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How Struggling Retailers Can Improve Business by Selling Online

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By Adeniyi Ogunfowoke,

With the many advantages of the World Wide Web and its impact on businesses, you would think the bandwagon impact would be massive.

Apparently, this is not the case as there are still a good number of businesses that are yet to bring their business online. Surprisingly, some of these businesses are struggling and are ready to jump at any ready-made solution to recover. Unknown to them, the solution is right under their noses which is to bring the business online.

There many online businesses that traditional stores can emulate. A good example is Jumia. Jumia is over 5 years in the online business and for these years, Nigeria’s no 1 shopping destination has encouraged millions of Nigerians to shop online. This has, fortunately, being aided by the fact that many customers now own smartphones and can afford the internet, they will no doubt, result to the internet to perform their transactions. Hence, the convenience of an online platform like Jumia is driving a lot of people to purchase, book and order things on the internet.

Reasons you need an online presence

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24/7 hour availability

There are very few traditional or offline businesses in Nigeria that can run for 24 hours every day. It is impossible. A key benefit to having a website is that your clients and prospects can read about your products and place orders at any time. On regular business days or holidays. Imagine what being open 3-4 times longer could do for your business.

Better customer support

The diversity of the internet is immeasurable. It allows you to answer questions and solve customer problems in real time. You can also create a video, a product spec sheet or a FAQ (frequently asked question) section once, and you can direct clients to that information. Not only does it save you time, but you’ll be providing better service.

Very low start-up costs

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Starting out online means very low startup costs. You have no buildings to construct, no vehicles to buy and few (if any) staff to hire. Simply build your site and start selling. If you are already selling offline, then the transition can be very smooth. You continue selling the same products that you know and have a good supply of. Putting your company online simply gives you a new source of customers.

Your customers are online

This is perhaps the most important reason for building an online presence. This is because your customers are online using search engines to search for your services.

How struggling businesses/retailers can improve business by coming online

Know your market

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One of the biggest keys to success with an online business is to know the market. Where do your potential customers spend their time online and how can you reach them? The better you know your market, the more success you will have reaching them with the right message and offering them the right products and services. You don’t necessarily have to be an expert in your market and, you can learn as you go along.

Push your business on social media

Social media is absolutely free except you want to run a promotion campaign. You can also do a free push of your business on Twitter, Facebook and Instagram. This will definitely give you brand recognition as you continually interact with your customers online.

Own a website

You need a website to complement your social media efforts. This is because search engines now have a huge impact on business because many people usually visit Google or Bing to search for what they want. If your website is fully optimised, then you will get more patronage. This, plus your social media, will help your business recover.

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Publish an email newsletter

Capturing the email addresses of your website visitors is critical to the growth of every online business. However, a large and growing list is only valuable when useful and relevant information is sent on a regular basis to these individuals. The goal of an email list is to turn prospects into clients and clients into repeat customers and they will eventually become ambassadors for your company/product.

Keep them interested with content marketing

Content marketing refers to the strategy of marketing to potential customers with different types of content. The content used in this method can vary from blogs to videos; but they all share the same end goal: to convince visitors to your website that they should buy from or partner with you.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Fake Agency: ICPC Indicts NITDA, Others over Inadequate Due Diligence

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Independent Corrupt Practices and Other Related Offences Commission (ICPC) indicted the National Information Technology Development Agency (NITDA) and other ministries over administrative lapses that allowed the fictitious Presidential Foreign Investment Promotion Council (PFIPC) to operate.

Fake Agency: ICPC Indicts NITDA, Others over Inadequate Due Diligence

Musa Aliyu, chairman, ICPC, stated that NITDA, alongside the Office of the Secretary to the Government of the Federation (OSGF), the Budget Office, and other bodies, failed to carry out adequate due diligence and standard operating procedures.

ICPC said however,  clarified that the findings pointed to severe internal control weaknesses and administrative negligence rather than active official complicity by NITDA and the other affected agencies.

The briefing followed a 30-day investigation ordered by the president on July 7 into allegations surrounding the purported presidential council.

The commission also cleared the presidency and the Central Bank of Nigeria (CBN) of any wrongdoing but blamed institutional lapses in several ministries, departments and agencies (MDAs).

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Aliyu said investigators established that Adeniyi Adeyemi, the director-general, was never appointed by the federal government and that the PFIPC had no legal existence.

“As you may recall, on the 7th of July, Mr. President directed the ICPC to conduct an investigation into the fake Presidential Foreign Investment Promotion Council and submit a report within 30 days,” he said.

“Today, exactly within the stipulated period, we have submitted an interim report based on our interactions with all stakeholders involved.”

According to Aliyu, Tinubu directed the commission to make its findings public in the interest of transparency and accountability.

He said the investigation found that Adeyemi’s purported appointment letter was forged.

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“It has been established that Adeniyi Adeyemi Matthew was never appointed by the Federal Government or any authority whatsoever,” he said.

“The Presidential Foreign Investment Promotion Council, which sometimes they called the Presidential Foreign Intervention Promotion Council, was never established by any law, executive order or any valid instrument of government.

“The appointment letter presented by Adeniyi Adeyemi Matthew was completely forged alongside similar documents used to perpetuate the illegal activities of the fake agency.”

Aliyu stated that a purported government gazette used to legitimise the organisation was also fabricated.

