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How Cloud Computing Can Drive the Big Data Revolution

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The world is generating more data than ever before. It’s also capturing more of that data than it has in the past. From digital packets running through global networks to information that’s processed by smart devices on the edge of IoT setups, there’s plenty of material being churned out daily.

A report from the year 2019 estimates that about 2.5 quintillion bytes of data are created every day. This number will continue to grow, as IoT becomes commonplace and we increase our dependence on digital technology.

For most people, these figures are mere statistics. But for many organizations, they represent a vast treasure throve that they can leverage to gain unusual insights into their customers, target markets, and industries.

That’s why big data has become a thing.

What is Big Data?

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The term big data refers to large amounts of data that companies receive from their various interaction points—client information, customer service, transactions, market prices, engagement on the web and social media platforms, etc.

‘Big data’ could also apply to the large amount of data that is generated by sensors on an oil rig or by smart machines at a factory site.

Companies can gather these sorts of data, analyze them, and see the trends in the crucial variables. This gives them a picture of what’s going on in various aspects of their operations and lets them make intelligent decisions based on that picture.

For instance, let’s say you have access to data on the thousands of sales made by an ecommerce store within a year. You also have information like the days, time of the day, and months in which these sales have been made.

You could analyze this data and find out things like the times of the day, days of the week, and months of the year in which sales were highest and lowest. It may also be possible to tell how these trends change over time.

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These details let you know the peak purchase times. Based on this insight, you can allocate resources away from the less active periods and towards the times with higher traffic. Ultimately, you’ll be able to maximize your sales and returns from those periods.

The more dense and complex the data sets are, the more sophisticated the tools you will need to analyze the data. Besides this, you should also possess certain skills if you’re going to work on large volumes of data.

How Cloud Computing Can Help

In the old days, you could store all your data on your premises—because you weren’t generating a whole lot of it anyway. But today, you’re creating and storing more data, and you can’t hold everything at your site anymore.

This is where the cloud comes in. Instead of trying to expand your physical data centers or procure more storage devices, why not just host all that data on a cloud platform?

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Any solution that enables big data computing and analysis must cater to the 5Vs of big data:

  • Volume: The large amounts of data you’re dealing with
  • Variety: The assorted types of data available
  • Velocity: Rate at which data is collected and analyzed in your system
  • Value: The importance you attach to the data based on the information that it conveys
  • Veracity: Establishing the quality and credibility of data

A solid, robust cloud platform takes care of all these needs.

Here’s how.

  1. Scalability

We dropped a hint on this earlier in the article.

The cloud is scalable; you can get your capacity jacked up at short notice. All that’s required is that you pay for the extra compute space. And there’s an almost infinite room you can expand into. You can also scale down if you’re past peak usage, and don’t need a lot of capacity anymore.

It’s something you want to have when you’re dealing with vast amounts of data. It lets you maintain a high level of efficiency over time, regardless of the varying volumes of data you have to deal with at  every moment.

  1. Lower Costs

Many companies are wary of the large costs associated with big data analytics. But thanks to cloud computing, they have more leeway as far as costs are concerned.

The scalability of the cloud—and the subscription model that cloud service providers use –means that organizations only need to spend on what they’ll use. They can raise compute powers to take care of a spike in the volume of data they analyze and pay just the commensurate fees.

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That’s better for your budget than purchasing storage capacity upfront, only to find that it’s either too small or too much.

  1. Infrastructure that’s Easy to Manage

Instead of devoting large sums to CAPEX for big data storage, you can house your data on third party infrastructure owned by cloud service providers (Infrastructure as a Service, or IaaS).

You don’t have to worry about maintaining infrastructure either; the managed service provider will handle this. If it’s a competent firm, they will have experts who can fix any problems that may arise.

What you do have to watch over is the cloud environment within which you work. Thankfully, some tools can help you strengthen the visibility of your cloud and simplify the management process for you.

  1. Virtualization

Virtualization is something that the cloud allows you to achieve. It involves creating virtual machines, operating systems, and servers, which can run on existing hardware. This lets you increase your data processing capacity without expanding your physical infrastructure. And that’s a boon for your big data aspirations.

Another benefit of virtualization is disaster recovery. You could lose a lot of data in the event of a major disruption to your networks. Virtualization allows you to retain virtual copies of that data, so you can carry on with them even if the original forms are lost.

  1. Frees Up Resources for Innovation

Imagine working on large amounts of valuable data for just a fraction of the cost. Also, imagine having more time to do this because you don’t have to worry about cloud infrastructure. These are gains you’ll derive from cloud computing.

These gains open up even more opportunities when they combine. For instance, your team will have more time and resources to be creative with their data analytics. They can find more patterns, design more solutions, and make better decisions based on their analysis.

