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Knowing, Understanding Your Customers, Key to Building Viable Local Startups- Georgina Campbell-Flatter

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Georgina Campbell-Flatter, Executive Director, Legatum Centre For Development and Entrepreneurship at MIT, USA with CFA
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The Massachusetts Institute of Technology (MIT), has been ranked as the top University in the world for the third year running.

This can be attributed to a number of factors. Areas where the institution is obviously very strong are in the areas of technology, innovation and entrepreneurship.

A team of MIT officials recently arrived in Nigeria, for Open Mic Africa. They also visited a number of Startups they found interesting.

A member of that delegation was Georgina Campbell-Flatter, Executive Director, Legatum Centre For Development and Entrepreneurship at MIT, USA, with whom I had a very interesting discussion on her thoughts on the Nigerian Startups ecosystem and how to build viable ones.

On what her experience has been, so far, in Lagos, Georgina stated that it has been awesome and great. “The energy in the city is amazing. The people are great. I’m having a beautiful time and our hosts are incredible”, she stated.

Shedding light on some of the Startups that her team had visited, Georgina mentioned some Startups, but was, particularly, excited about Wecyclers, run by Bilkis, whose Startup is all about offering an innovative model for recycling waste, thus, helping to clean up the city of Lagos. She stated that waste are collected, processed and sold for a profit.

Georgina also spoke glowingly about Max , a delivery service that makes it easier for Lagosians to send and receive packages in under 3 hours, because of the adoption of the innovation of the Motorcycle delivery model, thus, beating the usual Lagos traffic.

Georgina stated that, this is instructive, as Max has been able to create as much as 4,500 jobs that did not exist five years ago in the city.

On how local Startups can benefit from the MIT ecosystem, Georgina stated that it is a matter of the mindset.

“When we support entrepreneurs, we encourage them to think about two things. It’s the mindset in spirit and its’ scale.”

She stated that spirit is natural, as there are people who are excited and eager to provide value to their ecosystem.

She stated, however, that matching them with the needed skills to build and scale their business is what MIT does to help the Startups. Georgina stated that there is a Professor at MIT, who has written a book, with a disciplined approach on 24 steps to working through your business.

“The key point behind everything that he teaches and everything that we teach at MIT is that, you have to understand your customer. You have to know who you are serving”, she pointed out.  

Georgina stated that, embedded in the MIT approach to teaching, is the idea of mind and hand, and she thinks that Nigerian Universities too can take queue from there.

“Everything we teach, has a theory component and also a practical component”, she reiterated. She emphasized that it is not all about standing out there with some power point, talking out to entrepreneurs, because, they want to be involved. They want to engage. They want to GSD, which means ‘Get Stuff Done’. You can’t really teach that”, she pointed out.

She stated that the approach is to teach in Class a little bit and, then, carry out some project work by getting the students out to the field.

“One of the assignments we have, is you have a decent technology idea, go and speak to 50 potential users of that technology and come back and tell us what they thought of it”, she stated. She went on to say that, students also have to develop other business skills, such as, how to pitch, how to story-tell, marketing, finance, which leads to building a good business.

Georgina is of the opinion tgat, support structures are key to the growth of an entrepreneur. “You really do see results when students come into our program, they might have a great idea, but not a good sense how to approach that customer, how ti build up that product to meet the needs of the customer and by walking them through simple steps”, she reiterated.

On how important the fusion of technology and entrepreneurship is, to the growth of the ecosystem, Georgina stated that technology alone is not helpful, but when you match technology with coomercialisation, (entrepreneurship), one can really see the impact that brings to the society.

Georgina concluded by saying that she is eager to have as many entrepreneurs as possible from Lagos, to come over to MIT for training.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

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Lagos State has dragged 45 individuals and firms, including Bi-Courtney Aviation, DAAR Communications and Leaders & Company, to revenue court for tax debts running into billions of naira.

Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

Lagos Govt

Bi-Courtney, operators of Murtala Muhammed Airport Terminal Two, faces N38.7 million claim; DAAR, behind Africa Independent Television, owes N22.4 million; ThisDay publishers Leaders & Company allegedly skip N67.1 million.

GMT Energy Resources tops corporates at N145.8 million, followed by Sheriff Deputies at N132.1 million; others like Heyden Petroleum, AA Rescue, BRT operator Primero also listed.

Individuals owe N13.5 million to N35 million each.

Attorney-General Lawal Pedro said suits followed ignored notices, aiming to enforce laws and fund infrastructure.

More defendants: IENG Nigeria, James Fisher, V Care Diagnostics, Venture Garden, Saro Africa, Barry Callebaut, Native Media, First Consulting, Eyowo Payments.

Compliant taxpayers post-notice escaped prosecution; defaulters risk penalties, interest, jail.

Pedro urged prompt filings and payments.


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Beware of Fake Cerelac Products – NAFDAC

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National Agency for Food and Drug Administration and Control (NAFDAC) has alerted Nigerians on counterfeit and unregistered Cerelac Mixed Fruits and Wheat products being sold in Lagos.

Beware of Fake Cerelac Products – NAFDAC

NAFDAC said Nestle Nigeria, the genuine Marketing Authorisation Holder of the product, received a complaint of suspected counterfeit purportedly manufactured by Nestlé Spain, bearing Batch Code 308002910.

