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Innovative Etisalat…

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Yudi Moodley, managing director for Africa, Blackberry
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Etisalat is the brand name for Emirates Telecommunications Corporation, literally implying Communications. It is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.

As of February 2012, Etisalat is the 15th largest Mobile network operator in the world, with a total customer base of more than 135 million. Etisalat was named the most powerful company in the UAE by Forbes Middle East in 2012.

Away from that, earlier in the year, the network launched a new innovative campaign meant to celebrate the essence of its brand in Nigeria.

 This campaign is to bring to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The campaign seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.

Since the journey began, although it can not be exonerated from myriad of challenges facing telecom operators in Nigeria, but Etisalat has proven that mobile network is not just about calls, recharge and subscribe.

Highlighting this point, Steven Evans, chief executive, Etisalat Nigeria, said, “The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do.

“We are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria”.

The interesting aspect of the campaign remains the Etisalat’s ability to identify with various groups in the country, particularly in finding lasting solutions to multifaceted challenges before them.

 For instance, through her Cliqfest crusade, Etisalat has reached out to students in tertiary institutions.

Why Cliqfest?  Idiare Atimomo, manager, Youth Segment, Etisalat Nigeria, said it was one of the many ways the company empowers youths in the country. He described Cliqfest as a mix of entertainment, education and sports under the brand’s innovative youth package.

“Our goal is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.

The telecom giant is also pursuing students’ career projects. Such career counseling scheme provides young people in secondary schools with constructive knowledge regarding various career paths in preparation for tertiary education.

At the sixth edition of Etisalat organised in partnership with Lagos Empowerment and Resource Network (L.E.A.R.N), Mrs. Adeola Idowu, director, Legal Service, identify the company’s CSR initiatives spanning education, health and the environment thus, “It is our way of providing guidance on future career paths to secondary schools, while showing our brand values of caring, optimism and simplicity to Nigerian youths”.

Within the period, the company kicked off a platform for small and growing businesses to interact with big and more established businesses, thereby fostering business opportunities for smaller businesses.

The package called “Market Access Nigeria” underscores that Small and medium scale businesses are important in all economies globally, especially in developing economies such as Nigeria, which can be achieved through networking platforms.

“SMEs remain the backbone of the development of most economies around the world. They create job opportunities at relatively low capital cost, thereby reducing the high level of unemployment. They also contribute to the economy in terms of output of goods and services for export, whilst attracting Foreign Direct Investment (FDI), resulting in foreign exchange earnings and increased contribution to Nigeria’s GDP,” the organizers said.

And having discovered that SMEs are often confronted with problems that is uncommon to the larger companies and multi-national corporations like lack of IT support, Etisalat stepped up the process with the introduction of “Easy Business”, a one-stop shop suite meant for the communication needs of SMEs through-Premium, Compact and Complete bundled with free minutes and SMS monthly within a selected Closed User Group (CUG) and a national call rate of 25k/sec to all networks in Nigeria as well as five international destinations (US, UK landline, China, India & Canada), with free data on one of the packages.

As the saying goes, what is good for the goose is also good for the gender; Etisalat went into partnership with Total, a multinational oil company, to establish retail sales/service experience centres within Total stations where Etisalat will run service operations, in addition to telecoms sites.

The company has been resilient, her unlimited access on Facebook new bundles also speaks loud abut the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly plan and based on the plan customer’s subscribe to; they can access Facebook for as long as they desire.

The Facebook SMS service on the other hand, allows subscribers receive SMS notifications on posts to their Facebook pages as well as update their Facebook status via SMS. Interesting!

Recently in Calabar, Cross River State, subscribers applauded the network’s ingenuity; Mr. Aniekpedeme Udoetor, a Calabar based businessman, describes Etisalat as having an “unrivalled customer care.”

According to Jeff Bezos, an American entrepreneur, “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget.

Joshua Balogun, an Analyst while speaking with Nigeria CommunicationsWeek at the recent Web Jurist award in Lagos said, “There are a lot of innovative ideas in our cupboard that you will be seeing in no distant time. Even as we appear as the last born in the group, our only smart-key is to be innovative. The era of competition in the sense of fighting for customers can be replaced with doing a better job through improved service deliver. That is our mission”.

Just like Joshua said, cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine.

It may make you feel like you’re flying high at first, but it won’t take long before you feel the impact. Imitation can never be your limitation when improved your worth.

In other words, any innovation that will make telecom subscribers heave sigh of relief is welcome. And business is a combination of marketing and innovation.


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Reps Propose N3,500 Daily Wage for Unskilled Labour

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House of Representatives is considering a bill seeking to promote sustainable rural development, reduce poverty, and enhance the livelihoods of Nigerians living in agrarian communities.

Reps Propose N3,500 Daily Wage for Unskilled Labour

Titled “The National Integrated Rural Development Bill, 2025,” the proposed legislation aims to provide wage employment opportunities for unskilled labourers in rural areas, guaranteeing a daily wage of N3,500 for every employed adult household member.

Sponsored by Hon. Marcus Onobun, member representing Esan Central/Esan West/Igueben Federal Constituency of Edo State, the bill, which is awaiting its second reading on the floor of the Green Chamber, seeks to establish a legal and institutional framework to promote sustainable development across Nigeria’s rural regions.

The proposed law applies to all rural areas within Nigeria’s territorial boundaries as defined by relevant demographic and economic criteria.

Part III of the bill provides that every adult household in rural communities who volunteers for unskilled manual work through local development projects shall be guaranteed a minimum of 100 days of paid employment per fiscal year.

“The Agency shall ensure that every rural household, whose adult members volunteer to do unskilled manual work through local development projects, is guaranteed a minimum of 100 days of wage employment per fiscal year,” the bill states.

