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How MultiChoice is Transforming the TV Entertainment Experience with its Step Up, Top Up Campaign Offers

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MultiChoice Nigeria, leading TV entertainment provider has embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access to a higher package than what they paid for.

 

The offer is open to both active and disconnected DStv customers on access, family and compact bouquet while Top Up is open to all active and disconnected customers on GOtv Lite, Value and Plus.

 

Essentially, DStv customers on the Access package who pay for Family package get a boost to view programmes on the Compact package, while customers on the Family package who pay for Compact package get rewarded with Compact Plus package programming.

 

Likewise, Compact customers who pay for Compact Plus package, in turn, get Premium package programming.

 

In the same regard, existing and potential customers on GOtv; including GOtv Plus, Value and Lite get upgraded to GOtv Max at a reduced-price of 2500 Naira while GOtv tops up with 700 Naira, giving customers access to exciting content on GOtv Max package.

 

These upgrades are made within a 48-hour window upon subscription and runs from January 15th to April 15th, 2019.

 

According to MultiChoice Nigeria, this was a never-been-done campaign offer in over 25 years of operation birthed by its commitment to continually seek new ways of improving customers’ experience on its platforms.

 

Already, many Nigerians have keyed into this offer to enjoy a whole new different viewing experience with more exciting programming ranging from sports, entertainment, lifestyle, movies, to mention a few.

 

Still on its customer experience streak, the company has in the last three months churned out new content and new channels as evidenced by the launch of NTA 2, NTA Parliament and NTA News 24 on DStv and GOtv; POP Central on DStv in February.

 

There have also been specially curated pop-up channels that focus on specific movie genres. For example, the M-Net Movies Game On pop-up channel which ran from February 22nd till March 10th featured an abundance of riveting sports movies of all time.

 

Then there was also the hugely popular Big Brother Naija Recap: See GoBBe and Double Wahala in the entire month of March which was available on DStv and GOtv.

 

Kids were not left out in this entertainment spree as a Cartoon Network SuperHeroHQ channel ran from March 15th till the 31st.

 

Meanwhile, DStv Premium customers with an appetite for the greatest cinematic battles of all time can get a filling with the M-Net Movies Epic pop-up channel which opened March 22nd and will run till April 14th.

 

Of course, there’s the unlimited football entertainment from the Premier League, Champions League, Emirates FA Cup, LaLiga and Serie A; two of the latter which are big-ticket content on GOtv Max.

 

Away from football, there is also wrestling entertainment with WWE as well as the Ultimate Fighting Championship (UFC) available for customers.

 

At the press conference to announce the start of the offer, Mr Martin Mabutho, Chief Customer Officer of MultiChoice Nigeria, said: “It’s our desire to make great content more accessible and this desire drives all our offerings.

 

“With the DStv Step Up and GOtv Top Up offers, we are giving our customers the opportunity to experience the exciting programming available across higher packages, at the price of a lower package”.

 

As the countdown to the end of this campaign draws closer, customers on both GOtv and DStv platforms are encouraged to remain on the upgraded package after the campaign to get the most out of the exciting channels and quality entertainment lined up by MultiChoice for the rest of the year.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

QEDNG Summit 2026 set for August 11 in Lagos

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QEDNG Creative Powerhouse Summit will hold its second edition on August 11 in Lagos, bringing together leaders across the creative, business and policy spaces.

QEDNG Summit 2026 set for August 11 in Lagos

Convened by Mighty Media Plus, publishers of online newspaper QEDNG, the summit brings together conversations at the intersection of creativity, enterprise and influence, with a focus on strengthening Nigeria’s creative economy.

Reflecting on the inaugural edition, Iyanda said the summit drew participation from respected figures across sectors, including group managing director of SO&U Udeme Ufot as chairman and founder of The Africa Soft Power Group Dr Nkiru Balonwu as keynote speaker, alongside panellists such as filmmaker Kunle Afolayan, All Africa Music Awards (AFRIMA) founder Mike Dada and executive director of the National Film and Video Censors Board (NFVCB) Dr Shaibu Husseini who contributed to discussions on the direction of the creative economy.

“The first edition showed that there is a strong interest in serious engagement around the creative economy. We had contributions from experienced voices who helped set the tone for the kind of platform we are building,” Iyanda said.

Building on the success of its inaugural edition, the summit continues to expand its scope, attracting a diverse mix of industry leaders, entrepreneurs, policymakers and emerging talents.

“This summit is designed as a meeting point for ideas, influence and execution. It is not just about conversations, but about outcomes that strengthen the creative economy,” Iyanda added.

He noted that the timing of the summit is significant as the country’s creative sector continues to evolve.

“Nigeria’s creative sector has grown in visibility, but the structures that support it are still evolving. The QEDNG Creative Powerhouse Summit is part of the effort to bring clarity, direction and serious engagement to that growth,” he said.

The 2026 edition will feature keynote addresses, panel discussions and curated sessions addressing themes around innovation, growth, funding and the global positioning of Nigerian creative talent.

According to Iyanda, the long-term goal is to build a platform that remains relevant across generations.

“Our goal is to build a platform that remains useful over time, one that documents progress, connects stakeholders and contributes meaningfully to policy and practice,” he said.

Further details on speakers, partners and the full programme will be announced in the coming weeks.


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NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

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Nigeria Union of Journalists (NUJ) has criticised the National Broadcasting Commission (NBC) over a recent directive to broadcast stations, describing it as a threat to free speech and press freedom.

NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

In a press release signed by Achike Chude, national secretary, the union said it viewed the NBC’s notice released on 17th April with “grave concern and utter disappointment.”

It said the directive, which warned broadcasters to ensure “strict and uncompromised compliance,” was “nothing short of a veiled attempt to gag the media and institutionalise censorship.”

The union argued that the NBC’s warning against anchors expressing “personal opinions” interferes with newsroom decisions.

“Journalism, particularly in the realm of current affairs and political analysis, requires robust engagement,” the NUJ said.

It added, “To strip presenters of their right to analyze and contextualise news is to reduce the Nigerian media to a mere mouthpiece.”

The NUJ also faulted what it called vague rules and harsh penalties.

It said classifying such actions as offenses punishable by fines or suspension creates “a chilling effect.”

According to the statement, “This regime of fear encourages self-censorship, where journalists are too afraid to ask tough questions.”

Citing Section 39 of the 1999 Constitution, the union stressed that freedom of expression includes “the freedom to hold opinions and to receive and impart ideas and information without interference.”

It added, “The NBC Code cannot and must not be used to override the supreme law of the land.”

The NUJ called for dialogue instead of threats and urged journalists to remain “resolute, professional, and fearless.”

It said, “The media is the watchdog of society, not the lapdog of the government.”

 


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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