E-Business
Online Shoppers: How To Ensure You Fill Your Carts with Genuine & Quality Products

By Adeniyi Ogunfowoke,
On a daily basis across the world, online shoppers fill their shopping carts with tons of thousands of products such as groceries, electronics, health & beauty, gaming, phones and tablets. The quality of products purchased online has always been a point of debate among shoppers, especially since the products can’t be inspected before purchase. The trend is the same in Nigeria, even though the country’s ecommerce sector is just 7 years old.
One of the fundamental methods for helping customers make the right choice when shopping online is ‘ratings and reviews’. Ecommerce companies such as Jumia have made a provision on their platforms for customers to rate and review the quality of products purchased on its jumia.com.ng platform.

Product ratings and reviews have become an essential part of eCommerce businesses because they enable customers to rate/review products or services purchased online. These companies do not do this for fun. They understand that product ratings/reviews have a huge role to play when it comes to driving sales, generating leads and attracting customers to their website.
From gaining local organic search rankings to becoming word-of-mouth, online reviews help reinforce your brand and reputation. If you are rarely mentioned anywhere on the web, how will it influence your customers?
The fact is so many consumers trust online reviews as much as personal recommendations and this is where brands like Jumia, Nigeria’s no 1 shopping destination is different from others. The platformhas a rating guide because quality is part of its fundamental values. More so, it allows customers to leave feedback about their service and products which increases their “mentions”, ultimately leading to more exposure and driving more traffic.
There’s no denying the fact that online reviews are very significant today, and not just that, they are part of most marketing campaigns today so that they can create a big impact in the industry and break sales.
Reasons why reviews/ratings are important to your business
Increase sales
People tend to read online reviews and trust them as much as they are recommended by their friends or families. A significant number of people consider online reviews while choosing a product or service of their need. So, if the particular product review is good, there is a good chance that you will purchase that product and vice versa. This will automatically increase sales.
Better local search rankings
Customer reviews play a crucial role today for organic search rankings in search engines. In fact, enabling customer reviews will add credibility to your company while new reviews are also going to add more unique content to your site. The increased amount of content that is relevant and unique will add a better chance to get ranked on search engines while the pages are also frequently crawled by search engine bots compared to others. All in all, reviews are very important to improve search visibility and drive more traffic to the site through search engines today.
Improved communication and customer service
Analysing the reviews people leave for you – both good and bad – helps keep your ear to the ground with regards to overall customer satisfaction and public opinion. Online reviews help give a voice to both happy and unhappy customers and allow you to open up a public channel of conversation, letting you demonstrate your customer service skills. Online reviews can also give you valuable feedback with regards to what your clients actually want. Reviews provide insight into how your average consumer thinks about your service or industry, rather than what you think about what you offer.
Added marketing opportunities
Online reviews are surely worth the deal and they offer a plethora of benefits to your business that most marketing campaigns fail to do. In fact, online reviews act as micro-marketing campaigns that provide a positive benefit to your potential customers, now and in the long run. Having online reviews already is also going to encourage new customers to voice their opinion and leave their own feedback.
Do product reviews/ratings actually influence online purchasing decisions?
If you describe reviews/ratings/testimonials as the word-of-mouth of online shopping, you won’t be wrong. This is as earlier stated, a lot of customers read these reviews before deciding whether they should buy a product or not. This is even more important due to the prevalence of fake products on some online platforms despite painstaking efforts and stringent penalties to put them at bay.
So, if the review of a particular product is positive and is rated 5-star, your customers will be more inclined to buy that product and if there are so many bad reviews, note that they will steer clear.
However, know that in some cases, it does not necessarily mean that the product is bad. A bad review may be as a result of poor customer service, payment challenges and others. This is systemic. Your customers are informing you to make their purchase seamless. Overall, for you to get favourable reviews, simply offer quality products and services as well as a good customer service and you will observe the positive impact it will have on your reviews.
E-Business
Nigeria Hit by 24.1m Data Breaches – Surfshark

Surfshark, a Netherlands-based cybersecurity firm, has reported that Nigeria recorded about 24.1 million compromised user accounts since 2004, making it the third most affected country in Sub-Saharan Africa.

