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Lai Mohammed’s Action to Enforce New NBC Code Suspicious- Iredia, Ex NTA DG

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Professor Tony Iredia, former director-general of the Nigerian Television Authority (NTA), has said Alhaji Lai Mohammed, minister of Information and culture must leave the National Broadcasting Commission (NBC) to do its job.

Lai Mohammed’s Action to Enforce New NBC Code Suspicious- Iredia, Ex NTA DG

Professor Tony Iredia, former DG, Nigerian Television Authority (NTA)

He said this while speaking on Sunrise Daily, a flagship programme on Channels Television.

Iredia, who was also former director general of the National Orientation Agency (NOA), emphasized that Lai Mohammed is not a regulator and should allow the NBC do its job while he plays a supervisory role.

He pointed that the minister taking over the role of the broadcast regulator creates suspicion because he belongs to a political divide.

“Everybody expects a broadcasting commission to be an autonomous body that has no place in politics. If you listened to the news that has been putting on since, who is speaking? The Minister of Information. Is he the Director General of the NBC?

“When a minister is speaking, there is no way broadcasters can see that the regulator is speaking. He is not a regulator, he should leave the broadcasters in the NBC to do their professional duty and then the law gives him right to supervise them but not to take over the job.

“The moment the minister is speaking, no matter how well informed he may be, the people become suspicious because he belongs to a political divide and whatever he is saying is likely to be used against the opposition and I think this is not a natural thing.,” he said.

Iredia also said the NBC Code announced by the minister on Tuesday did not pass through stakeholders before its adoption. He described the new code as full of sanctions and not to create excellence in the industry as it should be.

“Now the problem really is that for the first time in the history of broadcasting in this country, the code was not done the way it used to be done.

“This time around, NBC just rolled out a number of things that it felt should be in the code and did not hold consultation with the stakeholders as the previous managers of the system did, where you first of all hold consultations and everybody would look at it, there will be a dummy, you bring it out at the tail end, there will still be another kind of review and all of that. Just as I said in the beginning, the code was supposed to be a professional guide,” he said.

“It was supposed to be a masterpiece that creates professional excellence in broadcasting but now it is filled with sanctions and what you would do and what you would not do and the bodies that should have been consulted were not consulted in the same way. Rather they were being told that it is subject to review and that all their objections now will be taken into consideration in the next review. In which case this particular edition was not exactly a broadcasting code for broadcasters made by broadcasters for professionals so that has been the problem and I am not surprised by the kind of headlines that are on today.”

Industry stakeholders have branded the code as agenda-driven, noting that they were excluded from making input before the code was finalised and described its unveiling as an ambush.

The NBC, in the new regulation, states that every broadcaster must license its broadcast and/or signal rights in any genre of programming to another broadcaster in Nigeria if “the genre of programme(s) enjoy(s) compelling viewership by Nigerians; it relates to a product or service that is objectively necessary to be able to compete effectively on a downstream market; or if it is likely to lead to the elimination of effective competition on the downstream markets”.

The new subsidiary legislation adds that refusal to comply will lead to consumer deprivation and stipulates the imposition of a N10 million for operators who fail to comply.


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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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