load sharing really functions properly and that the underlying servers receive an even load.

10.  Use KPI to manage conversion
Finally: use existing analytical tools to identify which business processes your customers carry out on your web site, and optimize them for the best possible performance.
With tools like Google Analytics it is possible to see where the visitors start and which routes they take on your web site.
You can also see when the conversion rate is affected by slow response times. Back to my first advise: time is money and speed is always good – use KPI to manage your efforts for improved conversion and higher revenues.

by Sven Hammar, CEO, Apica
Sven Hammar is co-founder and CEO of Apica, a provider of powerful, best-in-class technology for testing, monitoring, and optimizing the performance of cloud and mobile applications.
Mr. Hammar he has decade-long experience and expertise in web performance and web optimization, e-commerce, cloud services, IT entrepreneurship and the Internet.
He is also a serial entrepreneur who has founded several successful IT companies over the years. See http://www.apicasystem.com/.

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NDPC Directs DCPMIs to Register with Agency or Face Legal Consequences

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Nigeria Data Protection Commission (NDPC) has directed all Data Controllers and Data Processors of Major Importance (DCPMIs), yet to register with the commission to do so immediately.

NDPC Directs DCPMIs to Register with Agency or Face Legal Consequences

This followed a Federal High Court judgment affirming NDPC statutory powers to designate and register such entities.

DCPMIs are entities operating in Nigeria that handle sensitive personal data or large volumes of information, requiring mandatory registration with the NDPC under the Nigeria Data Protection Act (NDPA).

In a statement issued on Tuesday by Babatunde Bamigboye, head of Legal, Enforcement and Regulations at the NDPC,  described the judgment as a major milestone for data accountability and regulatory oversight in Nigeria.

The commission said the ruling arose from a suit filed by Emmanuel Harunna against the NDPC in Emmanuel Harunna v. NDPC (FHC/L/CS/1116/2024), in which the applicant sought a declaration that Point of Sale agents were not Data Controllers or Processors of Major Importance under the Nigeria Data Protection Act and requested a perpetual injunction restraining the commission from registering them.

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According to the statement, Justice F.N. Ogazi examined the commission’s Guidance Notice on Registration alongside Sections 5(d), 6(c), 44, 45 and 65 of the Nigeria Data Protection Act before concluding that the commission acted within its statutory powers in designating entities under the Major Data Processing – Ordinary High Level category as Data Controllers and Processors of Major Importance.

Quoting the judgment, the statement read, “The Nigeria Data Protection Act was enacted to promote accountability, transparency and responsible data governance. Registration enables the Respondent to identify entities engaged in significant data processing activities, monitor compliance.”

It added that the court held that, “Far from undermining the constitutional right to privacy, the registration framework is one of the statutory mechanisms designed to safeguard that very right by subjecting data controllers and data processors to effective regulatory oversight.”

The statement further quoted the court as saying, “Looking at the recitals of the Guidance Notice, there is every indication that the Guidance Notice is also aimed at protecting the privacy and security of data subjects, thus bringing the registration requirement of the Guidance Notice within the protective shield of Section 45 of the 1999 Constitution.”

According to the commission, the court also held that, “Remarkably, Section 63 of the Data Protection Act provides that the provisions of the Act shall prevail over any other law inconsistent with its provisions on matters relating to the processing of personal data.”

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Reacting to the judgment, the commission described the decision as a significant boost to Nigeria’s data protection regime.

“The Commission appreciates the ground-breaking efforts of the court towards the advancement of the jurisprudence relating to data accountability in Nigeria, as eloquently demonstrated in this case,” the statement read.

Following the ruling, Vincent Olatunji, national commissioner and chief executive officer, had directed every Data Controller and Processor of Major Importance that had yet to comply with the registration requirement to register without delay.

The commission warned that entities failing to comply with the registration requirement could face legal consequences.

“Failure to register creates serious legal liabilities under the law, while compliance with registration requirements builds public trust and safeguards the fundamental rights and freedoms of data subjects in Nigeria,” the statement added.

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UNN to Partner Firm on AI, Smart Mobility Innovation Centre

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The University of Nigeria (UNN) is set to partner with The Roxettes Group to establish a research and innovation centre focused on artificial intelligence (AI), smart and green mobility, and digital technologies, in a move aimed at strengthening research, entrepreneurship and technology-driven industrial development.

Chairman of The Roxettes Group, Arc. Dr. Kaycee Orji-Kelechi, announced the proposed partnership while delivering his acceptance speech after receiving an Honorary Doctor of Business Administration (Honoris Causa) during the university’s convocation ceremony.

