E-Business
2016’s Biggest Social Media Trends for Business

This year, social media adoption hit a new high. Around the world, there are now more than 2 billion active social media users (growing at a steady pace of 25 percent a year).
This means more people now regularly use social media than the entire populations of the United States and China, combined.
The runaway expansion of social media hasn’t, of course, escaped the notice of businesses.
Social media, much more so than the web itself, has become the new ‘front door’ for business today. Nine out of 10 US companies are now active on social networks. 90 percent of businesses see increased exposure as a result and more than half report improved sales.
In 2016, the pace of social media change will accelerate even more.
The good news for businesses is that major social networks like Facebook, Instagram and Twitter are figuring out ways to make it even more simple and productive for companies to engage with customers—and employees.
Meanwhile, more and more tools are emerging that make it easier to track the impact of social media business use, whether for marketing, customer support or HR.
So what exactly is in store for 2016?
Here are 5 key social media trends for 2016 that businesses should be looking at:
Social media at work is on the rise.For years now, we’ve been promised that a new generation of internal social networks—for use inside company walls—will spell the end of email.
No more hunting through your inbox for information. No more group email threads from Hell. And yet email has lumbered on in the workplace.
Well, until now. Slack has proven a game-changer.
Its intuitive interface, built around themed chat rooms and searchable archives, has propelled it to more than a million daily active users in just two years time, from the team at NASA to the team at your local coffee shop.
Meanwhile, Facebook’s new workplace networking platform Facebook at Work is officially being used in trial mode by 300 companies (including mine).
With studies showing that using social media at work increases productivity and engagement, it’s only a matter of time before more businesses get on the bandwagon.
Companies turn to their own employees for bigger social media reach. Nearly 80 percent of businesses now have a dedicated social media team.
But many still struggle to reach an audience. 2016 will see companies turn increasingly to an underused resource in the effort to get the word out: their own employees.
Employee social advocacy programs, which encourage staff to share updates about the business on their own social media accounts, have grown by 191 percent since 2013 and are due to take off in the year ahead.
When done right, the payoff can be impressive: companies not only expand their social media reach dramatically, they also get measurably better results.
Content shared by employees, by one recent measure, gets eight times more engagement than content shared by brand channels.
A new generation of tools to facilitate employee sharing (including one that Hootsuite developed) should help this approach go mainstream in 2016.
Companies start paying attention to social messaging. Here’s an eye-opener: Globally, there are nearly 4 billion active users of messaging apps, from WhatsApp and Facebook Messenger to WeChat and Kik.
The top 5 apps in the world in terms of frequency of use, in fact, are all messaging apps: users are popping them open more often than even Facebook or Instagram.
What does this mean for companies? So far, not much. Messaging remains largely in the black box known as “dark social.” Right now, it’s kind of a mystery what content is being shared among users and how that affects web traffic and “conversions.”
Intrepid brands—fromHellman’s to Absolut and HBO—are testing the waters, but by and large messaging’s huge potential remains untapped.
But 2016 may well be the year that analytics and insights become more readily available, enabling companies to develop full-fledged strategies around social messaging.
All the major social platforms now have messaging components, and it’s only a matter of time before they figure out how to make that data available to businesses for marketing purposes.
In the meantime, messaging is already emerging as a key channel for one-on-one social customer service.
Twitter lifted its character limits and follow requirements on direct messages earlier this year with customer support in mind, and Facebook Messenger has been busy piloting customer service features of its own.
Social media advertising (really) takes off. Haven’t noticed the exponential increase in ads on your social media feeds?
That probably means they’re working. In contrast to old-fashioned banner ads, the new generation of “native” social media ads like Facebook and Instagram sponsored posts and Twitter promoted Tweets look and act a lot like normal social media updates from friends and followers.
They’re also targeted with an uncanny degree of precision: Advertisers are able to drill down not just by age and gender but by interests, location, company affiliation, role and more. So the ads you get are probably the ones you actually want to see.
For all those reasons, companies ramped up social media advertising in 2015, withspending increasing 33.5 percent to nearly $24 billion (especially impressive because a few years ago that number was $0).
Expect to see those trends continue: By 2017, social media ads may account for a full 16 percent of all digital ad spend globally.
Fueling the growth: a host of new tools that let small businesses design and pay for social media ads in a few clicks—simplifying a process that was once the exclusive domain of high-priced media buyers.
Social video takes over. In case you missed it, social video is exploding.
Last year, Facebook more than doubled its daily video views to 8 billion, reportedly overtaking YouTube.
Twitter launched native video of its own in 2015, while Snapchat now reports 6 billion daily video views in its own right. In total, adult users now consume a total of 66 minutes of online video, each and every day.
Expect that total to climb to lofty new heights in 2016.
Facebook is readying to roll out features like Suggested Videos and maybe even a dedicated video feed, andSnapchat Stories are growing ever more popular and feature rich.
Little wonder that70 percent of companies now say video is the most effective tool in their online marketing belts and two out of three businesses expect it to dominate their strategy going forward.
Despite the stats, many companies are still reluctant to get into the social video game for one reason: the cost of professionally shot video can be prohibitively expensive. But alternatives are multiplying.
Shorter formats, from 8-second Vines to 15-second Instagram videos, not to mention streaming video like Periscope and Meerkat, offer a hassle-free entree into the arena.
Meanwhile, crowdsourcing campaigns and tools are emerging as an ever more popular way for companies to gather and share video.
The biggest trend of all for 2016, however, hardly requires a crystal ball to see.
Around the world, social media is quickly becoming business as usual for companies. Facebook, Twitter, Instagram, LinkedIn and other networks have fundamentally changed how companies reach and interact with customers, offer products and services, communicate with employees and — in a nutshell — do business. And that wave hasn’t even begun to crest.
Culled from Ryan Holmes’ blog (LinkedIn Pulse)
E-Business
Financial Sector Faced AI, Blockchain and Organised Crime Threats in 2025 – Report