The report, which analysed global data breach trends for the first quarter of 2026, showed that Nigeria recorded 281,500 leaked accounts between January and March 2026, ranking the country as the 34th most breached nation globally during the period.
Globally, the report revealed that 210.3 million accounts were breached in the first quarter of 2026, representing a sharp increase compared to previous periods.
The United States accounted for 29 per cent of all reported breaches worldwide, followed by France, India, Brazil and the United Kingdom.
According to the report, cyber threats targeting Nigerian users have continued to intensify over the years, exposing millions of individuals to risks such as identity theft, account hijacking, extortion and financial fraud.
Surfshark disclosed that about 7.5 million unique email addresses linked to Nigerian users have been exposed since 2004, while approximately 13 million passwords were leaked alongside compromised accounts.
The report noted that more than half of breached Nigerian users remain vulnerable to cyber-related crimes.
“Statistically, 10 out of 100 Nigerian people have been affected by data breaches,” the report stated.
Further analysis showed that leaked data linked to Nigerian users included highly sensitive information such as Social Security-related records, payment card details, residential addresses, and personal contact information.
According to the report, about 3,900 Social Security-related records and 1,600 payment card details were exposed, alongside 1.9 million phone numbers and more than 925,000 residential addresses.
The cybersecurity firm warned that the growing scale of data exposure reflects increasing vulnerabilities in the global digital ecosystem as businesses accelerate the adoption of artificial intelligence technologies.
Commenting on the trend, Tomas Stamulis, chief security officer, Surfshark, said the rapid integration of AI systems by companies has significantly expanded the volume of user data being collected and stored.
According to him, businesses are increasingly relying on AI-driven tools for automation, analytics and operational efficiency, leading to the accumulation of larger datasets that could become attractive targets for cybercriminals.
The report cited industry statistics indicating that 20.2 per cent of companies used AI technologies in 2025, up from 8.7 per cent in 2023.
“These AI-driven systems collect and log more detailed user information for automation, analytics, and model improvement,” Stamulis said.
He added that while artificial intelligence improves productivity and operational efficiency, it also increases the number of systems organisations must secure, thereby creating additional opportunities for cyberattacks and data leaks.
Stamulis further warned that compromised personal information often retains value for cybercriminals long after passwords or email credentials have been changed.
According to him, hackers frequently combine old and newly leaked information into so-called “combo lists,” which are repeatedly traded or deployed for fraudulent activities and identity theft schemes.
He advised internet users to minimise the amount of sensitive personal information shared online, use alternative email identities or masking services where possible, and provide confidential information only when necessary.
The report also showed that global breached accounts in the first quarter of 2026 tripled compared to the corresponding period of 2025 and rose by 22 per cent relative to the fourth quarter of 2025, underscoring the growing sophistication and frequency of cyberattacks worldwide.
E-Business
NITDA Warns of AI-Powered DeepLoad Malware Targeting Banks, Govt Agencies

National Information Technology Development Agency (NITDA), has raised alarm over a new artificial intelligence-powered malware known as “DeepLoad,” warning that the cyber threat is actively targeting Nigerian government agencies, financial institutions, businesses and individuals.

The agency disclosed this in a critical advisory issued through its Computer Emergency Readiness and Response Team (CERRT.NG) and shared via its official X account.
The warning comes amid a growing wave of cyber-attacks targeting Nigerian organisations, including private institutions such as banks and government agencies like the Corporate Affairs Commission (CAC).
According to NITDA, DeepLoad is an AI-enhanced malware strain designed to infiltrate systems, steal sensitive information and evade conventional antivirus detection systems.
“The malware is distributed through a social engineering technique involving fake website error,” the advisory stated.
NITDA explained that the malware spreads through deceptive website prompts that trick users into executing malicious commands on their computers.
“Once executed, DeepLoad silently installs itself, harvests stored credentials and sensitive data from major browsers, and leverages artificial intelligence to evade antivirus detection,” the agency said.
The agency further warned that one of the most dangerous features of the malware is its ability to remain active even after attempted removal.
“Critically, the malware incorporates a hidden WMI-based persistence mechanism capable of reactivating the infection up to three days after apparent removal,” it stated.
NITDA stressed that the severity of the threat requires immediate action from both organisations and individuals across the country.
“Given its severity and confirmed active targeting of Nigerian entities, all organizations and individuals must implement the protective measures outlined in this advisory immediately,” the agency added.
The agency warned that individuals, government institutions, businesses, large organisations and small enterprises are all vulnerable to the rapidly evolving cyber threat posed by DeepLoad.
According to NITDA, a successful DeepLoad infection could grant cybercriminals unauthorised access to bank accounts, mobile money services and payment cards, while also enabling the theft of passwords, documents and sensitive personal information stored on web browsers.
The agency warned that the stolen information could be exploited for identity fraud, allowing criminals to impersonate victims for financial gain.
For organisations, NITDA said infections could trigger operational disruptions requiring complete system isolation and remediation procedures. It added that attacks on government systems could compromise classified networks and pose broader national security risks.
To prevent infections, NITDA advised Nigerians never to paste commands from websites into their computers, noting that legitimate software providers do not request such actions.
The agency also cautioned users against opening suspicious files such as “Chrome Setup” or “Firefox Installer” from USB drives and advised that all external storage devices be scanned with antivirus software before use.
NITDA further recommended enabling two-factor authentication on important accounts and avoiding the storage of banking passwords directly on web browsers.
For organisations, the agency urged companies to immediately sensitise staff about the DeepLoad threat, enable PowerShell Script Block Logging across Windows systems and review browser extensions for unauthorised installations.
The advisory also recommended blocking malicious domains, including holiday-updateservice[.]com, forest-entity[.]cc and hell1-kitty[.]cc, at firewall and DNS levels.
Additionally, organisations were advised to check for hidden WMI Event Subscriptions that could allow the malware to survive standard cleanup procedures.
NITDA said institutions that suspect infections should immediately disconnect affected systems from the internet, change all passwords from clean devices, isolate compromised systems, activate incident response teams and report incidents to the agency within 72 hours as required by law.
The latest warning has added to growing concerns over cyber attacks targeting Nigeria’s financial and digital infrastructure in recent months.
In April, the Nigeria Data Protection Commission (NDPC) warned about coordinated cyber threats targeting Nigeria’s financial systems and critical digital infrastructure, urging organisations to strengthen their data protection architecture.
The warning also followed the commission’s announcement of an investigation into an alleged data breach involving Remita Payment Services, Sterling Bank and other entities.
Similarly, the Corporate Affairs Commission (CAC) temporarily shut down its website between April 17 and April 20, 2026, following reports that about 25 million documents may have been exfiltrated during a suspected cyber attack.
E-Business
NASSCO Says 12.3m Nigerians Linked to Social Register through NIN

