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Do Small Businesses Really Need an Online Presence?

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By Adeniyi Ogunfowoke,

Although having an online presence is quite affordable today, some small and medium scale businesses still struggle with the question of whether they should have an online presence or not.

Plainly and expectedly, you would think that this question should not come up at all due to the huge exposure that the internet gives many businesses today. Regardless, as a small business that does not have huge capital, every penny spent must return reasonable or significant value. Hence, do not be surprised that this question pops up once in a while.

Jumia as a startup/business that runs online

Jumia arrived in Nigeria in 2012 when internet usage was slowly picking up. Seven years later, it is the market leader when it comes to eCommerce in Africa. Now, it has opened up its platform to other businesses to sell and access new customers.

 

The secret here is starting small. In today’s internet and mobile world, your business cannot afford to contemplate on whether to have an online presence or not, It should be part of your plan from the very beginning.

Therefore, let us look at some of the benefits of having an online presence

 

24/7 Accessibility

The Internet never sleeps, and every online platform you use gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own homes. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.

 

Brand building

Brand building means building a potential customer’s trust in your company or product. Providing an online presence not only gives customers access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, making a future sale more likely.

 

Greater audience

The Internet encompasses a much larger area than the few miles to your business’ office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.

 

Easier selling and marketing

It’s a well-known marketing fact that people like to buy but don’t like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a pushy salesperson. Marketing your business is also easier and more far-reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually includes printing and mailing costs.

 

How to create an online presence for your small business

 

Be present on all digital channels

It should go without saying that to develop an online presence you have to be present on digital channels. However, a large number of small businesses still rely entirely on traditional means of marketing. These businesses lack a website, social media profiles, a mobile app and so on. These digitally deprived companies cite a number of reasons for their slow adoption of a branded website or social media accounts. The most common one by far is that business is going well enough without it. If you are into this type of business, you are simply limiting the potential reach of your business.

Get SEO

Being solid starts with your website. It should be the central place where your audience can learn more about your brand and what you have to offer and how people can contact you for your services. However, this won’t have any impact if your webpage is hidden amidst a sea of content on the web. And this is where SEO comes in. You’re not an SEO expert? That’s okay. Ask for help from experts or others around you with enough expertise to keep you ahead. Excellent application of SEO techniques can literally take your website from zero to ranking on the front page of Google. Beyond hiring an expert, it’s also important to understand basic SEO practices so that you can channel your efforts towards creating sellable content.

Build Relationships

No matter which industry your business belongs to, there will be few online communities related to that industry. It will be worth finding out the communities where individuals or thought leaders from similar industry share their views. By participating in the relevant discussions and being an active member, you can start building relationships. Why is this so important? Well, chances are these people are better connected than you are and they might be able to help introduce you to others who are in your industry. New connections can be customers or partners who can help you grow your business.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

LG Electronics Showcases Advanced HVAC Solutions at Mega Clima Nigeria 2026

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LG Electronics reaffirmed its position as a leading innovator in climate control and energy-efficient air conditioning solutions with its participation at Mega Clima Nigeria 2026, the 9th International Air Conditioning and Refrigeration Exhibition recognized as the largest HVAC+R sector show in West Africa.

Held at the Landmark Centre, Lagos, the three-day exhibition brought together global manufacturers, distributors, contractors, engineers, and industry stakeholders to explore the future of heating, ventilation, air conditioning, and refrigeration technologies across the region.

As one of the featured exhibitors at the event, LG leveraged the platform to showcase a range of advanced HVAC solutions designed to address the growing demand for smarter, more energy-efficient, and scalable cooling systems across residential, commercial, and industrial environments.

With West Africa’s HVAC sector continuing to evolve alongside rapid urbanisation, infrastructure growth, and increasing attention to sustainability, Mega Clima has become a strategic meeting point for conversations around innovation, efficiency, and climate-responsive technologies. The 2026 edition featured over 100 global brands, thousands of professional visitors, technical workshops, and networking opportunities, further positioning the exhibition as a key industry platform within the region.

Showcasing Smart Climate Solutions for Residential and Industrial Needs

At the LG exhibition booth, visitors and stakeholders engaged directly with a range of the company’s advanced HVAC technologies, including the LG Multi V.5 and Multi VS systems, both designed to deliver high-performance cooling while optimising energy consumption.

Speaking during the exhibition, Business Development Manager, LG Electronics Nigeria, Ifeoluwa Babarinsa, highlighted the adaptability and efficiency of the showcased systems, particularly their ability to support multiple indoor units while maintaining low energy consumption.