The 2025 Kaspersky Security Bulletin provides a review of the major cybersecurity trends of the year and offers a look towards the future of cybersecurity, including within the financial sector.

According to the report, in 2025, the financial sector navigated a rapidly evolving cyber landscape, with malware spreading through messaging apps, AI-assisted attacks, supply chain compromises, and NFC-based fraud.
Based on Kaspersky Security Network statistics for the year (from November 2024 to October 2025), 8.15% of users in the finance sector globally faced online threats and 15.81% faced local (on-device) threats. 1,338,357 banking trojan attacks were detected by the company’s solutions. 12.8% of B2B finance sector companies faced ransomware this year – that marks a 35.7% increase in unique users in 2025 compared to the same period of 2024.
The company’s experts highlight the following cybersecurity trends and cases shaping the financial sector in 2025:
Large-scale supply chain attacks: the financial sector faced a series of unprecedented supply chain attacks, which are incidents that exploit vulnerabilities in third-party providers to reach their primary targets. The breaches demonstrated how vulnerabilities in third-party providers can cascade through national payment networks, affecting even central systems.
Organised crime converging with cybercrime: organised crime is increasingly combining physical and digital methods, creating more sophisticated and coordinated attacks. Financial institutions faced threats that blend social engineering, insider manipulation, and technical exploitation.
Old malware, new channels: cybercriminals increasingly exploit popular messaging apps to spread malware, shifting from email phishing to social channels. Banking trojans are being rewritten to use messaging platforms as a new distribution vector, enabling large-scale infections.
AI scales malware to new heights: this year, AI-enabled malware has increasingly incorporated automated propagation and evasion techniques, allowing attacks to spread faster and reach a larger number of targets. This automation also shortens the time between malware creation and deployment.
Mobile banking attacks and NFC fraud: Android malware using ATS (Automated Transfer System) techniques automate fraudulent transactions, altering transfer amounts and recipients in real time without the user noticing. NFC-based attacks have also emerged as a key trend, enabling both physical fraud in crowded places and remote fraud via social engineering and fake apps mimicking trusted banks.
Blockchain-Based C2 Infrastructure is on the rise: crimeware attackers increasingly embed malware commands in blockchain smart contracts, targeting Web3 to steal cryptocurrencies.
This method ensures persistence and makes the infrastructure extremely difficult to remove. Using blockchain for C2 operations allows attackers to maintain control even if conventional servers are shut down, highlighting a new level of resilience in cyberattacks.
Ransomware presence: these types of attacks remained a persistent threat for the financial sector with 12.8% of B2B finance organisations globally affected in November 2024 through October 2025. The figure for Africa is similar, with 12.9% of B2B finance organisations affected by ransomware from November 2024 through October 2025.
Disappearance of certain malware families: some malware families are likely to disappear, as their activity depends directly on the operations of specific criminal groups.
“In 2025, financial cyber threats evolved into a complex landscape, with attacks hitting businesses and end users alike. Criminal groups increasingly combined digital tools, insider access, AI and blockchain to scale operations, forcing organisations to secure not only their systems but also the human networks that support them,” said Fabio Assolini, Head of the Americas & Europe units at Kaspersky GReAT.
Kaspersky’s predictions for what finance cybersecurity might face in 2026, include:
Banking Trojans will be rewritten for WhatsApp distribution: criminal groups will increasingly rewrite and scale banking trojans distribution and abuse messaging apps like WhatsApp to target corporate and government organisations that still rely on desktop-based online banking. These environments are where Windows-based banking trojans thrive.
Growth of deepfake/AI services for social engineering: the trade in realistic deepfakes and AI-powered campaigns is expected to expand even more, fueling scams around job interviews and offers, driving underground demand for tools that fully bypass Know Your Customer (KYC) verification.
Appearance of regional info stealers: as Lumma, Redline and other stealers are still active, we expect to see the appearance of regional info stealers, targeting specific countries or regions, expanding the use of malware-as-a-service model.
More attacks on NFC payments: as a key technology used in payments, we’ll see more tools, more malware and attacks directed against NFC payments, in all types.
The advent of Agentic AI malware: agentic AI malware is characterised by its ability to dynamically alter behaviour mid-execution. Unlike conventional malware that relies on pre-defined instructions, agentic variants are designed to assess their environment, analyse their impact, and adapt their tactics on the fly.
This means that a single piece of malware could exhibit a range of behaviours, from initial infiltration to data exfiltration or system disruption, all in response to the specific defences and vulnerabilities it encounters.
Classic fraud will obtain new delivery: fraud will remain a major threat to end users, but its delivery methods will keep evolving. As new services and messaging platforms emerge, attackers will continue to adapt their tactics to the channels where their target audience is most active.
The persistence of ‘out of box’, pre-infected devices: the threat of counterfeit smart devices sold already infected with trojans (such as Triada) will continue to evolve.
These trojans often come with extensive capabilities, including the ability to steal banking credentials, and affect not only “gray” Android smartphones but also other smart devices such as TVs.
E-Business
Report Reveals Half of 2025’s Compromised Passwords were Already Leaked

