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2016 Remarkable Year Smartphone Market, 1.47Bn Units Shipped

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The holiday quarter of 2016 capped off another positive year of smartphone growth despite concerns about the overall market slowing. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 428.5 million units during the fourth quarter of 2016 (4Q16), resulting in 6.9% growth when compared to the 400.7 million units shipped in the final quarter of 2015.

For the full year, the worldwide smartphone market saw a total of 1.47 billion units shipped, marking the highest year of shipments on record, yet up only 2.3% from the 1.44 billion units shipped in 2015.

Large markets like China, the United States, and Brazil all ended the year on a strong note helping to keep worldwide volumes in positive territory.

“There’s no question that 2016 marked a memorable year for the smartphone industry in many ways,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “This was a year that brought us the first down year for iPhone, yet Apple closed out the holiday quarter by surpassing Samsung for the top spot in the smartphone industry. We also witnessed year-over-year declines in some emerging regions like the Middle East and Latin America where high growth was expected. To round it all off, we now have a three horse race at the top of the market as Huawei cracked the double-digit share mark for the first time ever.”

Despite the changes that 2016 brought upon the market, including annual growth dropping from 10.4% in 2015 to just 2.3% in 2016, IDC expects a few turnarounds in 2017.

First, IDC is forecasting a rebound in iPhone shipments with the yet to be announced tenth anniversary iPhone. Second, the Middle East and Africa (MEA) and Latin America regions are expected to return to growth in 2017. And, as a result of the aforementioned as well as several other driving factors, growth in 2017 should improve slightly from 2016’s results.

“As the two leading players continue to battle for the top spot, several Chinese vendors have solidified their position as valid contenders,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The top three Chinese vendors (Huawei, OPPO, and vivo) are persistently applying pressure on Samsung within China thanks to a vast portfolio of affordable, well-built devices. Not only is this pressure coming at the low-end, but high-end devices like the P9, Mate 8, R9s, and XPlay6 haven proven viable options for consumers looking to upgrade or save money without sacrificing quality. However, it is worth noting that despite the success of these brands within China, they will need to find growth beyond their home turf to eventually knock off either Samsung or Apple at the top.”

Smartphone Vendor Highlights:
Apple reclaimed the top spot thanks largely to the success of the new iPhone 7 and 7 Plus. Despite a strong fourth quarter, 2016 marked the first full year of declining shipments for the iPhone with a 7% year-over-year drop.

Apple shipped a record 78.3 million units in the fourth quarter, up 4.7% from the same quarter one year ago.

Although the iPhone 7 did not feature a drastically different industrial design from its predecessor, it did bring yet another significantly improved processor, more robust camera, water resistance, and new color/finish options. Much like Samsung, all eyes will be on Apple’s next flagship, and all signs point to something very special for the tenth anniversary of this iconic product.

Samsung dropped to second in the worldwide smartphone market with shipments declining 5.2% compared to last year.

The Korean giant shipped 77.5 million units in 4Q16, down from the 81.7 million units shipped last holiday quarter. On the year, Samsung shipped 311.4 million smartphones worldwide, which was down 3% from the 320.9 million shipments in 2015.

Despite the Note 7 debacle and growing pressure from Chinese vendors, Samsung still managed to find success with its S7 and popular J-series of devices in numerous markets.

The challenging holiday quarter, however, did bring its worldwide market share below 20% for the first time in over four years, leaving no better time for the pending arrival of its next flagship product, the Galaxy S8.

Huawei retained the number three position while gaining worldwide market share in 4Q16. The quarter marked the first time the Chinese giant captured double-digit share with 10.6% of the total shipment volume.

Huawei shipped 45.4 million units in the quarter, up 38.6% from the 32.7 million shipped in the fourth quarter of 2015.

For the year, Huawei shipped 139.3 million units, up 30.2% from the 107 million units shipped in 2015. The P series and Honor sub-brand drove essential volume in China as well as other countries in Asia and beyond.

