Broadcasting
NBC Says no Going Back on New Broadcasting Code
Armstrong Idachaba, director-general of the National Broadcasting Commission (NBC), says the commission is not backing down on the controversial amendment to the country’s broadcasting code.
Idachaba said the new broadcasting code is to break the monopoly of “greedy capitalists” who “call themselves dominant players” and allow local payTV platforms to thrive.
In March 2020, the NBC released the 6th edition of its broadcasting code, which mandates sub-licensing of premium content and kills the idea of exclusivity.
Broadcasters, columnists, and Multichoice, one of the dominant players in the Nigerian payTV industry, have spoken against the code, which they say further stifles the growth of the industry.
But Idachaba disagrees; according to him, “the amendments have been made, no going back because we believe it is good for our country, they are already operational”.
Speaking with Osasu Igbinedion on The Osasu Show, Idachaba said the NBC has licenced several local payTV platforms, but they do not survive due to the presence of the likes of DStv.
When asked about the negative effect the lack of exclusivity clause may have on DStv, Idachaba said: “Let me give you a poser as background: Why is it, have you ever thought, that our local tv, cable, paid services are nonexistent? There is no Nigerian that is active on the payTV platform, no Nigerian company.
“NBC licenced several, up to 30 Nigerian firms to offer paid television services in Nigeria and none of them succeeded. Why, because they cannot compete in the international content market.
“And what happens to the international content market, the people with the big purse, the global capitalist, those that call themselves dominant players, they go to acquire those rights and keep it to themselves in the guise of exclusivity and deny all other operators an opportunity for sublicensing.
“What does that do? What it does is to create a monopolistic economy for whoever is the buyer of that content and the person is able to maximize profit unhindered. That is why you find internet penetration in Nigeria is increasing by the day. That is why you find that all those big monopolies break even and make tonnes of money.
“What we are saying is that when you go to acquire these rights, because you are acquiring them for the Nigerian market, because your intent is to exploit the Nigerian audiences and viewers, we want you also to give back by sublicensing to local Nigerian players that may be interested.”
Idachaba said DStv must now sub-licence the English Premier League to other players in the industry, who may be interested.
“If you bring EPL for instance and say I am the owner of EPL, only me can show EPL and on my platform alone, so whoever wants to watch premier league would have to buy DStv, even if you have Startimes, you cannot watch,” he added.
“If you are on open television, the open terrestrial, where low-income earner, those on the lower social ladder, where they thrive, then they are denied which is class stratification in itself on account of content acquisition.
“We are saying create these windows. If you get the rights, fine, we welcome you, invest in Nigeria, but create channels for sublicensing”
Confronted with the fact that Multichoice, the owners of DStv, don not have the rights to sub-licence the English Premier League (EPL) Idachaba said “whoever is giving them the rights has to understand” that there is a new NBC code.
“If you are going to acquire your rights, you know that in the Nigerian Broadcasting Code, we have plainly said you can’t have exclusive right. So whoever, if giving you that right has to understand that he cannot give it to only you in Nigeria.
“If any other Nigerian is interested in that right, they must also discuss at mutually agreed price. Because what has happened over time is that this exclusivity is used to shut other people who are willing to participate. You shut the window.
“How then do you develop an economy? We have thousands of young promising Nigerian entrepreneurs, you know that premium content derives advertising. If these channels are made available at lower window levels through sublicensing to local little operators, they too will be able to attract some level of advertising.
“But Capitalist are greedy, they are extremely self-centered, they don’t want to give it out. But we know it is important for our own economy and creative subsectors that this happens.”
The DG, who has worked at NBC for over 28 years called on Nigerians to “have an ideological, philosophical understanding of the motive of the policy, what does it intend to achieve”.
He said the policy is to “redynamise and redistribute wealth in a way that there would be more participation, more engagement and more opportunities”.
“What makes the capitalist think that by keeping content to themselves, they maximize all the profits? Chances are that by sublicensing, you make more. The more you share to people based on the agreed sum, you are more likely to make more money quickly. It doesn’t reduce your own large share but creates open windows.”
Gugu Gumede and S’Dumo Mtshali, the power couple in Netflix’s telenovela, The Polygamist, will be guest on this week’s edition of African Voices, which is sponsored by Globacom on Cable News Network (CNN).
The 22-episode sitcom focuses on the misadventures of an adulterous spouse who unknowingly entangles his family in the difficulties of polygamy.
The film depicts a series of intrigues, betrayals, and other events that shattered the harmony of a once-perfect marriage.
The fictional couple in Johannesburg are interviewed by the programme’s anchor, Larry Madowo, for a 30-minute show in which they discuss their personal experiences and the difficulties they have in the film industry, such as coping with popularity and typecasting and advocating for more actor protections.