“Every employed adult household shall be entitled to a daily wage of N3,500 for each day of work.”

The legislation also proposes the creation of the National Integrated Rural Development Agency, which will oversee and coordinate the implementation of rural development programmes across the country. The Agency’s responsibilities will include monitoring and evaluating projects, promoting innovation and technology adoption, and facilitating collaboration among relevant ministries and stakeholders.

In a bid to ensure inclusivity, one-third of the employment opportunities under the proposed scheme will be reserved for women in rural communities.

The bill further outlines objectives such as reducing rural poverty, improving agricultural productivity, ensuring food security, and enhancing access to education, healthcare, and other essential social services.

The proposed law also recommends the establishment of a Governing Council for the Agency, with its Chairman to be appointed by the President on the recommendation of the Minister of Agriculture and Food Security.

Additionally, all revenues generated by the Agency will be exempted from income tax, while contributions to its fund will be tax-deductible.

Speaking on the significance of the bill, Hon. Onobun said it seeks to tackle one of Nigeria’s most persistent socio-economic challenges rural poverty.

“This bill aims to promote sustainable rural development across the nation by reducing poverty, improving infrastructure, and enhancing livelihoods through integrated and coordinated efforts,” he said.

Despite Nigeria’s vast natural and human resources, the country continues to struggle with widespread rural underdevelopment.

According to the National Bureau of Statistics (NBS) and the United Nations Development Programme (UNDP), about 63% of Nigerians roughly 133 million people were classified as multidimensionally poor as of 2024, with the highest rates recorded in the northern regions and conflict-prone parts of the Middle Belt.


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Ndukwe Kalu Foundation 2025 COSPRA Summit Focuses on Empowering Digital Citizens, Building a Safer Online Generation

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The Ndukwe Kalu Foundation (NKF) has announced the much-anticipated 2025 edition of its flagship Child Online Safety Protection and Reporting of Abuse (COSPRA) Summit, themed “Empowering Digital Citizens: Building a Safer Online Generation.”

This groundbreaking summit, proudly sponsored by the Nigeria Internet Registration Association (NiRA), will unite Nigeria’s leading voices in technology, education, and child protection to address one of the most urgent challenges of our time — creating a safer digital space for children and young people.

With key implementing partners and co-sponsors: including the Nigerian Communications Commission (NCC), National Information Technology Development Agency (NITDA), Internet Society (ISOC), National Agency for the Prohibition of Trafficking in Persons (NAPTIP), and the Lagos State Education Board, COSPRA 2025 is set to spark a national movement toward responsible digital citizenship.

According to Ms. Erica Okibe, Executive Secretary of the Ndukwe Kalu Foundation: “COSPRA isn’t just another summit — it’s a clarion call to action. We are uniting institutions, parents, and digital stakeholders to empower our young people to thrive safely and responsibly in the online world.”

Now in its flagship phase, COSPRA has become a rallying point for government agencies, educators, innovators, and advocates working to combat online abuse, misinformation, and child exploitation. The 2025 edition will feature interactive panels, policy dialogues, youth innovation showcases, and a national pledge for child online safety and is scheduled to hold on the 20th of November, at the Afe Babalola Hall at the University of Lagos.

As Nigeria’s digital space continues to expand, COSPRA stands as a bold reminder that protecting children online is not optional — it’s essential.


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No Federal Character Breach in 2025 NCC Promotions — NCSCN

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National Civil Society Council of Nigeria (NCSCN) has cleared the Nigerian Communications Commission (NCC) of allegations of bias and victimization in its 2025 staff promotion exercise, describing the controversy as a product of misinformation and internal sabotage.

No Federal Character Breach in 2025 NCC Promotions — NCSCN

In a statement issued over the weekend, Blessing Akinlosotu, executive director of the Council, said findings from the Council’s independent inquiry revealed that the NCC’s promotional examination under the leadership of Dr. Aminu Maida, executive vice chairman, was conducted strictly in line with Public Service Rules and established institutional procedures.

Akinlosotu said the Council was compelled to intervene following multiple petitions and media reports alleging irregularities, marginalization, and breach of federal character in the promotion process.

According to him, the NCSCN launched an extensive fact-finding mission, held sessions with management, and engaged some of the aggrieved staff before arriving at its conclusion.

The NCSCN noted that while some staff passed the exams but were not promoted due to manpower limits, the Commission followed a clear and objective scoring framework.

Akinlosotu added that participants were provided with performance summaries and encouraged to seek clarification through proper internal channels.

He disclosed that the Council’s review team found no grievous breach of fairness, adding that no human endeavor can be absolutely perfect.

He further explained that the team observed minor administrative lapses which the NCC had since acknowledged and apologized for through its Human Capital Department.

On the performance of the NCC’s new leadership, the Council commended Maida for what it termed as a visionary and transparent approach to regulation, noting significant improvements in accountability and consumer protection since his assumption of office.

The NCSCN, however, cautioned staff members fueling discontent within the Commission, describing them as “internal saboteurs” bent on tarnishing the image of the organisation.

It warned that the Council would not hesitate to expose such individuals if they continued to spread falsehoods.

The Council also appealed to the media to avoid sensationalism in reporting sensitive institutional matters, urging journalists to uphold professionalism and factual reporting in the public interest.

“Our investigation found that the promotional examination was conducted transparently, with panels drawn from all six geopolitical zones and the Federal Character Commission providing oversight. We discovered no evidence of deliberate marginalization or victimization.

“The current leadership has demonstrated an impressive commitment to transparency, innovation, and service improvement in the telecommunications sector.

“We call on all aggrieved staff to explore internal mechanisms for redress instead of embarking on campaigns of calumny against a performing leadership,” the statement read in parts”, Akinlosotu stated.


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