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Broadband will Trigger another Revolution -Bekele

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Tadesse Bakele is country manager/managing director of Ceragon, a backhaul IP solution provider. He more of a Nigerian than his mother country Ethiopia, having spent over 12 year in the country. Within this period he worked with Reltel wireless now Zoom Mobile, Harris Stratex now Aviat Network where he grow the company from $70 million annual sales to $150 million. He spoke to chike onwuegbuchi on how he plans to grow Ceragon as well as other industry issues.

Nigerian Telecommunications Space
In the next five years, Nigeria will remain the most dominant telecommunication country in Africa. This is the biggest market and will remain the biggest market. From all what we’ve seen, Nigeria has made a big leap forward since 2001 and now I see a new revolution coming, particularly with broadband. Once the 2.3 GHz license issue is resolved, we will see another revolution cropping up in this country. Those are basically the policy of the Nigerian government to make sure every aspect of the Nigerian society communicates through broadband, and this is the only way we can fill the gap in development between the rich and poor.
The government should make sure private investment is properly channeled in that direction to bridge the divide between the rich and the poor, between the well communicated and the less communicated because information is power. Nigeria’s kind of information is the power with which they can develop their country. The only problem which I see is government commitment in delivering energy. I think the best will happen if the current government is committed to finding solution to the energy situation in this country because what makes telecommunications different in this country is that diesel used in fuelling generator is eating up the progress we are making in telecommunications. Once a solution is found in that direction, I tell you it is going to be a jump. So  from the government side- energy, from the private side- more investment in broadband will make Nigeria proud.
Implications of  many Operators in the Industry
In Nigeria, if this competition was not there, we would not have reached the stage we have reached today. The competition has helped the growth so far, eventually as Average Revenue per User (ARPU) keeps declining, getting lower and lower, it will definitely reach a stage where each company may find it very difficult to make profits then that will result to acquisition and mergers. It has affected the rest of the world and will definitely happen in Nigeria and the time for this is  close. By the time companies see their margins declining, they will start negotiating- let’s put resources together, let’s come together, let me buy you, let me merge with you. I am very sure this is very near because most of the ARPU levels are declining and people will start talking now- let’s merge our energies together to save cost and come up to be more profitable to our shareholders. Definitely, the business is good, the best telecommunications policy exist in this country, NCC has done a tremendous job to make it what it is today. If it continues, it will take its natural course and people will start merging and buying one another.
Preparedness to meet Broadband Demands
Ceragon is a big company dominating the entire Asian market. Asia is a market where people have the best quality product with the least price and Ceragon has managed to dominate in that area. It has the capacity to supply the entire Indian telecommunication industry and is supporting a lot of transmission technology equipment in software and hardware. For the Nigerian market, we are prepared and this is the right time for this company to show its strength and capability to contribute to the Nigerian telecom revolution.
Ceragon in the Nigerian Telecom space
Ceragon Nigeria has been in this country for two years. We are a company basically into transport which is transmission technology. It is an inventory which the company has one of the best transmission technology microwave radios in the world. The company’s unique feature is that it is of very high quality and at the same time of the lowest price. We have come into Nigeria to really contribute to the telecom sector because we know that kind of equipment and technology that is needed to make a revolution in the Nigerian telecom sector. That is why Ceragon has come out with very compact, very high capacity IP solution and with these solutions we’ll like to beat the market. The company has finally decided to establish itself fully in Nigeria, we have necessary manpower to do design, planning, installation and maintenance. All these services will be provided by Ceragon Nigeria and we are organizing our service to provide these services to operators.
Unique Offerings
This is the time to move from PDM to all IP. The IP revolution is coming and everybody has to go IP. Ceragon is the company which was established in 1996 as an all IP microwave radio provider that is our edge. The uniqueness is, in the meantime we aid migration from PDM to IP, we provide a unique product to operators in which case they can migrate very easily from a PDM solution to a total IP solution. That is what we are bringing into the market.
