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Innovative Etisalat…

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Yudi Moodley, managing director for Africa, Blackberry
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Etisalat is the brand name for Emirates Telecommunications Corporation, literally implying Communications. It is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.

As of February 2012, Etisalat is the 15th largest Mobile network operator in the world, with a total customer base of more than 135 million. Etisalat was named the most powerful company in the UAE by Forbes Middle East in 2012.

Away from that, earlier in the year, the network launched a new innovative campaign meant to celebrate the essence of its brand in Nigeria.

 This campaign is to bring to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The campaign seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.

Since the journey began, although it can not be exonerated from myriad of challenges facing telecom operators in Nigeria, but Etisalat has proven that mobile network is not just about calls, recharge and subscribe.

Highlighting this point, Steven Evans, chief executive, Etisalat Nigeria, said, “The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do.

“We are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria”.

The interesting aspect of the campaign remains the Etisalat’s ability to identify with various groups in the country, particularly in finding lasting solutions to multifaceted challenges before them.

 For instance, through her Cliqfest crusade, Etisalat has reached out to students in tertiary institutions.

Why Cliqfest?  Idiare Atimomo, manager, Youth Segment, Etisalat Nigeria, said it was one of the many ways the company empowers youths in the country. He described Cliqfest as a mix of entertainment, education and sports under the brand’s innovative youth package.

“Our goal is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.

The telecom giant is also pursuing students’ career projects. Such career counseling scheme provides young people in secondary schools with constructive knowledge regarding various career paths in preparation for tertiary education.

At the sixth edition of Etisalat organised in partnership with Lagos Empowerment and Resource Network (L.E.A.R.N), Mrs. Adeola Idowu, director, Legal Service, identify the company’s CSR initiatives spanning education, health and the environment thus, “It is our way of providing guidance on future career paths to secondary schools, while showing our brand values of caring, optimism and simplicity to Nigerian youths”.

Within the period, the company kicked off a platform for small and growing businesses to interact with big and more established businesses, thereby fostering business opportunities for smaller businesses.

The package called “Market Access Nigeria” underscores that Small and medium scale businesses are important in all economies globally, especially in developing economies such as Nigeria, which can be achieved through networking platforms.

“SMEs remain the backbone of the development of most economies around the world. They create job opportunities at relatively low capital cost, thereby reducing the high level of unemployment. They also contribute to the economy in terms of output of goods and services for export, whilst attracting Foreign Direct Investment (FDI), resulting in foreign exchange earnings and increased contribution to Nigeria’s GDP,” the organizers said.

And having discovered that SMEs are often confronted with problems that is uncommon to the larger companies and multi-national corporations like lack of IT support, Etisalat stepped up the process with the introduction of “Easy Business”, a one-stop shop suite meant for the communication needs of SMEs through-Premium, Compact and Complete bundled with free minutes and SMS monthly within a selected Closed User Group (CUG) and a national call rate of 25k/sec to all networks in Nigeria as well as five international destinations (US, UK landline, China, India & Canada), with free data on one of the packages.

As the saying goes, what is good for the goose is also good for the gender; Etisalat went into partnership with Total, a multinational oil company, to establish retail sales/service experience centres within Total stations where Etisalat will run service operations, in addition to telecoms sites.

The company has been resilient, her unlimited access on Facebook new bundles also speaks loud abut the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly plan and based on the plan customer’s subscribe to; they can access Facebook for as long as they desire.

The Facebook SMS service on the other hand, allows subscribers receive SMS notifications on posts to their Facebook pages as well as update their Facebook status via SMS. Interesting!

Recently in Calabar, Cross River State, subscribers applauded the network’s ingenuity; Mr. Aniekpedeme Udoetor, a Calabar based businessman, describes Etisalat as having an “unrivalled customer care.”

According to Jeff Bezos, an American entrepreneur, “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget.

Joshua Balogun, an Analyst while speaking with Nigeria CommunicationsWeek at the recent Web Jurist award in Lagos said, “There are a lot of innovative ideas in our cupboard that you will be seeing in no distant time. Even as we appear as the last born in the group, our only smart-key is to be innovative. The era of competition in the sense of fighting for customers can be replaced with doing a better job through improved service deliver. That is our mission”.

