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Samsung Launches Galaxy S9 with Focus on Social Media

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Samsung Electronics unveiled its flagship Galaxy S9 smartphone on Sunday with an emphasis on visual applications for social media, hoping to attract tech savvy young consumers to weather a market slowdown.

A hostess shows up Samsung’s new S9 (R) and S9 Plus devices after a presentation ceremony at the Mobile World Congress in Barcelona,

With the global smartphone market set to stay flat or even shrink after meagre growth of one percent last year, vendors are focusing on features designed to encourage consumers to ditch their old phones earlier than they would have previously.

Samsung launched the S9 at the mobile gadget fair in Barcelona, attracting thousands of reporters to see how the world’s biggest smartphone maker could innovate in a category in which the big players are technologically closer than ever.

DJ Koh, Samsung’s president of IT and mobile communications, said the most important function of a phone today was “visual communication”, and the Galaxy S9 had been designed for the visual and social generation.

It features improved cameras, an artificial intelligence-powered voice tool, and social media functions that are easier to deploy than previous offerings.

New features include an automatic super-slow motion camera setting that looks primed to show up on Instagram feeds soon, and software that turns selfies into instant emojis.

nalyst Ben Wood from CCS Insight said the S9 and larger screened S9 Plus were all about incremental gains over the S8.

“The S9 underlines the dilemma all leading smartphone makers are facing. Innovation in smartphones has plateaued and now it is all about marginal gains be that screen technology, camera features and processing power,” he said.

“This is potentially a tough sell for Samsung but the real goal of the S9 is making an already good product even better as Samsung takes the fight to Apple,” he said.

Huawei Technologies, Samsung’s Chinese rival which ranked third globally in sales last year, launched a notebook PC and two Android tablets earlier on Sunday. It is launching its new flagship in Paris next month.

“With the absence of any flagship smartphone announcement from any of its major competitors, Samsung had a great marketing window of opportunity to claim leadership in the high-end smartphone market, coming back in the race with Apple’s iPhone X,” said Forrester analyst Thomas Husson.

But he expected Huawei to launch a highly competitive new smartphone differentiated by the use of more advanced Artificial Intelligence technologies and more aggressive pricing.

“To truly lead the space, I continue to believe Samsung must accelerate its transition towards more content, services, software innovation and partnerships,” he said.

Samsung’s AI-powered Bixby service allows S9 users to point its camera to translate a foreign-language sign, without having to swipe through menus or choose settings every time.

Samsung also plans to boost smartphone accessories such as wireless chargers and mobile docking station that allows smartphone features on desktop, a senior Samsung executive said.

Younghee Lee, head of Samsung’s Marketing for the Mobile Business, declined to provide a sales forecast for the S9.

Research firm Counterpoint forecasts it will sell 43 million sets in 2018, 23 percent more than the 35 million S8 models shipped last year.

Global smartphone sales saw an unprecedented decline of 9 percent in the fourth quarter, averaging 2017 growth to just 1 percent, a far cry from growth of about 40 percent between 2011 and 2015, according to research provider Strategy Analytics.

While Samsung kept its supremacy over Apple Inc (AAPL.O) with about 21 percent of market share, Counterpoint says, it faces tough competition after it lost ground in markets such as India, China and Western Europe in the fourth quarter.

Chinese rivals such as Huawei and Xiaomi Inc are making major inroads in these markets, aided by strong sales of affordable products that boast many high-end features and sturdy design.

Lee said Samsung’s huge scale and its “agility to listen and learn” ensured it would continue to grow in China and India.

The two versions of the Galaxy S9 have 6.2-inch (15.8 cm) and 5.8-inch wrap-around screens, and will go on sale on March 16 in most countries.


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MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

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L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
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MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.

The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.

After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.

At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.

Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.

Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.

“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.

“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.

She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.

In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.

“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.

The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.

With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.


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T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

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T2, formerly known as 9mobile, is under investigation by the Nigerian Communications Commission (NCC) in Benue State for an undisclosed incident disrupting USSD, SMS, voice, and data services across nine local government areas.

T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

T2

The affected areas include Ado, Agatu, Gwer East, Gwer West, Konshisha, Obi, Ohimini, Okpokwu, and Otukpo, as detailed in an advisory on the NCC Major Outages Portal, which tracks significant disruptions reported by Mobile Network Operators (MNOs) and Internet Service Providers (ISPs).

Neither T2 nor its public relations firm, Chain Reactions, has responded to inquiries on the outage’s cause or restoration efforts as of this report.

The NCC’s continued reference to the operator as 9mobile, months after its public rebranding to T2 in August 2025, has sparked questions about whether the name change was formally notified to the regulator.

This probe aligns with NCC mandates requiring operators to disclose major outages, their impacts, and timelines for fixes, with compensation obligatory for disruptions exceeding 24 hours under the Consumer Code of Practice Regulations.

Industry watchers note that such incidents, often linked to fibre cuts, power failures, or infrastructure faults, underscore ongoing challenges in Nigeria’s telecoms sector, particularly amid T2’s subscriber losses post-rebrand. NCC vows transparency via its portal to hold operators accountable and protect consumers.


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NCC Unveils Draft 5-Year Spectrum Roadmap, 60 GHz License-Exempt Guidelines to Boost Broadband, Innovation

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Nigerian Communications Commission (NCC) has unveiled two pivotal regulatory draft documents aimed at reshaping Nigeria’s communications sector over the next five years and fast-tracking deployment of ultra-high-speed wireless technologies.

NCC Unveils Draft 5-Year Spectrum Roadmap, 60 GHz License-Exempt Guidelines to Boost Broadband, Innovation

NCC

In a public notice dated December 19, 2025, and issued pursuant to its mandate under the Nigerian Communications Act (NCA) 2003, the Commission published the Draft 5-Year Spectrum Roadmap for the Communications Sector (2025–2030) and Draft Guidelines for the Use of the 60 GHz License-Exempt Band for Multi-Gigabit Wireless Systems.

Both documents are accessible on the NCC website for stakeholder review, with the roadmap outlining strategic spectrum planning, allocation, and management to optimise utilisation, support emerging technologies like 5G and IoT, expand broadband access, and align with global best practices.

The Spectrum Roadmap emphasises four core pillars: bridging the digital divide through low-band spectrum and satellite services, attracting investments via flexible licensing models, enhancing service quality with mid-band optimisation, and fostering innovation in areas such as direct-to-device connectivity and secondary spectrum trading.

It sets ambitious targets including universal 4G coverage nationwide, 50 per cent 5G penetration in state capitals, and average broadband speeds of 100 Mbps by 2030, while addressing rising data demand through band refarming and efficient management.

Complementing this, the 60 GHz Guidelines establish a license-exempt framework for the 57–66 GHz band, enabling multi-gigabit speeds up to 10 Gbps for short-range applications like WiGig, fixed wireless access, enterprise connectivity, urban broadband, and backhaul solutions.

The rules mandate NCC type approval for equipment, site registration for outdoor use, and interference mitigation measures, while prohibiting wide-area networks to safeguard primary users.

In line with Section 58 of the NCA 2003, NCC invites comments from industry operators, equipment manufacturers, consumer groups, and the public, with submissions due by Friday, January 16, 2025, via email to [email protected], [email protected], and [email protected].

The notice, signed by Mrs Nnenna Ukoha, Head of Public Affairs, stresses that stakeholder inputs will refine the frameworks to drive innovation, investment, competition, and sustainable growth in Nigeria’s telecoms ecosystem.


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