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Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G

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Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.

Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:

–  5G offers consumers no short-term benefits.

– There are no real use cases for 5G, nor is there a price premium on 5G.

–  Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.

–  Current usage patterns can be used to predict future 5G demand.

The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.

The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.

The respondents also anticipate more home broadband choices to be available with the launch of 5G. Saudi Arabia is one of the markets with highest consumer awareness of 5G and its promises together with China, South Korea, the US and Italy.

The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of early adopters as much as 32 percent more.

In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to a consistently high internet speed.

Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.

From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services.

The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.

Worth to know that Saudi Arabian consumers would prefer to pay for an immersive entertainment experience like the diorama stadium tabletop AR experience.

Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”

This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people.

To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.


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PAFON 3.0: Agency Banking Key to Reaching Millions of Unbanked Nigerians – AMMBAN

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Dr. Obioha Oti, National President of the Association of Mobile Money and Bank Agents in Nigeria (AMMBAN), has described agency banking as Nigeria’s most critical last-mile channel for achieving meaningful financial inclusion, stressing that millions of Nigerians, particularly in rural and underserved communities, remain financially excluded despite notable progress in the sector.

PAFON 3.0: Agency Banking Key to Reaching Millions of Unbanked Nigerians – AMMBAN

PAFON 3.0

Speaking at the third edition of the Payments Forum Nigeria (PAFON 3.0), themed “Fair Digital Payments as a Catalyst for Deepening Financial Inclusion in Nigeria,” Oti, represented by Alhaji Yusuf Adeyemo, vice president of the Association of Mobile Money and Bank Agents in Nigeria (AMMBAN), said agency banking has become Nigeria’s most practical and scalable solution for bridging the persistent financial access gap caused by poor infrastructure, low financial literacy, trust deficits, and high service delivery costs.

According to him, without effective last-mile financial access, Nigeria’s financial inclusion ambitions may remain unattainable.

Oti noted that through extensive agent networks, Nigerians now enjoy convenient access to critical financial services including cash deposits, withdrawals, transfers, bill payments, account opening, and other essential banking products, adding that beyond transactional services, agency banking offers trust, human interaction, and proximity-factors that purely digital channels cannot fully replicate.

“Agency banking has emerged as the most practical, scalable, and human-centred solution,” he stated, adding that agents serve as trusted financial intermediaries within local communities.

Highlighting AMMBAN’s contributions, Oti said the association has played a central role in strengthening Nigeria’s financial inclusion ecosystem through policy advocacy, professional training, rural agent expansion, fraud awareness campaigns, consumer protection initiatives, and strategic collaborations involving banks, fintechs, telecom operators, and mobile money providers.

He further noted that the agency banking sector has created millions of jobs and unlocked significant economic opportunities nationwide.

Oti acknowledged the contributions of major ecosystem drivers, including the Central Bank of Nigeria (CBN), which he said continues to provide regulatory support through financial inclusion frameworks, consumer protection policies, and interoperability initiatives.

He also credited the Shared Agent Network Expansion Facilities (SANEF) for accelerating agent expansion across the country, while Enhancing Financial Innovation and Access (EFInA) was recognized for its support through research, innovation funding, and data-driven insights.

Despite these achievements, Oti warned that the sector continues to grapple with significant obstacles such as liquidity shortages, network instability, fraud risks, poor agent profitability, infrastructure deficits, and overlapping regulations.

He stressed that these challenges must be urgently addressed to sustain growth and deepen inclusion. “For inclusion to truly deepen, digital payments must be affordable, reliable, transparent, and accessible to all Nigerians,” he said, insisting that fairness in digital payments is essential to closing the financial inclusion gap.

He warned that unfair pricing structures, unstable systems, and exclusionary payment models could further marginalize vulnerable populations.

Looking ahead, Oti urged stakeholders across the financial ecosystem to prioritize stronger collaboration, improved agent profitability, infrastructure development, enhanced financial literacy, increased financing access for agents, and supportive regulatory frameworks.

He projected that Nigeria’s financial inclusion future will be “phygital,” combining physical agent networks with digital platforms to create seamless financial access.

According to him, agents are rapidly evolving beyond transaction points into community-based financial service hubs capable of driving grassroots economic development. “Agency banking is no longer just a distribution channel; it is the backbone of financial inclusion in Nigeria,” Oti declared.

He reaffirmed AMMBAN’s commitment to working with regulators, financial institutions, and technology providers to strengthen the ecosystem, empower underserved populations, and build a more inclusive national financial system.


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ATCON Seeks Stiffer Penalities to Deter Infrastructure Attacks, Vandalism

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Association of Telecommunications Companies of Nigeria (ATCON) has warned that weak penalties under Nigeria’s Critical National Information Infrastructure (CNII) policy are undermining efforts to protect telecoms assets.

ATCON Seeks Stiffer Penalities to Deter Infrastructure Attacks, Vandalism

Tony Emoekpere, president, ATCON,  made this known in an interview with the News Agency of Nigeria (NAN) in Lagos while calling for urgent legal reforms to strengthen enforcement.

Emoekpere said that although offenders are being apprehended and prosecuted, the current framework was failing to serve as a deterrent.