Gumede, a 34-year-old South African who attended the American Academy of Dramatic Arts in Los Angeles to study acting, portrayed Joyce Gomora in the telenovela.
In addition to her part in The Polygamist, Gumede has portrayed Mamlambo, a prophetess on “Uzalo”, the most watched television program in South Africa, and Mandisa in “Generations”, one of the country’s most popular series.
Mtshali, a 43-year-old South African actor who portrayed Jonasi Gomora, gained notoriety in 2010 after competing in and winning the SABC1 reality program, “Class Act”. In the same year, he landed his first major part in the drama series “Intersexions” on SABC1.
Among other films, he has starred in “Inside Story” (2011), “Avenged” (2013), “iNumber Number: Jozi Gold” (2023), “Back of the Moon”, and “The Four of Us” (2025).
This special double-cast episode will feature on DSTV channel 401 on Saturday at 8a.m. It will be repeated same day at 11a.m., Sunday at 3.30a.m.,6p.m., Monday at 3a.m. and 5.45p.m. as well as on Tuesday,5.45p.m.
The repeats continue next week Saturday at 7.30a.m., 11a.m.;Sunday 3.30a.m., 6p.m.,and on Monday at 3a.m.
By Blaise Udunze
From a general observation, comparisons are powerful political tools. They simplify complex realities, inspire supporters and shape public perception. Another side of this is that they can also become misleading when symbolism replaces substance.
The latter appears to be the objective behind two recent interventions in defense of his excellency, President Bola Ahmed Tinubu. Respectfully, it was observed that veteran journalist Martin Oloja likened Tinubu’s political journey to that of football icon Lionel Messi. He portrayed him as a resilient strategist whose patience and tactical brilliance eventually produced victory. As this now appears to be a trend, Imo State Governor Hope Uzodimma further elevated the narrative, comparing Tinubu to Singapore’s founding Prime Minister, Lee Kuan Yew. He didn’t stop at that; rather further argued that today’s painful reforms would eventually transform Nigeria just as Lee transformed Singapore. They are compelling analogies.
Unfortunately, it was observed that both began to unravel once governance, not politics, was used as the standard of measurement.
It is a known fact to the world that Lionel Messi is celebrated not because he endured criticism or finally lifted the World Cup after years of disappointment. He is celebrated because his greatness is measurable. His goals are counted. His assists are recorded. His trophies are displayed and not just that, his records speak louder than the opinions of his admirers, which may have taken a different turn now after the outcome of the 2026 FIFA World Cup.
The same is also true of Lee Kuan Yew. History has shown that he is not revered because he introduced difficult reforms or enjoyed the support of loyal political allies. Governor Hope should be reminded that Lee is remembered because he fundamentally transformed Singapore. Amongst his achievements were transforming a poor trading port into one of the world’s richest, cleanest, safest and most efficiently governed nations.
Lee’s records speak for him because under his leadership, Singapore built world-class infrastructure, an incorruptible public service, globally competitive education, affordable housing, investor confidence and one of the highest standards of living anywhere in the world.
Neither Messi nor Lee Kuan Yew became legends through carefully crafted narratives. Yes, they became legends because the evidence became impossible to dispute. That is precisely where comparisons with President Tinubu become difficult.
It is an error to assume that winning elections is the same as winning governance and at the same time, political brilliance may secure power, but only effective leadership secures history’s approval.
For millions of Nigerians, governance is not measured by campaign strategy or political resilience. It is measured by the realities they confront every morning.
Can they afford food? Can they pay transport fares? Can they pay rent with the current landlords’ economy? Can they keep their businesses open? Can they sleep or travel freely without fear of kidnapping? Can they find jobs after graduation? Can they access reliable electricity and healthcare? These are the scoreboards by which governments are judged.
Supporters of the Tinubu administration frequently point to encouraging macroeconomic indicators. Foreign reserves have improved. Government revenues have risen. States now receive significantly larger allocations through the Federation Account Allocation Committee (FAAC). Well, these ‘achievements’ will be reviewed soon through the lens of news narratives. International financial institutions have welcomed several policy reforms. The removal of fuel subsidy and exchange-rate liberalisation are presented as courageous decisions that previous administrations avoided.
These developments deserve acknowledgement. Yet macroeconomic improvements are not the same as improvements in citizens’ welfare.
In reality, an economy cannot be declared successful merely because government revenues have increased while household purchasing power continues to deteriorate, as this would be a complete aberration.
Again, it is considered an anomaly that Nigeria reports stronger fiscal numbers, but millions of families continue to struggle with soaring food prices, rising transport costs, expensive housing, high electricity tariffs and shrinking disposable incomes.
