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Airtel Makes Africa’s 10 Most Admired Global Brands

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Segun Ogunsanya, CEO, Airtel Nigeria
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Bharti Airtel, a leading telecommunications service provider with operations in 20 countries across South Asia and Africa, has consolidated its position as one of Africa’s top ten most admired global brands.

A new survey conducted by the African Business magazine indicates that despite only a 3 year presence in Africa, Airtel surpassed Japanese car manufacturer Honda and earned ninth position on the list of the top ten most admired global brands on the continent.

Except for Samsung which grew its brand value year-on-year by 121 per cent, Airtel’s 30 percent brand value increase was better than any of the others in the top ten, including that of leader Coca Cola, which grew just 27 percent. Its 30 per cent brand value growth indicates that the telecommunications company is connecting with communities on the African continent.
 
Commenting on the achievement, Andre Beyers, chief marketing officer at Airtel Africa, said: “When we launched the Airtel brand in 2010, our overall vision was to be the most loved brand in Africa by 2015. This recognition from the African Business Awards is proof that we are on the right track. ”

He added: “During the past three years, we have invested resources to provide customers with value added services and have reached out to the communities that we serve. We expect even better results over the coming years.”

Airtel Africa now has the largest 3G country footprint in sub Saharan Africa. The telecommunications company, which has launched 3G services in 14 African countries, recently hit the 15 million data user landmark in Africa.
 
In addition, Airtel Money is positioned to become Africa’s most preferred financial services provider. With a coverage across Airtel Africa’s operations in 17 African countries, the mobile money platform is poised to serve more Africans than any other financial institution in Africa by 2015.

Leveraging a network of over 100,000 agent locations, Airtel Money facilitates access to financial services for the unbanked population.

The success of Airtel Africa across all of its 17 African markets can also be linked to its social responsibility strategy which aims at creating a positive impact on local communities.

The telecommunications company has leveraged music and football to create an emotional connection with communities all over Africa.

Initiatives like the Airtel Rising Stars football tournament, Africa’s largest youth football tournament for girls and boys in collaboration with Manchester United and Arsenal; and Nigeria’s Got Talent reality show, which both aim at identifying and nurturing local talent, have helped enhance the brand’s popularity on the continent.

“Customers may choose our products and services because they are useful and affordable, but they also connect with Airtel as a brand because it connects with their passions”, concluded Mr. Beyers.


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Telecom

Terra Moves to Expand in African Drone Sector, Secures $22m Funding

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Olugbenga Agboola, Flutterwave CEO has joined a $22 million funding extension for Nigerian defensetech start-up Terra Industries as Africa’s fast-growing drone and security technology sector begins to attract capital far beyond traditional venture circles.

The round was led by Lux Capital, with participation from Agboola through Resilience17 Capital and returning investors including 8VC and Nova Global.

It follows an $11.75 million raise just weeks earlier, bringing Terra’s total funding to $34 million as the company accelerates expansion into high-risk security markets.

Terra, founded in 2024 by 24-year-old chief engineer Maxwell Maduka and CEO Nathan Nwachuku, builds autonomous drones and surveillance systems designed to protect critical infrastructure such as energy facilities, logistics corridors and industrial sites. The startup says it is already safeguarding assets worth billions of dollars while securing early federal and commercial contracts.

Agboola’s involvement highlights a broader shift in African tech investment patterns. While fintech has long dominated venture flows, escalating infrastructure sabotage and terrorism threats have elevated demand for locally developed security hardware.

“Nigeria’s drone ecosystem is rapidly evolving from hobbyist and mapping use cases toward industrial monitoring, border surveillance and energy protection, areas increasingly seen as foundational to economic stability.

“This is about backing infrastructure security at scale. Africa’s growth depends on resilient systems that protect critical assets,” said Agboola.