NAN reports that Nigeria’s Designation and Protection of Critical National Information Infrastructure (CNII) Order 2024, signed by President Bola Ahmed Tinubu, provides the country’s main legal framework for safeguarding critical Information and Communication Technology (ICT) infrastructure against vandalism, sabotage and theft.

The Order, anchored on the Cybercrimes (Prohibition, Prevention, etc.) Act 2015, classifies assets such as telecom towers, fibre-optic cables and data centres as critical national infrastructure requiring enhanced protection.

“People are being caught, but the offences are still treated as petty crimes.

“That limits the impact. CNII needs stronger legal backing such as an Act or executive order to give it more teeth,” the ATCON president said.

He said that the group was actively supporting the implementation of the CNII policy in collaboration with security agencies, stressing that telecom infrastructure remained critical to national security and economic growth.

The ATCON president also reaffirmed support for the Federal Government’s “Project Bridge,” aimed at expanding connectivity across the country, but identified right-of-way approvals across states as a major bottleneck.

According to him, because telcos have to engage multiple states, it is slowing things down but efforts are ongoing to address it.

On service quality, he said operators are struggling to keep pace with rising subscriber numbers and increasing data demand, despite recent tariff adjustments.

“The challenge is not that nothing is being done—investments are ongoing. But demand is growing even faster, and operators are constantly trying to catch up,” he said.

Emoekpere added that subscriber migration between networks and shifting usage patterns are placing additional pressure on certain operators, contributing to service fluctuations.

He, however, assured customers that efforts are ongoing to improve network performance.

“We value our subscribers, and everything is being done not just to maintain, but to improve service delivery,” he said.

The telecommunications sector has consistently identified infrastructure vandalism as a major challenge affecting service delivery and operational costs.

Industry stakeholders say the CNII Order is expected to strengthen the protection of telecom assets and improve quality of service for consumers, following years of rising attacks on infrastructure across the country.

Data from operators show that fibre-optic cable cuts remain one of the biggest threats to telecom operations.

However, in spite of the Order, Nigeria recorded 1,883 fibre cuts in the first quarter of 2026, while between January and August 2025, about 19,384 incidents were reported nationwide, averaging more than 2,400 monthly cases.

MTN Nigeria alone reported 9,218 fibre cuts in 2025, compared with 9,000 in 2024 and 6,000 in 2023, highlighting the increasing scale of the problem.

The sector has also faced widespread theft of generators, batteries and other power assets used to keep telecoms sites operational.

In 2025, criminals reportedly stole 656 critical power assets, including 152 generators and 504 batteries, while telecom operators lost an estimated ₦27 billion nationwide within a 12-month period due to infrastructure damage.

Industry reports further indicated that 577 network outages recorded in the first quarter of 2026 were directly linked to vandalism of telecoms infrastructure.

(NAN)


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Airtel Africa Profits Hit $813m on Strong Nigerian Operations Performance

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Airtel Africa has delivered a landmark financial performance for the 2026 fiscal year, characterized by record-breaking customer acquisitions, a massive leap in profitability, and a definitive shift toward a data-centric business model.

Driven by disciplined execution, and a robust digital strategy, the Group saw its Profit After Tax skyrocket to $813 million, up from $328 million in the previous year. This surge was underpinned by a 29.5 per cent increase in reported revenue to $6.4 billion, fueled largely by a 47.5 per cent growth explosion in the Nigerian market following strategic tariff adjustments.

Airtel Africa in its financial result for the year March 31, 2026, noted that the year was defined by a shift in how consumers interact with the network. Expectedly, data revenues have become the largest component of Group revenue, growing by 35.2 per cent in constant currency, which further lifted the firm’s performance. The customer base grew by 10.5 per cent to 183.5 million, the highest net additions in the company’s history.

On the network, smartphone penetration hit nearly 50 per cent, with 91 million users now utilizing high-speed data.

The mobile money ecosystem handled an annualised transaction value of over $215 billion in Q4’26. Customer engagement surged as the platform evolved into a primary financial hub for 54 million users.

Despite global inflationary pressures, Airtel’s cost-efficiency programmes pushed EBITDA margins to an all-time high of 50.3 per cent in the final quarter. This operational strength allowed the company to accelerate its infrastructure rollout, adding over 3,250 new sites and expanding its fiber network to nearly 82,000 km.

“This year delivered a very strong performance across both operating and financial metrics,” said Chief Executive Officer, Sunil Taldar, adding, “Adoption of new digital technologies and AI has been pivotal in unlocking growth opportunities and driving efficiencies, enhancing customer experience through site-level network optimization and streamlined onboarding.”

Airtel’s balance sheet has significantly de-leveraged, with leverage improving to 1.8x. This financial health has translated directly into shareholder value. The Board recommended a final dividend of 4.26 cents, bringing the full-year total to 7.1 cents, a 9.2 per cent increase.

While geopolitical developments have shifted the timeline, the company remains committed to an IPO for Airtel Money in the second half of 2026.

On future investment, the firm’s Capex guidance for FY’27 has been raised to $1.1 billion, focusing on 5G readiness, home broadband, and data centers.

While the outlook remains bullish, Taldar noted that rising energy costs due to geopolitical events may create near-term margin pressure. However, the Group intends to offset these through intensified cost-management and the continued scaling of its digital infrastructure.


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