Broadcasting
Nigerian Breweries Tours Four Cities with Desperados

Nigerian Breweries Plc, leading pioneer brewing company is lighting up four cities in Nigeria as it continues the launch of its new tequila-based beer, Desperados.
The beer which is regarded globally as an iconic beer for young fun lovers will be bringing its unique experiences to celebrities, influencers, and other young free-spirited Nigerians who enjoy challenging the norms.
The roll-out which started on February 12, 2021 will see the four cities- Abuja, Ibadan, Enugu, and Owerri- embrace the new tequila-flavoured beer that has revolutionised the beer game in over 50 countries.
Targeted at young fun lovers who yearn to express themselves, the Desperados beer brand is at the heart of pushing the boundaries of wild experimentation and spontaneity.
Sarah Agha, Portfolio Manager, Flavoured & Craft beer Nigerian Breweries Plc, said, the launch of Desperados in these cities will reinvigorate the beer culture in Nigeria.
In her words, “Desperados is built around wild experimentations and creative energy and the goal for the nationwide rollout is to awaken the cities of Enugu, Ibadan, Owerri, and Abuja with its appeal to the young and free-spirited.
“At Nigerian Breweries Plc, we embrace the spirit of self-expression and experimentation that form the nucleus of Desperados.”
Desperados, which is the world’s first tequila beer, is wrapped in vivid colours to give an exciting impression.
These brand attributes of vibrancy, adventure, spontaneity, self-expression, and wild experimentation have been captured in its sensational experiences to connect its young consumers all over the world.
Buttressing the unique DNA of the Desperados brand, Emmanuel Oriakhi, marketing director, Nigerian Breweries said, “Desperados is a brand that expresses an unconventional and daring outlook on life which resonates with the energetic and vibrant young Nigerians.
“With Desperados we aim to challenge the norm. The aim is to build a trybe that celebrates a collection of individual personalities with unique attributes, held together by the purpose of being ready to explore and experiment with new worlds and experiences.
“It is not just a beer, but a way of life, seeking to inspire the ones who are made to be different,” he added.
Brewed fully flavored, Desperados was first launched by The Fischer Brewery in France in 1995 and is now present in 86 markets around the globe.
The number one preferred alcohol brand among young adults in France, Desperados has been delivering double-digit growth for the last 6 years, accelerated by its growth in key markets.
With the launch of Desperados in Nigeria, daring beer lovers are definitely in for a great time. Desperados is already available for sale at retail stores nationwide.
Broadcasting
KongaFM 103.7 Garners Thousands of Listeners, Gets Rave Reviews

KongaFM 103.7, the 24/7 innovative hit music and commerce radio station, has taken the airwaves by storm since its recent launch.
Operating on terrestrial frequencies in Lagos on 103.7 and streaming online for listeners globally at www.kongafm.com, KongaFM has quickly become a favourite among audiences.
The radio station blends entertainment, inspiration, and commerce in a way that is both refreshing and impactful.
Despite being in its test run phase, the station has already garnered thousands of listeners, with many praising its professionalism, unique programming, and commitment to delivering value.
The station kicked off with an exciting mix of hit music, motivational content, and commercial activities, setting itself apart as a trailblazer in the radio industry.
True to its promise, KongaFM has been inspiring listeners while offering exclusive deals and opportunities.
One of the standout features of the station is its daily exclusive deals segment, broadcast from 7:00 to 8:00 AM.
Listeners have lauded the genuineness of these deals, with many expressing their satisfaction with the quality and affordability of the products promoted.
Feedback from listeners has been overwhelmingly positive. During a recent show on Thursday afternoon, the station was inundated with calls from enthusiastic listeners eager to share their thoughts.
While not all calls could be taken, the feedback received was nothing short of astounding, especially for a newcomer in the radio industry.
One listener, Grace Yusuf, mentioned how the station has positively impacted her daily routine.
“KongaFM is my go-to station every morning while commuting to work. The gospel music is great, while other content and inspiring discussions keep me motivated throughout the day,” she said.
Tunde Obaposh, currently pursuing his PhD in Robotics in Kansas, shared his experience streaming Konga FM online.
“I believe KongaFM is going to redefine the standard in the radio space. I love how they incorporate AI into their broadcasts, making the experience seamless and engaging,” he noted.
Another enthusiastic listener, Michael Arinze, described KongaFM as “a breath of fresh air in the radio space.
They’ve not only delivered on their promise of hit music but have also created a platform where businesses can thrive. I’ve already taken advantage of two deals they promoted, and I can confirm they’re genuine.”
What truly sets KongaFM apart is its commitment to inspiring and motivating its audience. From the best gospel hits from 5:00 – 7:00 AM to thought-provoking discussions and hit music throughout the day, the station has created a unique listening experience that resonates with a wide range of audiences.
As the station continues gaining momentum, one thing remains certain — KongaFM 103.7 has carved a niche for itself in the industry.
With a unique blend of entertainment, business empowerment, and audience engagement, it is no surprise that many have hailed it as a game-changer in the Nigerian radio landscape. For those yet to tune in, KongaFM promises an exciting and rewarding experience.
Broadcasting
TikTok Deletes over 2m Videos in Nigeria for Policy Violations

