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NativeLand and AfroNation: A Tale of Two Cultures?

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By Austin Okere

As we start a new year 2020, it is expedient to take stock of the gains in the bourgeoning creatives industry in West Africa’s two biggest economies; Nigeria and Ghana, given their increasing contribution to the GDP of both countries.

NativeLand and AfroNation: A Tale of Two Cultures?

Austin Okere

Penultimate December 2018 was a groundswell period in the evolution of young African Artistes in the region. It was also the great year of collaboration between local artistes and their international counterparts of African descent.

The major musical concerts in Lagos and Accra were NativeLand and AfroNation respectively.  NativeLand, whose traditional home is the Muri Okunola Park in Lagos is in its fourth year. It is put together by lifestyle platform Native Magazine, founded by Seni Saraki and Teezee to cater mostly to teenagers and young adults, many studying overseas and returning home for the holidays.

AfroNationon the other hand is billed as the first festival to celebrate the African Diaspora and is organised by 34-year-old Nigerian promoter from Dagenham who goes by the name SMADE – real name Adesegun Adeosun Jr. alongside his business partner, Obi Asika.

They rotate their concerts in different countries. The debut event which held on the beaches of Portimao, Portugal, saw 20,000 people of African descent gather for four days of festival, featuring live music from Nigeria, Ghana, Tanzania, Jamaica, the UK and the US.

To consolidate on the solid foundation laid in the penultimate year 2018, both organisers advertised much bigger versions of their shows for Dec 2019. AfroNation opted to host their festival at Laboma Beach at Accra, Ghana, while NativeLand opted to continue at their traditional location in Lagos.

First off the block was NativeLand with a supposed star studded event at the Muri Okunola Park. Like the previous edition in 2018, where the advertised headliner Burna Boy was a no-show, many of the major acts advertised in 2019 also did not show up.

Some claimed that sound quality and other technical issues forced them to cancel . Just for context, this park is at a very busy traffic intersection with very limited crowd capacity and no provision for parking.

It is at best a good location for small to medium sized outdoor events. For some strange reason, the organizers oversold tickets by multiples of the park’s capacity.

The inevitable happened. The park was full to the extent that there was no blade of grass left for an extra person to stand on, and there was still a very large crowd outside waiting to be admitted. In fact, the VIP tickets were so oversold that the stage housing them collapsed, sending them onto an inelegant mangled sprawl on the ground.

The crowd outside surged in a throng and the gate fell. The security personnel hired to man the single gate serving as entrance and exit, went into overdrive, hitting and kicking the paying customers, aka “the crowd” with horse whips and boots.

A stampede ensured, many people fell and were trampled, many lost their eye glasses. Mobile phones, wigs and other customer valuables were snatched. The scenario could best be described as luring people to a rendezvous and then inviting mayhem upon them. Many went home with bruises and lot more ended up in hospitals with broken bones.

The AfroNation event at Accra was an entirely different matter. It was a four day show packed with local and international artistes and timed to coincide with the “year of return” theme of the government of Ghana, wherein Africans in Diasporas are encouraged to return to the continent.

According to Wikipedia, up to 1.5 million tourists were expected in Ghana by the end of the year 2019, with up to 1.9 billion dollars also expected to be accrued in revenue as a result of the Year of Return activities.

The event was very well advertised and organised and was so popular that you could hardly get a flight or hotel room in Accra if you left your booking till three months to the event. The huge success of the 2019 version of Afronation was no surprise.

In their debut in Portugal, no expense was spared when it came to acts, and it boasted performances from Afrobeats and Bashment icons such as Burna Boy, Davido, Busy Signal and Buju Banton. Notable black British artists also graced the stage, such as J Hus, Ms Dynamite, Stefflon Don, Octavian, Mostack and Ms Banks. All the acts advertised in 2019 showed up to perform. This will no doubt solidify the platform for a successful AfroNation 2020; but wither NativeLand 2020?

The major puzzle is that both events were organized by Nigerians; one at Accra, Ghana and the other in Lagos, Nigeria. Is this down to a tale of two cities and their cultures? The Sahara Reporters’ headline; “Police Dismiss Officer Over Killing Of Man At Wizkid’s Concert” was very telling.

The victim attending the Starboy concert at the Eko Atlantic Energy City at Victoria Island, Lagos was shot dead after a heated argument outside the premises. The fact that the same Wizkid performed at AfroNation at Accra without incident fully makes the point.

