E-Business
Do Small Businesses Really Need an Online Presence?

By Adeniyi Ogunfowoke,
Although having an online presence is quite affordable today, some small and medium scale businesses still struggle with the question of whether they should have an online presence or not.
Plainly and expectedly, you would think that this question should not come up at all due to the huge exposure that the internet gives many businesses today. Regardless, as a small business that does not have huge capital, every penny spent must return reasonable or significant value. Hence, do not be surprised that this question pops up once in a while.
Jumia as a startup/business that runs online
Jumia arrived in Nigeria in 2012 when internet usage was slowly picking up. Seven years later, it is the market leader when it comes to eCommerce in Africa. Now, it has opened up its platform to other businesses to sell and access new customers.
The secret here is starting small. In today’s internet and mobile world, your business cannot afford to contemplate on whether to have an online presence or not, It should be part of your plan from the very beginning.
Therefore, let us look at some of the benefits of having an online presence
24/7 Accessibility
The Internet never sleeps, and every online platform you use gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own homes. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.
Brand building
Brand building means building a potential customer’s trust in your company or product. Providing an online presence not only gives customers access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, making a future sale more likely.
Greater audience
The Internet encompasses a much larger area than the few miles to your business’ office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.
Easier selling and marketing
It’s a well-known marketing fact that people like to buy but don’t like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a pushy salesperson. Marketing your business is also easier and more far-reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually includes printing and mailing costs.
How to create an online presence for your small business
Be present on all digital channels
It should go without saying that to develop an online presence you have to be present on digital channels. However, a large number of small businesses still rely entirely on traditional means of marketing. These businesses lack a website, social media profiles, a mobile app and so on. These digitally deprived companies cite a number of reasons for their slow adoption of a branded website or social media accounts. The most common one by far is that business is going well enough without it. If you are into this type of business, you are simply limiting the potential reach of your business.
Get SEO
Being solid starts with your website. It should be the central place where your audience can learn more about your brand and what you have to offer and how people can contact you for your services. However, this won’t have any impact if your webpage is hidden amidst a sea of content on the web. And this is where SEO comes in. You’re not an SEO expert? That’s okay. Ask for help from experts or others around you with enough expertise to keep you ahead. Excellent application of SEO techniques can literally take your website from zero to ranking on the front page of Google. Beyond hiring an expert, it’s also important to understand basic SEO practices so that you can channel your efforts towards creating sellable content.
Build Relationships
No matter which industry your business belongs to, there will be few online communities related to that industry. It will be worth finding out the communities where individuals or thought leaders from similar industry share their views. By participating in the relevant discussions and being an active member, you can start building relationships. Why is this so important? Well, chances are these people are better connected than you are and they might be able to help introduce you to others who are in your industry. New connections can be customers or partners who can help you grow your business.
E-Business
Kaspersky Detected More than 92,000 Malware Attacks Disguised as AI Services in Four Months

In conjunction with its participation at the AI Everything Kenya x GITEX Kenya conference, global cybersecurity company, Kaspersky, has revealed that from January to the beginning of May 2026, Kaspersky solutions detected more than 92,000 attacks of malware and potentially unwanted applications worldwide disguised as popular Artificial Intelligence (AI) agents and AI services.

Cybercriminals exploited trusted brands to lure victims into downloading malicious files, with fake ChatGPT applications accounting for 49% of all detected attacks, while Claude and Gemini each represented 18%.
Since the beginning of the year, Kaspersky researchers have identified more than 15,000 samples of malware masquerading as agentic AI software, including fake versions of rapidly growing tools such as OpenClaw. Among these samples were banking trojans, spyware, exploits, and malware downloaders capable of deploying additional malicious payloads.
In May 2026, Kaspersky Global Research and Analysis Team also uncovered a new campaign linked to the Silver Fox advanced persistent threat (APT) group. In this operation, attackers distributed fake Claude AI applications for Windows, macOS, and Linux, targeting users seeking access to AI tools. Once launched, the malicious installers silently deployed malware onto victims’ devices, enabling long-term access to compromised systems and sensitive information.
“The introduction of AI agents into enterprise environments changes the nature of trust itself. Every automated action becomes part of a wider chain of systems and data exchanges, which means security is no longer just about protecting endpoints – it is about controlling how intelligence, permissions, and decisions propagate across interconnected AI-driven processes,” explains Dmitry Galov, Head of Russia and CIS units at Kaspersky Global Research and Analysis Team.
“Users should also keep in mind that attackers are actively leveraging popular AI services as a lure to steal victims’ confidential data and funds. Taking into account the evolution of modern threat landscape, reliable security solutions are becoming an essential part of digital life.”
Kaspersky recommends organisations to protect corporate infrastructure against a wide range of threats by using solutions such as from the Kaspersky Next product line that provide real-time protection, threat visibility, investigation and advanced response capabilities.
If a company lacks cybersecurity personnel, it can adopt managed security services such as Kaspersky Managed Detection and Response (MDR) and / or Incident Response that covers the entire incident management cycle – from threat identification to continuous protection and remediation.
Organisations should also equip their cybersecurity team with in-depth visibility into cyber threats targeting the organisation. For example, the latest Kaspersky Threat Intelligence delivers rich, contextual insights throughout the entire incident management cycle, enabling timely identification of cyber risks. AI-powered open-source intelligence search enhances cybersecurity teams’ ability to uncover and respond to emerging threats with greater precision.
Individual users are advised to stick to AI services from reputable companies with strong privacy and security track records. Avoid using anonymous or unknown bots that could be designed to harvest data. Malicious or fake AI bots may attempt to extract personal information to commit fraud, phishing, or blackmail. To protect your data, use a security solution to prevent visits to phishing sites and stop malware installation.
E-Business
Identy.io, US Firm Eyes 1Bn Biometric Verification Transactions in Nigeria

Identy.io, a United States-based cybersecurity and mobile biometric authentication company, has announced plans to process one billion biometric identity verification transactions in Nigeria within the next few years as digital banking adoption continues to expand across the country.

