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2016 Remarkable Year Smartphone Market, 1.47Bn Units Shipped

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The holiday quarter of 2016 capped off another positive year of smartphone growth despite concerns about the overall market slowing. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 428.5 million units during the fourth quarter of 2016 (4Q16), resulting in 6.9% growth when compared to the 400.7 million units shipped in the final quarter of 2015.

For the full year, the worldwide smartphone market saw a total of 1.47 billion units shipped, marking the highest year of shipments on record, yet up only 2.3% from the 1.44 billion units shipped in 2015.

Large markets like China, the United States, and Brazil all ended the year on a strong note helping to keep worldwide volumes in positive territory.

“There’s no question that 2016 marked a memorable year for the smartphone industry in many ways,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “This was a year that brought us the first down year for iPhone, yet Apple closed out the holiday quarter by surpassing Samsung for the top spot in the smartphone industry. We also witnessed year-over-year declines in some emerging regions like the Middle East and Latin America where high growth was expected. To round it all off, we now have a three horse race at the top of the market as Huawei cracked the double-digit share mark for the first time ever.”

Despite the changes that 2016 brought upon the market, including annual growth dropping from 10.4% in 2015 to just 2.3% in 2016, IDC expects a few turnarounds in 2017.

First, IDC is forecasting a rebound in iPhone shipments with the yet to be announced tenth anniversary iPhone. Second, the Middle East and Africa (MEA) and Latin America regions are expected to return to growth in 2017. And, as a result of the aforementioned as well as several other driving factors, growth in 2017 should improve slightly from 2016’s results.

“As the two leading players continue to battle for the top spot, several Chinese vendors have solidified their position as valid contenders,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The top three Chinese vendors (Huawei, OPPO, and vivo) are persistently applying pressure on Samsung within China thanks to a vast portfolio of affordable, well-built devices. Not only is this pressure coming at the low-end, but high-end devices like the P9, Mate 8, R9s, and XPlay6 haven proven viable options for consumers looking to upgrade or save money without sacrificing quality. However, it is worth noting that despite the success of these brands within China, they will need to find growth beyond their home turf to eventually knock off either Samsung or Apple at the top.”

Smartphone Vendor Highlights:
Apple reclaimed the top spot thanks largely to the success of the new iPhone 7 and 7 Plus. Despite a strong fourth quarter, 2016 marked the first full year of declining shipments for the iPhone with a 7% year-over-year drop.

Apple shipped a record 78.3 million units in the fourth quarter, up 4.7% from the same quarter one year ago.

Although the iPhone 7 did not feature a drastically different industrial design from its predecessor, it did bring yet another significantly improved processor, more robust camera, water resistance, and new color/finish options. Much like Samsung, all eyes will be on Apple’s next flagship, and all signs point to something very special for the tenth anniversary of this iconic product.

Samsung dropped to second in the worldwide smartphone market with shipments declining 5.2% compared to last year.

The Korean giant shipped 77.5 million units in 4Q16, down from the 81.7 million units shipped last holiday quarter. On the year, Samsung shipped 311.4 million smartphones worldwide, which was down 3% from the 320.9 million shipments in 2015.

Despite the Note 7 debacle and growing pressure from Chinese vendors, Samsung still managed to find success with its S7 and popular J-series of devices in numerous markets.

The challenging holiday quarter, however, did bring its worldwide market share below 20% for the first time in over four years, leaving no better time for the pending arrival of its next flagship product, the Galaxy S8.

Huawei retained the number three position while gaining worldwide market share in 4Q16. The quarter marked the first time the Chinese giant captured double-digit share with 10.6% of the total shipment volume.

Huawei shipped 45.4 million units in the quarter, up 38.6% from the 32.7 million shipped in the fourth quarter of 2015.

For the year, Huawei shipped 139.3 million units, up 30.2% from the 107 million units shipped in 2015. The P series and Honor sub-brand drove essential volume in China as well as other countries in Asia and beyond.

With proven success in China and many European countries, Huawei now has its sights set on the U.S. Whether or not the U.S. market becomes a serious playing field for Huawei is yet to be determined, but the recent release of the Mate 9 in the U.S. has surely caught the attention of both Apple and Samsung at the high end, while Honor brand devices will continue to drive the mid-tier.

OPPO continued its push to reach the top of the market with its fourth straight quarter of greater than 100% year-over-year growth. OPPO shipped 31.2 million smartphones in the holiday quarter, which was up 117% from the 14.4 million smartphones shipped in 4Q15.

The focus for OPPO over the past year has been international expansion outside of China and so far it has been successful at this. Beyond China, Southeast Asia and India have been the focal points for OPPO’s growth in 2016 supported by intense marketing campaigns and new product launches.

The company also began ramping up its presence in the Middle East and if momentum can pick up, a strong 2017 could be ahead.

Vivo remained the number five vendor with 24.7 million smartphones shipped in the holiday quarter, which was up from the 12.1 million shipped last holiday season. Over the year, vivo shipped a total of 77.3 million smartphones, up 103% from the 38 million last year. The majority of the shipments continue to be in China, however, and much like OPPO, vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach.

