Broadcasting
Lai Mohammed’s Action to Enforce New NBC Code Suspicious- Iredia, Ex NTA DG

Professor Tony Iredia, former director-general of the Nigerian Television Authority (NTA), has said Alhaji Lai Mohammed, minister of Information and culture must leave the National Broadcasting Commission (NBC) to do its job.

Professor Tony Iredia, former DG, Nigerian Television Authority (NTA)
He said this while speaking on Sunrise Daily, a flagship programme on Channels Television.
Iredia, who was also former director general of the National Orientation Agency (NOA), emphasized that Lai Mohammed is not a regulator and should allow the NBC do its job while he plays a supervisory role.
He pointed that the minister taking over the role of the broadcast regulator creates suspicion because he belongs to a political divide.
“Everybody expects a broadcasting commission to be an autonomous body that has no place in politics. If you listened to the news that has been putting on since, who is speaking? The Minister of Information. Is he the Director General of the NBC?
“When a minister is speaking, there is no way broadcasters can see that the regulator is speaking. He is not a regulator, he should leave the broadcasters in the NBC to do their professional duty and then the law gives him right to supervise them but not to take over the job.
“The moment the minister is speaking, no matter how well informed he may be, the people become suspicious because he belongs to a political divide and whatever he is saying is likely to be used against the opposition and I think this is not a natural thing.,” he said.
Iredia also said the NBC Code announced by the minister on Tuesday did not pass through stakeholders before its adoption. He described the new code as full of sanctions and not to create excellence in the industry as it should be.
“Now the problem really is that for the first time in the history of broadcasting in this country, the code was not done the way it used to be done.
“This time around, NBC just rolled out a number of things that it felt should be in the code and did not hold consultation with the stakeholders as the previous managers of the system did, where you first of all hold consultations and everybody would look at it, there will be a dummy, you bring it out at the tail end, there will still be another kind of review and all of that. Just as I said in the beginning, the code was supposed to be a professional guide,” he said.
“It was supposed to be a masterpiece that creates professional excellence in broadcasting but now it is filled with sanctions and what you would do and what you would not do and the bodies that should have been consulted were not consulted in the same way. Rather they were being told that it is subject to review and that all their objections now will be taken into consideration in the next review. In which case this particular edition was not exactly a broadcasting code for broadcasters made by broadcasters for professionals so that has been the problem and I am not surprised by the kind of headlines that are on today.”
Industry stakeholders have branded the code as agenda-driven, noting that they were excluded from making input before the code was finalised and described its unveiling as an ambush.
The NBC, in the new regulation, states that every broadcaster must license its broadcast and/or signal rights in any genre of programming to another broadcaster in Nigeria if “the genre of programme(s) enjoy(s) compelling viewership by Nigerians; it relates to a product or service that is objectively necessary to be able to compete effectively on a downstream market; or if it is likely to lead to the elimination of effective competition on the downstream markets”.
The new subsidiary legislation adds that refusal to comply will lead to consumer deprivation and stipulates the imposition of a N10 million for operators who fail to comply.
Broadcasting
Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.
According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”
Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.
The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.
“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.
The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.
As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.
They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.
Broadcasting
Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Steve Babaeko
The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.
That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.
“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”
For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.
With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.
Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.
Broadcasting
Spotify partners Afro Nation Portugal to expand African music experience

Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.

The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.
The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.
Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.
The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.
Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.
“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.
“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.
“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.
According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.
The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.
Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.
“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.
“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.
Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.
The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.
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