Broadcasting
Nigerian Breweries Tours Four Cities with Desperados

Nigerian Breweries Plc, leading pioneer brewing company is lighting up four cities in Nigeria as it continues the launch of its new tequila-based beer, Desperados.
The beer which is regarded globally as an iconic beer for young fun lovers will be bringing its unique experiences to celebrities, influencers, and other young free-spirited Nigerians who enjoy challenging the norms.
The roll-out which started on February 12, 2021 will see the four cities- Abuja, Ibadan, Enugu, and Owerri- embrace the new tequila-flavoured beer that has revolutionised the beer game in over 50 countries.
Targeted at young fun lovers who yearn to express themselves, the Desperados beer brand is at the heart of pushing the boundaries of wild experimentation and spontaneity.
Sarah Agha, Portfolio Manager, Flavoured & Craft beer Nigerian Breweries Plc, said, the launch of Desperados in these cities will reinvigorate the beer culture in Nigeria.
In her words, “Desperados is built around wild experimentations and creative energy and the goal for the nationwide rollout is to awaken the cities of Enugu, Ibadan, Owerri, and Abuja with its appeal to the young and free-spirited.
“At Nigerian Breweries Plc, we embrace the spirit of self-expression and experimentation that form the nucleus of Desperados.”
Desperados, which is the world’s first tequila beer, is wrapped in vivid colours to give an exciting impression.
These brand attributes of vibrancy, adventure, spontaneity, self-expression, and wild experimentation have been captured in its sensational experiences to connect its young consumers all over the world.
Buttressing the unique DNA of the Desperados brand, Emmanuel Oriakhi, marketing director, Nigerian Breweries said, “Desperados is a brand that expresses an unconventional and daring outlook on life which resonates with the energetic and vibrant young Nigerians.
“With Desperados we aim to challenge the norm. The aim is to build a trybe that celebrates a collection of individual personalities with unique attributes, held together by the purpose of being ready to explore and experiment with new worlds and experiences.
“It is not just a beer, but a way of life, seeking to inspire the ones who are made to be different,” he added.
Brewed fully flavored, Desperados was first launched by The Fischer Brewery in France in 1995 and is now present in 86 markets around the globe.
The number one preferred alcohol brand among young adults in France, Desperados has been delivering double-digit growth for the last 6 years, accelerated by its growth in key markets.
With the launch of Desperados in Nigeria, daring beer lovers are definitely in for a great time. Desperados is already available for sale at retail stores nationwide.
Broadcasting
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Broadcasting
BON Establishes Six Ad Hoc Committees to Modernize Broadcasting

Broadcasting Organization of Nigeria (BON) has established six committees to help strengthen and modernize the country’s broadcasting industry.

The committees will focus on content creation, skills development, digital transformation, sustainability, policy and commercial opportunities
The initiative aims to support industry growth and improve collaboration between broadcasters, regulators and media experts
The official launch recently, was led by Tony Akiotu, president, BON and attended by media professionals, program directors, former journalists and heads of specialized media organizations.
The event brought together several prominent figures in Nigeria’s media industry, including veteran broadcaster and trainer Bimbo Oloyede, Tony Uyah of M4S TV, Kingsley Uranta of Channels Television, Ismael Sani of Platinum TV and Ibrahim Shehu of Trust TV.
Together, they are expected to help drive innovation and support the growth of Nigeria’s broadcasting sector.
According to Akiotu, the committees are intended both to help shape industry policy and to provide a forum for dialogue between BON and broadcasting experts.
Akiotu said the ad hoc committees were intended to strengthen BON’s work and ensure that the umbrella body for Nigeria’s broadcasters played a more direct and meaningful role in developing the country’s broadcasting sector.
The six committees reflect the sector’s main priorities. The first focuses on collaboration and innovation to promote content creation.
The second is dedicated to training and talent development, while the third focuses on industry sustainability by improving the sector’s long-term financial viability.
A fourth committee will focus on digital transformation and work with the National Broadcasting Commission (NBC) on regulatory issues.
The remaining two committees will oversee public policy advocacy and the development of sports and commercial rights to help broadcasters increase revenue and attract more investment. Together, the committees are expected to guide BON’s efforts to modernize and strengthen Nigeria’s broadcasting industry.
The committees, chaired by members of BON’s General Assembly and supported by the organization’s Secretariat, have an initial 12-month mandate that may be renewed if necessary.
They are required to submit a progress report within three months and implement approved recommendations within the following six months.
The arrangement is intended to ensure close oversight and the timely implementation of their work.
Akiotu also reminded committee members that Nigeria pioneered television broadcasting in Africa and urged them to carry out their work with greater effectiveness and efficiency.
Broadcasting
NELFUND Investigates 34 Universities Over Students’ Missing Tuition Refunds

Nigerian Education Loan Fund (NELFUND) says it is investigating about 34 tertiary institutions over allegations that they failed to refund students whose tuition fees were paid twice under the Federal Government’s student loan scheme.

The Managing Director of NELFUND, Mr Akintunde Sawyerr, disclosed this during an interview on Arise Television.
Sawyerr said the agency had deployed a five-member investigative team, including operatives of the Economic and Financial Crimes Commission (EFCC) and internal auditors, to examine the allegations.
According to him, the investigation was prompted by numerous complaints received from affected students.
“As of right now, there are 34 institutions that we are looking at closely with respect to this issue,” he said.
Sawyerr explained that the double payment issue arose because President Bola Tinubu directed that the student loan scheme commence in the middle of an academic session instead of at the beginning.
He said the decision compelled many students to pay their tuition fees to meet registration deadlines while awaiting approval of their loan applications.
“What happened is that a lot of schools got double payment; some from the students and some from us,” he said.
“The refund process is entirely out of our hands. It is the recipient of the double payments that is obliged to make refunds to the students.”
The NELFUND boss noted that many students had borrowed money from family members, friends and other sources to pay their tuition with the expectation of receiving refunds once the loans were disbursed.
He said while some institutions had promptly refunded affected students, others had failed to do so.
“Some have been very good at this. Others haven’t been so good at it,” Sawyerr said.
“I reserve judgement on the intentionality around it because, for some of them, they just didn’t have the process to make refunds.”
Sawyerr disclosed that NELFUND was exploring a tokenised payment system that would enable students to authorise tuition payments directly to their institutions, thereby reducing the likelihood of duplicate payments.
He said the agency deliberately chose not to disburse tuition loans directly to students to minimise the risk of fund diversion.
“Paying the funds to the students could really lead to the temptation for them to divert and do other things,” he said.
The managing director, however, acknowledged that NELFUND lacked the statutory powers to compel institutions to refund students or prosecute officials found culpable.
He added that many frustrated students had submitted complaints not only to NELFUND but also to anti-corruption agencies, including the EFCC and the Independent Corrupt Practices and Other Related Offences Commission (ICPC).
Sawyerr also expressed concern over increases in tuition fees by some institutions following the introduction of the student loan scheme.
He said NELFUND had declined to pay institutions that increased their tuition fees beyond acceptable levels.
“Some schools, because they get paid easily, started to put up their fees. We refused, point blank, to pay institutions who had hiked their fees beyond a certain level,” he said.
He reaffirmed the agency’s commitment to investigating every reported irregularity and strengthening the implementation of the student loan programme through continuous monitoring and internal reviews.
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