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Ideas, Startups That Could Benefit From #ProudlyMadeInAba Campaign

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Except you live in the Mass – you’d have noticed the renewed push for ‘Made In Aba’ support. TBWA with Support from The Ford Foundation is currently running a ‘Proudly Made in Aba Campaign.’

Aba is a cosmopolitan industrial city in the South-Eastern State of Abia in Nigeria. While Nigerians were more comfortable with imported products, not so many of them knew that perhaps some of the ‘foreign products’ were indeed ‘Made in Aba.’

In the ’80s, Aba was one of the industrial powerhouses of Nigeria. Years of neglect and lack of vision from leaders led to the decay of infrastructure and public utilities. This, in turn, led to many of the factories shutting down.

The factories could shut down but not the families who had no place to go. On the heels of the departing factory owners and devastation, ruin and oblique future, rose a generation of innovators and industrialists who fought neglect and lack of support to produce world-class goods/products fitting enough for the foreign market but not for Nigeria!

The story continued until Nigerians – beaten by the hard times occasioned by the loss of value from the recession and inflation arising from global oil price slump – suddenly realized that dependence on oil was a big mistake and started the #BuyNaijaToSaveTheNaira Campaign on Social Media. https://www.youtube.com/embed/bQJPLw-tRFg

The timing of the #BuyNaija Campaign coincided with the ascendance of Governor Okezie Ikpeazu who quickly seized the moment to launch the Made in Aba campaign.

However, it is TBWA in partnership with The Ford Foundation that have taken the campaign to heights hitherto unimagined.

Everywhere you turn from social media to International Television, the #ProudlyMadeInAba campaign sticks out. That the campaign is successful isn’t debatable, but, are the people on ground aware and positioning for the benefits of this campaign? There’s a consensus for a massive knowledge/technology intervention in the city to help modernise and position the hard working business people in Aba to reap benefits of this campaign.

This presents huge opportunities for startup in different areas and this article will shine light on some of those.

Quality Control / Assurance Agency
The #ProudlyMadeinAba campaign is reconstructing the narrative and perspective of how business is done in the region while also showcasing the volume of quality products being produced in the space. This no doubt will raise awareness and  increase demand for goods and services.

Any company that can figure out how to convince the manufacturers to pay for QA, while earning the trust of the rest of the world will no doubt be in business. And this can be replicated across the other manufacturing hubs/clusters across Nigeria.

Standardisation
Startups also can set up training facilities and modular courses to teach quality/standard concepts and procedures to meet with global best practices.

Easy to use training courses that could utilise innovative mobile technology to help manufacturers in Aba seem like a big enough market that can be replicated in other hubs.

Logistics
Innovative Logistic solutions will definitely be worth the time and energy. Existing companies might want to look into expanding there. The solution(s) must be centred around shortening the delivery time and security of products while considering cost.

Marketplace Solutions
Technology driven Marketplace Solution will also benefit. The website and app development market around Aba is about to peak. Companies offering these services might want to set up shops now.

Business Process Automations
Technology driven Automation processes will soon be in high demand. As business struggle soon to meet-up with increase in demands, they’d be looking for ways to improve efficiency and maximise profit.

Tax & Statutory Compliance Consulting
Startups also have a huge market opportunity in building a business around creating solutions for the public sector. Areas to consider majorly should include modernizing taxation processes in the various markets and manufacturing clusters in Aba. Taxes and other related compliance matters are easily sorted out both for businesses and for the agencies (both private and public).

Conclusion
These don’t scratch the many opportunities that are present and open for startups to benefit from as the #ProudlyMadeInAba campaign continues and its impact grow more and more.

 Joshua Triumphant contributed to this article.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NDPC Empowers Institute to Certify Data Protection Professionals

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Nigeria Data Protection Commission (NDPC) has said the certification of data protection professionals in the country will significantly reduce capital flight and create more than 500,000 jobs in the sector.

