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Tariff, Content Draw Sharp Line between DSTV,HITV

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At last, the much awaited revolution is taking place in the pay-television industry in Nigeria thanks in part to the battle for the soul of subscribers.

Recall that at the time the industry was a monopoly, the service by the dominant operator was nothing to write home about and the rich who could afford it groaned.

Today, like mobile phones, pay-tv has no class and that is the product of liberalization and tough competition among various brands.

The immediate positive effect is choice, better customer service, and affordable tariff.

Dstv, a brand owned by South Africa’s Multi-Choice was the first to grace the screens of Nigerian subscribers in 1994, offering a wide array of channels which covered news, movies, music, sports, documentary and general entertainment.

In a bid to make these services available to all Nigerians, Dstv came up with three bouquets namely: Dstv Premium Channels which has 64 channels and costs N9, 000 per month, Dstv Compact Channels which has 42 channels and costs N4, 300 per month and Dstv Family Channels which has 29 channels and costs N2, 500 per month.

Dstv has also tried to cut across language boundaries by introducing Portuguese, French and Indian language specific bouquets and also language channels which include Chinese, Greek, Arabic, German, Spanish, and others.

Entertainment Highway Limited, owners of Hitv which prides itself as an Indigenous company began broadcasting in February, 2007 and is catching up.

It has dangled unbelievably incentives, things thought not possible before now.

It uses the Direct to Home satellite technology which is able to transmit high quality pictures to end users.

The platform has more than 20 digital channels including specially created ones such as Hi-Nolly, Hi-Kids, Hi-Ovation, Nigezie, Hi-Biz, Hi-Sports, Hi-Mix as well as Amuludun Telly, a joint project with the Lagos State television, which showcases Yoruba programmes tailored to suit the Yoruba audience; and the recently included Trace TV, an exclusively music channel.

Some other channels offer programmes which broadcast entertainment, lifestyle and sports from the Nigerian scene. Since its inception, Hitv has been widely patronized.

The monthly subscription rates now are as low as N4, 000 for both Cable and Satellite packages while the cost of installation is N14, 000 and N9, 999 respectively. So, subscribers can enjoy premium content at a reasonable price.

However, the competition between Dstv and Hitv is deeply rooted. Some Dstv subscribers have actually migrated to Hitv and some have subscribed to both brands. Despite this and other developments, Dstv has always given its subscribers value for their money and maintained high standards in both picture quality and programming. Hitv has also lived up to expectations and has given the sport loving community value for money. It has secured rights to the live broadcasts of the English Premier League, the Spanish La Liga, Italian Serie ‘A’, the UEFA match series, the NBA play-offs, among others. This implies that it has become a good alternative to its rival and may in the near future enjoy the number of clientele Dstv does.

Other brands existing in Nigeria today include Skysat, Mytv, CTL, Trendtv, Eurostar, etc. Fstv, the first indigenous brand and Titv are now defunct as they could not keep up with the competition. There is a silent war among these theden players to capture a greater share of the market and the on-going competition would culminate in the reduction of subscription fees, thus making them affordable to all who care to subscribe.


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NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

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Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.

Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.

“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.

Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.

He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the

initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.

Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.

He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,

“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.

While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.

Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.

However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.

He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.

“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.

Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.

He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.

 


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NBC Boss Urges Content Ceators to Participate in DSO

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Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, DG, NBC

Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.

“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.

The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.

Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.

Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.

During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.

Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.

Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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