We provide maintenance services. Maintenance agreement will decide whoever takes care of that, eventually the task of maintaining, supporting the spare parts and providing helpful assistance still remains with us, that is if the agreement in full. Not like before when people sell the equipment then run away, give a telephone number abroad but we will be by our customers’ side, readily available to support our technology, the technology we provided them. Still the managed service provider needs our support, needs our technology, needs our help to keep things in place. What we are dedicating to Nigeria is our presence, it is not a two-man show, we are planning to employ close to 100 people in this country and bring them to the support of operators. We understand in Nigeria, the cell site is not like the cell site in America or a cell site in Europe where you visit once in six months. A cell site in Nigeria is a 24 hours affair. It is an enterprise. Once a cell site is an enterprise, at least there are four people, two guards each, a generator operator, a maintainer, a diesel supplier, so we know the pains of an operator. So to comfort an operator, we do have to make our presence strong in this market; that is why Ceragon is up. Ceragon is determined to come up in this market in a big way to support operators and to lessen their pains.
Providing technical Support to Operators
We are planning series of training for the operators’ engineers. This kind of training will run from time to time to enable engineers in Nigeria have the capability to know our technology very well, to understand it very well, to manoveur it very well and to be able to maintain it very well. There may be companies springing up, that are specialized in the maintenance of Ceragon technology. Today, we have the responsibility to help these people provide the technical solution to every problem they are facing.
Going LTE or 4G
We are the first company which is LTE ready, so we provide the backbone for LTE. We do the backhaul, get a signal from companies like Alvarion among others, and distribute it to customers. That is our specialty. Backhauling means transporting signals from the base station to users using our VPN and we are ready.
Leveraging on Fibre Cables
That is a reason we think this is the best time to come into this market, because Glo 1 has already landed, MainOne is coming and WACS is also coming. Very soon, the entire cost of telecommunications- data, video, voice is going to crumble in this market and that will create possibility for expansion to underserved areas at cheaper prices. The cost of credit crumbling will create opportunities. We are ready to connect customers when fibre arrives. The easiest and fastest way to do it is through microwave and our microwave technology is ready to transport that signal and distribute it around Nigeria.
In microwave technology, Ceragon is the only company leveraging on its research and development portal. In most PDH, SCDH and IP technology, we carry only products developed from our R & D, produce and test it. More so, we don’t go into buying another person’s product and selling it at a profit in this market. We are the only company that has its own portal in transmission technology. Everything we sell is our own technology.
Capacity to Handle Projects
I have been in the industry for the last 12 years. 12 years ago, if you asked me this question, it would have been very difficult but today in Nigeria, there are over 250 sub-contractors who have engineering, design, maintenance capability. The only thing we have to do is select the best out of them, train them on our technology, then certify them. So we would have let’s say a hundred of them for training under company sub-contractors, the best among them will be Ceragon certified operators. That is how we would like to plan, we don’t plan to bring people from outside to do this job, what we would like to do is train existing infrastructure companies. In 1998, when I came to this country there was none but today,  there are over 250 infrastructure engineering companies who can do design, who can do planning, who can do installation and maintenance. We decided to train them and give them the capability to provide the services we want them to provide under our supervision.
Ceragon in the Next Four Years
In the next three to four years, Ceragon will be one of the best transmission technology provider in Nigeria. That is why Ceragon wants me to work with them, that is the task I was given.  We’ve made lots of investment in this market, we hired lots of people in this market, we create the capability to beat the competition in this country to make Ceragon the number one transmission technology provider in Nigeria.


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d.light Provides 10,000 Solar Home Systems to Refugees

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d.light, the global provider of transformational household products and affordable finance for low-income households, is providing 10,000 subsidized solar home systems to refugees who have fled conflict in South Sudan and the Democratic Republic of Congo and who are now living in refugee camps in Northern and Western Uganda.

The 10,000 units are part of a wider initiative to supply 23,000 solar home systems to Ugandan refugee communities.