Kaspersky’s latest research reveals that the majority of compromised passwords not only violate password-safety guidelines but also remain unchanged for extended periods, which drastically reduces their security.

To provide users with access to more sophisticated and modern ways to log in, Kaspersky’s Password Manager has been enhanced with Passkey technology, enabling users to securely access their accounts while enjoying seamless cross-device synchronisation.
Although passwords still remain one of the major authentication methods, they no longer top the security charts. Often crafted by users themselves, passwords are heavily influenced by human factors, which makes them potentially vulnerable. Kaspersky experts analysed major password leaks from 2023 to 2025 and identified several recurring patterns:
- Users frequently append predictable elements like numbers, dates, and personal identifiers to their passwords. For example, 10% of passwords in datasets analysed contain a number resembling a date (from 1990 to 2025), 0.5% of all leaked passwords end with the number 2024, which is every 200th password!
- The most commonly occurring password combination is ‘12345’, which drastically reduces cryptographic strength and shortens the time required for brute-force attacks to succeed. Among other popular password components are the word ‘love’ and users’ names, as well as countries’ names which are also often included in passwords.
- Moreover, the majority of leaked passwords remain unchanged for years. In 2025, 54% of leaked passwords had already been part of prior data breaches, underscoring widespread reuse of outdated passwords. According to data analysis the average lifetime of the password found in these leaks is 3.5-4 years.
What makes Passkeys more secure?
All these findings highlight the critical vulnerability of password-based authentication when protocols for creation, management, and storage are not rigorously followed. In response to the growing need for robust security, the industry is increasingly shifting its focus toward next-generation solutions like Passkeys, which offer stronger protection against evolving threats.
Passkey technology is based on cryptographic keys and biometrics and is not subjected to threats like phishing or data leaks. A passkey is created for a particular account on a particular platform and is stored directly on the user’s device or in a password manager.
New Passkey feature in Kaspersky Password Manager
When a user registers on a platform that supports Passkey, the device creates a private key and shares a public key with the service. The private key is stored directly on the device, which is good from a security point of view, but complicates authorisation from other devices.
Now Passkeys can be created and stored directly in Kaspersky Password Manager, which allows users to not only sign in to supported services with a single tap, but also access Passkeys on all their devices owing to secure synchronisation.
“From our own experience, we’ve seen how constantly juggling logins and passwords for work, study and even leisure can erode both time and security. Kaspersky Password Manager has long streamlined this process with tools like our secure password generator and auto-fill functionality – ensuring users never sacrifice safety for speed.
In addition to that, we are happy to offer to our customers a new Passkey feature – an enhanced level of accounts protection which makes authentication even simpler and, most importantly, more secure,” comments Marina Titova, Vice President for Consumer Business at Kaspersky.
Passkey functionality is now available on all platforms in the latest version of Kaspersky Password Manager. To create a passkey in Kaspersky Password Manager, first update the app to the latest version and grant it all necessary permissions. Then, open the website where you want to create the passkey and simply follow the in-app guidance to register and save it.
E-Business
UBA Wins Africa’s Bank of the Year for Third Time in Five Years