According to him, the LG Multi V.5 system is designed primarily for industrial and large-scale commercial applications, while the Multi VS system is tailored toward residential use cases, providing flexible solutions for varying environmental and operational demands.

A major highlight of the systems is their scalability, with both solutions capable of connecting to as many as 64 indoor units, offering increased operational flexibility across different building types and installation requirements.

The exhibition also featured several indoor HVAC solutions compatible with the VRF systems, including the Round Cassette, Ceiling Concealed Type Units, and Four-Way Cassette Units.

Particular attention was drawn to the Round Cassette unit, which was presented as an innovative cooling solution suitable for spaces without conventional ceiling structures. The unit also demonstrated enhanced airflow performance through its round-flow air distribution system and faster cooling capabilities.

Through live demonstrations and product engagement sessions, LG provided visitors with practical insight into how modern HVAC technologies can improve comfort, operational efficiency, and energy management across residential and commercial spaces.

Reinforcing LG’s Commitment to Energy Efficiency and Innovation

LG’s participation at Mega Clima Nigeria 2026 reflects the company’s broader commitment to delivering technologies that align with evolving consumer and industry needs, particularly in markets where energy efficiency and sustainable infrastructure are becoming increasingly important.

As conversations around environmental sustainability and smart infrastructure continue to shape the future of the HVAC industry, the exhibition provided an opportunity for LG to reinforce the role of intelligent climate solutions in supporting long-term energy optimisation and building performance.

The company’s showcased systems emphasised not only cooling performance, but also operational efficiency, adaptability, and user-focused design, qualities that continue to define LG’s approach to innovation across both consumer and commercial categories.

“This year, we showcased our inverter product range alongside advanced HVAC solutions that reflect LG’s continued commitment to innovation, energy efficiency, and smarter climate control technologies. One of the key highlights was our AI-powered VRF solution, the Multi V i, which represents the next phase of intelligent cooling systems we are introducing into the Nigerian market. As the headquarters of LG Electronics West Africa, Nigeria remains a strategic hub for us, and we remain committed to expanding access to innovative solutions that meet the evolving needs of customers and businesses across the region.”

LG’s presence at the exhibition also reflected its continued investment in engaging industry professionals, technical experts, and business stakeholders through platforms that encourage collaboration, knowledge exchange, and technological advancement within the HVAC sector.

Positioning Technology as a Driver of Smarter Living and Infrastructure

Beyond product displays, Mega Clima Nigeria 2026 created a broader conversation around the future of climate control technologies within rapidly developing urban environments. From commercial buildings and hospitality spaces to residential infrastructure, the demand for efficient and intelligent cooling systems continues to grow across the region.

By participating in one of West Africa’s most influential HVAC exhibitions, LG demonstrated its readiness to support this growth through solutions that combine advanced engineering, smart functionality, and energy-conscious performance.

The exhibition further reinforced LG’s philosophy of creating technologies that improve everyday experiences while supporting the broader goals of efficiency, sustainability, and modern living.

As the HVAC industry continues to evolve across Africa, LG remains committed to delivering solutions that not only respond to present demands, but also anticipate the future needs of businesses, homes, and infrastructure across the continent.


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Kaspersky Warns that Scammers are Exploiting World Cup 2026 Travellers

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Kaspersky experts explain which online offers travellers should be cautious of when planning their trip, to avoid spoiling their experience ahead of the upcoming games.

Thousands of fans are expected to attend the World Cup 2026, and many are already handling their travel logistics, purchasing their flights and other transport tickets, booking accommodation, and arranging everything they need to reach the host cities. As interest grows, so does the number of fraudulent schemes that exploit the fact that fans are actively preparing for their upcoming journey.

In late April 2026, Kaspersky experts detected a campaign exploiting the branding of a well-known transport app, targeting users in Mexico. The interface of a fake Spanish-language website, impersonating one of the services, prompts users to enter their phone number and password in order to “claim prizes.” In reality, the attackers are mimicking a trusted brand and attempting to steal users’ credentials from those lured by the promise of a reward.

Some cybercriminals go “a level lower” and post their offers on the dark web. Kaspersky Digital Footprint Intelligence experts discovered a thread advertising such services, published on a shadow forum in March 2026.

The listings included offers for discounted airline tickets, hotel bookings, and match tickets, allegedly at 20% off the original price. These offers are designed to lure users and can be highly dangerous, ultimately resulting in victims losing both their money and any services they expected to receive.

