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Innovative Etisalat…

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Yudi Moodley, managing director for Africa, Blackberry
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Etisalat is the brand name for Emirates Telecommunications Corporation, literally implying Communications. It is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.

As of February 2012, Etisalat is the 15th largest Mobile network operator in the world, with a total customer base of more than 135 million. Etisalat was named the most powerful company in the UAE by Forbes Middle East in 2012.

Away from that, earlier in the year, the network launched a new innovative campaign meant to celebrate the essence of its brand in Nigeria.

 This campaign is to bring to fore the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The campaign seeks to reinforce the brand’s core values, personality and beliefs such as innovation, uniqueness, youthfulness, confidence and more while establishing a positive and dominant connection with old and new customers.

Since the journey began, although it can not be exonerated from myriad of challenges facing telecom operators in Nigeria, but Etisalat has proven that mobile network is not just about calls, recharge and subscribe.

Highlighting this point, Steven Evans, chief executive, Etisalat Nigeria, said, “The Etisalat brand represents a company that is youthful, dynamic and innovative. We deliver good quality service and value in everything we do.

“We are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable, it is about an attitude and culture, and is simply a way of life. In just 3 years of operation, we have established a special place in the lives of Nigerians with a customer base of 12 million. We are simply the fastest growing telecoms company in Nigeria”.

The interesting aspect of the campaign remains the Etisalat’s ability to identify with various groups in the country, particularly in finding lasting solutions to multifaceted challenges before them.

 For instance, through her Cliqfest crusade, Etisalat has reached out to students in tertiary institutions.

Why Cliqfest?  Idiare Atimomo, manager, Youth Segment, Etisalat Nigeria, said it was one of the many ways the company empowers youths in the country. He described Cliqfest as a mix of entertainment, education and sports under the brand’s innovative youth package.

“Our goal is to motivate all-round development in our students. We want our youths to be balanced, connected and in touch with the ever-changing career turns, social trends and lifestyles, and Cliqfest connects with our core values of care and optimism expressed in an innovative, yet simple manner,” he said.

The telecom giant is also pursuing students’ career projects. Such career counseling scheme provides young people in secondary schools with constructive knowledge regarding various career paths in preparation for tertiary education.

At the sixth edition of Etisalat organised in partnership with Lagos Empowerment and Resource Network (L.E.A.R.N), Mrs. Adeola Idowu, director, Legal Service, identify the company’s CSR initiatives spanning education, health and the environment thus, “It is our way of providing guidance on future career paths to secondary schools, while showing our brand values of caring, optimism and simplicity to Nigerian youths”.

Within the period, the company kicked off a platform for small and growing businesses to interact with big and more established businesses, thereby fostering business opportunities for smaller businesses.

The package called “Market Access Nigeria” underscores that Small and medium scale businesses are important in all economies globally, especially in developing economies such as Nigeria, which can be achieved through networking platforms.

“SMEs remain the backbone of the development of most economies around the world. They create job opportunities at relatively low capital cost, thereby reducing the high level of unemployment. They also contribute to the economy in terms of output of goods and services for export, whilst attracting Foreign Direct Investment (FDI), resulting in foreign exchange earnings and increased contribution to Nigeria’s GDP,” the organizers said.

And having discovered that SMEs are often confronted with problems that is uncommon to the larger companies and multi-national corporations like lack of IT support, Etisalat stepped up the process with the introduction of “Easy Business”, a one-stop shop suite meant for the communication needs of SMEs through-Premium, Compact and Complete bundled with free minutes and SMS monthly within a selected Closed User Group (CUG) and a national call rate of 25k/sec to all networks in Nigeria as well as five international destinations (US, UK landline, China, India & Canada), with free data on one of the packages.

As the saying goes, what is good for the goose is also good for the gender; Etisalat went into partnership with Total, a multinational oil company, to establish retail sales/service experience centres within Total stations where Etisalat will run service operations, in addition to telecoms sites.

The company has been resilient, her unlimited access on Facebook new bundles also speaks loud abut the appreciable values of Etisalat as being more than a mobile network, but a way of life.

The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly plan and based on the plan customer’s subscribe to; they can access Facebook for as long as they desire.

The Facebook SMS service on the other hand, allows subscribers receive SMS notifications on posts to their Facebook pages as well as update their Facebook status via SMS. Interesting!

Recently in Calabar, Cross River State, subscribers applauded the network’s ingenuity; Mr. Aniekpedeme Udoetor, a Calabar based businessman, describes Etisalat as having an “unrivalled customer care.”

According to Jeff Bezos, an American entrepreneur, “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget.

Joshua Balogun, an Analyst while speaking with Nigeria CommunicationsWeek at the recent Web Jurist award in Lagos said, “There are a lot of innovative ideas in our cupboard that you will be seeing in no distant time. Even as we appear as the last born in the group, our only smart-key is to be innovative. The era of competition in the sense of fighting for customers can be replaced with doing a better job through improved service deliver. That is our mission”.

