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Innovative Etisalat…

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Yudi Moodley, managing director for Africa, Blackberry
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Etisalat is the brand name for Emirates Telecommunications Corporation, literally implying Communications. It is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.

As of February 2012, Etisalat is the 15th largest Mobile network operator in the world, with a total customer base of more than 135 million. Etisalat was named the most powerful company in the UAE by Forbes Middle East in 2012.

Away from that, earlier in the year, the network launched a new innovative campaign meant to celebrate the essence of its brand in Nigeria.

 This campaign is to bring to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The campaign seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.

Since the journey began, although it can not be exonerated from myriad of challenges facing telecom operators in Nigeria, but Etisalat has proven that mobile network is not just about calls, recharge and subscribe.

Highlighting this point, Steven Evans, chief executive, Etisalat Nigeria, said, “The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do.

“We are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria”.

The interesting aspect of the campaign remains the Etisalat’s ability to identify with various groups in the country, particularly in finding lasting solutions to multifaceted challenges before them.

 For instance, through her Cliqfest crusade, Etisalat has reached out to students in tertiary institutions.

Why Cliqfest?  Idiare Atimomo, manager, Youth Segment, Etisalat Nigeria, said it was one of the many ways the company empowers youths in the country. He described Cliqfest as a mix of entertainment, education and sports under the brand’s innovative youth package.

“Our goal is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.

The telecom giant is also pursuing students’ career projects. Such career counseling scheme provides young people in secondary schools with constructive knowledge regarding various career paths in preparation for tertiary education.

At the sixth edition of Etisalat organised in partnership with Lagos Empowerment and Resource Network (L.E.A.R.N), Mrs. Adeola Idowu, director, Legal Service, identify the company’s CSR initiatives spanning education, health and the environment thus, “It is our way of providing guidance on future career paths to secondary schools, while showing our brand values of caring, optimism and simplicity to Nigerian youths”.

Within the period, the company kicked off a platform for small and growing businesses to interact with big and more established businesses, thereby fostering business opportunities for smaller businesses.

The package called “Market Access Nigeria” underscores that Small and medium scale businesses are important in all economies globally, especially in developing economies such as Nigeria, which can be achieved through networking platforms.

“SMEs remain the backbone of the development of most economies around the world. They create job opportunities at relatively low capital cost, thereby reducing the high level of unemployment. They also contribute to the economy in terms of output of goods and services for export, whilst attracting Foreign Direct Investment (FDI), resulting in foreign exchange earnings and increased contribution to Nigeria’s GDP,” the organizers said.

And having discovered that SMEs are often confronted with problems that is uncommon to the larger companies and multi-national corporations like lack of IT support, Etisalat stepped up the process with the introduction of “Easy Business”, a one-stop shop suite meant for the communication needs of SMEs through-Premium, Compact and Complete bundled with free minutes and SMS monthly within a selected Closed User Group (CUG) and a national call rate of 25k/sec to all networks in Nigeria as well as five international destinations (US, UK landline, China, India & Canada), with free data on one of the packages.

As the saying goes, what is good for the goose is also good for the gender; Etisalat went into partnership with Total, a multinational oil company, to establish retail sales/service experience centres within Total stations where Etisalat will run service operations, in addition to telecoms sites.

The company has been resilient, her unlimited access on Facebook new bundles also speaks loud abut the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly plan and based on the plan customer’s subscribe to; they can access Facebook for as long as they desire.

The Facebook SMS service on the other hand, allows subscribers receive SMS notifications on posts to their Facebook pages as well as update their Facebook status via SMS. Interesting!

Recently in Calabar, Cross River State, subscribers applauded the network’s ingenuity; Mr. Aniekpedeme Udoetor, a Calabar based businessman, describes Etisalat as having an “unrivalled customer care.”

According to Jeff Bezos, an American entrepreneur, “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget.

