News
Flying On the Wings of Nigeria

Recently I had to take a trip to the United Kingdom and was faced with the challenge of which airline to fly based on my schedule and pricing. Eventually, largely swayed by the renewed sentiment of ‘Buy Nigeria, I settle for Arik Airline, the self-professed ‘Wings of Nigeria’.
I looked forward to the flight experience even though I had once flown the airline on the same route many years ago. But at that time I was unable to critically assess it as it had just launched its UK route and in a group that distracted me severely. But on this occasion,
I was thankfully alone. My friends who believe I know everyone will have been shocked to find out that I only recognized two people in my cabin of choice.
This is in contrast to what happens on my regular airline where I often know the larger portion of the cabin, plus ground and cabin crew for good measure.
Our outward journey started late due to the fact that the flight had to be combined with that of another indigenous airline that had been cancelled for operational reasons.
Despite that, the flight was uneventful. I found the cabin space rather generous, the staff courteous and a wide choice of entertainment options both local and international.
The cuisine was not very appealing to me even though I am not a big fan of airline food. This is however not to say it cannot be significantly improved upon.
The return leg left dead on time. This time I checked in online which I was unable to do on my outward journey. Not only that, the flight landed in Lagos at 3.40 am, a forty good minutes ahead of schedule. Quite unbelievable for Arik that had gained notoriety for being abysmally late on its local flights.
This advantage was however masked by the lack of on-board entertainment and vanity kits for those in business class.
Barring these hitches, it was a good experience for me, the biggest plus being that I was able to avoid the Murtala Mohammed International Airport during the highly riotous hours of 6-10pm.
However, Arik still has a long way to go if it intends to compete with international airlines. There can be no Nigerian standards. It has to be global. While the airline has a lot to do in this area, it has even more work to do in terms of brand essence, appeal and likeability. These are seriously lacking.
Being the nearest thing to our national carrier, its brand conversation is relatively weak. The experience of United Kingdom starts once you step on a British Airways flight ditto for Virgin Atlantic and many other foreign airlines.
Beyond its tagline, Arik fails to strongly communicate Brand Nigeria in costume, imagery or otherwise. Why any of our traditional attires can’t be proudly infused into the crew’s attire? eg.
Caps adorned with aso oke which is uniquely ours. If that was the aim of the printed blouses won by the female staff, then in my opinion, it is a very weak and uninspiring one.
Another unique platform to strongly communicate Brand Nigeria is completely lost by Arik not having its own business class lounge. Rather it shares one with several other international airlines even in its own home country!
Furthermore, Arik is not doing enough reaching out to its primary target Nigerians. Beyond mere advertising, we should see more of the airline in various aspects of our national life like entertainment, sports, business, tourism, economy etc.
There are creative ways of weaving the brand into the fabric of the nation. A significant vacuum exists in its sector that can be taken advantage of as a key mover of the Nigerian economy.
Arik cannot afford to sit on the fence. It must strongly join in the conversation of nation-building as part of its reputation management strategy. Perhaps, the airline is too busy coping with core issues of operations leaving the ‘mundane’ one of brand communication to just a desk. If that is the case, then it is not the way to go in building a sustainable brand. Arik must not only make its brand more appealing, but in doing so, it must constantly think out of the box! Presently the brand lacks character beyond its functionality.
The government of the day must also line up behind our national brands like Arik. What a morale booster it will be if President Muhammadu Buhari or his deputy Professor Yemi Osinbajo leads a large Nigerian business delegation to the United Kingdom and all of them fly Arik.
This will surely send a strong message to Nigerians that we must own and support our own. Government must also encourage its staff to ‘Fly Nigeria First!’ Otherwise, the government risks the possibility of appearing insincere in its call for us all to ‘buy Nigeria’.
The government can still go further by supporting the indigenous aviation sector. Buoyed by the potential of flying 180 million people, we cannot stand by and watch foreign airlines take the lion-share of this market leaving us with miserable crumbs. Government must facilitate low interest loans and facilities that will oil the sector.
Anybody that has collected and diverted previous disbursements from the Aviation Intervention Fund must be investigated and swiftly brought to book. Such people must be dealt with as national economic saboteurs. I also counter any idea of the government launching a national carrier as history has shown that government business is not in business!
I will encourage all Nigerians especially frequent flyers, to start by committing a certain portion of their portfolio to flying indigenous airlines like Arik on their intercontinental trips.
The advantages of this as earlier enumerated are quite considerable with Nigeria being the ultimate beneficiary.
Yes I admit, there will be the initial discomfort of adjusting to new standards, but that is the only way we can build our national businesses. After all, ‘if Rome was not built in a day’, why should we expect the ‘wings of Nigeria’ to be.
Yomi Badejo-Okusanya consults in a public relations firm and writes from Lagos, Nigeria.
News
NITDA Partners OGP to Drive Presidential Digital Goals