Just like Joshua said, cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine.

It may make you feel like you’re flying high at first, but it won’t take long before you feel the impact. Imitation can never be your limitation when improved your worth.

In other words, any innovation that will make telecom subscribers heave sigh of relief is welcome. And business is a combination of marketing and innovation.


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SSDC Warns Businesses against Cyber, Election-Related Risks

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Security Skills Development Company (SSDC) has released its 2026 Security Outlook, highlighting four major security challenges expected to shape Nigeria’s business and operating environment as the country moves closer to the 2027 general election.

SSDC Warns Businesses against Cyber, Election-Related Risks

The report, developed from a nationwide survey and expert contributions at the recently concluded Security Thought Leadership Roundtable, identifies internal security threats, protection of national assets, cyber risks and election-related instability as the most significant concerns facing organisations and institutions in the coming year.

According to SSDC, findings from the survey and stakeholder discussions reveal growing concern over the increasing complexity of security challenges and their potential impact on business continuity, economic stability and public confidence.

A substantial number of respondents identified internal threats within organisations as an emerging risk, pointing to the need for stronger corporate governance, workforce integrity measures and structured risk management systems.

Security experts at the roundtable noted that weaknesses in critical public infrastructure and national assets could have far-reaching consequences for the economy and national development if not adequately addressed.

The report also highlights cybercrime as a persistent and evolving threat to both public and private sector institutions.

Participants stressed the importance of strengthening cyber resilience through proactive monitoring, investment in technology-driven safeguards and improved security awareness.

Another key concern raised in the outlook is what SSDC described as the “2027 Election Shadow.” Many respondents expressed concerns about the possibility of heightened political tension as the election season approaches, warning that uncertainty and security disruptions could affect business operations, investment decisions and overall economic confidence.

Speaking on the report’s findings, Mike Igbodipe, managing director, SSDC, called for a more strategic approach to security management across both public and private sectors.

He said organisations must move beyond reactive security measures and integrate security considerations into their broader strategic planning and decision-making processes. He also advocated the development of a gold-standard, locally certified training programme for security professionals tailored to Nigeria’s unique security environment.

SSDC, a security training and consulting firm focused on advancing professional standards in Nigeria’s security sector and strengthening industrial resilience through capacity building and strategic expertise, said the Security Outlook forms part of its ongoing thought leadership initiative aimed at promoting informed dialogue on national security, institutional resilience and risk management.

The company reaffirmed its commitment to supporting stakeholders through research, training and strategic advisory services designed to improve preparedness and response to emerging security challenges.

 

 

 


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Moniepoint DreamDevs Bootcamp Graduates Second Cohort to Strengthen Homegrown Talent Pipeline

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L-r: Co-Founder/Chief Operating Officer, Semicolon, Ashley Immanuel; Employer Brand Manager, Moniepoint, Celestina Dike; Head of Engineering, Moniepoint, John Ojetunde and Head, Talent Acquisition, Moniepoint, Perpetual Ibe at the Moniepoint DreamDevs Demo Day presentation which held in Lagos.
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Moniepoint Inc., Africa’s leading digital financial services provider, has officially graduated the second cohort of its flagship DreamDevs Bootcamp, marking a significant milestone in the company’s ongoing effort to build world-class engineering talent from the ground up.

The graduation was celebrated at a Demo Day event held in Lagos, themed “Training Done! Demo Up!”, where participants presented capstone projects built to real-world engineering standards.

The graduation comes at a crucial time for Africa’s tech ecosystem. Although Nigeria’s tech talent is growing, it isn’t sufficient, especially at the mid-to-senior engineering level, where demand far exceeds supply. By 2030, the global shortage of software developers could reach 85 million, leading to economic losses of $5.5 trillion. For a continent developing its digital infrastructure, this is critical. Moniepoint’s DreamDevs Bootcamp is a strategic response to these challenges.

The nine-week curriculum, created by Moniepoint’s Engineering Unit in partnership with Semicolon, covered Java Object-Oriented Programming, Data Structures and Algorithms, Software Testing, MySQL, Spring Boot APIs, System Design, Docker, Messaging Queues, Frontend UI, and Cloud Infrastructure. Participants received programme stipends and mentorship from experienced Moniepoint software engineers, gaining valuable exposure to the production environment of one of Africa’s fastest-growing fintech firms.

During the Demo Day presentation, the participants paired into 9 teams were excited to showcase how they have deployed knowledge and skills gained during the course of the bootcamp  into real and useful  solutions in real estate, hospital management, event management, food and agriculture.