Terra CEO Nwachuku is adamant that locally engineered systems are better suited to African operating conditions. “We are building tools designed for the realities on the ground. Security technology should not always be imported when local innovation can respond faster and more effectively,” he stated.

Lux Capital partner Brandon Reeves underlined that the investor appetite, which has drawn fintech heavyweight interest such as Agboola, reflects rising cross-sector confidence in African defense technology as a commercial category. “Security is a prerequisite for economic growth,” he said.

“As Terra ramps production and expands regionally, its funding milestone illustrates a wider transformation. Drone and autonomous security platforms are no longer peripheral experiments but emerging pillars in Africa’s technology landscape, where fintech leaders and venture capital converge around safeguarding the infrastructure powering the continent’s next growth phase,” said Reeves

 


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Temu Assures Compliance Amid Nigeria Data Privacy Probe

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Temu, the global e-commerce platform expanding in Nigeria, has officially addressed an inquiry from the Nigeria Data Protection Commission (NDPC) over alleged data privacy violations, confirming its commitment to compliance with the Nigeria Data Protection Act (NDPA) 2023.

Temu Assures Compliance Amid Nigeria Data Privacy Probe

Temu

The company’s response follows NDPC’s investigation into Temu’s data processing practices.

In a statement to Nigeria CommunicationsWeek, Temu stressed its dedication to local and international data protection standards, noting ongoing communication with the regulator. “At Temu, protecting user privacy and data security is a top priority. We are committed to complying with applicable laws and regulations in our data practices,” the statement read.

Temu further affirmed: “We can confirm that Temu has received the inquiry and is engaging with the Commission. We will continue to engage in open and constructive dialogue with the NDPC to address any questions or concerns.”

Under Dr. Vincent Olatunji’s leadership, NDPC has ramped up scrutiny of foreign digital platforms to safeguard Nigerian citizens’ personal data—from contact details to financial information—ensuring transparent and secure handling. For e-commerce giants like Temu, managing vast consumer data volumes demands strict regulatory alignment to sustain operations and trust in Africa’s biggest economy.

Industry observers view Temu’s proactive stance as a savvy bid to ease tensions, mirroring Nigeria’s firm handling of platforms like X (formerly Twitter) and fintechs. This engagement underscores NDPC’s rising clout, compelling investors and foreign entrants to prioritise data compliance costs.

Nigeria CommunicationsWeek sees Temu’s approach as a model for global retailers eyeing Nigeria’s booming digital retail sector through 2026.


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Nigeria has Capacity for Real-Time Electronic Transmission – Telcos

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Engr. Gbenga Adebayo, chairman of the Association of Licensed Telecom Operators of Nigeria (ALTON), has said Nigeria possesses adequate telecom infrastructure to support real-time electronic transmission of election results.

Nigeria has capacity for Real-Time electronic transmission – Telcos

Telcos

Speaking on concerns raised about the country’s readiness, Adebayo insisted that any assessment of telecom coverage not issued by the Nigerian Communications Commission (NCC) should be treated with caution.

“On what survey or data is the Senate basing its claim of inadequate telecom infrastructure?” he asked. “Currently, more than 70 percent of the country is covered by 3G and 4G networks. 5G coverage stands at about 11 percent, while the remaining areas are served by 2G.”

He added that even 2G networks are capable of supporting electronic transmission of results.

“I don’t know the source of the Senate’s information, but imposing a blanket ban on electronic transmission based on incomplete or inaccurate claims about infrastructure and investment is not justified,” he said.

Adebayo acknowledged that security challenges in about two states have made it risky for telecom operators to maintain facilities in certain locations.

However, he stressed that such issues could be addressed collectively by relevant stakeholders rather than concluding that the entire country is unprepared for electronic transmission.

His position aligns with that of the Independent National Electoral Commission (INEC), which in 2022 dismissed similar concerns.

INEC had explained that in areas with temporary network challenges, results uploaded to its iREV portal would automatically transmit once the devices entered locations with network coverage.

 

 

 


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