NDPC Empowers Institute to Certify Data Protection Professionals

L-r: Dr. Vincent Olatunji, executive commissioner, NDPC and Dr. Oyedokun Oyewole, president of the Institute of Information Management,

Dr. Vincent Olatunji, executive commissioner, NDPC, stated this at the presentation of the certificate of licence to the Institute of Information Management (IMF) in Abuja.

He said the certification of data protection professionals would not only enhance the protection of personal data, but also boost the country’s economic growth and development.

The projection comes as the commission intensifies efforts to promote data protection and privacy in Nigeria’s rapidly growing digital economy.

According to Dr. Olatunji, the move aims to enhance the capacity of organisations to protect personal data and promote compliance with Nigeria’s data protection regulations.

Establishing a local institution to train and certify Nigerians would significantly enhance local content in the sector, the NDPC boss hinted.

The commission, he assured his audience, was already exploring the possibility of implementing the licencing framework across Africa—a move that could potentially harmonise data protection standards and expertise across the continent.

Dr. Oyedokun Oyewole, president of the Institute of Information Management, said the licence would effectively address the existing gap in the data protection ecosystem, providing a much-needed solution.

Recalling that the certification process began in 2021, Dr. Oyewole reaffirmed the institute’s dedication to excellence, pledging to provide top-notch education in data protection and set a benchmark for the country’s education system in this field.

The IIM’s certification programmes will cover essential topics such as data protection principles, risk management, and compliance with the Nigeria Data Protection Regulation (NDPR).

The initiative is expected to boost the confidence of organisations and individuals in the country’s data protection landscape.

 

 


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CrediCorp Partners FintechNGR to Drive Consumer Credit Initiative

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Nigerian Consumer Credit Corporation (CrediCorp), has partnered Fintech Association of Nigeria (FinTechNGR) to drive consumer credit scheme initiative through a robust payment platform that would be provided by members of FinTechNGR.

Speaking at a Social Meet in Lagos, organised by FinTechNGR, with the theme: “Augmenting the Future, AI, Credit and Transformation of Nigerian Finance,” the Chairman, CrediCorp Board of Directors, Aderemi Abdul-Bojela, said members of FinTechNGR would have specific roles to play in the partnership, in the areas of providing robust platform for money transfer, technology evaluation, among others.

“Today, CrediCorp is engaging with members of FinTechNGR in a social interactive gathering to discuss collaboration and support for the growth of Consumer Credit Corporation in Nigeria. We want to interact to understand how technology will drive the crediCorp initiative in Nigeria and also to understand the role that members of FinTechNGR will play in all of these initiatives around CrediCorp,” Abdul-Bojela said.

Describing the partnership as a welcome development that will enhance savings culture among Nigerians, the Chief Operating Officer (COO) of FinTechNGR, Dr. Babatunde Obrimah, said: “FinTechNGR is an enabler of technology advancement in Nigeria. We bring the players together to drive technology innovation.

“Our role in the FinTechNGR-CrediCorp partnership is to ensure that our members support the growth of consumer credit in Nigeria, by providing the relevant payment platforms for all financial transactions among the banks who are the lenders, the customers who are the burrowers and the CrediCorp who is the guarantor.”

Speaking about the benefits for Nigerians, Obrimah said the Consumer Credit Corporation in Nigeria would enhance the country’s credit culture and enable Nigerians to save and plan well with their savings. “The initiative will address inflation, help in liquidity flow, build trust in customers’ borrowing, boost credit culture and enhance the culture of savings among Nigerians,” Obrimah said.

Addressing the issue of risk and consumer trust, Abdul-Bojela said the CrediCorp has put measures in place to ensure that the banks that would be involved in lending, would be protected and guaranteed of the repayment of the loans within the CrediCorp ecosystem.

He said there would be an independent management that would ensure that the right technology is put in place to recover all monies.


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NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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