E-Business
Ideas, Startups That Could Benefit From #ProudlyMadeInAba Campaign

Except you live in the Mass – you’d have noticed the renewed push for ‘Made In Aba’ support. TBWA with Support from The Ford Foundation is currently running a ‘Proudly Made in Aba Campaign.’
Aba is a cosmopolitan industrial city in the South-Eastern State of Abia in Nigeria. While Nigerians were more comfortable with imported products, not so many of them knew that perhaps some of the ‘foreign products’ were indeed ‘Made in Aba.’
In the ’80s, Aba was one of the industrial powerhouses of Nigeria. Years of neglect and lack of vision from leaders led to the decay of infrastructure and public utilities. This, in turn, led to many of the factories shutting down.
The factories could shut down but not the families who had no place to go. On the heels of the departing factory owners and devastation, ruin and oblique future, rose a generation of innovators and industrialists who fought neglect and lack of support to produce world-class goods/products fitting enough for the foreign market but not for Nigeria!
The story continued until Nigerians – beaten by the hard times occasioned by the loss of value from the recession and inflation arising from global oil price slump – suddenly realized that dependence on oil was a big mistake and started the #BuyNaijaToSaveTheNaira Campaign on Social Media. https://www.youtube.com/embed/bQJPLw-tRFg
The timing of the #BuyNaija Campaign coincided with the ascendance of Governor Okezie Ikpeazu who quickly seized the moment to launch the Made in Aba campaign.
However, it is TBWA in partnership with The Ford Foundation that have taken the campaign to heights hitherto unimagined.
Everywhere you turn from social media to International Television, the #ProudlyMadeInAba campaign sticks out. That the campaign is successful isn’t debatable, but, are the people on ground aware and positioning for the benefits of this campaign? There’s a consensus for a massive knowledge/technology intervention in the city to help modernise and position the hard working business people in Aba to reap benefits of this campaign.
This presents huge opportunities for startup in different areas and this article will shine light on some of those.
Quality Control / Assurance Agency
The #ProudlyMadeinAba campaign is reconstructing the narrative and perspective of how business is done in the region while also showcasing the volume of quality products being produced in the space. This no doubt will raise awareness and increase demand for goods and services.
Any company that can figure out how to convince the manufacturers to pay for QA, while earning the trust of the rest of the world will no doubt be in business. And this can be replicated across the other manufacturing hubs/clusters across Nigeria.
Standardisation
Startups also can set up training facilities and modular courses to teach quality/standard concepts and procedures to meet with global best practices.
Easy to use training courses that could utilise innovative mobile technology to help manufacturers in Aba seem like a big enough market that can be replicated in other hubs.
Logistics
Innovative Logistic solutions will definitely be worth the time and energy. Existing companies might want to look into expanding there. The solution(s) must be centred around shortening the delivery time and security of products while considering cost.
Marketplace Solutions
Technology driven Marketplace Solution will also benefit. The website and app development market around Aba is about to peak. Companies offering these services might want to set up shops now.
Business Process Automations
Technology driven Automation processes will soon be in high demand. As business struggle soon to meet-up with increase in demands, they’d be looking for ways to improve efficiency and maximise profit.
Tax & Statutory Compliance Consulting
Startups also have a huge market opportunity in building a business around creating solutions for the public sector. Areas to consider majorly should include modernizing taxation processes in the various markets and manufacturing clusters in Aba. Taxes and other related compliance matters are easily sorted out both for businesses and for the agencies (both private and public).
Conclusion
These don’t scratch the many opportunities that are present and open for startups to benefit from as the #ProudlyMadeInAba campaign continues and its impact grow more and more.
Joshua Triumphant contributed to this article.
E-Business
Firm Reviews the Evolution of Phishing Threats in 2025

A new Kaspersky review reveals how cybercriminals revived and refined phishing techniques to target individuals and businesses in 2025, including calendar-based attacks, voice message deceptions and sophisticated multi-factor authentication (MFA) bypass schemes.