Joshua Balogun, an Analyst while speaking with Nigeria CommunicationsWeek at the recent Web Jurist award in Lagos said, “There are a lot of innovative ideas in our cupboard that you will be seeing in no distant time. Even as we appear as the last born in the group, our only smart-key is to be innovative. The era of competition in the sense of fighting for customers can be replaced with doing a better job through improved service deliver. That is our mission”.

Just like Joshua said, cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine.

It may make you feel like you’re flying high at first, but it won’t take long before you feel the impact. Imitation can never be your limitation when improved your worth.

In other words, any innovation that will make telecom subscribers heave sigh of relief is welcome. And business is a combination of marketing and innovation.


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General News

Nnaji, Former Minister Seeks Out-of-court Settlement over Certificate Forgery Allegations

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Nnaji, Former Minister Seeks Out-of-court Settlement over Certificate Forgery Allegations

Uche Nnaji

Uche Nnaji, former minister of Science, Innovation and Technology, has indicated interest to settle out of court with the University of Nigeria, Nsukka, and other parties in a certificate forgery dispute.

This was disclosed on Monday during proceedings before Justice Hauwa Yilwa of the Federal High Court Abuja, where the suit came up for hearing of pending applications.

Nnaji had approached the court in October 2025, following an investigation by Premium Times, alleging that the minister had forged his first degree and National Youth Service Corps certificates.

The report further faulted the minister for submitting the forged documents to President Bola Tinubu and the Senate during his ministerial screening.

Nnaji had subsequently resigned his position as minister following widespread controversy, stating that he did not want the issue to become a distraction from the activities of the administration.

The case has, however, stalled at the courts since it was instituted, due to procedural setbacks including issues relating to the service of court processes and multiple preliminary objections filed by the defendants.

When the matter was called on Monday, Ope Muritala, counsel to Nnaji,  informed the court that although the case was slated for a hearing of pending applications, there was a fresh development, adding that parties were exploring an amicable resolution, requesting an adjournment to enable negotiations to continue.

“There is a new development as parties are exploring an out-of-court settlement,” he told the court.

P.C. Ike and N.H. Obah, lawyers representing the first (Minister of Education) and second (National Universities Commission) defendants, told the court they were not previously aware of the settlement discussions until they arrived at the court, but did not oppose the request for an adjournment to allow the talks to proceed.

Meanwhile, counsel to the third to seventh defendants, including the UNN and its principal officers, Chidubem Ugwueze, however, confirmed that the move towards settlement had been communicated earlier.

He told the court that a Senior Advocate of Nigeria, Chris Uche, who is leading the defence team, had informed him of the development.

According to him, the information originated from another Senior Advocate, Wole Olanipekun, representing Nnaji.

Although he did not object to the proposed settlement, Ugwueze urged the court to proceed with hearing the defendants’ pending motion for regularisation in the event that settlement talks collapse.

However, Justice Yilwa declined the request, stating that it would be more appropriate to consider such applications only if the out-of-court resolution efforts fail.

In view of the parties’ disposition, the court adjourned the matter to July 8, 2026, for report of settlement or continuation of proceedings.


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Nomination Opens for Consumers Value Awards

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In a bold step to deepen consumer voice and accountability across both private and public sectors, BrandXchange the organisers of the Consumers Value Awards have announced the official launch of the 5th edition with a groundbreaking theme: “Beyond Satisfaction: Redefining Consumer Value in a New Economy.”

Scheduled to hold on 23rd September 2026, this year’s edition introduces a Consumer & Citizen Value Scorecard, a nationwide voting platform that places the power of evaluation directly in the hands of consumers. Nigerians can nominate their brands through this link: https://consumervalue.vercel.app/nominate

Speaking on the theme, the Convener, Akonte Ekine, noted that the concept of consumer satisfaction is no longer sufficient in today’s economic climate.

“For too long, satisfaction has been the benchmark. But in reality, many consumers who are ‘satisfied’ still feel overcharged, underserved, or unheard. This year, we are going beyond satisfaction to focus on what truly matters—real value. Value in pricing, value in service, and value in trust,” he said.

