Connect with us

Broadcasting

STAR, Manchester City Consolidate Partnership With Global Tour Event In Lagos

Published

on

star mancity trophy tour
Kindly share this post

Nigeria’s foremost beer brand Star, hosted select fans to an exclusive event as part of Manchester City’s 2019 Global Tour in Lagos.

 

The event came as part of Star’s one of a kind partnership with Manchester City as the club’s “Official beer partner” in Nigeria.

 

The agreement was one of Star’s partnerships with seven leading European football clubs as the brand continues to express its commitment to support its consumers’ growing passion for football.

 

Speaking on the event and the partnership,  Emmanuel Oriakhi, marketing director, Nigerian Breweries Plc, said, “Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand to keep it new. That is what Manchester City is also bringing to football.

 

“They bring a freshness and new level of excitement to the established football order and have carved a reputation for themselves in a few short years.

 

“We are happy partners of the club as we both want the same things; to excite football fans and give them memorable, unforgettable moments.

 

“It is what Star has always done and this event is yet another way to demonstrate our commitment to creating exciting moments for our consumers”.

 

Star’s partnership with Manchester City gives the brand access to the club’s imagery and archives of great content that is being pushed into the Nigerian market. Furthermore, consumers of Star Lager, got the opportunity to interact with the club’s six trophies from the 2018/19 football season.

 

Lucky fans also had met with Manchester City Legend, Micah Richards as he accompanied the trophies at Star’s exclusive event on Sunday, September 1, 2019.

 

Since Star Lager entered into the landmark partnerships with Manchester City, a bottle of Star has since symbolized more than just another lager. It has become a communion between a fan and the pride, history and colours of their favourite club side.

 

Speaking further on the partnership, Sarah Agha, portfolio manager, national premium, Nigerian Breweries Plc,  stated that, “The Nigerian fan is loyal first, to exciting football and second to a football team. Manchester City’s brand of football is exciting and will continue to be so.

 

“This will inevitably translate to immense growth of its fan base in this part of the world, and our partnership will stimulate and propel that growth.

 

“They are an exciting, premium football club and we are a premium, exciting brand, hence a perfect match. We look forward to an exciting time for our consumers and with partners, Manchester City.”

 

Over the years, the Star brand has consistently supported football initiatives and platforms such as its highly impactful campaign to rally Nigerian football fans in support of the Super Eagles in 2014 and 2018.

 

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game.

 

In 2016, Star announced a landmark partnership with the local league, NPFL, this consolidated its support for Nigerian football and highlighted the brand’s  commitment to developing the indigenous league.

 

Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the brand has been a market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.

 

Star has put its expansive platform to good use in promoting music and youth lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam.

 

The partnership with Manchester City, brings millions of excited fans closer to the beautiful game of football, as Star continues to promise brighter times.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

Published

on

Kindly share this post

Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.

This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.

Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.

For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.

Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.

“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”

With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.

Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.

Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.

In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.

 


Kindly share this post
Continue Reading

Broadcasting

DStv Offers Instant Package Upgrade for Customers from January to February

Published

on

Kindly share this post

DStv has launched a new campaign tagged “We Got You”, aimed at giving customers more entertainment value at the start of the year without additional cost.

DStv Offers Instant Package Upgrade for Customers from January to February

DStv

The campaign, which runs from January 1 to February 28, 2026, allows subscribers who pay for their current package in full to enjoy an automatic upgrade to the next DStv package.

The initiative is designed to ease the pressure that often comes with January, a period marked by school resumption, tighter budgets and increased household demands.

Through the offer, DStv is rewarding customer loyalty by unlocking more channels, stories, sports, children’s content, local productions and international programmes at no extra charge.

Speaking on the campaign, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said, “We want our customers to step into the year feeling valued.

“When you buy your package, we upgrade you because you deserve more. This is our way of bringing extra excitement, choice and convenience into your home.”

According to DStv, the offer is open to existing subscribers who remain active during the promotion period, customers who reconnect their decoders, and new subscribers who join between January 1 and February 28.

Under the offer, subscribers who pay for DStv Yanga will be upgraded to DStv Confam, Confam customers will receive DStv Compact, Compact subscribers will be upgraded to Compact Plus, while Compact Plus customers will enjoy access to DStv Premium.

The upgrade applies only to decoder viewing, and subscribers will revert to their original packages at the end of the promotion period.


Kindly share this post
Continue Reading

Broadcasting

FIRS Transforms into NRS as Nigeria Ushers in New Tax Era

Published

on

Kindly share this post

Federal Inland Revenue Service (FIRS) has officially given way to the Nigeria Revenue Service (NRS), signalling a pivotal shift in the country’s revenue administration framework as the Nigeria Revenue Service Establishment Act 2025 takes full effect from January 1, 2026.

FIRS Transforms into NRS as Nigeria Ushers in New Tax Era

NRS


President Bola Ahmed Tinubu signed the landmark legislation in June 2025, alongside a comprehensive package of tax reforms designed to streamline compliance, expand the tax net and bolster federal revenue for critical infrastructure and social services.

At a colourful ceremony in Abuja on December 30, 2025, NRS Executive Chairman, Dr Zacch Adedeji, unveiled the agency’s new logo and corporate identity, describing it as a beacon of modernisation and efficiency.

Adedeji, who doubles as the pioneer helmsman, stated that the fresh branding embodies “a renewed commitment to a unified, service-driven revenue system” in line with global standards and Nigeria’s economic aspirations.

“The new identity underscores continuity in mandate, enhanced capacity and proactive taxpayer support, fostering trust and shared prosperity,” he added, according to a statement by his Special Adviser on Media, Mr Dare Adekanmbi.

The NRS emergence caps decades of advocacy for tax overhaul, repealing the FIRS (Establishment) Act 2007 and vesting the new body with broader powers for revenue assessment, collection and accountability.

Judicial hurdles were cleared when an FCT High Court dismissed suits seeking to stall implementation, paving the way for the four key Acts — Nigeria Revenue Service, Tax Administration, Nigeria Tax and Joint Revenue Board — to roll out seamlessly.

Despite pockets of controversy, including claims of bill alterations, the Budget Office affirmed the laws’ authenticity, prioritising fiscal stability and investor confidence.

For ordinary Nigerians and enterprises, the NRS promises simplified processes, digital innovations and reduced red tape to ease compliance burdens while curbing evasion.

Technical Assistant on Broadcast Media to the Chairman, Mrs Aderonke Atoyebi, reassured that core values of integrity, fairness and professionalism persist, with staff nationwide driving the transition.

Industry watchers anticipate a surge in non-oil revenue, crucial as Nigeria navigates global headwinds, with the NRS positioned to elevate the tax-to-GDP ratio through transparent engagement.


Kindly share this post
Continue Reading

Trending