Broadcasting
NBC Says no Going Back on New Broadcasting Code
Armstrong Idachaba, director-general of the National Broadcasting Commission (NBC), says the commission is not backing down on the controversial amendment to the country’s broadcasting code.
Idachaba said the new broadcasting code is to break the monopoly of “greedy capitalists” who “call themselves dominant players” and allow local payTV platforms to thrive.
In March 2020, the NBC released the 6th edition of its broadcasting code, which mandates sub-licensing of premium content and kills the idea of exclusivity.
Broadcasters, columnists, and Multichoice, one of the dominant players in the Nigerian payTV industry, have spoken against the code, which they say further stifles the growth of the industry.
But Idachaba disagrees; according to him, “the amendments have been made, no going back because we believe it is good for our country, they are already operational”.
Speaking with Osasu Igbinedion on The Osasu Show, Idachaba said the NBC has licenced several local payTV platforms, but they do not survive due to the presence of the likes of DStv.
When asked about the negative effect the lack of exclusivity clause may have on DStv, Idachaba said: “Let me give you a poser as background: Why is it, have you ever thought, that our local tv, cable, paid services are nonexistent? There is no Nigerian that is active on the payTV platform, no Nigerian company.
“NBC licenced several, up to 30 Nigerian firms to offer paid television services in Nigeria and none of them succeeded. Why, because they cannot compete in the international content market.
“And what happens to the international content market, the people with the big purse, the global capitalist, those that call themselves dominant players, they go to acquire those rights and keep it to themselves in the guise of exclusivity and deny all other operators an opportunity for sublicensing.
“What does that do? What it does is to create a monopolistic economy for whoever is the buyer of that content and the person is able to maximize profit unhindered. That is why you find internet penetration in Nigeria is increasing by the day. That is why you find that all those big monopolies break even and make tonnes of money.
“What we are saying is that when you go to acquire these rights, because you are acquiring them for the Nigerian market, because your intent is to exploit the Nigerian audiences and viewers, we want you also to give back by sublicensing to local Nigerian players that may be interested.”
Idachaba said DStv must now sub-licence the English Premier League to other players in the industry, who may be interested.
“If you bring EPL for instance and say I am the owner of EPL, only me can show EPL and on my platform alone, so whoever wants to watch premier league would have to buy DStv, even if you have Startimes, you cannot watch,” he added.
“If you are on open television, the open terrestrial, where low-income earner, those on the lower social ladder, where they thrive, then they are denied which is class stratification in itself on account of content acquisition.
“We are saying create these windows. If you get the rights, fine, we welcome you, invest in Nigeria, but create channels for sublicensing”
Confronted with the fact that Multichoice, the owners of DStv, don not have the rights to sub-licence the English Premier League (EPL) Idachaba said “whoever is giving them the rights has to understand” that there is a new NBC code.
“If you are going to acquire your rights, you know that in the Nigerian Broadcasting Code, we have plainly said you can’t have exclusive right. So whoever, if giving you that right has to understand that he cannot give it to only you in Nigeria.
“If any other Nigerian is interested in that right, they must also discuss at mutually agreed price. Because what has happened over time is that this exclusivity is used to shut other people who are willing to participate. You shut the window.
“How then do you develop an economy? We have thousands of young promising Nigerian entrepreneurs, you know that premium content derives advertising. If these channels are made available at lower window levels through sublicensing to local little operators, they too will be able to attract some level of advertising.
“But Capitalist are greedy, they are extremely self-centered, they don’t want to give it out. But we know it is important for our own economy and creative subsectors that this happens.”
The DG, who has worked at NBC for over 28 years called on Nigerians to “have an ideological, philosophical understanding of the motive of the policy, what does it intend to achieve”.
He said the policy is to “redynamise and redistribute wealth in a way that there would be more participation, more engagement and more opportunities”.
“What makes the capitalist think that by keeping content to themselves, they maximize all the profits? Chances are that by sublicensing, you make more. The more you share to people based on the agreed sum, you are more likely to make more money quickly. It doesn’t reduce your own large share but creates open windows.”
Yemisi Bamgbose, executive secretary of the Broadcasting Organisation of Nigeria (BON), has faulted the decision of the Federal Competition and Consumer Protection Commission (FCCPC) to review DStv and GOtv subscriptions.
In a statement on Monday, Bamgbose said the commission had remained silent following the increase in prices of goods and services by big firms and companies — but intends to review prices of the pay-tv.
“I would have given FCCPC a thumb up if they had been intervening on price matters, most especially those that have direct bearing on the livelihood of the masses,” Bamgbose said.