The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE, has reaffirmed Nigeria’s commitment to open governance, transparency and inclusive digital development as the Open Government Partnership (OGP) team formally presented the award and certificate received at the OGP Global Summit Spain 2025 to the Agency’s leadership.

Nigeria emerged as the overall global winner in the Digital Governance category in recognition of the country’s excellence in deploying digital tools and policies to strengthen government transparency, accountability, and citizen engagement. In addition, Nigeria received the Regional Award for advancing Open Digital Governance across Africa and the Middle East, reaffirming its leadership role in promoting open government principles and driving digital transformation across the region.
These recognitions were largely attributed to initiatives led by NITDA in collaboration with civil society partners, such as Dataphyte, which showcased innovative and inclusive approaches to digital governance at the summit.
The summit, which was organised in Vitoria-Gasteiz, Spain, brought together more than 1,500 high-level representatives of governments, civil society leaders, and policymakers from around the world to exchange experiences, best practices, and progress on open government initiatives and implementation on key issues.
Receiving the OGP delegation at NITDA, Inuwa described the recognition as a national honour rather than an institutional one, stressing that the award reflects Nigeria’s collective efforts across government, civil society and the private sector in advancing open governance principles through the digital space.
According to him, such global recognition comes with heightened responsibility to deliver on commitments made under the OGP framework.
“This is not just about NITDA. It is a national recognition, and every recognition comes with responsibility,” the DG said.
“If we fail to execute the commitments we have made, it will not only affect our image locally but also at the international stage. This is also not something NITDA can do in isolation,” he added.
Inuwa linked the achievement directly to the Renewed Hope Agenda of President Bola Ahmed Tinubu, noting that digital transformation, transparency, economic diversification, job creation and efficient public service delivery remain central presidential priority areas.
He emphasised that leveraging digital technologies to deepen openness and accountability aligns with national objectives of strengthening institutions, improving governance outcomes and building trust between government and citizens.
Highlighting the importance of collaboration, the NITDA boss underscored the role of the OGP platform as a catalyst for a strong multi-stakeholder approach in Nigeria’s digital ecosystem.
He called on civil society organisations, development partners, the private sector and other government institutions to provide technical expertise, guidance and sustained engagement to ensure effective implementation of agreed commitments.
“We need to leverage the OGP platform. We need your expertise, your guidance, your support and your commitment to hand-hold us in delivering on these commitments,” he said.
He further noted that “a multi-stakeholder approach in the digital space is critical to fostering a resilient ecosystem that delivers real value to citizens.”
Inuwa disclosed that NITDA has already begun internal reviews of its OGP commitments and has tasked its representatives, including Dr Rousseau, to work with colleagues to develop a clear execution strategy.
He proposed the creation of joint work streams with OGP stakeholders to support implementation, ensure accountability and keep all parties on track.
“We are humans. Oversight and collaboration help us stay focused. With commitment, nothing is impossible, and I believe these goals are achievable,” he added, assuring the delegation of NITDA’s readiness and political will to deliver on all agreed commitments.
Inuwa also welcomed the idea of engaging the political leadership of OGP, including the Honourable Minister of Budget and Economic Planning, with a view to briefing President Tinubu on the achievement. He noted that celebrating milestones is important, as it reinforces morale and demonstrates that Nigeria’s efforts in digital governance are gaining global recognition.
“It’s also good when there are wins, we should celebrate, because we too never knew that the little things we are doing are noticed not just within Nigeria, but globally, to the extent of earning us this award,” he asserted.
He concluded by expressing gratitude to the Nigerian National OGP Secretariat and the global OGP leadership, reaffirming NITDA’s commitment to strengthening collaboration and building a more productive working relationship that will translate open governance principles into measurable national impact.
Earlier in his remark, Mr Olusoji Apampa, who led the OGP deelegation, said the honours were earned through a strong partnership between government and civil society, with NITDA playing a critical role, particularly in commitments focused on improving digital governance in Nigeria.
Apampa expressed hope that the awards would serve as added momentum to deepen ongoing commitments under NITDA’s leadership and accelerate the practical implementation of reforms aimed at strengthening digital governance across the country.
News
PalmPay Launches N400 Million World Travel Carnival, Rewarding Users with Free Global Trips

PalmPay, Nigeria’s leading digital banking platform, has announced the launch of its ₦400 million festive rewards campaign, designed to reward users with cash prizes and fully sponsored international travel experiences for everyday transactions on the PalmPay app.