The company said increasing demand for secure digital identity systems within the banking, telecommunications, and public sectors is creating fresh opportunities for biometric authentication solutions, especially as financial institutions strengthen compliance and anti-fraud measures.
Speaking at an executive roundtable on mobile biometric innovation in Lagos, Jesus Aragon, chief executive officer, Identy.io, said Nigeria’s fast-growing digital financial services sector requires more reliable and scalable identity verification technology to support customer onboarding and transaction security.
He explained that the company’s mobile biometric solution enables users to verify their identities directly from their smartphones without depending on physical scanners, external devices, or centralized processing infrastructure.
The technology supports fingerprint and facial verification while functioning effectively in areas with limited internet connectivity.
According to Aragon, the platform is designed to integrate with Nigeria’s Bank Verification Number (BVN) system and the Nigeria Inter-Bank Settlement System (NIBSS), allowing financial institutions to carry out secure remote identity authentication.
He stated that the company’s technology includes liveness detection and deepfake identification features capable of detecting fake fingerprints, manipulated images, masks, and other fraudulent identity attempts during digital onboarding processes.
The Identy.io boss added that the company’s offline verification capability distinguishes it from several existing solutions in the market, noting that biometric authentication can be completed entirely on users’ mobile devices without constant internet access.
He further disclosed that biometric information captured during authentication remains on the user’s device instead of being transferred to external servers or centralized databases, reducing exposure to data breaches and cyberattacks.
Industry stakeholders at the roundtable also discussed the increasing pressure on Nigerian banks to improve customer verification processes following stricter regulatory directives by the Central Bank of Nigeria on Know Your Customer (KYC) compliance and fraud prevention.
Participants noted that agency banking operations in rural and low-connectivity locations continue to face security and onboarding challenges, creating demand for stronger and more flexible authentication systems.
Aragon maintained that biometric authentication could significantly reduce fraud associated with passwords and one-time passwords (OTPs), stressing that biometrics provide stronger identity assurance for financial transactions.
The company also confirmed that it has expanded its footprint across Africa, Latin America, and the United States, with operational presence already established in Nigeria and Kenya.
Aragon expressed confidence that Nigeria’s banking and telecom industries would generate massive biometric verification volumes in the coming years as financial inclusion and digital payment systems continue to deepen nationwide.
E-Business
TD Africa, HPE Drive Conversations on the Future of Intelligent Networking

TD Africa, in collaboration with Hewlett Packard Enterprise (HPE) Operated by Selectium, hosted a high-level partner engagement event on May 14, 2026, focused on emerging trends shaping the future of enterprise networking and infrastructure transformation.

TD Africa
The engagement brought together key partners to explore how organisations can build smarter, faster, and more secure network infrastructures capable of supporting today’s rapidly evolving digital economy. Central to the discussions was the growing relevance of WiFi 7 and the shift from traditional networking models to intelligent, AI-driven infrastructure ecosystems.
As businesses continue to accelerate digital transformation, conversations at the event centred on a critical question: Is your infrastructure ready for the speed of transformation? From edge-to-cloud connectivity and IoT integration to AI-enabled networking and advanced security frameworks, the session highlighted the increasing demand for agile, scalable, and resilient enterprise solutions.
Speaking at the event, Dr. Ifee Kojo, Country Manager, HPE Operated by Selectium, highlighted HPE’s commitment to helping organisations modernise their infrastructure and navigate the future of connectivity. “HPE is driving transformation across the entire technology ecosystem, from the data centre to the edge, from IoT to AI-powered connectivity.
“Our focus is on helping businesses strengthen security, improve scalability, and build intelligent infrastructures that support innovation and growth.
“Through our strong partner TD Africa, we can extend these solutions more effectively into the market, ensuring organisations have access to the right technologies needed to compete and thrive in a rapidly evolving digital world,” she said.
Also speaking, Chioma Chimere, Coordinating Managing Director at TD Africa, emphasised the importance of future-ready networking in enabling business resilience and long-term digital growth. “Networking today is no longer just about connectivity; it has become the backbone of enterprise transformation.
“As organisations embrace AI, cloud environments, remote operations, and data-driven systems, the need for secure, intelligent, and scalable infrastructure becomes even more critical.
“TD Africa is committed to ensuring our partners are equipped with the right technologies, insights, and support needed to navigate this shift successfully.
“Our collaboration with HPE reflects our shared commitment to helping businesses modernise confidently and prepare for the future of digital innovation,” she stated.
Through strategic collaborations with global Original Equipment Manufacturers (OEMs) like HPE, TD Africa continues to strengthen its position as a key distributor of enterprise and networking solutions across Africa, enabling partners and organisations to access cutting-edge technologies backed by technical expertise, market reach, and ecosystem support.
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