The findings emphasise the critical need for user vigilance, employee training and advanced email protection solutions to counter these persistent threats moving forward.
Calendar-based phishing targets office workers
A tactic originally from the late 2010s, calendar-based phishing, has reemerged with a focus on B2B environments. Attackers send emails with calendar event invitations, often containing no body text, hiding malicious links in the event description.
When opened, the event auto-adds to the user’s calendar, with reminders urging them to click links leading to fake login pages, such as those mimicking Microsoft.
Previously aimed at Google Calendar users in mass campaigns, this method now targets office employees. Organisations should conduct regular phishing awareness training, such as simulated attack workshops, to teach employees to verify unexpected calendar invites.
Voice message phishing with CAPTCHA evasion
Phishers are deploying minimalist emails posing as voice message notifications, containing sparse text and a link to a basic landing page. Clicking the link triggers a chain of CAPTCHA verifications to bypass security bots, ultimately directing users to a fraudulent Google login page that validates email addresses and captures credentials.
This multi-layered deception highlights the need for employee training programmes, such as interactive modules on recognising suspicious links and advanced email server protection solutions like Kaspersky SecureMail, which detect and block such covert tactics.
MFA bypass via fake cloud service logins
These sophisticated phishing campaigns are targeting multi-factor authentication (MFA) by mimicking services like pCloud (a cloud storage provider that offers encrypted file storage, sharing and backup services).
These emails, disguised as neutral support follow-ups, lead to fake login pages on lookalike domains (e.g., pcloud.online). The pages interact with the real pCloud service via API, validating emails and prompting for OTP codes and passwords, granting attackers account access upon successful login.
To counter this, organisations should implement mandatory cybersecurity training and deploy email security solutions like Kaspersky Security for Mail Servers, which flags fraudulent domains and API-driven attacks.
“With phishing schemes growing more deceptive, Kaspersky urges users to treat unusual email attachments, like password-protected PDFs or QR codes, with caution and verify website URLs before entering any credentials.
“Organisations should adopt comprehensive training programmes, which includes real-world simulations and best practices for spotting phishing attempts. Additionally, deploying robust email server protection solutions ensures real-time detection and blocking of advanced phishing tactics,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
E-Business
NDPC Commits to Balancing Data Privacy, Protection Information

Nigerian Data Protection Commission (NDPC), has expressed its commitment to balance information around data privacy and protection.

Dr. Vincent Olatunji, national commissioner, NDPC, stated this in Abuja, at the National Data Privacy Summit with the theme, “Privacy in the Era of Emerging Technologies,” organised by the commission.
Olatunji said the NDPC, at the moment, was looking at balancing information around data privacy and protection.
“What we are doing is just to look at how to balance information around privacy and protection, which is really important, because as we are innovating, at the same time, we have to consider issues around privacy and protection,” he stated.
He added that the commission has been very bold in taking risks that would bring about growth.
“Our starting point is growing at a very alarming rate, and we are not afraid of anything. We can take risks. And that is why a lot is happening in Nigeria, and this is the level of clarity,” he explained.
In his address, Dr. Aminu Maida, executive vice chairman (EVC) of the Nigerian Communications Commission (NCC), stated that Internet of Things holds promise for Nigeria’s economy.
The EVC, who was represented by Abraham Oshadami, executive commissioner, Technical Services (ECTS), noted that, “in an era in which digital assets, Internet of Things, future digital computing and other transformative technologies are key, and both a cornerstone of building trust for the adoption and a prerequisite for sustainable progress.
“Emerging technologies hold immense promise for Nigeria’s grand economy, but they also introduce complex risks to personal and individual rights.
“So, balancing innovation through post-ethical safeguards and public trust is the first step to ensuring that global digital advancement benefits all Nigerians without compromising their privacy or their security,” he added.
“As we just heard from the Nigeria Police, telecom operators have a vast amount of sensitive historical information daily, including connectivity apps and collaboration on privacy, security, and number protection, both to their and their inheritors,” he said.
Dr. Bako Shurkuk, commissioner for Science, Technology and Innovation, Plateau State, who represented Caleb Mutfwang, Governor of Plateau State, said, emerging technologies can be harnessed to attain sustainable growth.
E-Business
OADC Lagos Reinforces Commitment to Local Data Hosting and Digital Transformation @ NDPC’s National Privacy Week Summit

Open Access Data Centres (OADC) Lagos has reaffirmed its commitment to Nigeria’s data protection and digital transformation agenda through its sponsorship and active participation in the Nigeria Data Protection Commission’s (NDPC) National Privacy Week Summit.

The National Privacy Week Summit, organised by the NDPC, convened policymakers, regulators, technology providers, and industry stakeholders to promote data privacy awareness, strengthen compliance with the Nigeria Data Protection Act (NDPA), and advance conversations around data security, sovereignty, and responsible data governance.
As a sponsor of the event, OADC Lagos demonstrated its continued support for the Federal Government’s drive toward local data hosting and data domiciliation, which are increasingly critical to safeguarding sensitive information, enhancing regulatory compliance, and building trust in Nigeria’s digital economy.
Through its carrier-neutral, Tier III Design certified data centre in Lekki, Lagos, OADC provides secure, resilient, and compliant infrastructure that enables government institutions and private sector organisations to host and manage data locally while meeting international best practices.
Commenting on the engagement, Adesola Adesugba, Country Marketing Manager, Open Access Data Centres Nigeria, said: “We are proud to have supported the Nigeria Data Protection Commission through the National Privacy Week Summit and to stand alongside the government in advancing Nigeria’s digital transformation objectives.
“Strengthening local data hosting and domiciliation is fundamental to national data sovereignty, improved security, and sustainable digital growth, and OADC Lagos remains committed to enabling this future.”
OADC’s participation at National Privacy Week Summit underscores its role as a trusted digital infrastructure partner to government and enterprise, supporting secure cloud connectivity, regulatory compliance, and the long-term development of Nigeria’s digital ecosystem.
Open Access Data Centres is part of the WIOCC Group and operates open-access, world-class data centres across Africa, serving cloud providers, network operators, enterprises, and public sector institutions.
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