The proposed facility, to be known as the Dr. Kaycee Orji Centre for Artificial Intelligence, Smart/Green Mobility and Digital Innovation, is expected to provide a platform for research, innovation and collaboration between academia and industry, with a focus on developing commercially viable solutions to local and continental challenges.

Orji-Kelechi said the initiative was conceived as a long-term investment in human capital and technological advancement rather than simply another physical infrastructure project.

He said the vision was to position the University of Nigeria among Africa’s leading institutions in artificial intelligence, smart mobility and digital innovation through research, entrepreneurship and technology development.

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According to him, the centre will house five specialised laboratories covering artificial intelligence and machine learning, smart and green mobility, robotics and the Internet of Things (IoT), digital finance and financial technology, as well as cloud computing and advanced data centre technologies.

He also announced plans for the proposed Kaycee Orji Founders Innovation Challenge, an annual programme intended to identify, mentor and support innovative ideas from students, researchers and academic staff with the potential to become scalable businesses.

“Every student of this University should know that a great idea conceived in a classroom should have a pathway to becoming a patent, a startup, a global enterprise, and a solution that transforms society,” he said.

Orji-Kelechi disclosed that preliminary conceptual work on the project had commenced, with architectural and engineering designs being prepared by K.KH Contractors Ltd., a subsidiary of The Roxettes Group.

He added that discussions with the university would begin on identifying a suitable site for the project, while a comprehensive proposal containing architectural drawings, engineering designs and an implementation framework would be submitted after completion of the design phase.

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Reflecting on his career, Orji-Kelechi said Africa must move beyond consuming innovation to creating it through investment in manufacturing, technology and entrepreneurship.

“We have pursued one simple vision: that Nigeria and Africa must move from consumption to production; from importing innovation to creating it; and from waiting for opportunities to building them,” he said.

He urged graduating students to see their education as a foundation for solving societal challenges through innovation, leadership and enterprise, adding that he remained committed to promoting industrial development, youth empowerment and sustainable economic growth.

The proposed collaboration forms part of broader efforts to strengthen university-industry partnerships, which are increasingly seen as critical to improving research commercialisation, innovation capacity and technology-led economic development in Nigeria.

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NPC Opens 131 Births, Deaths Registration Centres in Anambra

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National Population Commission (NPC) has announced commencement of full digital registration of births and deaths through the VitalReg platform, which became operational nationwide on July 1, 2026.

NPC Opens 131 Births, Deaths Registration Centres in Anambra

Chidi Ezeoke, federal commissioner representing Anambra, disclosed this in Awka during a press conference to announce commencement of full digital birth and death registration under the Electronic Civil Registration and Vital Statistics (E-CRVS) system and the marking of World Population Day commemorated every July 11.

He revealed that a total of 131 registration centres had been opened in the 21 local government headquarters and several communities in the state, adding that more centres would be opened later.

Ezeoke described the initiative as a major milestone in Nigeria’s Civil Registration and Vital Statistics (CRVS) system, to ensure every birth and death in the country was captured through a digitally enabled registration platform.

“It builds on the launch of the E-CRVS system and the inauguration of the National Coordination Committee on Civil Registration and Vital Statistics by President Bola Tinubu on Nov. 8, 2023.

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“A total of 4,011 functional registration centres has been established across the 774 LGAs of the federation and the commission iswas working to expand the number to about 8,000.

“In Anambra, 131 registration centres have been opened in the 21 local government headquarters and several communities. More centres had been proposed for the state,” he said.

According to the Commissioner, the VitalReg platform would provide faster registration services, 24-hour online access, digital certificate issuance where applicable, reduced paperwork and waiting time, improved data validation and a more secure national CRVS database.

While noting that the platform would serve as a foundational database to support other national data systems and strengthen interoperability across Nigeria’s digital identity ecosystem, Ezeoke urged Nigerians and other stakeholders to support the initiative by ensuring prompt registration of all births and deaths.

Speaking on the 2026 World Population Day themed, “Realising the Hopes and Aspirations of Young People – Today and for the Future”, the Commissioner called for greater investment in education, healthcare, skills development, decent employment opportunities and youth participation in governance for sustainable national development.

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Earlier, Mr Obiakonwa Okagwu, state director, NPC, said the occasion served as a reminder of great opportunities provided to harness young people’s capabilities, which he said would shape the future of the country when adequately harnessed.

He called on residents to take registration of births and deaths as national responsibility, just as he urged the media to take the message on civil registration to all parts of the State.

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