He further explained that the introduction of the Consumer & Citizen Value Scorecard marks a significant evolution of the Awards into a data-driven, people-powered evaluation system.

“Through this Scorecard, Consumers will not just vote—they will assess. They will tell us which brands deliver fair value and which public institutions are truly serving the people. This is about giving consumers and citizens a structured voice that drives recognition and accountability,” Ekine added.

Unlike traditional award systems driven by panels or jury decisions, the Consumers Value Awards remain strictly based on consumer voting, ensuring that winners emerge from real-life experiences and public perception.

The 2026 edition expands its scope to include public sector institutions, reinforcing the idea that citizens are not only customers of brands but also consumers of government services.

“From banking halls to public hospitals, from telecom services to regulatory agencies, Nigerians interact with systems every day. This initiative ensures that both brands and institutions are held to the same standard—delivering value in a challenging economy,” he stated.

The voting process will measure key indicators such as:

  • Value for money
  • Trust and transparency
  • Service delivery quality
  • Responsiveness to consumer needs
  • Accessibility and inclusiveness

Insights from the voting process will culminate in a Consumer & Citizen Value Index, offering one of the most comprehensive snapshots of consumer sentiment.

The organisers believe the initiative will not only celebrate excellence but also drive improved performance, strengthen consumer trust, and encourage responsible service delivery across sectors.

Voting is expected to commence in June 2026, with nominations open to the general public via www.consumersvalueawards.com.


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IHS Nigeria, Ilorin Innovation Hub Showcase 19 High Growth Startups

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IHS Nigeria, part of the IHS Holding Limited (NYSE: IHS) (“IHS Towers”) group, one of the largest independent owners, operators, and developers of shared communications infrastructure in the world by tower count, has partnered with the Ilorin Innovation Hub to host the maiden edition of its Demo Day at the state-of-the-art facility in Ilorin, Kwara State.

The event, themed “The Convergence,” is designed to spotlight 19 emerging startups that have participated in the Hub’s accelerator and incubation programs, and invite them to pitch their solutions to investors, venture capital funds, corporate partners, and the media.

The Ilorin Innovation Hub, a partnership between the Kwara State Government and IHS Nigeria, began operations in February 2025 with programs managed by Co-creation Hub and Future Africa.

The Demo Day presents an opportunity to take stock and assess how the Ilorin Innovation Hub is helping to nurture and bring to life groundbreaking ideas and solutions supporting economic resilience and addressing real-world societal challenges. The event is expected to help unlock funding opportunities, foster strategic collaborations, and amplify visibility for these startups that are developing solutions across critical sectors including agriculture, health-tech, green energy, lifestyle, and digital services.

Beyond the startup showcase, the Demo Day highlights Kwara State’s continued commitment to driving digital innovation and entrepreneurship, and IHS Nigeria’s commitment to bridging the digital divide and deepening the digital economy in Nigeria.

Mohamad Darwish, CEO, IHS Nigeria, commented, “We believe innovation and digital technology are powerful drivers of economic growth and sustainable development. This is why we partnered with the Kwara State Government on the Ilorin Innovation Hub. It is impressive and very fulfilling to see the diverse portfolio of ideas and solutions showcased today from the hub within a year of the commencement of operations.

This speaks to the depth of creativity among Nigerians and what is possible when they are equipped and supported. Today’s event makes me proud of our investment in the space and underscores IHS Nigeria’s continued commitment to supporting technology, entrepreneurship, and digital innovation in Nigeria.”

Temi Kolawole, Managing Director, Ilorin Innovation Hub, commented, “Today, we showcase 19 startups that have shown that when you combine talent with the right support, the results speak for themselves. The Ilorin Innovation Hub exists to ensure that geography is never a barrier to building something extraordinary, and this Demo Day is proof that we are on the right track.”


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