Entrepreneurs and property owners also in the crosshairs

Cybercriminals are also targeting businesses and entrepreneurs at the intersection of the travel industry, which is also involved in the event. Given the high demand for short-term rentals during the tournament, property owners have become an attractive target for scams.

For example, a fake website was discovered requesting account credentials for a well-known platform. In this way, scammers attempt to gain access to property owner accounts, potentially resulting in unauthorised withdrawals and financial losses.

Another common scheme involves fraudsters attempting to extract money from organisations by posing as representatives of well-known airlines and offering fictitious business partnerships. In these emails, they claim to be launching new projects or business expansion initiatives and state that they are actively seeking suppliers or contractors.

If a company representative responds to such an offer, the scammers typically escalate the deception in a subsequent stage. To enhance credibility, they send forged documents for completion and signature, including supplier registration forms and non-disclosure agreements.

The ultimate objective of the fraudsters in this scheme is to induce the organisation to pay a so-called “deposit,” ostensibly required to secure a priority position in a partner selection list.

According to the claims made in the fraudulent communications, this payment would later be fully refunded once the partnership is formally established. In reality, this promise is entirely deceptive. The perpetrators simply appropriate the funds, and no reimbursement is ever made to the victim organisation.

“The travel sector, particularly when it intersects with major events, is a persistent target for a wide range of scams and fraudulent schemes. For end users, it is often difficult to distinguish at first sight between a legitimate website and a spoofed one, or between genuine marketing communications from a reputable service and scam emails.

“We therefore advise treating overly attractive offers with a high degree of caution in order to protect your personal data and financial resources,” says Anna Lazaricheva, senior spam analyst at Kaspersky.


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Meta Platforms Contributed $820m to Nigeria’s Economy in 2025 – Report

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Meta’s family of platforms, including Facebook, Instagram and WhatsApp, contributed an estimated 820 million dollars in annual economic value to Nigeria in 2025, according to a new report released on Wednesday.

Meta platforms contributed $820m to Nigeria’s economy in 2025 - Report

Meta

The report titled “Nigeria’s Digital Economy” was conducted by independent research firm, Public First, and commissioned by Meta.

It stated that 14 million Nigerian small and medium-scale enterprises (SMEs) used Meta platforms in 2025 to start, run and grow their businesses.

According to the report, the platforms contributed about two billion dollars to Nigeria’s Gross Domestic Product (GDP) while generating an estimated 640 million dollars in productivity gains through instant messaging services.

The report noted that 81 per cent of Nigerian businesses surveyed said Meta platforms had helped them expand their customer base beyond their local areas.

It added that the digital tools had reduced customer acquisition costs and enabled businesses in different parts of the country to access wider markets.

The report also highlighted the growing role of artificial intelligence (AI) in Nigeria’s economy, projecting that AI could contribute 22 billion dollars to the country’s GDP by 2035 under favourable conditions.

It stated that 87 per cent of online Nigerians surveyed believed AI products developed within Africa would play an important role in the continent’s economic growth.

Speaking on the findings, Meta’s Director of Public Policy for Sub-Saharan Africa, Balkissa Ide Siddo, described Nigeria as one of the world’s most entrepreneurial and digitally engaged markets.

According to her, Meta platforms are helping to remove traditional barriers to business growth and enabling entrepreneurs to access broader economic opportunities.

“From a tailor in Lagos reaching customers across the country through Instagram, to a small business owner in Kano taking orders on WhatsApp, to a creator in Abuja building a global audience on Facebook, Meta’s platforms are unlocking real economic opportunity,” she said.

Siddo noted that WhatsApp had become a major gateway for AI adoption in Nigeria and across Sub-Saharan Africa.

She added that 93 per cent of Meta AI prompts in the region were made through WhatsApp, indicating that many users were engaging with AI technologies through platforms they already use daily.

The report further stated that 93 per cent of online Nigerian adults surveyed said they felt more connected to wider communities through Meta’s applications.

Also speaking, Alison Neyle, Director at Public First, said the findings reflected the increasing role of digital platforms in supporting entrepreneurship and participation in Nigeria’s growing digital economy.

“Nigeria’s digital transformation is creating new opportunities for businesses, creators and consumers alike.

“With the right combination of infrastructure, platform access and open-source AI, the upside for Nigeria is significant,” Neyle said.

The report projected that Meta’s contribution to Nigeria’s economy could rise to two billion dollars annually as digital adoption deepens and internet access improves across the country.


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