Just like Joshua said, cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine.

It may make you feel like you’re flying high at first, but it won’t take long before you feel the impact. Imitation can never be your limitation when improved your worth.

In other words, any innovation that will make telecom subscribers heave sigh of relief is welcome. And business is a combination of marketing and innovation.


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Ministry of Finance Leads FG-Backed Deal to Deliver Quality Homes and Boost Agriculture in Niger State

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Doris Uzoka-Anite, Minister of State for Finance with Mohamed Umar Bago, Governor, Niger State during the signing of M.O.U for the Construction of Mass Housing Estate and Agricultural Settlements in Niger State between the Federal Government and Niger State, on Friday, in Abuja.
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The Federal Ministry of Finance has anchored the signing of a Memorandum of Understanding (MoU) between the Niger State Government and the Ministry of Finance Incorporated (MOFI) for the implementation of a Mass Housing and Agricultural Settlement Project in Niger State.

Speaking at the MoU signing ceremony, Dr. Doris Nkiruka Uzoka-Anite, the Honourable Minister of State for Finance, described the agreement as a landmark initiative that underscores the Federal Government’s commitment to cooperative federalism, inclusive economic growth, and strategic alignment in line with President Bola Ahmed Tinubu’s Renewed Hope Agenda.

With the Federal Ministry of Finance serving as the anchor institution, the project benefits from strong policy coordination, financial credibility, and institutional oversight. The initiative is designed to integrate housing delivery with agricultural productivity, rural stability, and economic empowerment.

“Housing is a fundamental pillar of development. In Niger State, housing also intersects directly with agriculture, food security, and rural livelihoods. This project is therefore structured not merely as a housing intervention, but as a settlement framework for farmers aimed at strengthening agricultural value chains,” the Minister stated.

Niger State, one of Nigeria’s most agriculturally endowed states, continues to face challenges, including insecure settlements, rural-urban migration, and limited rural infrastructure. The project seeks to address these constraints by providing secure, well-planned housing settlements for farmers, strategically located to support agricultural production, storage, processing, and access to markets.

The Honourable Minister emphasized that anchoring farmers in stable communities with access to basic infrastructure will improve productivity, reduce post-harvest losses, enhance security, and encourage youth participation in agriculture, making farming more efficient, attractive, and profitable.

Sustainability and affordability are core pillars of the initiative, with integrated renewable energy solutions—including solar-powered homes and community facilities, designed to ensure reliable power, reduce energy costs, and support agro-processing and storage activities. The project also prioritises efficient land use, access roads, water infrastructure, and environmentally responsible building practices.

Reacting to the sustainability focus of the project, the Governor of Niger State, His Excellency Mohammed Umaru Bago, expressed strong optimism about its transformative impact on the state.

“When you say sustainability, affordability is very important. When I heard that a mini-grid has been deployed in Jos, it’s because it’s affordable. Diesel is not sustainable because it’s not affordable. For considering the factor of affordability in this project, we’re grateful,” the Governor said.

He further announced the state’s commitment to the project, adding, “So, Honourable Minister, Niger State is bringing forward 100,000 hectares of land for this project. I want to assure you that with this initiative, you have solved 80 percent of our problems.”

Drawing a direct link to the Federal Government’s development agenda, Governor Bago noted, “We’ve gone across the world and seen how people transit from poverty to prosperity. And I think the goal of the President, my father, is for us to transition our people out of poverty in the next four years, by the grace of God.”

The Managing Director and Chief Executive Officer of the Ministry of Finance Incorporated (MOFI), Dr. Armstrong Ume Takang (Ph.D.), who attended the ceremony alongside other critical stakeholders, including the building contractor, reaffirmed MOFI’s commitment to quality delivery and agricultural productivity.

Dr. Takang assured the Niger State Government of the contractor’s proven competence and credibility in delivering mass housing projects, stressing that affordability would not come at the expense of quality.

“We want affordable and decent houses. The fact that they are located in rural communities does not mean the quality should be compromised,” he said.

Beyond housing, Dr. Takang highlighted MOFI’s broader role in strengthening the agricultural component of the settlements through strategic partnerships.

“We have partners who will supply affordable fertilisers imported in large quantities. We will also work with other partners to ensure access to key agricultural inputs, not only fertilisers, but also pesticides, high-quality seeds, and elements of mechanisation,” he added.