With proven success in China and many European countries, Huawei now has its sights set on the U.S. Whether or not the U.S. market becomes a serious playing field for Huawei is yet to be determined, but the recent release of the Mate 9 in the U.S. has surely caught the attention of both Apple and Samsung at the high end, while Honor brand devices will continue to drive the mid-tier.

OPPO continued its push to reach the top of the market with its fourth straight quarter of greater than 100% year-over-year growth. OPPO shipped 31.2 million smartphones in the holiday quarter, which was up 117% from the 14.4 million smartphones shipped in 4Q15.

The focus for OPPO over the past year has been international expansion outside of China and so far it has been successful at this. Beyond China, Southeast Asia and India have been the focal points for OPPO’s growth in 2016 supported by intense marketing campaigns and new product launches.

The company also began ramping up its presence in the Middle East and if momentum can pick up, a strong 2017 could be ahead.

Vivo remained the number five vendor with 24.7 million smartphones shipped in the holiday quarter, which was up from the 12.1 million shipped last holiday season. Over the year, vivo shipped a total of 77.3 million smartphones, up 103% from the 38 million last year. The majority of the shipments continue to be in China, however, and much like OPPO, vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach.

 


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Lebara Launches Agent Registration Portal

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Lebara Nigeria has launched the Agent Registration Portal (ARP), a new digital onboarding platform designed to accelerate the expansion of its retail and point-of-sale (POS) network nationwide.

Lebara Launches Agent Registration Portal

Through the Agent Registration Portal, Lebara aims to create awareness, build trust and credibility within the retail channel, create opportunities for Nigerians to register and become Lebara partners, and position the brand as a modern, digitally driven, and opportunity – focused telecom operator.

With the introduction of the Agent Registration Portal, alongside its earlier customer-focused digital tools, Lebara Nigeria is designed to empower SMEs, independent distributors, SIM sellers, and retailers nationwide by removing traditional barriers to entry and enabling compliant, digital-first onboarding at scale.

Also, positioning  itself as a digitally driven telecom entrant, focused on speed, compliance, and nationwide reach as it prepares for full-scale operations across the country.

The rollout comes as part of a national onboarding campaign running from January to March, 2026, targeting both low-scale retail agents and high-scale distributors.

Through the portal, Lebara aims to rapidly grow its digital and physical presence across Nigeria while ensuring all partners meet required compliance and verification standards

The Agent Registration Portal is accessible via the Lebara Nigeria website and allows prospective agents and distributors to complete the entire onboarding process online.

Once approved, partner locations are activated as Lebara POS outlets, trained and authorized to sell Lebara starter packs, data bundles, vouchers and other Lebara Nigeria products and services.

The launch builds on Lebara Nigeria’s earlier digital initiatives ahead of its full market entry.

Prior to the Agent Registration Portal rollout, the company introduced a Number Registration Portal, enabling prospective customers to select and reserve preferred phone numbers before the network goes live.

The service allows users to secure personalised numbers such as memorable dates, culturally significant digits, or easy-to-recall patterns through a simple online process, giving customers early control over their mobile identity.

The Agent Registration Portal onboarding process follows a structured flow from account creation and document upload to compliance checks, verification, approval, and activation. Applicants are required to submit details such as National Identification Number (NIN), valid government-issued ID, Tax Identification Number (TIN), and address information. Where all documentation is complete, onboarding can be completed within 30 minutes, after which applicants receive email confirmation and next steps.

Commenting on the launch, Mary O. Akin-Adesokan, Chief Operating Officer of Lebara Nigeria, said the portal is central to the company’s operational and growth strategy in the country.

“The Agent Registration Portal is a key part of our strategy to scale Lebara’s retail presence nationwide. It allows us to onboard partners faster, ensure full compliance, and provide both small retailers and large distributors with a transparent and reliable way to do business with Lebara.

“Together with our earlier Number Reservation Portal, it demonstrates our commitment to using digital innovation to simplify access, empower partners, and enhance the overall telecom experience,” she said.


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MTN CEO Toriola Hails Nigeria’s Telecom Transformation at MIPAD

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MTN Nigeria CEO Karl Toriola has declared that the era of outsiders telling Africa’s story is over, positioning the continent as a global powerhouse of authors, architects, and innovators.

