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Tariff, Content Draw Sharp Line between DSTV,HITV

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At last, the much awaited revolution is taking place in the pay-television industry in Nigeria thanks in part to the battle for the soul of subscribers.

Recall that at the time the industry was a monopoly, the service by the dominant operator was nothing to write home about and the rich who could afford it groaned.

Today, like mobile phones, pay-tv has no class and that is the product of liberalization and tough competition among various brands.

The immediate positive effect is choice, better customer service, and affordable tariff.

Dstv, a brand owned by South Africa’s Multi-Choice was the first to grace the screens of Nigerian subscribers in 1994, offering a wide array of channels which covered news, movies, music, sports, documentary and general entertainment.

In a bid to make these services available to all Nigerians, Dstv came up with three bouquets namely: Dstv Premium Channels which has 64 channels and costs N9, 000 per month, Dstv Compact Channels which has 42 channels and costs N4, 300 per month and Dstv Family Channels which has 29 channels and costs N2, 500 per month.

Dstv has also tried to cut across language boundaries by introducing Portuguese, French and Indian language specific bouquets and also language channels which include Chinese, Greek, Arabic, German, Spanish, and others.

Entertainment Highway Limited, owners of Hitv which prides itself as an Indigenous company began broadcasting in February, 2007 and is catching up.

It has dangled unbelievably incentives, things thought not possible before now.

It uses the Direct to Home satellite technology which is able to transmit high quality pictures to end users.

The platform has more than 20 digital channels including specially created ones such as Hi-Nolly, Hi-Kids, Hi-Ovation, Nigezie, Hi-Biz, Hi-Sports, Hi-Mix as well as Amuludun Telly, a joint project with the Lagos State television, which showcases Yoruba programmes tailored to suit the Yoruba audience; and the recently included Trace TV, an exclusively music channel.

Some other channels offer programmes which broadcast entertainment, lifestyle and sports from the Nigerian scene. Since its inception, Hitv has been widely patronized.

The monthly subscription rates now are as low as N4, 000 for both Cable and Satellite packages while the cost of installation is N14, 000 and N9, 999 respectively. So, subscribers can enjoy premium content at a reasonable price.

However, the competition between Dstv and Hitv is deeply rooted. Some Dstv subscribers have actually migrated to Hitv and some have subscribed to both brands. Despite this and other developments, Dstv has always given its subscribers value for their money and maintained high standards in both picture quality and programming. Hitv has also lived up to expectations and has given the sport loving community value for money. It has secured rights to the live broadcasts of the English Premier League, the Spanish La Liga, Italian Serie ‘A’, the UEFA match series, the NBA play-offs, among others. This implies that it has become a good alternative to its rival and may in the near future enjoy the number of clientele Dstv does.

Other brands existing in Nigeria today include Skysat, Mytv, CTL, Trendtv, Eurostar, etc. Fstv, the first indigenous brand and Titv are now defunct as they could not keep up with the competition. There is a silent war among these theden players to capture a greater share of the market and the on-going competition would culminate in the reduction of subscription fees, thus making them affordable to all who care to subscribe.


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Broadcasting

OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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NCC, AVCNU Set Agenda for Model IP Policy for Nigerian Universities

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The first draft of an Intellectual Property (IP) Policy for Nigerian universities will soon be finalised by Nigerian Copyright Commission (NCC), working with the Association of Vice-Chancellors of Nigerian Universities (AVCNU) and the National Universities Commission (NUC).

Mr. John O. Asein, Director-General of NCC, and Secretary-General of the AVCNU, Professor Yakubu Aboki Ochefu, gave this indication at a consultative meeting during a visit of the executives of AVCNU to the Commission’s Headquarters in Abuja recently.

The Director-General said the Commission would fast-track work on the draft IP Policy with a view to entrenching a credible copyright culture in the nation’s tertiary institutions.

“The adoption and implementation of an IP Policy in universities will guide lecturers, students and librarians on their copyright obligations and address the allocation of rights in our institutions of higher learning,” he stated.

Mr. Asein also noted that implementation of an IP Policy would boost the Commission’s national anti-piracy campaign and enhance research and the use of IP knowledge in Nigerian universities. This, he asserted, has become even more imperative in light of the attitudinal changes brought about in the wake of the COVID-19 pandemic.

He decried the lack of copyright policy guidelines for library users in most Nigerian universities resulting in unregulated photocopying by students to the financial detriment of authors. He, therefore, urged AVCNU to assist in the implementation of the understanding earlier reached between the Reproduction Rights Society of Nigeria (REPRONIG) and the AVCNU on behalf of the Universities.

The Director-General remarked that it was an irony that universities were not eager to obtain licences despite the fact that most of the authors would be among the primary beneficiaries. He also advised REPRONIG to explore ways of ensuring that those universities that signed up for its licence obtained value for money.

In his remarks, the Secretary-General of AVCNU, Professor Yakubu Aboki Ochefu, thanked the NCC DG for assisting with the development of a model IP Policy for Nigerian Universities. He disclosed that the plagiarism detection software, Eaglescan, introduced recently for use in Nigerian Universities has helped to check the incidence of plagiarism and copyright abuses in the universities.

The Secretary-General observed that copyright has become a critical issue in Nigerian universities in view of the increasing relevance of the virtual learning environment occasioned by the Covid-19 pandemic. He expressed concern that many universities in Nigeria have no copyright policy and assured that the AVCNU would support the Commission in the development and adoption of the proposed IP Policy for universities to enrich the academic and research culture.

Professor Ochefu further indicated interest in the operations of the Nigerian Copyright Academy (NCA) and assured the Commission that AVCNU would work with the Academy to promote copyright education and enlightenment in the country, especially in the university system.

The visit of the AVCNU officials to the Commission is a follow up to an earlier visit of the NCC management team to the Association’s secretariat in February this year during which the Director-General of NCC advocated the urgent need for a model IP Policy for Nigerian Universities.


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Extreme E Partners StarTimes to Broadcast Series across Africa

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Electric off-road motor racing series Extreme E has signed a three-year agreement with digital TV operator StarTimes to broadcast the series live across the African continent.

Extreme E Partners StarTimes to Broadcast Series across Africa

The deal will see Extreme E’s five-race series aired live to more than 30 African countries including Kenya, Nigeria, Cameroon and Cote d’Ivoire in English, French, Portuguese and other local languages. Season one gets underway in early 2021.

The agreement with StarTimes is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria), ESPN Africa and BTRC (Belarus).

Commenting on the deal, Ali Russell, chief marketing officer at Extreme E, said: “Extreme E is a top-tier sporting product unlike anything else out there at the moment. Likened to Star Wars Pod Racing meets Dakar Rally, its mission is to drive awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions. This broadcast partnership with StarTimes is really important for helping to share our messages across Africa, which is an integral location to the series as Senegal’s Lac Rose plays host to our Ocean stage.”

Kristen Miao, StarTimes sports director, added: “Motorsports are getting more and more popular in Africa and at the same time people are increasingly concerned about climate change issues. With Extreme E, they will see that sustainability can also mean excitement and adrenaline. We are delighted to bring this unique championship into millions of homes across Africa.”

 


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