The project adopts an innovative financing model that blends public assets with private investment, ensuring sustainability, transparency, and shared risk. Through this approach, the government focuses on policy direction and oversight while leveraging private sector efficiency and capital.

Beyond improving food security, the Mass Housing and Agricultural Settlement Project will stimulate broad-based economic activity and generate employment across construction, agriculture, Agro-processing, renewable energy, logistics, and community services. The initiative will support local industries such as cement, steel, transportation, and agro-allied enterprises, while strengthening rural economies and increasing Niger State’s internally generated revenue.

Affordability and inclusiveness remain central to the project’s design. The settlements are tailored to the income realities of farmers and low- to middle-income earners, supported by transparent allocation mechanisms and strong governance structures to ensure benefits reach the intended beneficiaries.

The MoU sends a clear signal to the investment community that Niger State, working in alignment with the Federal Ministry of Finance and MOFI, is open to credible, well-structured, and impact-driven investment. Developers, financial institutions, pension funds, real estate investors, and agribusiness operators are invited to view the project as a scalable and replicable model.

Reaffirming the Federal Ministry of Finance’s commitment, the Honourable Minister assured stakeholders of continued coordination, fiscal discipline, and policy support to ensure the project moves swiftly from signing to execution and delivery.

Commending the leadership of MOFI and the Executive Governor of Niger State, the Minister concluded that the initiative reflects a shared vision for integrated development.

“Through this partnership, we are not just building houses; we are creating stable farming communities, strengthening food security, and laying the foundation for sustained prosperity in Niger State,” she said.


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Indonesia Blocks Elon Musk’s Grok Over Deepfake Concerns

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Indonesia has become the first country to block access to Elon Musk’s Grok AI chatbot, citing its generation of non-consensual sexual deepfakes including pornographic depictions of women and children.

Indonesia Blocks Elon Musk’s Grok Over Deepfake Concerns

Elon Musk

Communications Minister Meutya Hafid announced the temporary restriction to shield citizens from digital harm, describing the content as a grave violation of human rights and online safety.

The decision follows a surge of explicit AI-altered images on X, where users tag Grok to undress real people or fabricate suggestive scenarios, some involving minors.

The Internet Watch Foundation flagged criminal exploitation for child sexual abuse material, prompting global alarm. X responded by limiting full image generation to paid subscribers with ID verification, though free editing tools persist.

Indonesia summoned X representatives under strict obscenity laws, while Malaysia followed with a similar block. UK regulator Ofcom reviews potential Online Safety Act breaches, with Technology Secretary Liz Kendall backing a full platform ban if needed, calling the imagery despicable.

Elon Musk dismissed critics as censorship seekers, even posting an AI bikini image of PM Keir Starmer to mock restrictions.

X’s Safety account vowed to remove illegal content, suspend accounts, and aid law enforcement, warning that Grok misuse carries severe consequences. Reports documented dozens of degrading edits per minute in late December, underscoring gaps in safeguards despite policy bans on exploitation.


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Tax Reforms Panel Rejects KPMG’s Critique of New Laws

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Presidential Fiscal Policy and Tax Reforms Committee has dismissed key elements of KPMG’s recent analysis of Nigeria’s new tax laws, accusing the firm of misunderstanding policy intent and framing preferences as technical flaws.

Committee Chairman Taiwo Oyedele, in a January 10 statement on X, welcomed constructive input but rejected much of the report as mischaracterisation of deliberate choices.

Oyedele clarified that many issues flagged by KPMG as “errors” or “gaps”—including taxation of shares, indirect transfers, insurance VAT, and foreign exchange deductions—reflect intentional policy aligned with global standards, not oversights.

He debunked stock market sell-off fears, noting 99 percent of investors qualify for unconditional exemptions on share gains, with no flat 30 percent rate applying broadly.

The committee defended higher personal income tax bands for top earners as competitive globally and rejected foreign insurance exemptions that would disadvantage local firms.

Oyedele highlighted KPMG’s factual lapse on the Police Trust Fund Act, already repealed, and urged focus on implementation over static critique, emphasising tax harmonisation, lower corporate rates, and expanded incentives as core gains.


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