General News
Broadband will Trigger another Revolution -Bekele

Tadesse Bakele is country manager/managing director of Ceragon, a backhaul IP solution provider. He more of a Nigerian than his mother country Ethiopia, having spent over 12 year in the country. Within this period he worked with Reltel wireless now Zoom Mobile, Harris Stratex now Aviat Network where he grow the company from $70 million annual sales to $150 million. He spoke to chike onwuegbuchi on how he plans to grow Ceragon as well as other industry issues.
Nigerian Telecommunications Space
In the next five years, Nigeria will remain the most dominant telecommunication country in Africa. This is the biggest market and will remain the biggest market. From all what we’ve seen, Nigeria has made a big leap forward since 2001 and now I see a new revolution coming, particularly with broadband. Once the 2.3 GHz license issue is resolved, we will see another revolution cropping up in this country. Those are basically the policy of the Nigerian government to make sure every aspect of the Nigerian society communicates through broadband, and this is the only way we can fill the gap in development between the rich and poor.
The government should make sure private investment is properly channeled in that direction to bridge the divide between the rich and the poor, between the well communicated and the less communicated because information is power. Nigeria’s kind of information is the power with which they can develop their country. The only problem which I see is government commitment in delivering energy. I think the best will happen if the current government is committed to finding solution to the energy situation in this country because what makes telecommunications different in this country is that diesel used in fuelling generator is eating up the progress we are making in telecommunications. Once a solution is found in that direction, I tell you it is going to be a jump. So from the government side- energy, from the private side- more investment in broadband will make Nigeria proud.
Implications of many Operators in the Industry
In Nigeria, if this competition was not there, we would not have reached the stage we have reached today. The competition has helped the growth so far, eventually as Average Revenue per User (ARPU) keeps declining, getting lower and lower, it will definitely reach a stage where each company may find it very difficult to make profits then that will result to acquisition and mergers. It has affected the rest of the world and will definitely happen in Nigeria and the time for this is close. By the time companies see their margins declining, they will start negotiating- let’s put resources together, let’s come together, let me buy you, let me merge with you. I am very sure this is very near because most of the ARPU levels are declining and people will start talking now- let’s merge our energies together to save cost and come up to be more profitable to our shareholders. Definitely, the business is good, the best telecommunications policy exist in this country, NCC has done a tremendous job to make it what it is today. If it continues, it will take its natural course and people will start merging and buying one another.
Preparedness to meet Broadband Demands
Ceragon is a big company dominating the entire Asian market. Asia is a market where people have the best quality product with the least price and Ceragon has managed to dominate in that area. It has the capacity to supply the entire Indian telecommunication industry and is supporting a lot of transmission technology equipment in software and hardware. For the Nigerian market, we are prepared and this is the right time for this company to show its strength and capability to contribute to the Nigerian telecom revolution.
Ceragon in the Nigerian Telecom space
Ceragon Nigeria has been in this country for two years. We are a company basically into transport which is transmission technology. It is an inventory which the company has one of the best transmission technology microwave radios in the world. The company’s unique feature is that it is of very high quality and at the same time of the lowest price. We have come into Nigeria to really contribute to the telecom sector because we know that kind of equipment and technology that is needed to make a revolution in the Nigerian telecom sector. That is why Ceragon has come out with very compact, very high capacity IP solution and with these solutions we’ll like to beat the market. The company has finally decided to establish itself fully in Nigeria, we have necessary manpower to do design, planning, installation and maintenance. All these services will be provided by Ceragon Nigeria and we are organizing our service to provide these services to operators.
Unique Offerings
This is the time to move from PDM to all IP. The IP revolution is coming and everybody has to go IP. Ceragon is the company which was established in 1996 as an all IP microwave radio provider that is our edge. The uniqueness is, in the meantime we aid migration from PDM to IP, we provide a unique product to operators in which case they can migrate very easily from a PDM solution to a total IP solution. That is what we are bringing into the market.
