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CFC’s Nollywood Conference on Best Practices Garners Support

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Sandra Obiago, ED, Communicating for Change (CFC) has disclosed that the Nollywood Conference hosted by CFC, the UN and the World Intellectual Property Organization (Wipo); witnessed wide support from various quarters of the economy.
This revelation was made last week at a media briefing to communicate the outcomes of the conference which had both local and international stakeholders in the entertainment industry in attendance.
According to Obiago, “The conference focused on how the private and public sectors could boost Nigeria’s economy through copyright protection and structured investment in the entertainment industry. The sessions also focused on content development and how Nigeria’s internationally celebrated musicians, writers, performing artists, photographers, designers and other creative industry practitioners could contribute to making Nigerian film the best in the world.”
In her opening address to the conference, she called for the government to recognize Nigeria’s creative industries and Nollywood in particular, as the engine to power Nigeria’s economy; even as she stated at the post-conference media briefing, that there is the need to collect the economic data of the creative industry’s contribution to the national GDP.
“If we want to meet the Millennium Development Goals by eradicating poverty, getting girls into schools, cutting down our horrifically high maternal mortality rates and create lasting wealth, then we must build a strong legal and financial framework within which our creativity can be expressed, protected, and used to create jobs, sustain livelihoods, and showcase our rich culture,” she tasked stakeholders at the conference. “We need to put Nigeria on the front burner of international cultural and artistic excellence by using film to showcase the impressive spectrum of our awesome Nigerian art and creativity.”
Obiago also emphasized the need for government to help in boosting the Nigerian creative industry through subsidies, tax incentives, and signing of co-production treaties with countries with well developed film industries; noting that the South African film industry witnessed a boost within a short time, due to co-production treaties with the U.S, Canada, the U.K.
In the same vein, Donna Ghelfi, senior programme officer with the Creative Industries Division of Wipo, had confirmed the UN agency’s commitment to working with Nigerians to collect and track data showing the huge but presently invisible injection of capital from Nigeria’s creative industries in to the country’s economy.
She shared data from other economies, such as the US, where the creative industry provides more than 11% of GDP, and almost 9% of employment, as compared to the Philippines and Mexico, where the creative industry make up over 11% of employment.  On average in developed, developing and transition countries, the creative industry makes up over 5% of employment and 5.4% of GDP.  Of that 5.4%, press and literature contribute an average 44% to the creative industry, while radio & television come second with 12%, software comes third with 10%, followed by advertising with 9%.
Efere Ozako, managing partner of Efere Ozako & Associates, speaking on the issue of piracy and infringement on intellectual property rights at the post conference briefing, harped on the need for intellectual property rights owners to stand up to the menace; acknowledge the importance of their works and report cases of infringement to the appropriate authorities for proper prosecution.
He called on producers of music and film contents to make their productions have a lasting quality, adding that proper budgeting be made for them in order to turn out works that are world-class.
The Nollywood Conference closed with such recommendations for developing the Nigerian creative industry which includes that the finance, legal sector and insurance sectors need to agree and come up with a mechanism for the valuation of creative property assets, so that they can then be used as collateral; there needs to be a proper valuation of creative products and proper pricing of creative products; creators need to be clear about diverse types of ownership within productions, take time and set aside resources to properly document and complete the legal paperwork in order to ensure that the products can be internationally exhibited and sold.
Other recommendations are that the role of the film industry associations be strengthened – guilds, associations of directors, producers, screenwriters, performers, etc. should do more in defending the rights of their stakeholders in the industry; to tackle piracy, film makers must better understand their rights; consumers must be educated through a strong awareness raising campaign about the importance and benefits of buying genuine products, how to identify genuine creative products and how to help protect the creators of these works; the government should support the creative industries through subsidies, tax incentives, co-production treaties with other countries, law enforcement, and through legislation; Nollywood filmmakers should work closely with visual and performing artists, as well as with Nigeria’s top musicians, writers, designers, architects, and creators of creative content, to improve the quality of our films; among others.

 


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NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

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Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.

Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.

“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.

Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.

He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the

initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.

Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.

He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,

“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.

While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.

Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.

However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.

He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.

“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.

Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.

He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.

 


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NBC Boss Urges Content Ceators to Participate in DSO

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Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, DG, NBC

Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.

“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.

The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.

Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.

Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.

During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.

Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.

Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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