E-Business
Mixed Reality & Humanizing AI: New Accenture Report Highlights Evolving Role of Design

If this year has taught us anything, it’s that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever.
Successful organizations today are those that best adapt and respond to unceasing change. Against this backdrop, Accenture has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organizations and society in the year ahead.
Three meta themes emerged, challenging long-held norms and assumptions.
The rise of the autonomous vehicle, smart homes and digital assistants is creating new ecosystems that threaten the smartphone’s dominance as the main command center of our lives.
Storytelling takes new shape through the popularity of live stories and raw, personal content as a refashioned form of broadcast. And the rise of social experience will soon be a consideration for any organization wanting to cut through in a post-truth world.
“The year is about making us smarter humans and fostering human potential by creating helpful, meaningful services across an expanded array of digitized environments,” said Mark Curtis, chief client officer, Fjord. “Interfaces are becoming faster, smaller and automated, and organizations will need to adapt to the kind of supercharged, responsive and immersive environments now possible. Our tenth annual Trends report aims to provoke, inform and inspire but, above all, to provide actionable insights into designing for the rapidly evolving world of experience.”
Trends 2017 examines eight digital trends expected to shape the next generation of experiences:
Shiny API People
Re-wiring for innovation. Organizations will need to completely re-wire to inspire creative thinking and become more people-centric.
They’ll do this by upscaling the principles and practices of innovation to effect organization-wide transformation.
Hourglass Brands
Don’t get stuck in the middle. With a polarized brand landscape, brands sitting in the squeezed middle will need to change their strategies and either lean towards a clear purpose or advocate a ‘we can do anything’ voice.
Blurred Reality
Beyond AR vs VR vs MR. As Mixed Reality moves towards the mainstream, organizations will turn away from single, siloed enhanced reality experiences to focus instead on harnessing and combining all types of reality – both enhanced and real.
World on Wheels
Go slow to go fast. With autonomous vehicles so close to becoming part of everyday life, organizations will focus attention on the car as a connected mobile environment in which things happen via multiple devices. Leaders will explore ways to integrate experiences between car and home.
Homes without Boundaries
Domestic help finds its voice. Organizations will need to look beyond device-centric strategies to focus instead on designing and serving home experiences that better meet individual householders’ varying wants and needs.
Ephemeral Stories
What’s next now that everyone’s a ‘storyteller?’ Brand content is shifting from storytelling to ‘storydoing’ – creating stories by what brands do, rather than what they tell. Brand owners will step back and make room for audiences to shape their own stories through highly personal – often, ephemeral — content.
Me, Myself and A.I.
Humanizing chatbots. While A.I. has evolved exponentially, in 2017 we will see a shift in organizations’ approaches to developing products and services as emotional intelligence (EQ) becomes a critical A.I. differentiator.
Unintended Consequences
Customer-centric cannibals. Organizations will focus more closely not just on their customer and employee experiences, but on their social experiences to guard against unintended consequences of their activities.
“We are witnessing an unprecedented era of innovation, placing the need for companies to rewire in order to succeed,” said Niyi Yusuf, Country Managing Director, Accenture Nigeria. “Organizations across every sector are learning to harness digital to become more customer-centric. It is through this lens that organizations need to rethink their purpose and what they call a service in order to convert change into opportunities.”
E-Business
Firm Reviews the Evolution of Phishing Threats in 2025

A new Kaspersky review reveals how cybercriminals revived and refined phishing techniques to target individuals and businesses in 2025, including calendar-based attacks, voice message deceptions and sophisticated multi-factor authentication (MFA) bypass schemes.

The findings emphasise the critical need for user vigilance, employee training and advanced email protection solutions to counter these persistent threats moving forward.
Calendar-based phishing targets office workers
A tactic originally from the late 2010s, calendar-based phishing, has reemerged with a focus on B2B environments. Attackers send emails with calendar event invitations, often containing no body text, hiding malicious links in the event description.
When opened, the event auto-adds to the user’s calendar, with reminders urging them to click links leading to fake login pages, such as those mimicking Microsoft.
Previously aimed at Google Calendar users in mass campaigns, this method now targets office employees. Organisations should conduct regular phishing awareness training, such as simulated attack workshops, to teach employees to verify unexpected calendar invites.
Voice message phishing with CAPTCHA evasion
Phishers are deploying minimalist emails posing as voice message notifications, containing sparse text and a link to a basic landing page. Clicking the link triggers a chain of CAPTCHA verifications to bypass security bots, ultimately directing users to a fraudulent Google login page that validates email addresses and captures credentials.
This multi-layered deception highlights the need for employee training programmes, such as interactive modules on recognising suspicious links and advanced email server protection solutions like Kaspersky SecureMail, which detect and block such covert tactics.
MFA bypass via fake cloud service logins
These sophisticated phishing campaigns are targeting multi-factor authentication (MFA) by mimicking services like pCloud (a cloud storage provider that offers encrypted file storage, sharing and backup services).
These emails, disguised as neutral support follow-ups, lead to fake login pages on lookalike domains (e.g., pcloud.online). The pages interact with the real pCloud service via API, validating emails and prompting for OTP codes and passwords, granting attackers account access upon successful login.
To counter this, organisations should implement mandatory cybersecurity training and deploy email security solutions like Kaspersky Security for Mail Servers, which flags fraudulent domains and API-driven attacks.
“With phishing schemes growing more deceptive, Kaspersky urges users to treat unusual email attachments, like password-protected PDFs or QR codes, with caution and verify website URLs before entering any credentials.
“Organisations should adopt comprehensive training programmes, which includes real-world simulations and best practices for spotting phishing attempts. Additionally, deploying robust email server protection solutions ensures real-time detection and blocking of advanced phishing tactics,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
E-Business
NDPC Commits to Balancing Data Privacy, Protection Information