The project is being funded by a USD$3.4M grant from Private Sector Foundation Uganda (PSFU), a body made up of business associations, companies and public sector agencies in Uganda: and Energising Development (EnDev), an international programme by the German, Dutch, Norwegian and Swiss governments to provide access to affordable, reliable, sustainable energy for delivering social, economic, and environmental change.

The project began in April and is scheduled to run for 12 months. Funds from the grant are subject to results based financing (RBF) and d.light will only receive funding for solar home systems that have been installed.

Each solar home system from d.light features three high-efficiency LED lights, an FM radio with MP3 playback, mobile phone charging capability, and a portable solar flashlight.

Commenting on the news, d.light’s Managing Director for Uganda Douglas Gavala said, “With this grant, we can expand the important work we’re doing to improve living conditions for underserved refugee communities from South Sudan, the DRC and elsewhere who are living in refugee camps in Uganda.

“A solar home system significantly improves the quality of life and wellbeing of a household – whether it’s providing entertainment or letting a family stay up to date on local and global news on the radio or enabling children to continue reading and studying after dark.

“As well as benefits at home, d.light products also bolster household income in Uganda’s refugee settlements by extending working hours for tradespeople and small businesses, and providing an income for residents who work as d.light salespeople in the settlements.

“By providing high-quality solar products at an affordable price, we are improving the quality of life for displaced people while simultaneously encouraging economic activity at a grassroots level.”

 


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DG NITDA Reiterates Needs for Safe and Inclusive Digital Environment

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To forge strategic partnerships and collaboration for the advancement of Nigeria’s digital transformation Agenda, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa has reiterated the need for a safe and inclusive online environment responsible for human and Artificial Intelligence (AI) practices in country.

Inuwa made the statement while playing host to a team from TikTok who visited Agency’s Corporate Headquarters in Abuja to seek alliance towards bolstering the country, which aligns with President Bola Ahmed Tinubu priority area of strengthening national security for peace and prosperity.

The DG stated that content moderation strategies will help in addressing online problems like hate speech, misinformation, and cyberbullying in relation to the protection of minors across the country.

“With the Code of practice for Interactive Computer Service Platforms/Internet Intermediaries in place, this has helped in ensuring digital safety in accordance with global best practice and content moderation to enhance security”, he said.

He further noted that “no organisation or institution can operate in silos, we need each other for the actualisation of our goals and objectives towards services delivery and for the advancement of the Nation.”

Highlighting some critical areas, Inuwa stated that leveraging on the platform will advance the country through Digital Literacy 4 All (DL4ALL), Capacity Building, knowledge sharing, trainings, and curbing misinformation, digital safety with the aim of creating a safer cyber space and empowering online environment for Nigerian users.

He added that the platform allows for creative expression through filters, stickers, and editing tools, entertainment and comedy are dominant themes, and informational videos on various topics are gaining traction which has become a launchpad for influencers and trends that can go viral.

Inuwa also explained that NITDA’s Strategic Roadmap and Action Plan 2.0 (SRAP 2024-2027) is structured around eight pillars which include; Fostering Digital Literacy and Cultivating Talents, Building a Robust Technology Research Ecosystem, Strengthening Policy Implementation and Legal Frameworks, Promoting Inclusive Access to Digital Infrastructure and Services, Enhancing Cybersecurity and Digital Trust, Nurturing an Innovative and Entrepreneurial Ecosystem, Forging Strategic Partnerships and Collaborations, and Cultivating a Vibrant organisational Culture with an Agile Workforce.

In her earlier remarks, the Head of Government Regulation and Public Policy TikTok Nigeria and West Africa, Mrs Tokunbo Ibrahim has revealed that NITDA is one of its biggest and critical stakeholders in Nigeria that has an outstanding strides and performance in advancing the digital economy sector.