National Social Safety Nets Coordinating Office (NASSCO,) has disclosed that more than 12.3 million Nigerians have so far been linked to the National Social Register through their National Identification Numbers (NINs) as part of efforts to strengthen transparency and credibility in the delivery of social interventions.

Dr. Funmi Olotu, national coordinator of NASSCO, disclosed this on Thursday in Abuja during a high-level stakeholder engagement with local government chairmen themed, “Strengthening Local Government Leadership for Inclusive Development and Social Protection Delivery.”
Olotu said the integration of the National Identification Number into the National Social Register was aimed at improving data integrity, eliminating duplication and ensuring that government interventions reached the right beneficiaries.
According to her, the Federal Government was intensifying efforts to build a more credible and accountable social protection system in line with President Bola Tinubu’s Renewed Hope Agenda.
She said, “To strengthen this foundation, we are integrating the National Identification Number into the Register. This reform enhances data integrity, eliminates duplication, and ensures that interventions reach the right people with precision and credibility.”
The NASSCO boss disclosed that the National Social Register currently covers over 20 million households and more than 77 million individuals across the 36 states and the Federal Capital Territory.
“At the centre of this effort is the National Social Register, a national platform designed to identify and support poor and vulnerable households across the country,” she said.
Providing an update on the exercise, Olotu said significant progress had already been recorded across the federation.
“Across 37 states and 774 Local Government Areas, covering 8,756 wards and 217,777 communities, over 9.7 million household records have been updated, with 12.3 million NINs captured and 11.5 million successfully validated,” she stated.
She stressed that effective social protection could not be driven solely from Abuja, noting that local governments remained critical to successful implementation because of their closeness to communities.
“Local Governments are not merely administrative structures, but institutions of service delivery, closest to the people and essential to translating policy into real outcomes in citizens’ lives,” Olotu said.
She urged local government chairmen to take ownership of the NIN integration process and ensure effective grassroots coordination.
“You are not just stakeholders in this process. You are the drivers of execution. You are closest to the communities, you understand the realities on the ground, and you are uniquely positioned to ensure effective implementation of the NIN integration process,” she added.
Also speaking at the event, Olubunmi Olusanya, permanent secretary, Federal Ministry of Humanitarian Affairs and Poverty Reduction, described the National Social Register as a critical pillar in Nigeria’s poverty reduction and humanitarian response framework.
Olusanya said the ministry was advancing a “One Humanitarian–One Poverty Response System” to harmonise interventions and strengthen coordination across government institutions.
He said, “The National Social Register remains a central pillar of this architecture. It provides a credible and verifiable basis for identifying poor and vulnerable households.”
According to him, the integration of NIN into the register would significantly reduce duplication and improve the reliability of data used for planning and programme delivery.
He warned that millions of vulnerable Nigerians could risk exclusion from government interventions without full NIN integration.
“Without full NIN integration, many of them risk being excluded or unable to benefit from government interventions,” he said.
Olusanya also emphasised the importance of local government authorities in ensuring the credibility and effectiveness of the programme.
“Local Governments are not peripheral to this process, they are central to its success. Indeed, they represent the first line of credibility, verification, and last-mile delivery,” he stated.
The stakeholder engagement brought together local government chairmen, officials of the Association of Local Governments of Nigeria, development partners, civil society organisations and other stakeholders involved in social protection delivery across the country.
The Federal Government has in recent years intensified reforms aimed at strengthening the National Social Register amid concerns over transparency, targeting and accountability in social intervention programmes.
The integration of NIN into the database is expected to improve the accuracy of beneficiary records and enhance the efficiency of poverty alleviation initiatives nationwide.
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