We provide maintenance services. Maintenance agreement will decide whoever takes care of that, eventually the task of maintaining, supporting the spare parts and providing helpful assistance still remains with us, that is if the agreement in full. Not like before when people sell the equipment then run away, give a telephone number abroad but we will be by our customers’ side, readily available to support our technology, the technology we provided them. Still the managed service provider needs our support, needs our technology, needs our help to keep things in place. What we are dedicating to Nigeria is our presence, it is not a two-man show, we are planning to employ close to 100 people in this country and bring them to the support of operators. We understand in Nigeria, the cell site is not like the cell site in America or a cell site in Europe where you visit once in six months. A cell site in Nigeria is a 24 hours affair. It is an enterprise. Once a cell site is an enterprise, at least there are four people, two guards each, a generator operator, a maintainer, a diesel supplier, so we know the pains of an operator. So to comfort an operator, we do have to make our presence strong in this market; that is why Ceragon is up. Ceragon is determined to come up in this market in a big way to support operators and to lessen their pains.
Providing technical Support to Operators
We are planning series of training for the operators’ engineers. This kind of training will run from time to time to enable engineers in Nigeria have the capability to know our technology very well, to understand it very well, to manoveur it very well and to be able to maintain it very well. There may be companies springing up, that are specialized in the maintenance of Ceragon technology. Today, we have the responsibility to help these people provide the technical solution to every problem they are facing.
Going LTE or 4G
We are the first company which is LTE ready, so we provide the backbone for LTE. We do the backhaul, get a signal from companies like Alvarion among others, and distribute it to customers. That is our specialty. Backhauling means transporting signals from the base station to users using our VPN and we are ready.
Leveraging on Fibre Cables
That is a reason we think this is the best time to come into this market, because Glo 1 has already landed, MainOne is coming and WACS is also coming. Very soon, the entire cost of telecommunications- data, video, voice is going to crumble in this market and that will create possibility for expansion to underserved areas at cheaper prices. The cost of credit crumbling will create opportunities. We are ready to connect customers when fibre arrives. The easiest and fastest way to do it is through microwave and our microwave technology is ready to transport that signal and distribute it around Nigeria.
In microwave technology, Ceragon is the only company leveraging on its research and development portal. In most PDH, SCDH and IP technology, we carry only products developed from our R & D, produce and test it. More so, we don’t go into buying another person’s product and selling it at a profit in this market. We are the only company that has its own portal in transmission technology. Everything we sell is our own technology.
Capacity to Handle Projects
I have been in the industry for the last 12 years. 12 years ago, if you asked me this question, it would have been very difficult but today in Nigeria, there are over 250 sub-contractors who have engineering, design, maintenance capability. The only thing we have to do is select the best out of them, train them on our technology, then certify them. So we would have let’s say a hundred of them for training under company sub-contractors, the best among them will be Ceragon certified operators. That is how we would like to plan, we don’t plan to bring people from outside to do this job, what we would like to do is train existing infrastructure companies. In 1998, when I came to this country there was none but today, there are over 250 infrastructure engineering companies who can do design, who can do planning, who can do installation and maintenance. We decided to train them and give them the capability to provide the services we want them to provide under our supervision.
Ceragon in the Next Four Years
In the next three to four years, Ceragon will be one of the best transmission technology provider in Nigeria. That is why Ceragon wants me to work with them, that is the task I was given. We’ve made lots of investment in this market, we hired lots of people in this market, we create the capability to beat the competition in this country to make Ceragon the number one transmission technology provider in Nigeria.
General News
Airtel Africa Foundation Calls for Applications for “DigiLeap” Tech Training for Young Women

