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2016 Remarkable Year Smartphone Market, 1.47Bn Units Shipped

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The holiday quarter of 2016 capped off another positive year of smartphone growth despite concerns about the overall market slowing. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 428.5 million units during the fourth quarter of 2016 (4Q16), resulting in 6.9% growth when compared to the 400.7 million units shipped in the final quarter of 2015.

For the full year, the worldwide smartphone market saw a total of 1.47 billion units shipped, marking the highest year of shipments on record, yet up only 2.3% from the 1.44 billion units shipped in 2015.

Large markets like China, the United States, and Brazil all ended the year on a strong note helping to keep worldwide volumes in positive territory.

“There’s no question that 2016 marked a memorable year for the smartphone industry in many ways,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “This was a year that brought us the first down year for iPhone, yet Apple closed out the holiday quarter by surpassing Samsung for the top spot in the smartphone industry. We also witnessed year-over-year declines in some emerging regions like the Middle East and Latin America where high growth was expected. To round it all off, we now have a three horse race at the top of the market as Huawei cracked the double-digit share mark for the first time ever.”

Despite the changes that 2016 brought upon the market, including annual growth dropping from 10.4% in 2015 to just 2.3% in 2016, IDC expects a few turnarounds in 2017.

First, IDC is forecasting a rebound in iPhone shipments with the yet to be announced tenth anniversary iPhone. Second, the Middle East and Africa (MEA) and Latin America regions are expected to return to growth in 2017. And, as a result of the aforementioned as well as several other driving factors, growth in 2017 should improve slightly from 2016’s results.

“As the two leading players continue to battle for the top spot, several Chinese vendors have solidified their position as valid contenders,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The top three Chinese vendors (Huawei, OPPO, and vivo) are persistently applying pressure on Samsung within China thanks to a vast portfolio of affordable, well-built devices. Not only is this pressure coming at the low-end, but high-end devices like the P9, Mate 8, R9s, and XPlay6 haven proven viable options for consumers looking to upgrade or save money without sacrificing quality. However, it is worth noting that despite the success of these brands within China, they will need to find growth beyond their home turf to eventually knock off either Samsung or Apple at the top.”

Smartphone Vendor Highlights:
Apple reclaimed the top spot thanks largely to the success of the new iPhone 7 and 7 Plus. Despite a strong fourth quarter, 2016 marked the first full year of declining shipments for the iPhone with a 7% year-over-year drop.

Apple shipped a record 78.3 million units in the fourth quarter, up 4.7% from the same quarter one year ago.

Although the iPhone 7 did not feature a drastically different industrial design from its predecessor, it did bring yet another significantly improved processor, more robust camera, water resistance, and new color/finish options. Much like Samsung, all eyes will be on Apple’s next flagship, and all signs point to something very special for the tenth anniversary of this iconic product.

Samsung dropped to second in the worldwide smartphone market with shipments declining 5.2% compared to last year.

The Korean giant shipped 77.5 million units in 4Q16, down from the 81.7 million units shipped last holiday quarter. On the year, Samsung shipped 311.4 million smartphones worldwide, which was down 3% from the 320.9 million shipments in 2015.

Despite the Note 7 debacle and growing pressure from Chinese vendors, Samsung still managed to find success with its S7 and popular J-series of devices in numerous markets.

The challenging holiday quarter, however, did bring its worldwide market share below 20% for the first time in over four years, leaving no better time for the pending arrival of its next flagship product, the Galaxy S8.

Huawei retained the number three position while gaining worldwide market share in 4Q16. The quarter marked the first time the Chinese giant captured double-digit share with 10.6% of the total shipment volume.

Huawei shipped 45.4 million units in the quarter, up 38.6% from the 32.7 million shipped in the fourth quarter of 2015.

For the year, Huawei shipped 139.3 million units, up 30.2% from the 107 million units shipped in 2015. The P series and Honor sub-brand drove essential volume in China as well as other countries in Asia and beyond.