It said that Nestle Nigeria reported that the complainant described that the counterfeit product emitted an odour suggestive of possible contact with fuel.

NAFDAC said that preliminary review of the product by Nestle Nigeria indicated that it had expired, in spite of the container displaying an expiry date of 10-2026, which suggested that the date coding had been tampered with (revalidated).

Nestle Cerelac Mixed Fruits and Wheat is a nutritious infant cereal, designed to be a delicious first food for infants.

NAFDAC said that its post-marketing surveillance’s directorate officers in Lagos conducted a surveillance visit to Maxland Shopping Centre, 193 Ago Palace, Okota, where the product was purchased by the complainant.

It added that the suspected counterfeit and unregistered Cerelac were found on sale at the premises and subsequently mopped up, while Nestle assisted in identifying the distinguishing features between registered and unregistered product.

According to the regulatory agency, Nestle revealed that the unregistered product used a hyphen (-) to separate the day from the year, while the registered product used a slash (/) to separate the day from the year.

“It is important to note that Nestle Nigeria is not aware of the channels through which the products are supplied into the country.

“Healthcare professionals and consumers are advised to report any suspicion of the sale of substandard and falsified regulated products to the nearest NAFDAC office, call 0800-162-3322, or send an email to [email protected],” NAFDAC said.

The agency warned that counterfeit formula often lacked essential nutrients, vitamins and minerals, leading to stunted growth or developmental issues.

It said that such formula might also contain contaminants that might lead to severe health consequences to infants or even death.

NAFDAC reiterated its commitment to safeguarding public health adding that it would continue surveillance activities to ensure the quality, safety, and efficacy of all NAFDAC-regulated products circulating in Nigeria.

It said that all zonal directors of the agency and state coordinators had been directed to carry out surveillance and mop up the revalidated product, if found within the zones and states.

The agency urged distributors, retailers, healthcare professionals, and caregivers to exercise caution and vigilance within the supply chain, to avoid the distribution, sale, and use of fake products.


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NITDA Strengthens Collaboration with NIPSS to Drive Digital Innovation, Orange Economy Growth

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The National Information Technology Development Agency (NITDA) has reinforced its commitment to advancing Nigeria’s digital transformation agenda through strengthened collaboration with key strategic institutions, as it hosted the Director General of the National Institute for Policy and Strategic Studies (NIPSS), Professor Ayo Omotayo, alongside participants of the Senior Executive Course (SEC) 48, 2026.

The visit, which builds on an earlier strategic study tour, provided a platform for in-depth engagement on the role of digital innovation in driving sustainable economic growth, with particular focus on the Orange Economy.

Representing the Director General of NITDA, Kashifu Inuwa CCIE, the Director of Stakeholder Management and Partnerships, Dr Aristotle Onumo, highlighted the Agency’s commitment to fostering a vibrant digital ecosystem through inclusive policies, strategic partnerships, and capacity development initiatives.

“NITDA is committed to creating an enabling environment where innovation can thrive by bringing together government, private sector, academia, and creatives to drive Nigeria’s digital economy,” he stated.

Inuwa underscored the growing importance of the Orange Economy, describing it as a critical driver of innovation and economic value through intellectual property. He identified sectors such as digital content creation, film, animation, and digital art as key contributors to national development.

“The Orange Economy represents a powerful opportunity to transform our rich cultural heritage and creativity into sustainable economic growth,” he noted.

He further highlighted Nigeria’s unique advantage, particularly its youthful and creative population, while calling for stronger collaboration among stakeholders to fully harness the sector’s potential.

“With our youthful population and rich cultural assets, Nigeria is well-positioned to become a global leader in the Orange Economy if we deepen collaboration and investment across the ecosystem,” he added.

During the engagement, NITDA also presented its strategic initiatives aimed at supporting the digital and creative sectors, including digital infrastructure development, promotion of digital literacy, and implementation of policies that enable startups and innovators to scale.

Addressing challenges facing the sector, Inuwa pointed to issues such as limited access to funding, infrastructure gaps, weak intellectual property protection, and ecosystem fragmentation, while emphasising the need for coordinated action.

“Addressing challenges such as funding gaps, infrastructure deficits, and intellectual property protection is critical to unlocking the full potential of Nigeria’s creative economy,” he said.

The Agency reiterated its target of achieving 70 per cent digital literacy by 2027, noting that ongoing programmes are equipping millions of Nigerians with essential digital skills, including those in underserved and informal sectors.

In his remark, Professor Omotayo described the visit as an important opportunity to deepen understanding of how digital technologies are reshaping economic sectors, particularly the creative industry. He noted that the insights gathered would contribute significantly to policy recommendations aimed at strengthening Nigeria’s economic framework.

Participants of the SEC 48 programme engaged actively during the session, raising questions on capacity development, access to tools, and frameworks for protecting digital content. NITDA highlighted its ongoing collaborations with industry stakeholders to provide training, innovation hubs, and access to digital tools for young Nigerians.

The engagement concluded with a renewed commitment from both NITDA and NIPSS to strengthen collaboration in research, policy development, and capacity building, aimed at positioning Nigeria as a globally competitive force in the digital and creative economy.

 


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