The campaign will run from December 17, 2025, to January 8, 2026. The campaign is designed to reward everyday transactions with extraordinary experiences. It runs alongside PalmPay’s Purple December brand campaign, which focuses on wrapping up the company’s key brand and community initiatives for the year.
At the centre of the rewards campaign is the PalmPay World Travel Carnival, an interactive card collection experience that allows users to earn city cards by completing transactions on the app. Users are required to collect five city cards – London, New York, Dubai, Sydney, and Cape Town and combine them into a World Card, which unlocks a share of the prize pool.
The more World Cards a user creates, the larger their share of the cash rewards. Any extra uncombined cards can be swapped with friends and other PalmPay users to help complete additional World Cards.
Beyond cash rewards, the Carnival also offers Free Global Trips. In each round, the top two users with the highest number of eligible transactions (₦100 and above) and at least one World Card will win an all-expense-paid international trip.
The travel grand prize covers:
- Visa fees
- Round-trip international airfare
- 5-day, 4-night hotel accommodation
- Side attraction
- Meal expenses
- Airport pick-up and drop-off
- All transportation for scheduled tour activities during the trip
Winners will be determined through a transparent leaderboard system, with prizes credited automatically at the end of each round on December 25, December 31, and January 8.
Participation is simple:
- Complete tasks on the PalmPay app, such as Airtime, Data, Transfers, and other specific transactions listed in the app, to earn cards.
- Collect all five city cards.
- Swap cards with friends to complete your collection.
- Combine cards to form a World Card and earn cash rewards.
- Perform more transactions to climb the leaderboard for a chance at the global trip prize.
To ensure fairness, PalmPay has instituted strict rules: no cheating, bots, fake accounts, or manipulation. Any violations may lead to disqualification or account bans. Additionally, the Free Travel Prize is limited to one per user throughout the campaign.
Speaking on the launch, Femi Hanson, Head of Marketing & Communication, “This festive rewards campaign is about turning everyday banking into meaningful value for our users. With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”
News
REA, NBS Partner to Deliver Comprehensive Energy Data for Nigeria

The Rural Electrification Agency (REA) and the National Bureau of Statistics (NBS) have signed a Memorandum of Understanding (MoU) to conduct a nationwide energy survey aimed at closing long-standing data gaps in Nigeria’s power sector. The initiative is expected to guide policy, attract investment, and accelerate universal electricity access.

Signed in Abuja, the agreement establishes a National Energy Survey based on the Multi-Tier Tracking Framework (MTF), a globally recognized methodology that measures electricity access not only by grid connection but also by quality, affordability, reliability, and usage of electricity and clean cooking solutions.
The survey will be implemented under the Energy Sector Management Assistance Program (ESMAP) of the World Bank. Dr. Abba Aliyu, REA Managing Director/CEO, said the partnership underscores REA’s commitment to evidence-based rural electrification planning and will generate detailed insights on electricity access and off-grid solutions nationwide.
Prince Adeyemi Adeniran, Statistician-General of the Federation/CEO of NBS, emphasized that reliable statistics are essential for effective policymaking, assuring that NBS will provide technical oversight, sampling expertise, and quality assurance to meet global standards.
The survey will assess energy access, household affordability, expenditure patterns, and the adoption of off-grid technologies such as solar home systems, mini-grids, and clean cooking solutions. REA will provide sector expertise and policy alignment, while NBS manages regulatory approvals, methodology, and technical supervision.
Funded and technically overseen by the World Bank, the exercise will run for 18 months, with the resulting data expected to improve national energy planning, programme targeting, and private sector investment, particularly in underserved and rural communities.
Officials said the collaboration reflects the Federal Government’s commitment to strengthening inter-agency coordination, enhancing energy data availability, and advancing Nigeria’s goal of universal electricity and clean cooking access.
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