The Airtel Africa Foundation, through Airtel Nigeria, has officially opened the application portal for the DigiLeap Tech Drive, a core initiative in the Foundation’s digital inclusion agenda. The application portal will be open until 8th May 2026.

Targeting 200 underserved young women in the Ikorodu Local Government Area of Lagos State, the programme is designed to bridge the gender divide in the digital economy by providing intensive, industry-standard technical and digital literacy training at no cost to the beneficiaries.
The DigiLeap Tech Drive is a strategic collaboration between the Airtel Africa Foundation, the ISHK Tolaram Foundation, and Co-Creation Hub (CcHub), with implementation carried out by the SAIL Innovation Lab, a leading centre for digital talent development in Nigeria.
Strategically engineered to transform high-potential individuals into workforce-ready professionals, this high-impact project will provide technical instruction, mentorship, and job-placement linkages, directly tackling regional unemployment and the systemic underrepresentation of women in the global technology sector.
Commenting on the project, Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, emphasised that the partnership between the Foundation, Ishk Tolaram, and CcHub is central to the Foundation’s holistic mission of advancing both digital and gender inclusion across the continent.
“Our mission at the Airtel Africa Foundation is to accelerate digital inclusion across the continent,” he said. “By bringing the DigiLeap Tech Drive to the women of Ikorodu alongside Ishk Tolaram and CcHub, we are providing 200 young women with a definitive competitive advantage in the modern economy. This initiative ensures the digital revolution is truly inclusive; it isn’t merely a training session, but a professional pipeline designed to transition these women directly into internships and sustainable careers.”
In his remarks on the flag-off, Dinesh Balsingh, Chief Executive Officer, Airtel Nigeria, highlighted Airtel’s dedication to ensuring that women are integrated into the country’s rapidly evolving digital economy.
“At Airtel Nigeria, we believe that empowering women with digital skills is a fundamental catalyst for national economic growth. With the DigiLeap tech training, we are creating a sustainable pathway for young women in underserved communities to move from the sidelines of the digital economy into the heart of the tech workforce. This initiative reflects our deep-rooted commitment to social impact and our belief that when women lead in technology, entire communities thrive,” he said.
Focusing on industry-standard competencies that enhance both employability and entrepreneurship readiness, application entry into the programme is now live and open to women aged 18–35 living in Ikorodu.
General News
Cross River State Isolates 10 More Persons with COVID Symptoms

Cross River State Government said it has identified and isolated 10 persons who interacted with a Chinese national who reimported COVID-19 into Nigeria.

Nigeria Centre for Disease Control and Prevention (NCDC) while confirming a case of COVID-19 in the state, assured the public that there is no evidence of widespread transmission.
But, Dr. Inyang Ekpenyong, state epidemiologist, disclosed that the individuals were traced through contact tracing after interacting with the index case (Chinese national) and have since been placed under movement restriction.
“We’ve restricted their movements to their homes, so that they do not spread the symptoms to other persons,” Ekpenyong said, noting that the contacts were under close monitoring by health officials.
She added that surveillance teams had visited the expatriate’s workplace in Akamkpa to track possible exposure and prevent further transmission.
The affected Chinese national is currently receiving treatment at the University of Calabar Teaching Hospital (UCTH), where authorities said he was responding positively.
Ekpenyong reminded residents that COVID-19, despite first emerging about six years ago, has not been eradicated, urging continued adherence to preventive measures.
She advised the public to maintain regular hand sanitisation, use face masks where necessary, and follow public health guidelines issued by experts.
But, Dr. Jide Idris, director general, NCDC, said, “Public health surveillance systems remain active nationwide, and we are working closely with state authorities to ensure early detection and swift response to any case.”
In a statement on Wednesday, Dr. Idris, said there is no cause for alarm, adding that “We are monitoring the situation closely and our response systems are active and working,”.
Earlier, Dr. Henry Egbe Ayuk, state commissioner for Health, confirmed the first case and assured residents that all necessary containment protocols had been activated.
According to Ayuk, the index case involves a 53-year-old Chinese national who arrived in Nigeria on March 17 and later developed symptoms while in Akamkpa.
He explained that the patient’s condition worsened while receiving treatment at a state facility before he was transferred to UCTH for advanced care.
“At the facility, samples were taken in line with established protocols, and it was confirmed that the patient showed symptoms of COVID-19,” Ayuk said.
“We are, however, happy to report that he is doing well,” he added.
The commissioner stressed that the state’s health system has been strengthened to respond effectively to outbreaks, with surveillance mechanisms fully operational across Cross River State.
He acknowledged the presence of occasional silent infections but maintained that the government remained prepared to manage any public health threat.
“But we are determined that for every ailment, every disease or outbreak, if it is identified here in the state, there should be no alarm. The state will do well in terms of surveillance or containment of an outbreak. Whatever it is, we will do our best to contain it. So, there is no alarm,” Ayuk stated.
Ayuk further noted that COVID-19 remains a global concern, warning that cross-border movement of infected individuals continues to pose risks.
“COVID-19 is not peculiar to Nigeria. But we’re determined to contain it. There’s no cause for alarm,” he said.
General News
The Visibility Trap