MTN CEO Toriola Hails Nigeria’s Telecom Transformation at MIPAD

MTN Nigeria

Toriola made the remarks while accepting the ‘CEO of the Year’ award at the 2025 Most Influential People of African Descent (MIPAD) Recognition Ceremony in Lagos.

“For decades, stories about Africa were told about us, but rarely by us,” he said, rejecting outdated narratives of conflict and need. “We are no longer the subjects of the story; we are the authors. Africa’s time is now.”

He spotlighted African talent now leading global organisations, alongside Afrobeats and art reshaping world culture, drawing the Diaspora home with investments, not just emotions.

Toriola anchored his vision in MTN Nigeria’s journey, recalling a time when Nigeria’s 120 million people shared fewer than 500,000 telephone lines. “When MTN entered in 2001, analysts said Nigerians were too poor for mobile phones. They were wrong. They underestimated the Nigerian spirit,” he said.

From that first call in May 2001, MTN has connected over 84 million subscribers, building Nigeria’s “digital nervous system.”

He described Nigeria as uniquely investable due to its resilience and scalability, dedicating the award to MTN’s “real heroes”—engineers scaling masts and frontline customer service staff.

As MTN marks 25 years in 2026, Toriola pledged: “We are going nowhere. We are rooted in the soil of Nigeria and Africa.” He urged global elites to become the continent’s “Most Impactful Builders.”


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Study Shows Blocks in Telegram are Pushing the Underground Out

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Modern messengers, such as WhatsApp, Telegram, Signal and others, are often used for illicit purposes. Kaspersky Digital Footprint Intelligence has conducted an in-depth monitoring of over 800 blocked cybercriminal Telegram channels between 2021 and 2024.

While a range of illegal activities continues to be hosted on the platform, its environment has become noticeably more challenging for sustained underground operations.

Telegram’s bot framework and other built-in features make for a low-effort ecosystem for the underworld.

A single bot can simultaneously manage queries, process cryptocurrency payments, and instantly deliver stolen bank cards, info-stealer logs, phishing kits, or DDoS attacks to hundreds of buyers per day, often without operator involvement.

Unlimited, non-expiring file storage eliminates the need for external hosting when distributing multi-gigabyte database dumps or stolen corporate documents. This frictionless automation naturally favours high-volume, low-price, low-skill offerings, such as leaked bank cards or other data, hosting malware, etc.

High-value, trust-dependent deals (for instance, zero-day vulnerability information) still remain on reputation-gated dark-web forums.

Kaspersky researchers found two clear trends related to illegal activities on Telegram. The average lifespan of shadow channels has increased, with the proportion of channels surviving over nine months more than tripling in 2023-2024 compared to 2021–2022. At the same time, Telegram’s blocking activity has risen significantly.

Monthly takedown figures recorded since October 2024 – even at their lowest – are comparable to the peak levels seen throughout 2023, and the overall pace continued to accelerate in 2025. This impedes malicious activities.

Other disadvantages of Telegram for cybercriminals include the lack of default end-to-end (E2E) encryption for chats, the inability to use their own servers for communication (due to the messenger’s centralised infrastructure), and closed server-side code, which makes it impossible to verify its functionality.

As a result, several established underground communities, including the nearly 9,000-member BFRepo group and the Angel Drainer malware-as-a-service operation, have already begun shifting primary activity to other platforms or proprietary messengers, citing repeated disruptions of their activities on Telegram.

“Fraudsters find Telegram a convenient tool for many malicious activities, but the risk-reward balance is clearly shifting. Channels are managing to stay online longer than a couple of years ago, yet the dramatically higher volume of blocks means operators can no longer count on long-term stability.

“When a storefront or service disappears overnight – and sometimes reappears only to be removed again weeks later – building a reliable business becomes much harder. We’re starting to see the early stages of migration as a direct consequence,” comments Vladislav Belousov, Digital Footprint Analyst at Kaspersky.


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