Ibrahim commended NITDA for its various initiatives, programmes, and policies set in place and aligns with that of TikTok, providing the opportunity were Nigerians use the platform to market, sell and export their products and services as well as talents to the outside world and make a living out of it.
She pointed out that there are projects and programmes that TikTok platform has forge ties of collaboration with, like the Africa creator hub where they do campaigns for tech creator, support, empower, and educate them on how to create contents and explore other sections of the platform, changing their narrative and adding values to what they are doing.

Ibrahim also added that TikTok platform considers online safety as one of its critical areas to secure the cyber space by providing an avenue for users to thrive and be productive in their various activities.

TikTok is currently running African mall to push the narrative of Africa to the world and creators are being equipped with information that they can create contents for products and services in Nigeria, thus can be exported to other countries of the world attracting investments


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Dr. Adesina, AfDB Group President Calls for Media Transformation to Uplift Africa’s Global Narrative

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Dr Akinwumi Adesina, the President of the African Development Bank Group, delivered an impassioned plea for more balanced media coverage of Africa and its development, noting it was critical for changing false narratives.

Adesina said this on Thursday in a keynote speech to the All Africa’s Media summit in Nairobi, attended by nearly 300 participants from across the continent. He praised the crucial role the media plays in strengthening democracy and advancing inclusivity.

The Bank Group president said there were many positive developments in Africa yet the continent continues to suffer misrepresentations which undermine its economic progress and investment potential.

“Despite the significant progress within our continent, the prevailing media narrative often focuses on negative stereotypes, overlooking the substantial advancements and resilience Africa demonstrates,” he added.

Adesina said there was plenty of positive news to report about and highlighted the continent’s economic resilience regional and amid global challenges. He said that in 2023, Africa’s growth rate surpassed the global average, with 11 African nations ranked among the world’s fastest-growing economies.

Adesina referenced a 2021 Africa No Filter Report, which revealed significant adherence to outdated and negative clichés in media reports about Africa. “It’s time for change,” he declared. “We must reshape the narrative about Africa to reflect its true spirit and potential.”

He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody’s Analytics had shown the continent was much less of a risk than many other continents.

“We must promote a balanced view that highlights both the challenges and the many successes of Africa. It’s about changing perceptions and showcasing Africa as a continent rich with opportunity and innovation.”

The Bank Group President also spoke about the challenges and transformations within the media sector, highlighting the impact of digital technology.

“The media landscape has dramatically shifted with the rise of the internet and mobile technology, leading to a proliferation of digital platforms,” Adesina declared.

“While this has democratised information, it has also complicated issues, the distinction between fact and fiction can become blurred.”

To counter unfair and unbalanced narratives, Adesina urged the creation of a powerful, globally respected African media and proposed strategic collaborations among regional financial institutions to support this cause, emphasising the need for media to act as a catalyst for development.

“We need to celebrate and promote the continent’s successes, turning the tide against the longstanding stereotypes that have clouded the global view of Africa… What you call yourself, is the name others will subscribe to you.”

“For as long as we continually denigrate ourselves and play into the hands of those who control the narrative about Africa, we will be stuck with a label that does not belong to us,” he concluded.

He highlighted the African Development Bank’s own successes which included maintaining a AAA credit rating and launching groundbreaking financial initiatives that have earned it respect as an innovative and successful multilateral development bank.

“We have proven that Africa can lead with innovation and strength in the global financial landscape,” the President remarked. “Yet, these achievements receive minimal attention compared to the persistent focus on Africa’s challenges.”

Adesina added that just one month ago, the Bank launched a landmark $750 million hybrid capital instrument, again with a Triple A rating, which was oversubscribed eight times. He described this as a huge “testament to the confidence and trust in Africa’s burgeoning financial capabilities.”

He pledged that the African Development Bank remained committed to supporting initiatives that would help the media present a more balanced and progressive portrayal of Africa and support its economic development.

In a discussion with Julie Gichuru of the Mastercard Foundation after his address, Adesina said Africa was blessed with energy sources, but millions remained without electricity. “This must change,” he said.

“We cannot industrialise in the dark, we cannot develop in the dark. Our children cannot be competitive in a world of darkness,” he concluded.


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