Africa’s Global Bank, United Bank for Africa (UBA) Plc, has once again, reaffirmed its leadership as one of the continent’s most innovative and resilient financial institutions, as the bank has, for the third time in five years, been named the African Bank of the year 2025 by the Banker.com.

UBA
UBA also won the Best Bank of the Year awards in nine of its 20 African subsidiaries, bringing its total awards this year to ten as UBA Benin, UBA Chad, UBA Republic of Congo (Congo-Brazzaville), UBA Liberia, UBA Mali, UBA Mozambique, UBA Senegal, UBA Sierra Leone, and UBA Zambia, all came out tops as the best banks in their respective countries, underscoring the bank’s strength across West, Central and Southern Africa and highlighting the depth of its Pan-African franchise.
The Banker.com, a leading global finance news publication published by the Financial Times of London, organises the annual Bank of the Year Awards, and this year’s edition was held at a grand ceremony at the Peninsula, London, on Wednesday.
The Chief Executive Officer, UBA UK, Deji Adeyelure, received the awards on behalf of the bank, representing the Group Managing Director/CEO, Oliver Alawuba, and was accompanied by the bank’s Head Business Development, Mark Ifashe, and Head, Financial Institutions, Shilpam Jha.
The Banker’s awards are widely regarded as the most respected and rigorous in the global banking industry, celebrating institutions that demonstrate outstanding performance, innovation and strategic execution.
In its remarks on UBA’s winnings, the banker.com said, “For the third time in five years, UBA Group has won the coveted Bank of the Year award for Africa. UBA Group time after time punches above its weight against its larger African rivals. The bank this year also takes home nine separate country awards (one more than it gained for its last continental win in 2024), equivalent to around a quarter of the awards for the continent, and more than any of its continent-wide rivals.”
Continuing, it said, “Perhaps even more impressive is the fact that the awards were won across a broad geographic spread, going to lenders based in the Economic Community of West African States (Benin, Liberia, Senegal, Sierra Leone, and former member Mali), the Central African Economic and Monetary Community (Chad, Republic of Congo) and the Southern African Development Community (Mozambique, Zambia). Its award wins were particularly notable in the highly competitive categories for Benin and Mozambique.”
The Banker also highlighted UBA’s strong financial performance and commitment to future growth. In 2024, the Group recorded a 46.8 per cent increase in assets and a 6.1 per cent rise in pre-tax profits in local currency terms, while continuing to invest significantly in talent and technology. West Africa remains UBA’s heartland, with operating revenue and profit increasing by 87 per cent and 89 per cent respectively in H1 2025.
The bank’s digital and innovation leadership was equally recognised. During the year under review, and launched its Advance Top-Up buy-now-pay-later feature on the *919# USSD platform, expanding financial access for customers, while the bank’s chatbot Leo continued its strong growth trajectory, with transaction volumes rising by 29 per cent year-on-year in H1 2025. Notably, in August, Leo became the first African banking chatbot to enable cross-border payments via the Pan-African Payment and Settlement System (PAPSS).
UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, while reacting to the achievement, said the recognition affirms the bank’s long-term strategy and customer-first philosophy.
“This honour reflects the strength of our Pan-African network, the trust of our customers, and the dedication of our people. Winning Africa’s Bank of the Year for the third time in five years is not by chance; it is a testament to disciplined execution, innovation, and a deep understanding of the markets we serve,” Alawuba said.
“Our nine country awards across diverse regions of Africa show that UBA is not just growing, but growing with impact. We remain committed to driving financial inclusion, supporting economic development, and deploying technology that makes banking simpler, faster, and more accessible to Africans everywhere,” he added.
United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group-wide and serving over 45 million customers globally. Operating in twenty African countries, the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting-edge technology.
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