 


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Digital Encode Sponsors PAFON 3.0 as CVO Prof. Adewale Set to Deliver Keynote on Cybersecurity and Trust

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Digital Encode Limited has emerged the lead sponsor of the upcoming third edition of the forum (PAFON 3.0), the organisers have announced.

Digital Encode Sponsors PAFON 3.0 as CVO Prof. Adewale Set to Deliver Keynote on Cybersecurity and Trust

PAFON 3.0

PAFON 3.0 is scheduled to take place on Friday, April 24, 2026, at the Oriental Hotel, Lekki Road, Lagos, from 9:00 AM to 1:00 PM.

Themed “Fair Digital Payments as a Catalyst for Deepening Financial Inclusion in Nigeria,” PAFON 3.0 serves as a strategic platform for senior executives from banks, fintechs, regulatory agencies, and technology innovators to address the evolving digital payment landscape.

As Nigeria transitions toward a cash-light economy, the forum will focus on critical pillars of sustainability, including transparency, pricing integrity, and system resilience.

Bridging Cybersecurity and Financial Inclusion

Professor Adewale Peter Obadare, the Founder/chief visionary officer of Digital Encode will deliver a cybersecurity-focused keynote address that connects trust, resilience, fraud prevention, and consumer protection to financial inclusion.

His session will provide a specialized perspective on how information security serves as the bedrock of financial inclusion; exploring the vital links between building infrastructure that consumers can rely on, protecting the ecosystem to allow inclusion to scale, and ensuring equitable and secure access for all Nigerians.

Prof. Obadare is arguably the most Credentialed PAN-African Digital Trust Leader, CyberSecurity Strategist, GRC Thought Leader & Global Technopreneur.

He is a seasoned Multi-Award Cybersecurity & GRC expert with over 58 (Fifty-Eight) international professional certifications to his credit, Master of Science in Cybersecurity, Liverpool Unversity, UK, was awarded Honorarary Doctorate Degree in Cybersecurity from Trinity International University of Ambassadors Atlanta Georgia, United State of America and First Professor of Practice – Cybersecurity at Miva Open University, Abuja, Nigeria.

Prof. Obadare is a well-recognized subject matter expert with numerous successful engagements to his credit in Africa and the world. His skills and experience spans Data Privacy, Data Protection, CyberSecurity, Information Security, Vulnerability Management, Penetration Testing, Computer Forensics, Business Continuity, I T Governance, Risk Management and Compliance.

He is a Cybersecurity Advisory Board Member for Lagos State Government, a Platinum Team Member of Open-Source Security Testing Methodology Manual (OSSTMM), as well as a lifetime member of  the Open Worldwide Application Security Project (OWASP). He is an alumnus of  FATE Foundation and US Department of State Exchange program.

He is also a distinguished alumnus of executive education at Harvard Business School, Harvard School of Government, MIT Sloan School of Management, MIT Professional Education and Oxford University – Said Business School.

“Without trust in the security of digital payments, inclusion cannot scale. And we are happy to welcome Digital Encode as our Lead Sponsor this year. With what the company stands for and the personality of the CVO on a global scale, we have no doubt that attendees at this year’s PAFON will go home with lots of insights.”

“The theme for PAFON 3.0 was carefully selected because if digital payments are affordable, transparent, accessible, and trustworthy, more Nigerians, especially the underserved, will participate in the financial system”, Mr. Chike Onwuegbuchi, the co-convener of Payments Forum Nigeria, noted, highlighting Digital Encode distinguished leadership in Nigeria’s cybersecurity ecosystem.

Other Confirmed speakers: Dr. Jameelah Sharrieff-Ayedun, Vice President, Fintech Association of Nigeria (FintechNGR) & CEO, Credit Registry; Uche Uzoebo, MD/CEO, Shared Agent Network Expansion Facilities (SANEF Limited): Special Guest of Honour; Mojeed Abayomi Agboola, National President, Financial Inclusion Agents Multipurpose Cooperative Society (FIAMCS); Dr. Obioha Otti, National President, Association of Mobile Money and Bank Agents in Nigeria (AMMBAN); Chukwuemeka Enoch, Founder, Lagos Blockchain Week, and Sarafadeen Fasasi, National President, Association of Financial Inclusion Agents of Nigeria (AFiAN), amongst others.

The forum will feature speakers from across the financial spectrum, including mobile money operators, payment processors, and development institutions, to shape policy dialogue and industry standards.

PAFON is a premier industry gathering that aligns brand positioning with trust and innovation in Nigeria’s digital payments ecosystem. It provides a unique space for thought leadership, regulatory engagement, and market expansion within the payment infrastructure sector.


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NITDA Boss Warns of AI Threat Shift @ GITEX Africa

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The era of treating cybersecurity as a mere IT problem is over. As AI-powered digital threats become more elusive and destructive, Nigeria is shifting its strategy toward “Total Resilience”—a multi-dimensional defense involving every level of society.