“If the mandate of FCCPC includes price control of goods and services in a free and deregulated economy, where was the organisation when Bakers Association in the country increased the cost of a loaf of bread more than 200% in the last one year.
“I doubt if FCCPC was aware that a sachet of pure water has been increased from five naira to twenty naira the last one year. Is the organisation on vacation?
“Perhaps the organisation is on leave when bottling companies in the country astronomically increased the cost of malt and other soft drinks. I was surprised that FCCPC didn’t call stakeholders meeting to review the new prices.
“Perhaps the cost of a bag of cement has not been increased from four thousand Naira in the last one year. That must be the reason why FCCPC did not deem it fit to invite Dangote, Bua and Lafarge cement manufacturers with relevant stakeholders to discuss the more than 100% increase on a bag of cement.
“Aviation sector, on a daily basis, increases the cost of domestic flights. This also has not attracted the attention of FCCPC.
“In the education sector, I was wondering why FCCPC could not call for the review of the cost being charged by private educational institutions especially those charging in dollars in a country where Naira is the legal tender.”
According to Bamgbose, if other services are allowed to increase their prices, MultiChoice should also have the freedom to determine the price of its products to maintain high-quality service.
She added that the choice of whether or not to subscribe to the service should be up to the consumer.
The secretary said subscription television is not an essential commodity and those who cannot afford the services of MultiChoice or any pay TV can decide not to subscribe.
“Anyway, on the part of broadcasting, I want to assume that FCCPC does not know what goes into the business of broadcasting, perhaps, that could inform the decision of the agency to plan the proposed review of the increase in the price of DSTV and GOTv pay TV channels respectively,” she said.
“There are free to air stations such as NTA, RADIO NIGERIA, AIT, SILVERBIRD CHANNELS, STATE OWNED RADIO AND TV STATIONS, PRIVATE RADIO STATIONS etc where consumers don’t pay to listen to radio or watch television.
“There are subscription channels such as MULTICHOICE, GOtv, TNtv, STARTIMES etc where viewers pay to watch and listen. There are choices.
“During Covid-19 pandemic, stations burnt diesel without adverts or other sources of revenue for more than twelve months in national interest.
“The cost of diesel rose from two hundred naira per litre in 2021 to one thousand seven hundred per litre in 2023/24, and broadcast stations have to transmit for twenty four hours changing from one generator to the other.
“None of the national stations such as Channels TV, Arise, TVC, AIT, Silverbird, and NTA, amongst others, commits less than one hundred million Naira on diesel on monthly basis to keep their mandate of information, education and entertainment.
“It may interest the public to know that many, if not all, of the national radio and television stations in Nigeria have not been able to break-even since 2020 when the nation’s economy was shut down as a result to Covid-19 pandemic.
“Why? Each network station that transmits 24 hours consumes not less than twelve thousand litres of diesel per week. In Nigeria, we want everything free.
“For MultiChoice to provide coverage to the nooks and cranies of the country, it maintains over three hundred sites powered with diesel generating sets in each of the sites.
“The public should also know that these PAYTV companies purchase all these contents that subscribers watch at the comfort of their homes and offices.
“Those who can not afford the services of MultiChoice and indeed any pay TV can decide not to subscribe, afterwards, there are many free to air television channels and content on satellites OVER THE TABLE (OTT) that can be accessed through free to air decoders and wifi.”
Recall that on April 24, Multichoice Nigeria announced an increase in the cost of subscriptions for its DStv and GOtv packages.
The pay-tv firm cited the rise in cost of operations as the rationale behind the price increase.
Competition and Consumer Protection Tribunal (CCPT) sitting in Abuja has restrained Multichoice Nigeria, a -TV operator, from implementing the DStv and GOtv subscription prices hike it announced last week
The interim order was sequel to an ex-parte motion filed before the court by Ejiro Awaritoma, counsel to the applicant, Festus Onifade.
The three-member panel of the Competition and Consumer Protection Tribunal, presided over by Saratu Shafii, issued the order on Monday.
Recall that THE management of Multichoice Nigeria Limited last week announced a fresh hike in the prices of subscriptions for its DStv and GOtv packages.
The fresh prices hike came barely four months after the previous fee adjustment.
According to an email sent to customers, the new prices on its DSTV and GOtv packages would take effect on Wednesday, May 1, 2024.