Statistics may comfort policymakers. They rarely comfort hungry citizens. Messi never celebrated possession statistics after losing a match; rather, he cried and cried over losing the opportunity of winning the trophy at the concluded 2026 FIFA World Cup. To him, results mattered.
The reality is that governments should be judged by the same principle. This is open to dispute, but of a truth, Governor Uzodimma’s comparison to Lee Kuan Yew deserves even closer scrutiny because it raises an important question, though it may appear hard to answer.
If Tinubu is Nigeria’s Lee Kuan Yew, where is Nigeria’s Singapore? What exactly made Lee Kuan Yew exceptional? Was it simply his willingness to implement painful reforms? Certainly not.
Many leaders across the developing world have introduced painful reforms. Very few transformed their countries.
One thing stands out here: Lee’s legacy rests on outcomes, not intentions. Judging from all indications, it is obvious that his reforms dramatically reduced corruption, attracted investment, strengthened institutions, expanded industrialisation, improved education, guaranteed affordable public housing and steadily raised incomes across generations. Unlike Nigeria’s ongoing experience, Singapore’s rise was not a promise repeatedly postponed to the future. Citizens experienced tangible improvements in their daily lives. That is why history celebrates Lee Kuan Yew. Nigeria’s present reality tells a different story.
It is glaring and ironic that despite improved fiscal revenues, many Nigerians continue to grapple with rising inflation, worsening poverty, declining purchasing power, youth unemployment, struggling businesses and persistent insecurity. If they must know, these are not merely economic statistics; they are the lived realities by which citizens judge any government.
The Lee Kuan Yew comparison also overlooks perhaps the most important ingredient behind Singapore’s success, which is primarily the institutions.
It is obvious and practically doubtful if Governor Uzodinma’s kind of Singapore is the same as the one on which its transformation was built upon an efficient bureaucracy, disciplined public institutions, predictable regulation, meritocracy, uncompromising anti-corruption enforcement and consistent long-term planning as championed by Lee Kuan Yew. An honest question here is, can the same be said of Nigeria today?
The truth is not far-fetched; Nigeria is nothing close to it because the realities and lived experiences of Nigerians are that the country continues to grapple with weak institutions, policy inconsistency, bureaucratic inefficiency, corruption concerns and widespread insecurity.
His impeccable achievements are built on the institutions; hence, without institutional transformation, every effort to invoke Lee Kuan Yew risks confusing aspiration with achievement.
One common trend witnessed lately is that the supporters of the administration often argue that Nigerians must be patient because meaningful reforms require time. That argument deserves consideration.
Let it also be made known that patience should never become an endless substitute for accountability. Citizens are also entitled to ask whether the sacrifices demanded today are producing measurable improvements tomorrow.
History remembers leaders not because they prescribed hardship, but because that hardship ultimately produced prosperity for those alive and not for the dead.
Another weakness in both comparisons is the tendency to confuse political mastery with administrative excellence. These are totally two different things, because when it comes to winning elections, it requires coalition building, negotiation and political calculation. Whilst, running a nation demands competent institutions, sound economic management, transparency, public trust and measurable improvements in living standards.
Again, the two are not the same, and for this reason, many exceptional politicians have governed poorly. Many successful administrators never became political giants. Democracy ultimately rewards governance, not political mythology.
This is not to suggest that President Tinubu’s administration has achieved nothing. Tax reforms, infrastructure investments, fiscal restructuring and efforts to stabilise public finances represent important policy initiatives whose long-term impact remains to be seen. Well, acknowledging those initiatives is consistent with honest public discourse.
Equally important, however, is recognising that millions of Nigerians continue to judge the administration through the realities and their lived experiences rather than the promises they hear.
Football supporters judged Lionel Messi by the trophies in the cabinet. In like manner, history judges Lee Kuan Yew by the Singapore he built. The same measure should be applied in this nation, as Nigerians will judge President Tinubu by the Nigeria he leaves behind.
The key metric here is that if inflation falls sustainably, poverty declines significantly, insecurity is substantially reduced, electricity becomes more reliable, industries expand, jobs multiply and citizens regain confidence in the future, history will acknowledge those achievements without requiring comparisons to Messi or Lee Kuan Yew.
Neither Messi nor Lee Kuan Yew needed political allies to persuade the world of their greatness and that distinguishes both as the greatest of all time (GOAT).
Their records spoke for themselves. Political endorsements may dominate today’s headlines. History, however, listens only to evidence. Even Messi needed trophies. Lee Kuan Yew needed results. Nigerian leaders should be judged by no lesser standard.
Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]
National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.
Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
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