Nigerian Data Protection Commission (NDPC), has expressed its commitment to balance information around data privacy and protection.

Dr. Vincent Olatunji, national commissioner, NDPC, stated this in Abuja, at the National Data Privacy Summit with the theme, “Privacy in the Era of Emerging Technologies,” organised by the commission.
Olatunji said the NDPC, at the moment, was looking at balancing information around data privacy and protection.
“What we are doing is just to look at how to balance information around privacy and protection, which is really important, because as we are innovating, at the same time, we have to consider issues around privacy and protection,” he stated.
He added that the commission has been very bold in taking risks that would bring about growth.
“Our starting point is growing at a very alarming rate, and we are not afraid of anything. We can take risks. And that is why a lot is happening in Nigeria, and this is the level of clarity,” he explained.
In his address, Dr. Aminu Maida, executive vice chairman (EVC) of the Nigerian Communications Commission (NCC), stated that Internet of Things holds promise for Nigeria’s economy.
The EVC, who was represented by Abraham Oshadami, executive commissioner, Technical Services (ECTS), noted that, “in an era in which digital assets, Internet of Things, future digital computing and other transformative technologies are key, and both a cornerstone of building trust for the adoption and a prerequisite for sustainable progress.
“Emerging technologies hold immense promise for Nigeria’s grand economy, but they also introduce complex risks to personal and individual rights.
“So, balancing innovation through post-ethical safeguards and public trust is the first step to ensuring that global digital advancement benefits all Nigerians without compromising their privacy or their security,” he added.
“As we just heard from the Nigeria Police, telecom operators have a vast amount of sensitive historical information daily, including connectivity apps and collaboration on privacy, security, and number protection, both to their and their inheritors,” he said.
Dr. Bako Shurkuk, commissioner for Science, Technology and Innovation, Plateau State, who represented Caleb Mutfwang, Governor of Plateau State, said, emerging technologies can be harnessed to attain sustainable growth.
E-Business
OADC Lagos Reinforces Commitment to Local Data Hosting and Digital Transformation @ NDPC’s National Privacy Week Summit

Open Access Data Centres (OADC) Lagos has reaffirmed its commitment to Nigeria’s data protection and digital transformation agenda through its sponsorship and active participation in the Nigeria Data Protection Commission’s (NDPC) National Privacy Week Summit.

The National Privacy Week Summit, organised by the NDPC, convened policymakers, regulators, technology providers, and industry stakeholders to promote data privacy awareness, strengthen compliance with the Nigeria Data Protection Act (NDPA), and advance conversations around data security, sovereignty, and responsible data governance.
As a sponsor of the event, OADC Lagos demonstrated its continued support for the Federal Government’s drive toward local data hosting and data domiciliation, which are increasingly critical to safeguarding sensitive information, enhancing regulatory compliance, and building trust in Nigeria’s digital economy.
Through its carrier-neutral, Tier III Design certified data centre in Lekki, Lagos, OADC provides secure, resilient, and compliant infrastructure that enables government institutions and private sector organisations to host and manage data locally while meeting international best practices.
Commenting on the engagement, Adesola Adesugba, Country Marketing Manager, Open Access Data Centres Nigeria, said: “We are proud to have supported the Nigeria Data Protection Commission through the National Privacy Week Summit and to stand alongside the government in advancing Nigeria’s digital transformation objectives.
“Strengthening local data hosting and domiciliation is fundamental to national data sovereignty, improved security, and sustainable digital growth, and OADC Lagos remains committed to enabling this future.”
OADC’s participation at National Privacy Week Summit underscores its role as a trusted digital infrastructure partner to government and enterprise, supporting secure cloud connectivity, regulatory compliance, and the long-term development of Nigeria’s digital ecosystem.
Open Access Data Centres is part of the WIOCC Group and operates open-access, world-class data centres across Africa, serving cloud providers, network operators, enterprises, and public sector institutions.
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