I attended the AfroNation concert on Sunday Dec 29 at Laboma Beach. The set up was very much like any large concert in Europe or America. There were ambulances, enough conveniences and a generally pleasant party ambiance. Oh! I forgot to add that I did not encounter a single “area boy” or miscreant at the event or in the car park when I was leaving at 3.30am. There was no report of stampede, shooting or death.

While I commend the entrepreneurial spirit of the young men behind NativeLand, they have to learn the ropes about patience in building a brand, offering customer value and reaping full benefits sustainably. The flawed shortcut mentality of maximizing profit at all costs and taking customers for granted is not sustainable in the long-term.

The organisers of NativeLand put out a revised apology statement on twitter a day after the event which was still generally regarded as short on remorse and with no genuine intention to recompense. Without restitution, how can they learn to be accountable, and ensure that this disaster does not repeat in the future.

“Our Youth are our future, we cannot afford to play ostrich while they fall astray. It is not too late to do the right thing. Their progenitors and anybody who wishes them well should advise them to robustly come forward and be the men they want to become when they “grow up”.

As a nation, we need to re-examine the culture of aggression and lawlessness in our cities that has become a major disincentive to tourism and badly needed investments.

Austin Okere is the Founder of CWG Plc, the largest ICT Company on the Nigerian Stock Exchange & Entrepreneur in Residence at CBS, New York. Austin also serves on the Advisory Board of the Global Business School Network, and on the World Economic Forum Global Agenda Council on Innovation and Intrapreneurship. Austin now runs the Ausso Leadership Academy focused on Business and Entrepreneurial Mentorship


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Dufil Prima Foods Brings Relief to Indigent Families in Abeokuta

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Dufil Prima Foods, makers of Indomie instant noodles, in partnership with the Human Rights and Grassroots Development Society, extended its goodwill to the shores of Abeokuta, Ogun state, at a product distribution event on Tuesday 24 April, where cartons of Indomie noodles were distributed to the underprivileged, as part of its ongoing efforts to support families worst hit by the ongoing economic hardship.

The event which saw a thousand vulnerable families go home with a carton of Indomie each, individuals present were also provided with cooked noodles to help relieve their immediate hunger.

The outreach had in attendance members of the disabled community, orphans, widows, the elderly, pregnant women, and vulnerable families.

The outreach is in alignment with the brand’s goal to feed two million consumers across various cities and communities in Nigeria, by collaborating closely with recognized NGOs to ensure that only the most vulnerable persons in the various cities and communities are invited and given a carton of Indomie and a fresh bowl of the nourishing tasty noodles.

The event was graced with the presence of notable dignitaries including the representative of the Commissioner for Women Affairs and Social Development in Ogun State, Mrs. Wonuola Kassim; the Ogun State Chapter Chairman of the Nigeria Labour Congress, Comrade Hammeed-Bello Aderinola; a representative of the Sector Commander of the Federal Road Safety Corps (FRSC), Superintendent Adeoye Adejoke Asake; the Chairman of the Ogun State Police Community Relations Committee (PCRC), Venerable (Dr.) Samson Kunle Popoola, Chairman of the Peace Initiative Network, Dr. Femi Sodipo , and Trace PRO, CDR. Babatunde Akinbiyi, amongst others.

Mrs. Wonuola Kassim in her keynote address, commended the efforts of Dufil Prima Foods Ltd, and acknowledged that this was not the company’s first CSR initiative as she recalled that it had embarked on a similar venture in 2020.

“This program cannot be more timely than a time like this, when to feed becomes very difficult for most people. This is the kind of gesture which would linger for ages in the hearts of the beneficiaries. The objective of the palliative distribution is to alleviate the hardship faced by the citizens due to the recent removal of fuel subsidy by the Federal Government”, she said.

Speaking in the same vein, Popoola of the PCRC said: “We believe in PCRC that food security and eradication of hunger will go a long way in reducing the level of criminality in our society. What we have seen today is a conscious effort on the part of the organisers to see to the eradication of poverty, eradication of hunger and to support the food security initiative of the Government”.

Other dignitaries present also expressed their gratitude for Indomie and the organisers of the event, the Human Rights and Grassroots Development Society. They commended their efforts for taking the right steps to ensure that families across the country are catered for in these challenging times.

Indomie Instant Noodles remains steadfast in its quest to provide satisfaction and put smiles on the faces of families across Nigeria.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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