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MultiChoice Re-Launches Step Up Campaign for DStv, GOtv Customers

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MultiChoice, pay television operator, has announced the return of its “Step Up” for its DStv and GOtv customers

 

The Step Up offer, which runs from Monday, 2 September to Thursday, 31 October, provides subscribers on both platforms the opportunity to subscribe to a higher viewing package and get upgraded to the package above that.

 

The offer is designed to give all active and disconnected DStv Compact, Family and Access customers the opportunity to pay for a package a step above their current package and get a boost to view programming on an even higher package.

 

Also, active and disconnected GOtv customers, especially those on GOtv Plus, Value and Lite packages, are opportune to upgrade to GOtv Max and have access to quality programming on the package.

 

Martin Mabutho, chief customer officer, MultiChoice Nigeria, said the campaign, which ran initially from 15 January until 15 April 2019, is back just in time for customers on lower DStv and GOtv packages to enjoy all the exciting content lined up on higher packages at reduced costs.

 

Mabutho said: “When we launched this first-of-its-kind offer back in January, the objective was to give our customers the opportunity to experience great entertainment on DStv and GOtv packages they normally would not have been on. The campaign was well received by our customers, and we are pleased to announce a second instalment of the offer.”

 

Explaining the details of the offer, Mabutho said DStv customers currently on the Access package who pay N4,000 for Family package will get boosted to view programmes on the Compact package, while customers currently on the Family package who pay N6,800 for Compact package will be given Compact Plus package. Likewise, Compact customers who pay N10,650 for Compact Plus package will, in turn, get Premium package programming.

 

Also, customers on GOtv Plus, Value and Lite will get upgraded to GOtv Max when they pay a reduced fee of N2,600 while GOtv bridges the gap with a N600 ‘top up’. GOtv Max customers can also take advantage of this limited-time offer to renew their subscription for N2,600. This campaign offer is open to both active and disconnected DStv and GOtv customers with all upgrades taking effect within 48 hours.

 

Subscribers who upgrade to DStv Premium, DStv Compact Plus and GOtv Max will have unlimited access to games of the 2019/2020 football season of the Spanish LaLiga and Italian Serie A.

 

Similarly, selected games of the English Premier League and the UEFA Champions League, Europe’s elite club football competition would also be broadcast live.

 

Also on offer are the 24-hour WWE SuperSlam pop-up channel and the UFC, the world’s premier mixed martial arts (MMA) event, available to DStv subscribers.

 

Quality African entertainment is not left out for subscribers as brand new local shows and series, surprise pop up channels, including award-winning international series and blockbuster movies, would be shown on all Africa Magic channels, BET, FOX Entertainment, StarLife, ROK 2 and CBS Reality amongst others.

 

The Step-Up offer is open to both active and disconnected customers on DStv Access, Family and Compact while customers on GOtv Lite, Value, Plus and Max are also eligible for participation.


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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NCC, AVCNU Set Agenda for Model IP Policy for Nigerian Universities

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The first draft of an Intellectual Property (IP) Policy for Nigerian universities will soon be finalised by Nigerian Copyright Commission (NCC), working with the Association of Vice-Chancellors of Nigerian Universities (AVCNU) and the National Universities Commission (NUC).

Mr. John O. Asein, Director-General of NCC, and Secretary-General of the AVCNU, Professor Yakubu Aboki Ochefu, gave this indication at a consultative meeting during a visit of the executives of AVCNU to the Commission’s Headquarters in Abuja recently.

The Director-General said the Commission would fast-track work on the draft IP Policy with a view to entrenching a credible copyright culture in the nation’s tertiary institutions.

“The adoption and implementation of an IP Policy in universities will guide lecturers, students and librarians on their copyright obligations and address the allocation of rights in our institutions of higher learning,” he stated.

Mr. Asein also noted that implementation of an IP Policy would boost the Commission’s national anti-piracy campaign and enhance research and the use of IP knowledge in Nigerian universities. This, he asserted, has become even more imperative in light of the attitudinal changes brought about in the wake of the COVID-19 pandemic.

He decried the lack of copyright policy guidelines for library users in most Nigerian universities resulting in unregulated photocopying by students to the financial detriment of authors. He, therefore, urged AVCNU to assist in the implementation of the understanding earlier reached between the Reproduction Rights Society of Nigeria (REPRONIG) and the AVCNU on behalf of the Universities.

The Director-General remarked that it was an irony that universities were not eager to obtain licences despite the fact that most of the authors would be among the primary beneficiaries. He also advised REPRONIG to explore ways of ensuring that those universities that signed up for its licence obtained value for money.

In his remarks, the Secretary-General of AVCNU, Professor Yakubu Aboki Ochefu, thanked the NCC DG for assisting with the development of a model IP Policy for Nigerian Universities. He disclosed that the plagiarism detection software, Eaglescan, introduced recently for use in Nigerian Universities has helped to check the incidence of plagiarism and copyright abuses in the universities.

The Secretary-General observed that copyright has become a critical issue in Nigerian universities in view of the increasing relevance of the virtual learning environment occasioned by the Covid-19 pandemic. He expressed concern that many universities in Nigeria have no copyright policy and assured that the AVCNU would support the Commission in the development and adoption of the proposed IP Policy for universities to enrich the academic and research culture.

Professor Ochefu further indicated interest in the operations of the Nigerian Copyright Academy (NCA) and assured the Commission that AVCNU would work with the Academy to promote copyright education and enlightenment in the country, especially in the university system.

The visit of the AVCNU officials to the Commission is a follow up to an earlier visit of the NCC management team to the Association’s secretariat in February this year during which the Director-General of NCC advocated the urgent need for a model IP Policy for Nigerian Universities.


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