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Find a Cloud Solutions Provider that Supports Your Big Data Aspirations 

Big data analytics is becoming a firm part of the decision making process for organizations. As your company moves in this direction, you’ll want a solution that takes the burden of managing extra infrastructure off your back.

Layer3 gives you this and more. For many years, we have provided businesses and government agencies in Nigeria with services that help them make the most of their data. From virtual data centers to disaster recovery, our products are tailored to scale up your computing capacity and keep you operating at the highest levels of efficiency.

If you would like to discuss your big data plans with experts who can support them, reach out to us here and we’ll take on your concerns.

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E-Business

Kaspersky Identifies Cyberespionage as a Growing Threat Across Africa, Others

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At the recent Cyber Security Weekend – META event, Kaspersky’s Global Research and Analysis Team (GReAT) experts presented the latest findings on the cyberespionage threat landscape across the Middle East, Turkiye, and Africa (META) region.

While most cyberthreat categories declined over the past year, cyberespionage continued to intensify in the region. Thus, throughout the past year, spyware attacks increased by 40% in Africa, while password stealer attacks grew by 31% in Africa.

The cyberespionage landscape across the META region continues to be driven by geopolitical tensions, regional conflicts and ideological motivations. As intelligence gathering becomes increasingly important for both Advanced Persistent Threat (APT) actors and cybercriminals, organisations and individuals alike are facing a growing number of attacks designed to steal sensitive information and establish long-term access to compromised systems.

If we specifically look at cyberthreats aimed at businesses, organisations in Africa experienced a sharp increase in espionage-related threats over the past year. Spyware detections rose by 16% in Africa, password stealer attacks by 51%, and backdoor detections by 23%.

These types of malware are commonly used to infiltrate corporate environments, steal confidential information, establish persistent access, and facilitate subsequent stages of targeted attacks.

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As geopolitics remains a key driver for APT attacks, such actors remain among the most significant cyber risks in the region for businesses and governmental entities.

To maximise persistence and evade detection, they continuously refine their toolsets, deploying increasingly sophisticated malware capable of maintaining long-term access to compromised systems while collecting valuable intelligence.

In 2026, Kaspersky GReAT is tracking more than 20 APT groups actively targeting organisations across the META region.

Recent research by Kaspersky GReAT found the MuddyWater APT group targeting organisations across the Middle East during the Gulf conflict using previously unseen malware chains.

The campaign employed custom loaders, injectors, previously unknown remote access trojans (RATs), credential stealers, and a modular data exfiltration framework, highlighting the group’s rapid development of new tools to steal sensitive information and evade detection.

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The increase in espionage activity is not limited to organisations. Individuals are also increasingly targeted. Over the past year, attacks involving password stealers increased by 32% in Africa. The stolen information can subsequently be used to hijack accounts, conduct follow-on attacks, extort victims, or sold to third parties on underground marketplaces.

Another rapidly growing trend is mobile cyberespionage. As smartphones increasingly store personal communications, corporate information, authentication credentials, and financial data, they have become high-value targets for attackers.

“Smartphones have become one of the most valuable sources of intelligence for cyberespionage actors. While Android devices continue to be widely targeted by mobile spyware, we are also observing an increasing number of reports of sophisticated campaigns targeting iOS, as demonstrated by Operation Triangulation and, more recently, Coruna attacks.

“These findings show that advanced mobile threats continue to evolve across both major platforms, making mobile security an essential part of cyber resilience for both organisations and individuals,” said Dmitry Galov, Head of Global Research and Analysis Team, Russia and CIS, at Kaspersky.

As cyberespionage threats continue to evolve, Kaspersky recommends that organisations adopt a layered cybersecurity approach, combining continuous vulnerability management, timely patching, employee awareness training, threat intelligence, and advanced security solutions such as Kaspersky Next, which help detect sophisticated targeted attacks and protect organisations from long-term compromise.

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82% of Organizations Concerned about AI Risks Even as Adoption Accelerates – Survey Reveals

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At its recent Cyber Security Weekend for the Middle East, Turkiye and Africa (META) region Kaspersky shared the results of a global study conducted by its internal research center which surveyed 1,800 IT and cybersecurity decision-makers and specialists from organisations across 18 countries and multiple industries.

The report shows that the pace of AI integration across organisations is rapid, despite associated risks. The company’s experts stressed that while AI adoption delivers clear efficiency gains, it must be accompanied by robust cybersecurity solutions, well-defined internal procedures, and comprehensive employee education programmes.

The report highlights a clear organisational preference for AI-enhanced technology: 68% of respondents said they would recommend a solution with AI features built in, while a mere 5% indicated they would prefer to avoid AI-enabled tools. This overwhelming endorsement underscores how deeply AI has embedded itself as a value driver across the modern enterprise.

AI has become a mainstream productivity tool spanning many business functions. The global survey findings confirm that employees across departments are already relying on AI tools for a wide range of everyday tasks, including: data analysis & visualisation (54%), project management (49%), search for information (47%), department-specific tasks (46%), text generation and editing (41%).