TikTok, social media giant, has reaffirmed its commitment to online safety by removing more than two million videos in Nigeria between July and September 2024 for violating its Community Guidelines.
According to its Q3 Community Guidelines Enforcement Report, 99.1 percent of these videos were taken down within 24 hours of being posted.
With millions of videos uploaded daily by its over one billion users worldwide, TikTok has continued to improve its content moderation efforts through advanced technology.
The platform’s proactive detection rate has now reached 98.2 percent globally, allowing it to identify and remove harmful content before it reaches viewers.
Between July and September 2024, TikTok removed over 147 million videos worldwide, with 118 million taken down through automation.
In Nigeria, 92.1 percent of all removed videos were taken down before any user reported them, reflecting the platform’s proactive moderation strategy.
The report highlights the most common policy violations that led to content removal in Nigeria.
These include sensitive and mature themes, where 99.4 percent of flagged videos were removed before any user report.
Content related to regulated goods and commercial activities, including scams and the illegal sale of items such as firearms or explosives, accounted for 99.1 percent of removals before user reports.
Additionally, content categorized under mental and behavioral health, which could negatively impact users, particularly younger audiences, saw a 99.9 percent removal rate before any user reports.
TikTok maintains that its mission to inspire creativity and bring joy is built on a foundation of user safety and content integrity.
The platform continues to invest in Trust and Safety professionals who work alongside advanced technology to enforce its Community Guidelines, Terms of Service, and Advertising Policies.
By prioritising a positive and secure digital space, TikTok aims to ensure that users can create, connect, and be entertained without exposure to harmful content.
Broadcasting
Nigeria’s Brightest Young Minds to Compete in Spelling Bee Finals

The highly anticipated finals of the Spellingbee in Nigeria (SpIN) will take place on Saturday, February 15, 2025, at the U.S. Consulate’s Residence in Lagos.
This milestone event will see 64 outstanding finalists from Abuja, Lagos, Osun, and Taraba States competing for the championship title, marking a historic moment as Nigeria makes its debut in the prestigious Scripps National Spelling Bee, USA.
The winner of SpIN ’25 National Finals receives an all-expense-paid trip to represent Nigeria at the 100th edition of the Scripps National Spelling Bee in the United States, a centennial celebration of academic excellence that has shaped young minds for generations.
Beyond crowning a champion, the National Finals underscores SpIN’s core mission: cultivating academic excellence, linguistic mastery, and a commitment to fostering educational and leadership opportunities for young learners.
Speaking on the upcoming event, Eugenia Tachie-Menson, Convener of Spelling Bee in Nigeria, an affiliate of the Scripps National Spelling Bee, USA, emphasized the competition’s transformative impact on young learners.
“This competition is more than just spelling—it builds confidence, public speaking skills, and critical thinking, preparing students for global opportunities.
“We are thrilled by the enthusiasm it has received and the doors it will open for Nigeria’s brightest young minds.”
The event, which is set to attract members of the diplomatic corps, C-Suite executives, high net worth parents and educational leaders, is made possible through the support of key partners: Indomie Noodles (Title Sponsor), Checkers Custard (Co-Sponsor), and partnerships with Lucid Education Initiative, the U.S. Consul-General Lagos, the American Business Council of Nigeria, the Rotary Club of VI East, and AT3 Resources – The Muvmnt Agency (PR Partner).
Spellingbee in Nigeria is a prestigious competition affiliated with the globally renowned Scripps National Spelling Bee, USA. It is dedicated to promoting literacy, vocabulary development, and critical thinking among Nigerian students, equipping them with skills to compete on a global stage.
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