“If you recall, there was a gazette which he used to support the fake agency. That gazette is an illegal document that never passed through the processes prescribed by law,” he stated.

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“Our investigation found that the office used by the fake agency was the office of the Presidential Economic Advisory Council. The office was broken into and access was gained illegally. That was how he was able to operate from there.”

Aliyu also revealed that investigators uncovered two additional fictitious government agencies allegedly created by the suspect — the FCT Investment Promotion Agency (FIPA) and the Foreign Investment Promotion Agency/Public-Private Partnership (FIPA-PPP).

According to him, fake legislative instruments were used to create the agencies and open bank accounts.

Despite the elaborate scheme, the ICPC chairman said the investigation found no evidence that federal government funds were disbursed to the fake council.

“Our investigation found that no funds of the federal government were approved or disbursed to the fake PFIPC,” he said.

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“We also discovered no weaknesses in the systems of the State House or the Central Bank of Nigeria during our investigation. The fake appointment letter did not originate from the presidency.

“Our investigation found that some public officers failed to carry out due diligence and failed to comply with standard operating procedures in their ministries and departments. That gave him the opportunity to carry out these illegal acts.”

 

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Tax Reform Built on Taxing Prosperity, Not Poverty– Adedeji

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Nigeria tax system is build on taxing prosperity not poverty, according to Dr. Zacch Adedeji, executive chairman, Nigeria Revenue Service (NRS).

Tax Reform Built on Taxing Prosperity, Not Poverty– Adedeji

Dr. Zacch Adedeji, executive chairman, Nigeria Revenue Service

Adedeji, also  dismissed the insinuation that the government’s tax reform is aimed at extracting money from Nigerians .

He said the essence of reform is creating an economic environment where individuals and businesses can prosper.

Dr. Adedeji made the clarifications on Sunday night while appearing on Channels Television’s Politics Today, where he defended the administration’s tax reforms and addressed concerns over rising government revenue amid the economic hardship facing Nigerians.

According to him, the government’s objective is to tax the fruits of investment rather than the investment itself.

“For us at Nigeria Tax, we are not there to extract. Our focus is not revenue. I don’t want to tax poverty. I’m to tax the fruit, not the seed, and I’m to tax the return, not investment.”

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Adedeji explained that the government would generate more revenue as businesses became more profitable, without necessarily increasing the tax burden on individuals and companies.

He said a company that made N100 in profit could generate N30 in tax revenue for the government, but if its profit increased to N200 or N300, government revenue would rise accordingly.

“So, if I want to make more, I must work for you to make more. And that is why it is in the best interest of us in Nigeria Revenue Service that businesses are doing well, individuals are doing well,” he said.

He said the approach was consistent with President Bola Tinubu’s economic agenda, which seeks to remove barriers to investment and create a more conducive environment for businesses to operate and expand.

Adedeji cited reforms in the electricity sector as part of the government’s efforts to stimulate economic activity.

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He noted that the Electricity Act had devolved powers to state governments to generate, transmit and distribute electricity, arguing that improved power supply would boost production and productivity across the economy.

 

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UNESCO Taps Oguamanam,Nigerian Scholar to Advisory Body on Science, Tech Ethics

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Prof Chidi Oguamanam, Nigerian scholar, has been invited to serve as a member of the United Nations Educational, Scientific and Cultural Organization (UNESCO’s) World Commission on the Ethics of Scientific Knowledge and Technology.

UNESCO Taps Oguamanam,Nigerian Scholar to Advisory Body on Science, Tech Ethics

Prof Chidi Oguamanam,

The appointment, which covers four years from 2026 to 2029, recognises Oguamanam’s contributions to the ethics of science and technology and related disciplines.

The invitation was conveyed in a letter from UNESCO on Saturday, which described the commission as an independent advisory body and forum for reflection on major ethical challenges arising from advances in science and technology.

The letter stated, “Recognising your significant contributions to the ethics of science and technology and related disciplines, it is my honour to invite you to become a member of UNESCO’s World Commission on the Ethics of Scientific Knowledge and Technology for a period of four years, from 2026 to 2029.”

Established in 1998, the commission brings together experts from different regions and disciplines to examine ethical issues associated with scientific and technological developments, climate change and the environment.

UNESCO said regional balance was important to the commission’s membership to promote multidisciplinary and transdisciplinary debate on emerging ethical challenges.

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According to the organisation, the commission provides guidance and recommendations through its reports to UNESCO, its member states, the scientific community, policymakers, civil society and other stakeholders.

Its previous work has contributed to global normative instruments, including the Declaration of Ethical Principles in Relation to Climate Change adopted in 2017 and the Recommendation on the Ethics of Artificial Intelligence adopted in 2021.

UNESCO noted that the commission had recently published reports examining the ethics of quantum computing and space exploration and utilisation.

The organisation said the commission would now focus on new areas identified for its future work programme, including emerging ethical challenges arising from scientific and technological developments.

In inviting Oguamanam to join the commission, UNESCO expressed confidence in his expertise and active contribution to the development of its forthcoming reports.

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The organisation also said it expected members to contribute to “horizon scanning” of emerging ethical challenges and help identify issues that should be addressed in the commission’s next cycle.

Oguamanam’s appointment adds to Nigeria’s representation in international discussions on the ethical implications of science, technology and innovation.

He is expected to serve on the commission alongside experts from different regions and academic disciplines during the 2026–2029 term.

 

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