NITDA Boss Warns of AI Threat Shift @GITEX Africa

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At the 2026 GITEX Africa summit, NITDA DG, Kashifu Inuwa sounded the alarm on the changing nature of digital warfare, asserting that technology alone is no longer enough. Instead, Nigeria’s survival in the digital age now hinges on a strategic blend of policy, people, and proactive defense.

Speaking during a panel session on Cyber Resilience, Inuwa described the current global digital environment as being at a “critical turning point.”

He warned that emerging technologies are not only transforming industries and economies but are also reshaping the nature of cyber threats, demanding a proactive and multi-dimensional response from governments, institutions, and citizens alike.

“Cybersecurity is no longer just a technical issue. It is a strategic imperative for national development,” Inuwa stated. “We must think beyond technology alone and build resilience through people, processes, regulations, and infrastructure.”

Inuwa revealed that the focus of Nigeria’s cyber strategy is shifting from high-tech software to the people behind the screens. Pointing to data showing that 95% of all digital breaches stem from simple human mistakes, Inuwa argued that the world’s most advanced encryption is useless if the user is compromised.

“The most sophisticated technology cannot protect us if the human element is overlooked,” he noted. By prioritising human capacity and digital literacy, NITDA aims to turn every citizen into a “human firewall”, the first and most critical line of defense in a world where AI-driven attacks are the new normal.

In response, the Nigerian government has launched a comprehensive National Digital Literacy Programme aimed at achieving 95 percent digital literacy by 2030, with an interim target of 70 percent by 2027.

The programme emphasizes digital safety and cybersecurity awareness, equipping citizens with the knowledge to navigate an increasingly online world responsibly.

Inuwa highlighted initiatives such as the “3 Million Tech Talent” programme, designed to develop Nigerian expertise across key technology domains, including cybersecurity, data science, and AI.

The programme also leverages hackathons, innovation challenges, and mentorship schemes to channel young people’s skills into productive, lawful, and globally competitive ventures.

He argued that nurturing local talent is essential not just for national security but also for economic growth. “We want to create an environment where young Nigerians are innovators, not just consumers of technology,” he said.

Addressing concerns about Nigeria’s ranking in global cybercrime indices, Inuwa urged contextual understanding. “Countries with the most advanced digital economies also rank high in cybercrime because of the scale of their online activity,” he explained.

“Our focus is on redirecting talent towards innovation and solutions that protect our citizens while contributing to global digital advancement.”

On the legal and regulatory front, Nigeria continues to review and enhance the Cybercrime Act of 2015 to keep pace with the rapidly evolving threat landscape. The law underpins a structured National Cybersecurity Architecture coordinated by the Office of the National Security Adviser.

In addition, the country operates a 24-hour cybersecurity operations centre tasked with monitoring threats, issuing advisories, and providing real-time support to government institutions, businesses, and citizens. Advanced technologies, including dark web monitoring and AI-enabled threat detection, are being deployed to enhance situational awareness and improve response times.

Inuwa emphasized that effective cyber resilience requires collaboration between public and private sectors. NITDA is working closely with ministries, departments, agencies, and private sector stakeholders to secure critical infrastructure and strengthen national resilience.

“Cyber resilience is not a solo effort; it is a collective responsibility. By integrating people, technology, and regulation, we can build a secure, globally competitive digital economy,” he added.

As Nigeria navigates a digital-first future, initiatives such as the National Digital Literacy Programme, 3 Million Tech Talent, and strengthened legal frameworks underscore a commitment to turning cybersecurity challenges into opportunities for innovation and growth.

The country’s strategy reflects a broader understanding that in an era of AI-driven threats, preparedness is as much about people and processes as it is about technology.


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Truecaller Targets Global Market with Powerful New Business Chat Push

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Truecaller, the leading global communications platform, today announced the expansion of its Business Chat platform, making it accessible to global channel partners and enterprise solution providers. By “opening up” market access to its platform, Truecaller is empowering partners to transition their enterprise clients from legacy, low-trust SMS to a verified, smart, media-rich, and conversational communication experience.

Truecaller Targets Global Market with Powerful New Business Chat Push

Truecaller

Through this partner-led expansion, Truecaller empowers businesses to reclaim customer attention and establish immediate trust and credibility.

“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery – it’s about earning attention, establishing credibility, and driving meaningful conversion,” said Priyam Bose, Global Head, GTM at Truecaller.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions. For existing customers, the outreach opportunity extends to an additional high-impact channel, strengthening the overall customer experience journey.”

Truecaller Business Chat enables a clutter-free, high-trust conversational experience between businesses and consumers. The Business Chat platform equips partners with actionable insights, including real-time data and rich engagement metrics. This facilitates a more sophisticated, data-driven communication strategy that adapts at every stage of the customer journey.

Partners, including Gupshup and OneXtel, are already live in India along with Globe Teleservices, Cloudcom, and Sling Africa in other global markets, rapidly scaling the product in their respective regions. Global partners can now leverage Truecaller’s massive footprint to offer their clients a trustworthy engagement channel in an increasingly crowded digital world.


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