Commenting, Felix Ike, Co-Founder and Chief Technology Officer of Moniepoint, said, “DreamDevs is a structural investment in Nigeria’s digital economy, not a recruitment exercise, not a pipeline built solely to serve Moniepoint’s hiring needs. That said, we are proud that some graduates from our first cohort are already active members of our engineering team, proof that when young African engineers are given the right training and the right environment, they can compete at the highest level”.

Felix added that “Engineering excellence is not a naturally occurring phenomenon. It is a curated and intentionally built process that requires the right systems, the right resources, and sufficient time to take hold. Building that process and making it accessible to the brightest young engineers on this continent is a responsibility we have chosen to own.

Africa’s digital economy is attracting significant global capital, yet the talent infrastructure required to sustain that growth remains underdeveloped. The DreamDevs Bootcamp and our other capacity-building initiatives across some of Nigeria’s public universities demonstrate Moniepoint’s commitment to this responsibility.

The initiative also aligns with Nigeria’s broader national agenda on technology skills development. Moniepoint serves as a key sponsor of the Federal Government’s 3 Million Technical Talent (3MTT) programme, which focuses on mass technical skills training across the country. While 3MTT addresses the scale challenge, DreamDevs provides depth, offering a specialised, end-to-end pathway from foundational training through to employment within Moniepoint’s complete development ecosystem.

As Nigerian fintechs deepen their infrastructure ambitions, the ability to grow engineering capacity that feeds these aspirations requires an urgent industry intervention, as Moniepoint is demonstrating to address Africa’s engineering talent challenge.


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NITDA, Benin’s Digital Agency Strengthen Ties on Digital Transformation

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The National Information Technology Development Agency (NITDA) and Agence des Systèmes d’Information et du Numérique (ASIN), the Information Systems and Digital Agency of the Republic of Benin, have moved to strengthen bilateral cooperation on digital transformation, digital public infrastructure, and innovation-driven governance.

The commitment was reaffirmed during a courtesy visit by the Beninese delegation to NITDA’s corporate headquarters in Abuja, where discussions centred on deepening bilateral cooperation, sharing best practices, and advancing digital development across the region.

Speaking during the engagement, the Director General of NITDA, Kashifu Inuwa, represented by the Director of Stakeholder Management and Partnerships, Dr. Aristotle Onumo, said regional collaboration remains critical to advancing Africa’s digital economy and building resilient digital ecosystems capable of supporting sustainable growth.

He noted that NITDA is committed to driving Nigeria’s digital transformation through the development of policies, standards, and strategic frameworks designed to modernise governance and improve service delivery across the public sector.

According to him, the agency has developed several foundational frameworks, including the Enterprise Governance Framework, Digital Transformation Framework, and Software Quality Assurance Framework, to guide Ministries, Departments, and Agencies (MDAs) in their digital transformation journeys.

“Our goal is to move government institutions beyond basic digitalisation to full digital transformation, and ultimately, to build an intelligent, data-driven government powered by emerging technologies such as artificial intelligence,” he said.

Inuwa also disclosed that since 2018, NITDA has reviewed over ₦1.5 trillion worth of government IT projects to ensure compliance, technical alignment, and value for money.

He said the intervention has helped the Federal Government save more than ₦300 billion by eliminating duplication, promoting shared services, and improving the success rate of digital projects across ministries, departments, and agencies.

On digital public infrastructure, he revealed that Nigeria has transitioned from fragmented agency-to-agency data exchanges to a more integrated and citizen-centred digital ecosystem through the Nigerian Data Exchange (NGDX) platform.

He explained that the platform provides a federated and centralised framework for seamless data exchange among government institutions while preserving the autonomy of individual information systems.

According to him, the proposed e-Government and Digital Economy Bill will provide the legal backing needed to strengthen the platform and institutionalise digital collaboration across government.

The DG further highlighted NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0) 2024–2027, which aligns with the Federal Government’s Renewed Hope Agenda and focuses on critical areas such as digital literacy, research and development, cybersecurity, innovation, inclusive access, and strategic partnerships.

Earlier, the Head of International Partnerships at ASIN, Tildy Erlong, said the delegation’s visit followed a recent Smart Africa workshop in Abuja and was aimed at strengthening institutional ties and learning from Nigeria’s digital transformation experience.

She described ASIN as the operational agency under Benin Republic’s digital ministry, responsible for implementing strategic digital development projects across the country in collaboration with key institutions, including the national identity agency, ANIP, and the cybersecurity agency, CENIN.

Erlong highlighted Benin’s achievements in digital public infrastructure, noting that about 98 per cent of the country’s population—approximately 13.6 million citizens—has been enrolled on its digital identity platform.

She added that more than 60 government agencies and service institutions are connected through Benin’s XROAD interoperability platform, enabling the delivery of over 250 digital services to citizens.

According to her, Benin is also prioritising digital inclusion, open-source systems, and the deployment of artificial intelligence to improve service delivery in sectors such as healthcare, education, and justice.


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