While organisations recognise the tangible benefits AI tools bring – including improved process efficiency and enhanced quality of deliverables – they also see the associated dangers. 82% of respondents voiced concerns about the risks AI poses to their organisation. These concerns are grounded in real-world experience.

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Among the 87% of organisations worldwide that faced a cyber incident in the past year, 13% reported that they had experienced threats stemming specifically from AI-related vulnerabilities.

Notably, 74% of respondents believe that these risks can be effectively mitigated through employees’ responsible behaviour — pointing to the critical importance of security awareness and training in the AI era.

“The speed at which organisations are embracing AI is remarkable, but it must be matched with an equally strong commitment to security. We are already seeing a growing range of threats directly tied to AI adoption – whether it’s malware camouflaged as popular AI tools, vulnerabilities introduced through unsecure vibecoding, or leaked access credentials to corporate AI platforms and malicious skills by AI agents.

Managing these risks requires a holistic approach: the right technology, well-defined procedures, and a security-aware workforce,” comments Brandon Muller, senior security consultant for the META region at Kaspersky.

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How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe

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Malagasy Vanilla has transformed its decades-old wholesale business by embracing direct-to-consumer sales through Temu, enabling the family-run company to reach customers in 14 European markets while significantly reducing logistics costs.

How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe

For years, premium Madagascan vanilla supplier Malagasy Vanilla sold exclusively to restaurants, bakeries and wholesalers because the cost of shipping a single pack to individual customers often equalled the value of the product itself. That changed after the company joined Temu’s Local Seller Program in November 2025.

The Belgian-based business, which sources high-quality vanilla from Madagascar, has leveraged Temu’s logistics network to cut domestic shipping costs by nearly half through a partnership with Belgian postal operator Bnode. The move has enabled the company to enter the retail market for the first time and quadruple its sales within four months.

According to Belinda Rabenandrasana, co-Chief Executive Officer of Malagasy Vanilla, Temu has opened up an entirely new customer segment for the company.

“Temu opened a new avenue for us,” she said. “We were finally able to explore selling to individuals.”

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The platform now contributes between five and 10 per cent of the company’s overall revenue.

Expansion into 14 European Markets

Malagasy Vanilla is among businesses participating in Temu’s Local Seller Program, launched in Europe in 2024 to help local merchants expand beyond their domestic markets.

Through partnerships with more than 150 logistics providers across Europe—including Bnode in Belgium, La Poste in France and DHL Group in Germany—Temu offers sellers access to affordable shipping and delivery infrastructure without requiring major investment in logistics.

After successfully establishing direct-to-consumer sales in Belgium, Malagasy Vanilla expanded into 14 European countries, including Germany, France, Spain and Poland.

Rabenandrasana said the logistics support, competitive shipping rates and seller assistance provided by Temu made the expansion possible.

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“Without Temu and its partnership with Bnode, it would have been very difficult for a small business like ours to start selling directly to consumers,” she said.

She added that Temu also assists sellers in managing regulatory requirements such as the European Union’s Extended Producer Responsibility (EPR) compliance, making cross-border operations easier for small businesses.

Three Generations of Vanilla Expertise

Malagasy Vanilla traces its roots to three generations of the Rabenandrasana family in Madagascar’s vanilla industry.

Belinda’s grandfather began trading vanilla locally, while her father expanded operations across Madagascar. She launched the company’s international business in 2017, supplying premium Madagascan vanilla to European restaurants, pastry shops and food wholesalers before establishing operations in Belgium in 2023.

The company partners with growers and producer associations in Madagascar, where between 20 and 40 workers oversee the six- to 10-month curing process that transforms green vanilla pods into premium black vanilla.

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Operations in Belgium focus on packaging, quality assurance and distribution.

Customer Reviews Drive Growth

Under its Lavani brand, Malagasy Vanilla sells gourmet-grade whole vanilla pods targeted at both professional chefs and home baking enthusiasts.

Rather than relying heavily on paid advertising, the company has benefited from Temu’s product discovery tools and customer reviews, helping the niche brand gain visibility organically.

According to Rabenandrasana, strong customer feedback has played a significant role in increasing traffic and boosting sales.

The brand currently maintains a customer review rating exceeding 99 per cent on the platform.

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Future Plans

Looking ahead, Malagasy Vanilla plans to expand its European footprint further by establishing a warehouse in France and increasing sales across the continent.

The company is also developing new products, including vanilla extract and vanilla sugar, while planning to open a physical retail and production facility in Belgium later this year.

In addition, it intends to launch a social-impact initiative aimed at supporting vanilla-growing communities in Madagascar.

Reflecting on the company’s evolution, Rabenandrasana said the business continues to build on her family’s legacy.

“My grandfather worked locally, my father expanded nationally, and now we are building internationally,” she said.

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