But Onifade. in a suit marked: CCPT/OP/2/2024, had dragged MultiChoice Nigeria Limited and the Federal Competition and Consumer Protection Commission (FCCPC) before the Competition and Consumer Protection Tribunal
Onifade in the suit filed on April 29 sought “An order of interim injunction of this honourable tribunal restraining the 1st defendant, whether by themselves, her privies, assigns by whatsoever name called from going ahead with impending price increase schedule to take effect from 1st May, 2024, pending the hearing and determination of the motion on notice
“An order restraining the 1st defendant from taking any step(s) that may negatively affect the rights of the claimant and other consumers in respect of the suit pending the hearing and determination of the Motion on Notice.”
In its ruling, the court restrained MultiChoice from implementing the announced prices increment, pending the hearing and determination of the motion on notice filed before it.
The court ruled that “The 1st defendant is hereby restrained from taking any step(s) that may negatively affect the rights of the claimant and other consumers in respect of the suit pending the hearing and determination of the motion on notice.”
The court directed all parties in the suit to appear before it on May 7 at 10am for the hearing and determination of the motion on notice.
The three-member tribunal chaired by Saratu Shafii, delivered the ruling on Monday on an ex-parte motion marked CCPT/OP/2/2024 and filed by Festus Onifade through his lawyer, Ejiro Awaritoma.
Onifade had sued Multi-Choice Nigeria Ltd, and the Federal Competition and Consumer Protection Commission (FCCPC), accusing the former of unjustly increasing subscription fees.
LG Electronics, a global leader in technology and innovation, is delighted to announce the launch of the highly anticipated K-POP Fiesta contest in Nigeria.
This exciting event offers fans a unique platform to showcase their passion for Korean pop music and dance, while providing an opportunity to engage with fellow enthusiasts from all corners of the country.
The contest will be to four major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan. The K-POP Fiesta contest aims to bring the electric energy and vibrant culture of K-POP to Nigeria, a country known for its love of music and dance.
The K-POP Contest invites talented individuals and groups to contest in various categories, including singing, dancing, and performance. As part of its commitment to fostering cultural exchange and embracing diversity
“We are excited to bring the K-POP Contest to Nigeria and provide a platform for talented individuals to shine,” said Mr. Hyoungsub Ji, Managing Director at LG Electronics West Africa.
“By taking the contest to multiple cities, we aim to reach a diverse range of participants and celebrate the rich cultural exchange between Korea and Nigeria. Contestant will have the opportunity to win exciting prizes and recognition for their talent”.
“We are thrilled to bring the K-POP Fiesta contest to Nigeria, a country with a rich musical heritage. This event is a testament to LG’s dedication to providing unique and exciting experiences for our customers. We believe that K-POP has the power to unite people from different backgrounds and create a sense of joy and unity.” Mr. Hyoungsub added
The K-POP Contest tour will kick off in Ibadan on the 2nd and 3rd of May, where fans can experience the electrifying energy of K-POP through dance and singing competitions, and also interactive experiences. From there, the tour will travel to Lagos, Port Harcourt, and Abuja, giving aspiring performers in each location the chance to showcase their talent on a grand stage at the finale which will take place in Lagos sometime in June.
The K-POP Fiesta contest will provide participants with a platform to showcase their talent, creativity, and love for K-POP. Participants will have the opportunity to compete in various categories, including singing, dancing, and even creating their own K-POP-inspired music videos. The contest will be judged by a panel of industry experts, ensuring a fair and unbiased evaluation.
Three winners in music and dance will emerge at the regional contest in these four cities with five hundred thousand naira up for grabs while the winner at the grand finale gets two million naira plus other exciting prizes.
In addition to the contest, attendees will also have the opportunity to experience LG’s latest innovations in entertainment technology. From high-quality sound systems to immersive displays, LG continues to push the boundaries of what’s possible in entertainment and lifestyle.
LG Electronics is committed to supporting and nurturing talent in Nigeria, and the K-POP Fiesta contest is just one of the many initiatives undertaken by the company to empower individuals and encourage artistic expression. By bringing the K-POP phenomenon to Nigeria, LG aims to create a memorable experience for both participants and fans alike.
To participate in the K-POP Fiesta contest, fans can register online at https://www.lg.com/africa/LG-Kpop-Fiesta or Join the conversation on social media (Instagram) using the hashtag #LGKPOPNigeria.
The contest is open to all K-POP enthusiasts in Nigeria, regardless of age or background.
The event had in attendance Management of LG Electronics, Nigeria Video Jockey & TV Presenter, V.J Adams, Akunna Okechukwu, 2021 Nigerian Idol finalist, among others.
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