Broadcasting
CFC’s Nollywood Conference on Best Practices Garners Support
Sandra Obiago, ED, Communicating for Change (CFC) has disclosed that the Nollywood Conference hosted by CFC, the UN and the World Intellectual Property Organization (Wipo); witnessed wide support from various quarters of the economy.
This revelation was made last week at a media briefing to communicate the outcomes of the conference which had both local and international stakeholders in the entertainment industry in attendance.
According to Obiago, “The conference focused on how the private and public sectors could boost Nigeria’s economy through copyright protection and structured investment in the entertainment industry. The sessions also focused on content development and how Nigeria’s internationally celebrated musicians, writers, performing artists, photographers, designers and other creative industry practitioners could contribute to making Nigerian film the best in the world.”
In her opening address to the conference, she called for the government to recognize Nigeria’s creative industries and Nollywood in particular, as the engine to power Nigeria’s economy; even as she stated at the post-conference media briefing, that there is the need to collect the economic data of the creative industry’s contribution to the national GDP.
“If we want to meet the Millennium Development Goals by eradicating poverty, getting girls into schools, cutting down our horrifically high maternal mortality rates and create lasting wealth, then we must build a strong legal and financial framework within which our creativity can be expressed, protected, and used to create jobs, sustain livelihoods, and showcase our rich culture,” she tasked stakeholders at the conference. “We need to put Nigeria on the front burner of international cultural and artistic excellence by using film to showcase the impressive spectrum of our awesome Nigerian art and creativity.”
Obiago also emphasized the need for government to help in boosting the Nigerian creative industry through subsidies, tax incentives, and signing of co-production treaties with countries with well developed film industries; noting that the South African film industry witnessed a boost within a short time, due to co-production treaties with the U.S, Canada, the U.K.
In the same vein, Donna Ghelfi, senior programme officer with the Creative Industries Division of Wipo, had confirmed the UN agency’s commitment to working with Nigerians to collect and track data showing the huge but presently invisible injection of capital from Nigeria’s creative industries in to the country’s economy.
She shared data from other economies, such as the US, where the creative industry provides more than 11% of GDP, and almost 9% of employment, as compared to the Philippines and Mexico, where the creative industry make up over 11% of employment. On average in developed, developing and transition countries, the creative industry makes up over 5% of employment and 5.4% of GDP. Of that 5.4%, press and literature contribute an average 44% to the creative industry, while radio & television come second with 12%, software comes third with 10%, followed by advertising with 9%.
Efere Ozako, managing partner of Efere Ozako & Associates, speaking on the issue of piracy and infringement on intellectual property rights at the post conference briefing, harped on the need for intellectual property rights owners to stand up to the menace; acknowledge the importance of their works and report cases of infringement to the appropriate authorities for proper prosecution.
He called on producers of music and film contents to make their productions have a lasting quality, adding that proper budgeting be made for them in order to turn out works that are world-class.
The Nollywood Conference closed with such recommendations for developing the Nigerian creative industry which includes that the finance, legal sector and insurance sectors need to agree and come up with a mechanism for the valuation of creative property assets, so that they can then be used as collateral; there needs to be a proper valuation of creative products and proper pricing of creative products; creators need to be clear about diverse types of ownership within productions, take time and set aside resources to properly document and complete the legal paperwork in order to ensure that the products can be internationally exhibited and sold.
Other recommendations are that the role of the film industry associations be strengthened – guilds, associations of directors, producers, screenwriters, performers, etc. should do more in defending the rights of their stakeholders in the industry; to tackle piracy, film makers must better understand their rights; consumers must be educated through a strong awareness raising campaign about the importance and benefits of buying genuine products, how to identify genuine creative products and how to help protect the creators of these works; the government should support the creative industries through subsidies, tax incentives, co-production treaties with other countries, law enforcement, and through legislation; Nollywood filmmakers should work closely with visual and performing artists, as well as with Nigeria’s top musicians, writers, designers, architects, and creators of creative content, to improve the quality of our films; among others.
Broadcasting
MTN Launches One TV with Free-to-View, Pay-as-You-Go

MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.
The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.
Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.
Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.
By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.
Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.
“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.
“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”
MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.
Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.
Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.
The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.
Broadcasting
IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.
Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.
According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.
He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.
Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.
According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.
He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.
Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.
IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
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