With proven success in China and many European countries, Huawei now has its sights set on the U.S. Whether or not the U.S. market becomes a serious playing field for Huawei is yet to be determined, but the recent release of the Mate 9 in the U.S. has surely caught the attention of both Apple and Samsung at the high end, while Honor brand devices will continue to drive the mid-tier.

OPPO continued its push to reach the top of the market with its fourth straight quarter of greater than 100% year-over-year growth. OPPO shipped 31.2 million smartphones in the holiday quarter, which was up 117% from the 14.4 million smartphones shipped in 4Q15.

The focus for OPPO over the past year has been international expansion outside of China and so far it has been successful at this. Beyond China, Southeast Asia and India have been the focal points for OPPO’s growth in 2016 supported by intense marketing campaigns and new product launches.

The company also began ramping up its presence in the Middle East and if momentum can pick up, a strong 2017 could be ahead.

Vivo remained the number five vendor with 24.7 million smartphones shipped in the holiday quarter, which was up from the 12.1 million shipped last holiday season. Over the year, vivo shipped a total of 77.3 million smartphones, up 103% from the 38 million last year. The majority of the shipments continue to be in China, however, and much like OPPO, vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Nnaemeka Ani – The Architect of ‘Code and Courage’

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In the rapidly evolving landscape of African technology, few figures bridge the gap between high-level research and grassroots digital execution as effectively as Nnaemeka Ani.

Nnaemeka Ani - The Architect of ‘Code and Courage’

Nnaemeka Ani

As the Founder of MGX Research Center and the visionary behind MexyGabriel, Ani has emerged as a leading protagonist in the narrative of Nigeria’s technological self-reliance.

The Visionary: Founding MGX Research

At the heart of Ani’s philosophy is MGX Research, a center dedicated to “first-principles thinking.” Under his leadership, the center has become a beacon for data-driven innovation, moving beyond the “hype” of the tech world to focus on persistent, localized solutions.

Through MGX Research Center, he is building a multidisciplinary ecosystem that cuts across artificial intelligence, data science, cybersecurity, smart cities, digital identity, e-governance, EdTech, HealthTech, robotics, and automation

Ani’s mantra – “Africa’s rise begins with its own innovation” – is not just a slogan; it is a call to arms for African builders to stop seeking international validation and start authoring their own digital destiny.

As Founder and CEO of MexyGabriel Tech Company, Nnaemeka has driven multiple large-scale technology projects across Nigeria, focusing on digital infrastructure, enterprise solutions, identity and payment platforms, and youth-centered innovation programs. MGX Research Center functions as the research and development arm of this broader ecosystem, providing the thinking laboratory, prototypes, and strategic insights that inform products, policies, and investment decisions.

Nnaemeka is passionate about youth empowerment, innovation, and Africa’s digital future. His work through MGX Research Center aims to position Nigeria not just as a consumer of technology but as a creator of solutions, producing world-class research, thought leadership, and practical tools that can be deployed across states, universities, and private organizations.

He frequently collaborates with universities, government ministries, tech hubs, and global partners, championing a model where research is not locked up in theory but translated into deployable systems, smart policies, and scalable ventures.

Ani has demonstrated a unique ability to turn complex code into commercial and social value. His work has focused on:

  • Infrastructure for Good: Developing platforms that bridge the divide between urban tech hubs and rural communities.
  • Sovereign Technology: Championing the idea that African data should be managed by African-built systems.

The Public Servant: Digitizing Enugu State

Ani’s influence extends into the corridors of power. Serving as the Special Adviser to the Enugu State Governor on ICT, he has been instrumental in transforming the state into a burgeoning digital ecosystem.

His work in Enugu serves as a blueprint for “Governance-Tech Synergy,” proving that when political will meets technical expertise, public service delivery can be revolutionized.

“We are no longer just ’emerging’; we are competing. Africa will rise by code, by courage, and by us,” said Nnaemeka Ani.

Quick Facts: Nnaemeka Ani

Category

Detail

Current Roles

Founder, MGX Research; Founder, MexyGabriel; SA on ICT to Enugu State Governor.