By Ememobong Udofot
There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry.

Visibility is not legitimacy. And confusing the two creates fragile businesses that look successful long before they actually are.
Visibility is distribution. It is how often you are seen, how far your message travels, and how loudly you exist in a market. It is driven by campaigns, partnerships, content, and media. It is measurable in impressions, reach, mentions, and recall.
Legitimacy is something else entirely. It is not what people see. It is what they conclude. It is the quiet but critical judgement a user makes when deciding whether to trust you with something that matters. Their money, their time, their reputation, their belief. Legitimacy is not declared. It is inferred. This is where most companies miscalculate.
A platform can be highly visible and still feel unsafe. It can be everywhere and still feel uncertain. It can dominate conversations and still fail at conversion when the moment of decision arrives. Because today, users are not asking, “Have I seen this before?” They are asking, “Do I trust what happens next?”
In financial services, especially in emerging markets, this distinction becomes sharper. Users do not operate from abundance. They operate from risk awareness. Every transaction is evaluated, consciously or not, through a lens of potential loss. What could go wrong? How fast can I recover if it does? Who is accountable if it fails? Visibility does not answer these questions. Legitimacy does.
Legitimacy is built through signals that reduce perceived risk. Not theoretical safety, but experienced reliability. It shows up in consistency of outcomes, in how predictable your system is under pressure, and in whether your platform behaves the same way every time, not just when everything is working but also when something breaks. It is reinforced by clarity. Users trust what they understand, not what is explained to them in long paragraphs, but what is immediately obvious in interaction. What happens next, how long it takes and what they can expect. It is strengthened by accountability. Not in policy documents, but in visible behaviour. How issues are handled, how quickly they are resolved, whether responsibility is assumed or deflected.
These are not branding elements in the traditional sense. They are operational realities. But this is exactly where branding is often misunderstood. Brand is not what you say about your product. It is the system of signals that shape how your product is perceived before, during, and after use. While visibility amplifies your presence, legitimacy sustains your relevance.
When companies prioritize visibility without building legitimacy, they create a dangerous gap between expectation and experience. Growth accelerates, but trust does not compound at the same rate. Eventually, the system corrects itself. Users withdraw, reputation weakens, and recovery becomes significantly harder than initial growth.
On the other hand, when legitimacy is established first, visibility becomes an accelerator rather than a risk. Every new user acquired enters a system that can hold them. Every interaction reinforces the same conclusion. This works; I can rely on this.
This is slower to build, but far more durable. The strategic implication is simple but rarely followed. Do not ask how to be seen more; ask what conclusions users are forming when they see you. Do not optimise for attention in isolation, optimise for the alignment between what is promised and what is experienced. Do not treat trust as a communication problem, treat it as a systems problem that communication must accurately represent. Because in the end, markets do not reward visibility. They reward reliability that has been observed, tested, and believed. And that is legitimacy.
Ememobong Udofot E. is a branding and communications executive specialising in strategy, systems thinking, and trust design within financial technology. She currently leads Branding and Communications at FlashChange, a digital value exchange platform focused on enabling reliable, efficient movement of digital assets.
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