Core Philosophy

“First-Principles Thinking” – Breaking problems down to their core truths.

Key Advocacy

Digital Sovereignty, Sovereign AI, and localized STEM education.

Notable Mantra

“By Code and By Courage.”


Why He Matters in 2026

As Nigeria enters a transformative year marked by the January 1, 2026 Tax Reforms and the push toward 70% Broadband Penetration, Ani represents the “New Guard” of leadership. He is one of the few voices consistently advocating for the Tripod Method, balancing technology, local policing, and traditional authority, to ensure that Nigeria’s digital growth is matched by national security.

Nnaemeka Ani is not just as a “tech guy,” but as a Strategic Reformer. He is a “Leader to Watch” because he understands that for technology to thrive in Nigeria, it must be supported by sound policy and cultural relevance.


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Google Finally Allows Users to Change Gmail Address, Keeps Data and Services Intact

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Google has unveiled a new feature that allows Gmail users to change their existing email addresses without losing data or access to services, marking a major shift in the company’s long-standing policy.

Google Finally Allows Users to Change Gmail Address, Keeps Data and Services Intact

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According to an update on Google’s account help page, the new option enables account holders to replace their current @gmail.com address with a new one while retaining all associated data, including emails, photos, and integrations with services such as Google Drive, Maps, and YouTube.

The guidance, however, was first spotted on the Hindi version of Google’s support page, suggesting that the rollout may begin in India or Hindi-speaking markets before expanding globally.

The English-language support page still carries the older advisory that Gmail addresses “usually cannot be changed.”

Google explained that under the new policy, users who update their Gmail address will automatically keep their original address as an alias.

This means emails sent to the old address will continue to arrive in the inbox, and the original address will remain valid for signing in to Google services.

Previously, users seeking a new Gmail address had to create an entirely new account and manually transfer their data, a process that often disrupted third-party app integrations. The new feature eliminates that inconvenience, ensuring continuity for users.

The company further clarified that while users can reuse their old Gmail address at any time, accounts that change their address will face certain restrictions.

These include a 12-month waiting period before another new Gmail address can be created, and the inability to delete the newly chosen address once it has been set.

Google assured users that all existing data would remain intact after an address update, including stored photos, messages, and emails.

The gradual rollout of the feature indicates that full global adoption is expected in the coming months, a move likely to be welcomed by millions of users who have long requested the ability to update their Gmail identities without starting afresh.


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Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

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Nigerian Communications Commission (NCC) has said that Nigeria’s internet usage reached a record 1.24 million terabytes in November 2025.

Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

According to the latest data from the NCC, the figure rose modestly from 1.235 million terabytes in October, reflecting steady growth in digital activity across the country.

Broadband penetration in Nigeria crossed the halfway mark in November 2025, reaching 50.58 per cent, up from 45.61 per cent in January, the telecoms regulator reported.

The figure, however, falls short of the 70 per cent coverage target outlined in the National Broadband Plan 2020–2025, which expires this month.

The country had roughly 109 million broadband subscriptions by November. Growth has been uneven, hindered by infrastructure and regulatory constraints, including frequent fibre-optic vandalism that triggers 30 to 43 network cuts daily, high right-of-way fees, and declining subscriber numbers earlier in the year.

Expansion of mobile networks, particularly 3G and 4G services, alongside limited 5G rollouts in urban centres, affordable smartphones, and competitive data plans, has driven uptake.

Investments in the National Communications Backbone and private-sector initiatives have also improved access, especially in underserved areas.

While Nigeria is gradually improving digital inclusion, achieving the original broadband plan remains challenging due to high infrastructure costs, coverage limitations, and deployment hurdles.

The NCC maintains that continued investment in mobile networks and broadband infrastructure will sustain gradual growth in the sector.

Commenting on the development, some Nigerian analysts attributed the surge to the broader mobile and broadband adoption and the growing appetite for streaming, online learning and other digital services.

According to the analysts, the figures suggest that internet connectivity is no longer a luxury but a necessity for both business and leisure, underscoring the slow but steady expansion of Nigeria’s digital economy.


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